| Table A3-7b Standard Mail Shape by Industry (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
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| Industry | Catalog
(not in envelope) |
Flyers | Newspapers/ Magazines |
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| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | |||||||
| Financial: | |||||||||||||||
| Credit card | 0.5 | 0.3 | 0.3 | 0.9 | 1.5 | 1.7 | 0.0 | 0.1 | 0.2 | ||||||
| Bank | 0.2 | 0.2 | 0.2 | 1.3 | 3.0 | 2.7 | 0.1 | 0.9 | 1.0 | ||||||
| Securities broker | 0.3 | 0.5 | 0.7 | 0.7 | 1.2 | 1.0 | 0.8 | 4.3 | 4.9 | ||||||
| Money Market | 0.1 | 0.1 | 0.1 | 0.1 | 0.2 | 0.1 | 0.0 | 0.5 | 0.4 | ||||||
| Insurance Company | 0.3 | 0.2 | 0.2 | 1.4 | 2.9 | 2.7 | 0.8 | 3.0 | 3.3 | ||||||
| Real Estate/Mortgage | 0.2 | 0.1 | 0.1 | 1.7 | 1.8 | 1.6 | 0.6 | 1.1 | 0.9 | ||||||
| Other Financial | 0.0 | 0.1 | 0.0 | 0.3 | 0.2 | 0.2 | 0.2 | 0.3 | 0.2 | ||||||
| Total Financial | 1.6 | 1.4 | 1.6 | 6.4 | 10.9 | 10.1 | 2.5 | 10.2 | 10.8 | ||||||
| Merchants: | |||||||||||||||
| Supermarkets | 0.9 | 0.5 | 0.4 | 10.0 | 3.2 | 3.4 | 1.1 | 2.4 | 1.7 | ||||||
| Department store | 31.9 | 14.6 | 11.3 | 23.4 | 15.6 | 11.6 | 2.1 | 5.3 | 3.7 | ||||||
| Mail order company | 41.0 | 58.5 | 54.2 | 4.2 | 2.9 | 2.5 | 1.4 | 6.5 | 5.1 | ||||||
| Specialty store | 12.9 | 14.5 | 22.1 | 17.0 | 14.3 | 17.1 | 1.4 | 5.1 | 4.8 | ||||||
| Publisher | 3.2 | 1.9 | 1.7 | 10.3 | 2.5 | 2.2 | 71.9 | 21.0 | 25.8 | ||||||
| Land promotion company | 0.1 | 0.0 | 0.0 | 0.3 | 0.2 | 0.2 | 0.0 | 0.1 | 0.2 | ||||||
| Online Auction | N/A | N/A | 0.1 | N/A | N/A | 0.1 | N/A | 0.0 | 0.0 | ||||||
| Restaurant | 0.1 | 0.0 | 0.0 | 1.8 | 1.9 | 2.4 | 0.0 | 0.0 | 0.1 | ||||||
| Consumer packaged goods | 0.5 | 1.3 | 1.4 | 2.2 | 3.7 | 2.6 | 1.3 | 1.9 | 1.9 | ||||||
| Auto dealers | 0.2 | 0.1 | 0.1 | 0.9 | 3.0 | 3.9 | 0.4 | 0.3 | 1.2 | ||||||
| Service stations | 0.0 | 0.0 | 0.0 | 0.4 | 0.8 | 0.7 | 0.0 | 0.0 | 0.0 | ||||||
| Mall | 0.2 | 0.0 | 0.0 | 0.4 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | ||||||
| Other merchants | 0.9 | 0.2 | 0.1 | 1.4 | 0.7 | 0.7 | 0.0 | 0.3 | 0.2 | ||||||
| Total Merchants | 91.9 | 91.7 | 91.6 | 72.3 | 48.9 | 47.4 | 79.7 | 42.8 | 44.9 | ||||||
| Services: | |||||||||||||||
| Telephone | 0.3 | 0.3 | 0.2 | 0.4 | 2.5 | 2.3 | 0.4 | 0.1 | 0.5 | ||||||
| Other Utilities | 0.1 | 0.1 | 0.0 | 0.2 | 0.7 | 0.6 | 0.4 | 0.6 | 0.4 | ||||||
| Medical | 0.1 | 0.5 | 0.3 | 1.7 | 2.7 | 2.6 | 1.7 | 2.2 | 1.6 | ||||||
| Other professional | 0.0 | 0.1 | 0.2 | 0.5 | 0.6 | 0.6 | 0.4 | 0.5 | 0.4 | ||||||
| Leisure service | 0.3 | 1.1 | 1.0 | 2.0 | 4.2 | 3.3 | 0.6 | 2.3 | 1.6 | ||||||
| Cable TV | 1.0 | 0.1 | 0.2 | 1.2 | 4.5 | 4.9 | 1.6 | 0.5 | 0.3 | ||||||
| Computer | 0.2 | 1.0 | 1.5 | 0.2 | 1.0 | 1.1 | 0.1 | 0.5 | 0.6 | ||||||
| Craftsman | 0.0 | 0.0 | 0.0 | 0.5 | 0.2 | 0.6 | 0.0 | 0.0 | 0.1 | ||||||
| Other services | 0.2 | 0.2 | 0.2 | 1.8 | 1.9 | 3.9 | 0.8 | 0.5 | 1.2 | ||||||
| Total Services | 2.2 | 3.3 | 3.5 | 8.5 | 18.4 | 20.1 | 6.0 | 7.3 | 6.8 | ||||||
| Federal Government | N/A | 0.1 | 0.1 | N/A | 0.9 | 1.1 | N/A | 0.4 | 0.5 | ||||||
| Nonfederal Government | 0.5 | 0.1 | 0.2 | 2.0 | 1.6 | 1.1 | 1.0 | 2.4 | 2.1 | ||||||
| Social/Charitable/Political/Nonprofit: | |||||||||||||||
| Union/professional | 0.1 | 0.1 | 0.1 | 0.4 | 0.4 | 0.3 | 0.4 | 1.3 | 1.0 | ||||||
| Church | 0.0 | 0.1 | 0.1 | 0.3 | 0.2 | 0.2 | 0.7 | 0.8 | 0.5 | ||||||
| Veterans | N/A | 0.0 | 0.0 | N/A | 0.1 | 0.1 | N/A | 0.1 | 0.2 | ||||||
| Educational | 0.3 | 0.2 | 0.3 | 0.9 | 1.4 | 1.0 | 0.4 | 1.4 | 1.0 | ||||||
| Charities | N/A | 0.1 | 0.0 | N/A | 0.2 | 0.1 | N/A | 0.2 | 0.2 | ||||||
| Political | 0.0 | 0.1 | 0.1 | 2.2 | 4.7 | 4.0 | 0.6 | 0.7 | 0.2 | ||||||
| AARP | 0.1 | 0.0 | 0.0 | 0.0 | 0.2 | 0.2 | 0.4 | 0.4 | 0.2 | ||||||
| Other Social/Charitable/ Political/Nonprofit | 0.0 | 0.0 | 0.1 | 0.7 | 0.4 | 0.3 | 0.8 | 1.1 | 0.6 | ||||||
| Total Social/Charitable/Political/Nonprofit | 0.5 | 0.6 | 0.6 | 4.5 | 7.5 | 6.1 | 3.3 | 6.1 | 3.9 | ||||||
| Not from one organization | 1.9 | 2.0 | 2.2 | 4.9 | 11.3 | 13.9 | 6.0 | 30.1 | 30.2 | ||||||
| Don't know/No answer | 1.4 | 0.6 | 0.2 | 1.4 | 0.5 | 0.2 | 1.5 | 0.7 | 0.9 | ||||||
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | ||||||
| Note: Sub-totals and Totals may not sum due to rounding. | |||||||||||||||