Table A3-7b
Standard Mail1 Shape by Industry
(Percentage of Pieces)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)		 BL_B A37ROW _NAME_ _LABEL_ COL1 COL2
Letter Size Envelope Not from one organization PCT_COL Percent of Column Frequency 4.059977 4.186978
Letter Size Envelope CREDIT CARD PCT_COL Percent of Column Frequency 27.59051 24.31988
Letter Size Envelope BANK PCT_COL Percent of Column Frequency 13.56217 11.06521
Letter Size Envelope Securities broker PCT_COL Percent of Column Frequency 1.537128 2.415654
Letter Size Envelope MONEY MARKET PCT_COL Percent of Column Frequency 0.193835 0.305693
Industry Catalog
(not in envelope)		 Flyers/
Circulars		 Magazines/ Newsletters Letter Size Envelope Insurance Company PCT_COL Percent of Column Frequency 10.22655 11.71926
Letter Size Envelope Real Estate/Mortgage PCT_COL Percent of Column Frequency 2.990248 1.427643
1987 2007 2008 1987 2007 2008 1987 2007 2008 Letter Size Envelope OTHER FINANCIAL PCT_COL Percent of Column Frequency 0.345249 0.542135
Financial:                   Letter Size Envelope SUPERMARKETS PCT_COL Percent of Column Frequency 0.240345 0.323164
Credit card 0.5 0.3 0.3 0.9 1.7 0.9 0.0 0.2 0.1 Letter Size Envelope Department store PCT_COL Percent of Column Frequency 1.970246 2.667293
Bank 0.2 0.2 0.1 1.3 2.7 2.9 0.1 1.0 1.0 Letter Size Envelope Mail order company PCT_COL Percent of Column Frequency 3.410817 4.590129
Securities broker 0.3 0.7 0.6 0.7 1.0 1.0 0.8 4.9 4.9 Letter Size Envelope Specialty store PCT_COL Percent of Column Frequency 2.433627 2.391353
Money Market 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.4 0.5 Letter Size Envelope PUBLISHER PCT_COL Percent of Column Frequency 8.724941 7.970762
Insurance Company 0.3 0.2 0.2 1.4 2.7 2.5 0.8 3.3 3.1 Letter Size Envelope Land promotion company PCT_COL Percent of Column Frequency 0.129924 0.07602
Real Estate/Mortgage 0.2 0.1 0.1 1.7 1.6 1.6 0.6 0.9 0.5 Letter Size Envelope ONLINE AUCTION PCT_COL Percent of Column Frequency 0.023889 0.028766
Other Financial 0.0 0.0 0.1 0.3 0.2 0.2 0.2 0.2 0.4 Letter Size Envelope Other merchants PCT_COL Percent of Column Frequency 0.376636 0.485341
   Total Financial 1.6 1.6 1.3 6.4 10.1 9.2 2.5 10.8 10.5 Letter Size Envelope TELEPHONE PCT_COL Percent of Column Frequency 2.629437 3.203611
Merchants:                   Letter Size Envelope Other Utilities PCT_COL Percent of Column Frequency 0.802178 0.940718
Supermarkets 0.9 0.4 0.4 10.0 3.4 2.6 1.1 1.7 1.9 Letter Size Envelope MEDICAL PCT_COL Percent of Column Frequency 1.79122 1.604851
Department store 31.9 11.3 12.9 23.4 11.6 10.9 2.1 3.7 4.3 Letter Size Envelope Other professional PCT_COL Percent of Column Frequency 0.50864 0.403218
Mail order company 41.0 54.2 53.4 4.2 2.5 1.8 1.4 5.1 4.4 Letter Size Envelope Leisure service PCT_COL Percent of Column Frequency 2.263376 3.292695
Specialty store 12.9 22.1 21.0 17.0 17.1 17.7 1.4 4.8 3.3 Letter Size Envelope CABLE TV PCT_COL Percent of Column Frequency 2.425236 3.366182
Publisher 3.2 1.7 1.6 10.3 2.2 1.4 71.9 25.8 16.7 Letter Size Envelope COMPUTER PCT_COL Percent of Column Frequency 0.352192 0.237748
Land promotion company 0.1 0.0 0.1 0.3 0.2 0.2 0.0 0.2 0.1 Letter Size Envelope OTHER SERVICES PCT_COL Percent of Column Frequency 2.920527 2.596203
Online Auction N/A 0.1 0.1 N/A 0.1 0.1 N/A 0.0 0.0 Letter Size Envelope Consumer packaged goods PCT_COL Percent of Column Frequency 1.913165 2.057772
Restaurant 0.1 0.0 0.0 1.8 2.4 2.0 0.0 0.1 0.1 Letter Size Envelope Federal Government PCT_COL Percent of Column Frequency 0.295794 0.832805
Consumer packaged goods 0.5 1.4 1.1 2.2 2.6 2.6 1.3 1.9 2.3 Letter Size Envelope Nonfederal Government PCT_COL Percent of Column Frequency 0.454573 0.553921
Auto dealers 0.2 0.1 0.0 0.9 3.9 2.7 0.4 1.2 0.4 Letter Size Envelope Union/professional PCT_COL Percent of Column Frequency 0.576552 0.517311
Service stations 0.0 0.0 0.0 0.4 0.7 1.1 0.0 0.0 0.1 Letter Size Envelope CHURCH PCT_COL Percent of Column Frequency 0.214412 0.198283
Mall 0.2 0.0 0.0 0.4 0.0 0.1 0.1 0.0 0.0 Letter Size Envelope VETERANS PCT_COL Percent of Column Frequency 0.099446 0.108237
Other merchants 0.9 0.1 0.3 1.4 0.6 0.7 0.0 0.2 0.4 Letter Size Envelope EDUCATIONAL PCT_COL Percent of Column Frequency 1.319576 1.013723
   Total Merchants 91.9 91.5 91.0 72.3 47.3 43.9 79.7 44.9 34.0 Letter Size Envelope CHARITIES PCT_COL Percent of Column Frequency 0.281244 0.251392
Services:                   Letter Size Envelope Political PCT_COL Percent of Column Frequency 0.585313 0.822386
Telephone 0.3 0.2 0.5 0.4 2.3 2.4 0.4 0.5 0.4 Letter Size Envelope Other Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 0.200115 0.350241
Other Utilities 0.1 0.0 0.0 0.2 0.6 0.6 0.4 0.4 0.7 Letter Size Envelope RESTAURANT PCT_COL Percent of Column Frequency 0.105982 0.063462
Medical 0.1 0.3 0.2 1.7 2.6 2.6 1.7 1.6 2.4 Letter Size Envelope AARP PCT_COL Percent of Column Frequency 0.671469 1.309141
Other professional 0.0 0.2 0.1 0.5 0.6 0.4 0.4 0.4 0.5 Letter Size Envelope AUTO DEALERS PCT_COL Percent of Column Frequency 0.675721 0.725
Leisure service 0.3 1.0 1.5 2.0 3.3 3.6 0.6 1.6 2.2 Letter Size Envelope Service stations PCT_COL Percent of Column Frequency 0.108375 0.191363
Cable TV 1.0 0.2 0.2 1.2 4.9 3.9 1.6 0.3 0.7 Letter Size Envelope Craftsman PCT_COL Percent of Column Frequency 0.29663 0.379142
Computer 0.2 1.5 1.3 0.2 1.1 0.7 0.1 0.6 0.3 Letter Size Envelope MALL PCT_COL Percent of Column Frequency 0 0.005459
Craftsman 0.0 0.0 0.0 0.5 0.6 1.3 0.0 0.1 0.1 Letter Size Envelope Don't know/No answer PCT_COL Percent of Column Frequency 0.692734 0.45986
Other services 0.2 0.2 0.3 1.8 4.0 4.4 0.8 1.2 0.8 Larger Envelope Not from one organization PCT_COL Percent of Column Frequency 7.99062 6.389149
   Total Services 2.2 3.5 4.2 8.5 20.2 19.7 6.0 6.8 8.1 Larger Envelope CREDIT CARD PCT_COL Percent of Column Frequency 14.67124 12.20742
Federal Government N/A 0.1 0.2 N/A 1.1 1.0 N/A 0.5 0.8 Larger Envelope BANK PCT_COL Percent of Column Frequency 5.864186 4.411364
Nonfederal Government 0.5 0.2 0.1 2.0 1.1 1.1 1.0 2.1 3.5 Larger Envelope Securities broker PCT_COL Percent of Column Frequency 7.241412 11.26366
Social/Charitable/Political/Nonprofit:                   Larger Envelope MONEY MARKET PCT_COL Percent of Column Frequency 0.747706 1.152365
Union/professional 0.1 0.1 0.1 0.4 0.3 0.3 0.4 1.0 1.5 Larger Envelope Insurance Company PCT_COL Percent of Column Frequency 9.283295 12.16972
Church 0.0 0.1 0.1 0.3 0.2 0.3 0.7 0.5 0.6 Larger Envelope Real Estate/Mortgage PCT_COL Percent of Column Frequency 1.55443 1.447319
Veterans N/A 0.0 0.0 N/A 0.1 0.0 N/A 0.2 0.1 Larger Envelope OTHER FINANCIAL PCT_COL Percent of Column Frequency 0.29293 0.947116
Educational 0.3 0.3 0.3 0.9 1.0 1.0 0.4 1.0 1.5 Larger Envelope SUPERMARKETS PCT_COL Percent of Column Frequency 0.656423 0.740146
Charities N/A 0.0 0.1 N/A 0.1 0.1 N/A 0.2 0.2 Larger Envelope Department store PCT_COL Percent of Column Frequency 5.527397 4.793114
Political 0.0 0.1 0.0 2.2 4.0 3.7 0.6 0.2 0.3 Larger Envelope Mail order company PCT_COL Percent of Column Frequency 12.01664 10.0763
AARP 0.1 0.0 0.0 0.0 0.2 0.2 0.4 0.2 0.3 Larger Envelope Specialty store PCT_COL Percent of Column Frequency 2.795706 2.715745
Other Social/Charitable/Political/Nonprofit 0.0 0.1 0.1 0.7 0.3 0.3 0.8 0.6 0.5 Larger Envelope PUBLISHER PCT_COL Percent of Column Frequency 8.520072 7.013185
   Total Social/Charitable/Political/Nonprofit 0.5 0.6 0.7 4.5 6.1 5.9 3.3 3.9 5.1 Larger Envelope Land promotion company PCT_COL Percent of Column Frequency 0.127518 0.120225
Not from one organization 1.9 2.2 2.2 4.9 13.9 19.1 6.0 30.2 37.7 Larger Envelope ONLINE AUCTION PCT_COL Percent of Column Frequency 0 0.042442
Don't know/No answer 1.4 0.2 0.2 1.4 0.2 0.1 1.5 0.9 0.3 Larger Envelope Other merchants PCT_COL Percent of Column Frequency 0.38461 0.892199
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Larger Envelope TELEPHONE PCT_COL Percent of Column Frequency 1.808318 2.749577
Note: Sub-totals and Totals may not sum due to rounding. Larger Envelope Other Utilities PCT_COL Percent of Column Frequency 0.466498 0.794825
1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached  Address Labels in the Carrier Cost System (CCS).  Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS.  These CCS volumes are used as a control for survey results. Larger Envelope MEDICAL PCT_COL Percent of Column Frequency 1.895967 1.717482
Larger Envelope Other professional PCT_COL Percent of Column Frequency 0.40575 0.395814
Larger Envelope Leisure service PCT_COL Percent of Column Frequency 2.412338 3.104906
Larger Envelope CABLE TV PCT_COL Percent of Column Frequency 1.066829 1.452427
Larger Envelope COMPUTER PCT_COL Percent of Column Frequency 0.557573 0.318205
Larger Envelope OTHER SERVICES PCT_COL Percent of Column Frequency 3.398752 2.840824
Larger Envelope Consumer packaged goods PCT_COL Percent of Column Frequency 3.958734 3.204074
Larger Envelope Federal Government PCT_COL Percent of Column Frequency 0.528408 1.211959
Larger Envelope Nonfederal Government PCT_COL Percent of Column Frequency 0.348515 0.537988
Larger Envelope Union/professional PCT_COL Percent of Column Frequency 0.638989 0.433699
Larger Envelope CHURCH PCT_COL Percent of Column Frequency 0.183479 0.256655
Larger Envelope VETERANS PCT_COL Percent of Column Frequency 0.265654 0.095468
Larger Envelope EDUCATIONAL PCT_COL Percent of Column Frequency 0.78786 0.72721
Larger Envelope CHARITIES PCT_COL Percent of Column Frequency 0.366467 0.353952
Larger Envelope Political PCT_COL Percent of Column Frequency 0.286753 0.287719
Larger Envelope Other Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 0.581983 0.37579
Larger Envelope RESTAURANT PCT_COL Percent of Column Frequency 0.079842 0.04496
Larger Envelope AARP PCT_COL Percent of Column Frequency 0.97067 1.130529
Larger Envelope AUTO DEALERS PCT_COL Percent of Column Frequency 0.539038 0.986101
Larger Envelope Service stations PCT_COL Percent of Column Frequency 0.064933 0.055606
Larger Envelope Craftsman PCT_COL Percent of Column Frequency 0.062001 0.205928
Larger Envelope MALL PCT_COL Percent of Column Frequency 0 0.016678
Larger Envelope Don't know/No answer PCT_COL Percent of Column Frequency 0.650462 0.320157
Other/Don't Know/No answer Not from one organization PCT_COL Percent of Column Frequency 66.39944 40.24505
Other/Don't Know/No answer CREDIT CARD PCT_COL Percent of Column Frequency 0.949976 1.294441
Other/Don't Know/No answer BANK PCT_COL Percent of Column Frequency 1.0817 1.628541
Other/Don't Know/No answer Securities broker PCT_COL Percent of Column Frequency 2.248158 4.229871
Other/Don't Know/No answer MONEY MARKET PCT_COL Percent of Column Frequency 0.129951 0.208069
Other/Don't Know/No answer Insurance Company PCT_COL Percent of Column Frequency 0.758709 2.639177
Other/Don't Know/No answer Real Estate/Mortgage PCT_COL Percent of Column Frequency 0.243069 0.407434
Other/Don't Know/No answer OTHER FINANCIAL PCT_COL Percent of Column Frequency 0.136055 0.138181
Other/Don't Know/No answer SUPERMARKETS PCT_COL Percent of Column Frequency 0.405937 0.413009
Other/Don't Know/No answer Department store PCT_COL Percent of Column Frequency 3.729163 7.662583
Other/Don't Know/No answer Mail order company PCT_COL Percent of Column Frequency 9.602624 16.38484
Other/Don't Know/No answer Specialty store PCT_COL Percent of Column Frequency 2.915078 5.901905
Other/Don't Know/No answer PUBLISHER PCT_COL Percent of Column Frequency 3.174588 5.492389
Other/Don't Know/No answer Land promotion company PCT_COL Percent of Column Frequency 0.082671 0.629296
Other/Don't Know/No answer ONLINE AUCTION PCT_COL Percent of Column Frequency 0.037436 0
Other/Don't Know/No answer Other merchants PCT_COL Percent of Column Frequency 0.195584 0.33837
Other/Don't Know/No answer TELEPHONE PCT_COL Percent of Column Frequency 0.259913 0.837248
Other/Don't Know/No answer Other Utilities PCT_COL Percent of Column Frequency 0.277076 0.337103
Other/Don't Know/No answer MEDICAL PCT_COL Percent of Column Frequency 1.107658 0.870006
Other/Don't Know/No answer Other professional PCT_COL Percent of Column Frequency 0.224349 0.14654
Other/Don't Know/No answer Leisure service PCT_COL Percent of Column Frequency 1.167727 1.870203
Other/Don't Know/No answer CABLE TV PCT_COL Percent of Column Frequency 0.287922 0.697742
Other/Don't Know/No answer COMPUTER PCT_COL Percent of Column Frequency 0.378478 0.423889
Other/Don't Know/No answer OTHER SERVICES PCT_COL Percent of Column Frequency 0.523756 1.066086
Other/Don't Know/No answer Consumer packaged goods PCT_COL Percent of Column Frequency 1.160624 2.117167
Other/Don't Know/No answer Federal Government PCT_COL Percent of Column Frequency 0.409267 0.862003
Other/Don't Know/No answer Nonfederal Government PCT_COL Percent of Column Frequency 0.460422 0.821485
Other/Don't Know/No answer Union/professional PCT_COL Percent of Column Frequency 0.120779 0.179788
Other/Don't Know/No answer CHURCH PCT_COL Percent of Column Frequency 0.044465 0.024352
Other/Don't Know/No answer VETERANS PCT_COL Percent of Column Frequency 0 0
Other/Don't Know/No answer EDUCATIONAL PCT_COL Percent of Column Frequency 0.19904 0.444961
Other/Don't Know/No answer CHARITIES PCT_COL Percent of Column Frequency 0.119315 0.136098
Other/Don't Know/No answer Political PCT_COL Percent of Column Frequency 0.132425 0.122164
Other/Don't Know/No answer Other Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 0.101817 0.30828
Other/Don't Know/No answer RESTAURANT PCT_COL Percent of Column Frequency 0.207579 0.117606
Other/Don't Know/No answer AARP PCT_COL Percent of Column Frequency 0 0.1767
Other/Don't Know/No answer AUTO DEALERS PCT_COL Percent of Column Frequency 0.185046 0.250569
Other/Don't Know/No answer Service stations PCT_COL Percent of Column Frequency 0.071359 0.152692
Other/Don't Know/No answer Craftsman PCT_COL Percent of Column Frequency 0.014374 0.136617
Other/Don't Know/No answer MALL PCT_COL Percent of Column Frequency 0 0
Other/Don't Know/No answer Don't know/No answer PCT_COL Percent of Column Frequency 0.456469 0.287535
Catalog (not in envelope) Not from one organization PCT_COL Percent of Column Frequency 2.215054 2.242745
Catalog (not in envelope) CREDIT CARD PCT_COL Percent of Column Frequency 0.274569 0.286634
Catalog (not in envelope) BANK PCT_COL Percent of Column Frequency 0.18442 0.110627
Catalog (not in envelope) Securities broker PCT_COL Percent of Column Frequency 0.687916 0.564466
Catalog (not in envelope) MONEY MARKET PCT_COL Percent of Column Frequency 0.11129 0.061557
Catalog (not in envelope) Insurance Company PCT_COL Percent of Column Frequency 0.220095 0.177712
Catalog (not in envelope) Real Estate/Mortgage PCT_COL Percent of Column Frequency 0.100642 0.061977
Catalog (not in envelope) OTHER FINANCIAL PCT_COL Percent of Column Frequency 0.01844 0.05085
Catalog (not in envelope) SUPERMARKETS PCT_COL Percent of Column Frequency 0.410614 0.406851
Catalog (not in envelope) Department store PCT_COL Percent of Column Frequency 11.26383 12.92
Catalog (not in envelope) Mail order company PCT_COL Percent of Column Frequency 54.20924 53.41125
Catalog (not in envelope) Specialty store PCT_COL Percent of Column Frequency 22.07873 20.99992
Catalog (not in envelope) PUBLISHER PCT_COL Percent of Column Frequency 1.729383 1.609027
Catalog (not in envelope) Land promotion company PCT_COL Percent of Column Frequency 0.029854 0.055246
Catalog (not in envelope) ONLINE AUCTION PCT_COL Percent of Column Frequency 0.13403 0.079866
Catalog (not in envelope) Other merchants PCT_COL Percent of Column Frequency 0.12921 0.339944
Catalog (not in envelope) TELEPHONE PCT_COL Percent of Column Frequency 0.21675 0.548707
Catalog (not in envelope) Other Utilities PCT_COL Percent of Column Frequency 0.025379 0.013804
Catalog (not in envelope) MEDICAL PCT_COL Percent of Column Frequency 0.290204 0.213111
Catalog (not in envelope) Other professional PCT_COL Percent of Column Frequency 0.15288 0.053741
Catalog (not in envelope) Leisure service PCT_COL Percent of Column Frequency 0.958004 1.544822
Catalog (not in envelope) CABLE TV PCT_COL Percent of Column Frequency 0.165192 0.248175
Catalog (not in envelope) COMPUTER PCT_COL Percent of Column Frequency 1.454863 1.292337
Catalog (not in envelope) OTHER SERVICES PCT_COL Percent of Column Frequency 0.199139 0.252002
Catalog (not in envelope) Consumer packaged goods PCT_COL Percent of Column Frequency 1.428668 1.102878
Catalog (not in envelope) Federal Government PCT_COL Percent of Column Frequency 0.132391 0.21615
Catalog (not in envelope) Nonfederal Government PCT_COL Percent of Column Frequency 0.151005 0.127406
Catalog (not in envelope) Union/professional PCT_COL Percent of Column Frequency 0.062518 0.107738
Catalog (not in envelope) CHURCH PCT_COL Percent of Column Frequency 0.08116 0.075808
Catalog (not in envelope) VETERANS PCT_COL Percent of Column Frequency 0 0.010768
Catalog (not in envelope) EDUCATIONAL PCT_COL Percent of Column Frequency 0.254186 0.33358
Catalog (not in envelope) CHARITIES PCT_COL Percent of Column Frequency 0.049451 0.055966
Catalog (not in envelope) Political PCT_COL Percent of Column Frequency 0.078157 0.015928
Catalog (not in envelope) Other Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 0.117734 0.055693
Catalog (not in envelope) RESTAURANT PCT_COL Percent of Column Frequency 0.032875 0.021568
Catalog (not in envelope) AARP PCT_COL Percent of Column Frequency 0.004462 0.024085
Catalog (not in envelope) AUTO DEALERS PCT_COL Percent of Column Frequency 0.096293 0.041632
Catalog (not in envelope) Service stations PCT_COL Percent of Column Frequency 0 0.008097
Catalog (not in envelope) Craftsman PCT_COL Percent of Column Frequency 0.028057 0.04748
Catalog (not in envelope) MALL PCT_COL Percent of Column Frequency 0.00475 0.005052
Catalog (not in envelope) Don't know/No answer PCT_COL Percent of Column Frequency 0.218573 0.204802
Postcard Not from one organization PCT_COL Percent of Column Frequency 2.752845 1.715673
Postcard CREDIT CARD PCT_COL Percent of Column Frequency 0.756024 1.200967
Postcard BANK PCT_COL Percent of Column Frequency 3.382917 3.682059
Postcard Securities broker PCT_COL Percent of Column Frequency 0.569039 0.37738
Postcard MONEY MARKET PCT_COL Percent of Column Frequency 0.06828 0
Postcard Insurance Company PCT_COL Percent of Column Frequency 2.628244 3.081105
Postcard Real Estate/Mortgage PCT_COL Percent of Column Frequency 5.356734 2.577745
Postcard OTHER FINANCIAL PCT_COL Percent of Column Frequency 0.15584 0.400097
Postcard SUPERMARKETS PCT_COL Percent of Column Frequency 1.870327 1.805748
Postcard Department store PCT_COL Percent of Column Frequency 9.743536 15.78671
Postcard Mail order company PCT_COL Percent of Column Frequency 1.377419 1.822702
Postcard Specialty store PCT_COL Percent of Column Frequency 17.56371 15.50385
Postcard PUBLISHER PCT_COL Percent of Column Frequency 1.213387 1.478773
Postcard Land promotion company PCT_COL Percent of Column Frequency 0.7514 0.53088
Postcard ONLINE AUCTION PCT_COL Percent of Column Frequency 0.13309 0.083859
Postcard Other merchants PCT_COL Percent of Column Frequency 0.71239 2.051712
Postcard TELEPHONE PCT_COL Percent of Column Frequency 2.462087 1.906542
Postcard Other Utilities PCT_COL Percent of Column Frequency 0.613514 1.03927
Postcard MEDICAL PCT_COL Percent of Column Frequency 4.33915 4.736198
Postcard Other professional PCT_COL Percent of Column Frequency 0.672751 0.509138
Postcard Leisure service PCT_COL Percent of Column Frequency 3.644605 4.320631
Postcard CABLE TV PCT_COL Percent of Column Frequency 5.414357 4.017512
Postcard COMPUTER PCT_COL Percent of Column Frequency 0.831207 0.516975
Postcard OTHER SERVICES PCT_COL Percent of Column Frequency 7.132815 5.923281
Postcard Consumer packaged goods PCT_COL Percent of Column Frequency 2.051016 2.621965
Postcard Federal Government PCT_COL Percent of Column Frequency 6.603429 7.533648
Postcard Nonfederal Government PCT_COL Percent of Column Frequency 0.970881 0.944082
Postcard Union/professional PCT_COL Percent of Column Frequency 0.394097 0.2778
Postcard CHURCH PCT_COL Percent of Column Frequency 0.442166 0.198941
Postcard VETERANS PCT_COL Percent of Column Frequency 0.102763 0.014421
Postcard EDUCATIONAL PCT_COL Percent of Column Frequency 1.537794 1.612987
Postcard CHARITIES PCT_COL Percent of Column Frequency 0.309016 0.377523
Postcard Political PCT_COL Percent of Column Frequency 5.253018 4.446398
Postcard Other Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 0.393634 0.390762
Postcard RESTAURANT PCT_COL Percent of Column Frequency 2.939386 1.872129
Postcard AARP PCT_COL Percent of Column Frequency 0.178369 0
Postcard AUTO DEALERS PCT_COL Percent of Column Frequency 1.139265 1.532647
Postcard Service stations PCT_COL Percent of Column Frequency 1.620757 0.784979
Postcard Craftsman PCT_COL Percent of Column Frequency 1.608598 1.787672
Postcard MALL PCT_COL Percent of Column Frequency 0.044032 0.061398
Postcard Don't know/No answer PCT_COL Percent of Column Frequency 0.266112 0.473843
Flyers/Circulars Not from one organization PCT_COL Percent of Column Frequency 13.94804 19.11236
Flyers/Circulars CREDIT CARD PCT_COL Percent of Column Frequency 1.694949 0.899529
Flyers/Circulars BANK PCT_COL Percent of Column Frequency 2.740549 2.879326
Flyers/Circulars Securities broker PCT_COL Percent of Column Frequency 1.000685 0.955784
Flyers/Circulars MONEY MARKET PCT_COL Percent of Column Frequency 0.140302 0.083116
Flyers/Circulars Insurance Company PCT_COL Percent of Column Frequency 2.687918 2.544767
Flyers/Circulars Real Estate/Mortgage PCT_COL Percent of Column Frequency 1.618154 1.568195
Flyers/Circulars OTHER FINANCIAL PCT_COL Percent of Column Frequency 0.193686 0.23206
Flyers/Circulars SUPERMARKETS PCT_COL Percent of Column Frequency 3.388437 2.629176
Flyers/Circulars Department store PCT_COL Percent of Column Frequency 11.62141 10.91433
Flyers/Circulars Mail order company PCT_COL Percent of Column Frequency 2.452056 1.803627
Flyers/Circulars Specialty store PCT_COL Percent of Column Frequency 17.08471 17.70757
Flyers/Circulars PUBLISHER PCT_COL Percent of Column Frequency 2.239508 1.422182
Flyers/Circulars Land promotion company PCT_COL Percent of Column Frequency 0.238109 0.19922
Flyers/Circulars ONLINE AUCTION PCT_COL Percent of Column Frequency 0.076894 0.053108
Flyers/Circulars Other merchants PCT_COL Percent of Column Frequency 0.638302 0.712138
Flyers/Circulars TELEPHONE PCT_COL Percent of Column Frequency 2.34197 2.35844
Flyers/Circulars Other Utilities PCT_COL Percent of Column Frequency 0.569837 0.5958
Flyers/Circulars MEDICAL PCT_COL Percent of Column Frequency 2.597532 2.580616
Flyers/Circulars Other professional PCT_COL Percent of Column Frequency 0.61639 0.351122
Flyers/Circulars Leisure service PCT_COL Percent of Column Frequency 3.336225 3.601998
Flyers/Circulars CABLE TV PCT_COL Percent of Column Frequency 4.938434 3.853058
Flyers/Circulars COMPUTER PCT_COL Percent of Column Frequency 1.148404 0.746152
Flyers/Circulars OTHER SERVICES PCT_COL Percent of Column Frequency 4.002369 4.351491
Flyers/Circulars Consumer packaged goods PCT_COL Percent of Column Frequency 2.61407 2.594589
Flyers/Circulars Federal Government PCT_COL Percent of Column Frequency 1.108983 0.954462
Flyers/Circulars Nonfederal Government PCT_COL Percent of Column Frequency 1.113526 1.149711
Flyers/Circulars Union/professional PCT_COL Percent of Column Frequency 0.274178 0.287513
Flyers/Circulars CHURCH PCT_COL Percent of Column Frequency 0.210082 0.267591
Flyers/Circulars VETERANS PCT_COL Percent of Column Frequency 0.055697 0.046937
Flyers/Circulars EDUCATIONAL PCT_COL Percent of Column Frequency 1.037064 1.019454
Flyers/Circulars CHARITIES PCT_COL Percent of Column Frequency 0.066359 0.06687
Flyers/Circulars Political PCT_COL Percent of Column Frequency 4.004753 3.673649
Flyers/Circulars Other Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 0.259388 0.290244
Flyers/Circulars RESTAURANT PCT_COL Percent of Column Frequency 2.412676 2.010641
Flyers/Circulars AARP PCT_COL Percent of Column Frequency 0.176293 0.246559
Flyers/Circulars AUTO DEALERS PCT_COL Percent of Column Frequency 3.857351 2.734682
Flyers/Circulars Service stations PCT_COL Percent of Column Frequency 0.663359 1.056429
Flyers/Circulars Craftsman PCT_COL Percent of Column Frequency 0.602381 1.279846
Flyers/Circulars MALL PCT_COL Percent of Column Frequency 0.023227 0.05707
Flyers/Circulars Don't know/No answer PCT_COL Percent of Column Frequency 0.205743 0.108591
Magazines/Newsletters Not from one organization PCT_COL Percent of Column Frequency 30.15216 37.69357
Magazines/Newsletters CREDIT CARD PCT_COL Percent of Column Frequency 0.157998 0.109795
Magazines/Newsletters BANK PCT_COL Percent of Column Frequency 1.01849 1.011396
Magazines/Newsletters Securities broker PCT_COL Percent of Column Frequency 4.89229 4.860339
Magazines/Newsletters MONEY MARKET PCT_COL Percent of Column Frequency 0.438042 0.461811
Magazines/Newsletters Insurance Company PCT_COL Percent of Column Frequency 3.259297 3.13198
Magazines/Newsletters Real Estate/Mortgage PCT_COL Percent of Column Frequency 0.868986 0.512669
Magazines/Newsletters OTHER FINANCIAL PCT_COL Percent of Column Frequency 0.196997 0.389448
Magazines/Newsletters SUPERMARKETS PCT_COL Percent of Column Frequency 1.720757 1.917145
Magazines/Newsletters Department store PCT_COL Percent of Column Frequency 3.68821 4.255736
Magazines/Newsletters Mail order company PCT_COL Percent of Column Frequency 5.066811 4.366381
Magazines/Newsletters Specialty store PCT_COL Percent of Column Frequency 4.792 3.344825
Magazines/Newsletters PUBLISHER PCT_COL Percent of Column Frequency 25.78869 16.68137
Magazines/Newsletters Land promotion company PCT_COL Percent of Column Frequency 0.216739 0.114701
Magazines/Newsletters ONLINE AUCTION PCT_COL Percent of Column Frequency 0.030068 0.028637
Magazines/Newsletters Other merchants PCT_COL Percent of Column Frequency 0.215341 0.437536
Magazines/Newsletters TELEPHONE PCT_COL Percent of Column Frequency 0.4793 0.360747
Magazines/Newsletters Other Utilities PCT_COL Percent of Column Frequency 0.427669 0.718217
Magazines/Newsletters MEDICAL PCT_COL Percent of Column Frequency 1.643132 2.425646
Magazines/Newsletters Other professional PCT_COL Percent of Column Frequency 0.360965 0.541411
Magazines/Newsletters Leisure service PCT_COL Percent of Column Frequency 1.622066 2.197188
Magazines/Newsletters CABLE TV PCT_COL Percent of Column Frequency 0.258922 0.65131
Magazines/Newsletters COMPUTER PCT_COL Percent of Column Frequency 0.60325 0.318861
Magazines/Newsletters OTHER SERVICES PCT_COL Percent of Column Frequency 1.247559 0.780099
Magazines/Newsletters Consumer packaged goods PCT_COL Percent of Column Frequency 1.938381 2.272566
Magazines/Newsletters Federal Government PCT_COL Percent of Column Frequency 0.510415 0.827077
Magazines/Newsletters Nonfederal Government PCT_COL Percent of Column Frequency 2.129803 3.488553
Magazines/Newsletters Union/professional PCT_COL Percent of Column Frequency 1.039392 1.453338
Magazines/Newsletters CHURCH PCT_COL Percent of Column Frequency 0.5224 0.593996
Magazines/Newsletters VETERANS PCT_COL Percent of Column Frequency 0.16729 0.136305
Magazines/Newsletters EDUCATIONAL PCT_COL Percent of Column Frequency 0.951193 1.54042
Magazines/Newsletters CHARITIES PCT_COL Percent of Column Frequency 0.165625 0.205382
Magazines/Newsletters Political PCT_COL Percent of Column Frequency 0.208778 0.337203
Magazines/Newsletters Other Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 0.601075 0.52816
Magazines/Newsletters RESTAURANT PCT_COL Percent of Column Frequency 0.114582 0.123241
Magazines/Newsletters AARP PCT_COL Percent of Column Frequency 0.201719 0.310387
Magazines/Newsletters AUTO DEALERS PCT_COL Percent of Column Frequency 1.244582 0.351704
Magazines/Newsletters Service stations PCT_COL Percent of Column Frequency 0.048533 0.112854
Magazines/Newsletters Craftsman PCT_COL Percent of Column Frequency 0.13432 0.06449
Magazines/Newsletters MALL PCT_COL Percent of Column Frequency 0 0
Magazines/Newsletters Don't know/No answer PCT_COL Percent of Column Frequency 0.876177 0.343503