Table A3-7b Standard Mail Shape by Industry (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data)
Industry	Catalog (not in envelope)			Flyers			Newspapers/ Magazines
	1987	2006	2007	1987	2006	2007	1987	2006	2007
Financial:
Credit card	0.5	0.3	0.3	0.9	1.5	1.7	0.0	0.1	0.2
Bank	0.2	0.2	0.2	1.3	3.0	2.7	0.1	0.9	1.0
Securities broker	0.3	0.5	0.7	0.7	1.2	1.0	0.8	4.3	4.9
Money Market	0.1	0.1	0.1	0.1	0.2	0.1	0.0	0.5	0.4
Insurance Company	0.3	0.2	0.2	1.4	2.9	2.7	0.8	3.0	3.3
Real Estate/Mortgage	0.2	0.1	0.1	1.7	1.8	1.6	0.6	1.1	0.9
Other Financial	0.0	0.1	0.0	0.3	0.2	0.2	0.2	0.3	0.2
Total Financial	1.6	1.4	1.6	6.4	10.9	10.1	2.5	10.2	10.8
Merchants:
Supermarkets	0.9	0.5	0.4	10.0	3.2	3.4	1.1	2.4	1.7
Department store	31.9	14.6	11.3	23.4	15.6	11.6	2.1	5.3	3.7
Mail order company	41.0	58.5	54.2	4.2	2.9	2.5	1.4	6.5	5.1
Specialty store	12.9	14.5	22.1	17.0	14.3	17.1	1.4	5.1	4.8
Publisher	3.2	1.9	1.7	10.3	2.5	2.2	71.9	21.0	25.8
Land promotion company	0.1	0.0	0.0	0.3	0.2	0.2	0.0	0.1	0.2
Online Auction	N/A	N/A	0.1	N/A	N/A	0.1	N/A	0.0	0.0
Restaurant	0.1	0.0	0.0	1.8	1.9	2.4	0.0	0.0	0.1
Consumer packaged goods	0.5	1.3	1.4	2.2	3.7	2.6	1.3	1.9	1.9
Auto dealers	0.2	0.1	0.1	0.9	3.0	3.9	0.4	0.3	1.2
Service stations	0.0	0.0	0.0	0.4	0.8	0.7	0.0	0.0	0.0
Mall	0.2	0.0	0.0	0.4	0.0	0.0	0.1	0.0	0.0
Other merchants	0.9	0.2	0.1	1.4	0.7	0.7	0.0	0.3	0.2
Total Merchants	91.9	91.7	91.6	72.3	48.9	47.4	79.7	42.8	44.9
Services:
Telephone	0.3	0.3	0.2	0.4	2.5	2.3	0.4	0.1	0.5
Other Utilities	0.1	0.1	0.0	0.2	0.7	0.6	0.4	0.6	0.4
Medical	0.1	0.5	0.3	1.7	2.7	2.6	1.7	2.2	1.6
Other professional	0.0	0.1	0.2	0.5	0.6	0.6	0.4	0.5	0.4
Leisure service	0.3	1.1	1.0	2.0	4.2	3.3	0.6	2.3	1.6
Cable TV	1.0	0.1	0.2	1.2	4.5	4.9	1.6	0.5	0.3
Computer	0.2	1.0	1.5	0.2	1.0	1.1	0.1	0.5	0.6
Craftsman	0.0	0.0	0.0	0.5	0.2	0.6	0.0	0.0	0.1
Other services	0.2	0.2	0.2	1.8	1.9	3.9	0.8	0.5	1.2
Total Services	2.2	3.3	3.5	8.5	18.4	20.1	6.0	7.3	6.8
Federal Government	N/A	0.1	0.1	N/A	0.9	1.1	N/A	0.4	0.5
Nonfederal Government	0.5	0.1	0.2	2.0	1.6	1.1	1.0	2.4	2.1
Social/Charitable/Political/Nonprofit:
Union/professional	0.1	0.1	0.1	0.4	0.4	0.3	0.4	1.3	1.0
Church	0.0	0.1	0.1	0.3	0.2	0.2	0.7	0.8	0.5
Veterans	N/A	0.0	0.0	N/A	0.1	0.1	N/A	0.1	0.2
Educational	0.3	0.2	0.3	0.9	1.4	1.0	0.4	1.4	1.0
Charities	N/A	0.1	0.0	N/A	0.2	0.1	N/A	0.2	0.2
Political	0.0	0.1	0.1	2.2	4.7	4.0	0.6	0.7	0.2
AARP	0.1	0.0	0.0	0.0	0.2	0.2	0.4	0.4	0.2
Other Social/Charitable/ Political/Nonprofit	0.0	0.0	0.1	0.7	0.4	0.3	0.8	1.1	0.6
Total Social/Charitable/Political/Nonprofit	0.5	0.6	0.6	4.5	7.5	6.1	3.3	6.1	3.9
Not from one organization	1.9	2.0	2.2	4.9	11.3	13.9	6.0	30.1	30.2
Don't know/No answer	1.4	0.6	0.2	1.4	0.5	0.2	1.5	0.7	0.9
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Note: Sub-totals and Totals may not sum due to rounding.