Table A3-6b
Standard Mail Industry by Shape
(Percentage of Pieces Received by Households)
Postal Fiscal Years 1987, 2006 and 2007
(Diary Data)
Industry Flyers Newspapers/ Magazines Other/
Don't Know		 Total
1987 2006 2007 1987 2006 2007 1987 2006 2007 1987 2006 2007
Financial:                        
Credit card 8.1 2.6 3.6 0.0 0.1 0.1 0.6 0.5 0.5 100.0 100.0 100.0
Bank 14.3 11.8 10.6 0.1 0.9 1.0 0.7 0.8 0.9 100.0 100.0 100.0
Securities broker 16.6 13.6 10.9 1.6 12.2 13.1 1.1 6.5 5.5 100.0 100.0 100.0
Money Market 14.6 15.3 13.6 0.0 10.1 10.4 1.8 6.8 2.8 100.0 100.0 100.0
Insurance Company 10.2 11.0 11.6 0.5 2.8 3.5 0.5 0.8 0.7 100.0 100.0 100.0
Real Estate/Mortgage 44.9 14.8 18.1 1.4 2.2 2.4 0.5 0.8 0.6 100.0 100.0 100.0
   Total Financial 14.7 8.0 8.7 0.5 1.9 2.3 0.8 1.1 1.1 100.0 100.0 100.0
Merchants:                        
Supermarkets 85.7 54.4 59.8 0.8 10.3 7.5 0.7 2.2 1.6 100.0 100.0 100.0
Department store 42.5 36.0 36.1 0.3 3.0 2.8 0.6 2.6 2.6 100.0 100.0 100.0
Mail order company 7.0 4.0 3.9 0.2 2.2 2.0 0.8 3.4 3.5 100.0 100.0 100.0
Specialty store 49.8 35.5 34.7 0.3 3.1 2.4 0.7 1.8 1.3 100.0 100.0 100.0
Publisher 20.4 8.4 8.3 12.1 17.1 23.4 1.2 2.9 2.6 100.0 100.0 100.0
Land promotion 12.7 25.7 27.0 0.0 2.5 6.0 0.0 9.0 2.1 100.0 100.0 100.0
Online Auction N/A N/A 26.4 N/A N/A 2.5 N/A N/A 2.9 N/A N/A 100.0
Restaurant 70.0 56.8 61.8 0.0 0.2 0.7 0.0 0.6 1.2 100.0 100.0 100.0
Consumer packaged goods 38.0 35.4 26.3 1.8 4.6 4.8 1.2 2.9 2.6 100.0 100.0 100.0
Auto dealers 42.7 59.5 65.1 1.8 1.5 5.2 0.2 1.3 0.7 100.0 100.0 100.0
Service stations 79.9 58.3 43.2 0.0 0.0 0.8 0.0 0.3 1.0 100.0 100.0 100.0
Mall 75.9 55.0 51.3 1.0 0.0 0.0 0.0 11.3 0.0 100.0 100.0 100.0
   Total Merchants 31.3 21.8 23.2 2.9 5.0 5.5 0.9 2.7 2.4 100.0 100.0 100.0
Services:                        
Telephone 14.3 27.8 28.8 1.3 1.1 0.7 1.3 1.3 0.7 100.0 100.0 100.0
Other Utilities 29.3 27.2 24.6 5.0 7.1 5.4 14.7 1.1 2.7 100.0 100.0 100.0
Medical 50.5 33.3 30.2 4.4 3.1 2.5 0.5 1.2 2.9 100.0 100.0 100.0
Other professional 31.5 25.5 30.2 2.2 5.7 2.7 0.0 2.8 2.5 100.0 100.0 100.0
Leisure service 33.1 31.3 31.7 0.8 5.1 4.7 0.4 2.1 2.5 100.0 100.0 100.0
Cable TV 36.0 43.6 44.1 3.9 25.8 24.6 1.9 0.7 0.6 100.0 100.0 100.0
Computer 24.9 26.7 31.1 0.7 9.8 6.7 0.0 6.9 2.3 100.0 100.0 100.0
Craftsman 70.4 30.6 34.4 0.6 15.5 13.6 0.0 0.0 0.2 100.0 100.0 100.0
   Total Services 34.3 32.9 33.3 2.0 3.1 2.7 1.3 1.8 1.5 100.0 100.0 100.0
Government:                        
Federal Government N/A 17.7 23.1 N/A 0.0 0.0 N/A 2.3 1.9 N/A 100.0 100.0
Nonfederal Government 55.8 37.3 36.6 2.2 0.0 0.0 1.3 2.7 3.4 100.0 100.0 100.0
Social/Charitable/Political/Nonprofit:                        
Union/professional 35.6 17.4 14.7 2.8 15.8 13.7 0.0 2.7 1.5 100.0 100.0 100.0
Church 38.5 17.2 21.5 1.0 20.3 13.2 0.3 2.7 1.0 100.0 100.0 100.0
Veterans N/A 19.9 13.8 N/A 14.1 10.2 N/A 3.7 0.0 N/A 100.0 100.0
Educational 33.7 31.1 24.0 1.4 7.4 5.4 0.6 1.8 1.0 100.0 100.0 100.0
Charities N/A 15.6 7.7 N/A 5.4 4.7 N/A 0.1 3.1 N/A 100.0 100.0
Political Campaign 54.0 58.4 55.4 1.3 2.0 0.7 0.2 0.7 0.4 100.0 100.0 100.0
AARP 6.7 12.3 10.5 7.0 5.3 2.9 0.0 3.3 0.0 100.0 100.0 100.0
   Total Social/Charitable/Political/ Nonprofit 39.8 36.7 32.7 2.4 7.3 5.1 0.4 1.4 0.9 100.0 100.0 100.0
   Total 27.2 19.9 22.0 2.3 4.9 5.4 1.3 7.5 4.9 100.0 100.0 100.0
  Fluctuations may be due to small sample size.