Table A3-6a
Standard Mail1 Industry by Shape
(Percentage of Pieces Received by Households)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)		 BL_B A34ROW _NAME_ _LABEL_ COL1 COL2 BL_B A348ROWB _NAME_ _LABEL_ COL1 COL2 BL_B _NAME_ _LABEL_ COL1 COL2
Letter Size Envelope   PCT_ROW Percent of Row Frequency   Letter Size Envelope   PCT_ROW Percent of Row Frequency   Letter Size Envelope PCT_COL Percent of Column Frequency 29.28291 35.81895
Letter Size Envelope CREDIT CARD PCT_ROW Percent of Row Frequency 78.92558 89.26559 Letter Size Envelope Total Financial PCT_ROW Percent of Row Frequency 65.03814 74.02875 Larger Envelope PCT_COL Percent of Column Frequency 10.97921 5.313212
Letter Size Envelope BANK PCT_ROW Percent of Row Frequency 70.10719 74.77199 Letter Size Envelope Total Merchants PCT_ROW Percent of Row Frequency 12.72406 17.17325 Other/Don't Know/No answer PCT_COL Percent of Column Frequency 4.945236 2.504725
Letter Size Envelope Securities broker PCT_ROW Percent of Row Frequency 22.30304 38.76303 Letter Size Envelope Total Services PCT_ROW Percent of Row Frequency 29.88457 38.78773 Catalog (not in envelope) PCT_COL Percent of Column Frequency 18.41055 17.54059
Industry Flyers/
Circulars		 Magazines/ Newsletters Other/
Don't Know		 Total Flyers/Circulars Letter Size Envelope MONEY MARKET PCT_ROW Percent of Row Frequency 25.07238 46.2406 Letter Size Envelope Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 28.33475 38.26425 Postcard PCT_COL Percent of Column Frequency 9.021397 3.21631
Magazines/Newsletters Letter Size Envelope Insurance Company PCT_ROW Percent of Row Frequency 58.77262 70.2132 Larger Envelope   PCT_ROW Percent of Row Frequency   Flyers/Circulars PCT_COL Percent of Column Frequency 21.96293 30.2011
1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008 Other/Don't Know/No answer Letter Size Envelope Real Estate/Mortgage PCT_ROW Percent of Row Frequency 44.62051 42.84337 Larger Envelope Total Financial PCT_ROW Percent of Row Frequency 17.13145 9.243344 Magazines/Newsletters PCT_COL Percent of Column Frequency 5.397772 5.40512
Financial:                         Letter Size Envelope OTHER FINANCIAL PCT_ROW Percent of Row Frequency 48.00174 53.80737 Larger Envelope Total Merchants PCT_ROW Percent of Row Frequency 8.081355 3.616924  
Credit card 8.1 3.6 2.8 0.0 0.1 0.1 0.6 0.5 0.3 100.0 100.0 100.0 Letter Size Envelope SUPERMARKETS PCT_ROW Percent of Row Frequency 5.657853 9.706566 Larger Envelope Total Services PCT_ROW Percent of Row Frequency 9.647916 4.838116  
Bank 14.3 10.6 16.4 0.1 1.0 1.0 0.7 0.9 0.8 100.0 100.0 100.0 Letter Size Envelope Department store PCT_ROW Percent of Row Frequency 8.157651 12.4041 Larger Envelope Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 10.98355 4.546277  
Securities broker 16.6 10.9 12.9 1.6 13.1 11.8 1.1 5.5 4.7 100.0 100.0 100.0 Letter Size Envelope Mail order company PCT_ROW Percent of Row Frequency 7.285355 12.84692 Other/Don't Know/No answer   PCT_ROW Percent of Row Frequency    
Money Market 14.6 13.6 10.6 0.0 10.4 10.5 1.8 2.8 2.2 100.0 100.0 100.0 Letter Size Envelope Specialty store PCT_ROW Percent of Row Frequency 6.58385 7.887622 Other/Don't Know/No answer Total Financial PCT_ROW Percent of Row Frequency 1.079485 1.053979  
Insurance Company 10.2 11.6 12.9 0.5 3.5 2.8 0.5 0.7 1.1 100.0 100.0 100.0 Letter Size Envelope PUBLISHER PCT_ROW Percent of Row Frequency 42.87439 56.80326 Other/Don't Know/No answer Total Merchants PCT_ROW Percent of Row Frequency 2.439038 2.31086  
Real Estate/Mortgage 44.9 18.1 39.7 1.4 2.4 2.3 0.5 0.6 0.9 100.0 100.0 100.0 Letter Size Envelope Land promotion company PCT_ROW Percent of Row Frequency 19.67066 19.10689 Other/Don't Know/No answer Total Services PCT_ROW Percent of Row Frequency 1.543862 1.0936  
Total Financial 14.7 8.7 11.0 0.5 2.3 2.3 0.8 1.1 1.1 100.0 100.0 100.0 Letter Size Envelope ONLINE AUCTION PCT_ROW Percent of Row Frequency 10.92342 21.99182 Other/Don't Know/No answer Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 0.870021 0.815085  
Merchants:                         Letter Size Envelope Other merchants PCT_ROW Percent of Row Frequency 27.43134 29.26353 Catalog (not in envelope)   PCT_ROW Percent of Row Frequency    
Supermarkets 85.7 59.8 66.6 0.8 7.5 8.7 0.7 1.6 0.9 100.0 100.0 100.0 Letter Size Envelope TELEPHONE PCT_ROW Percent of Row Frequency 43.16916 52.06674 Catalog (not in envelope) Total Financial PCT_ROW Percent of Row Frequency 1.157166 0.919553  
Department store 42.5 36.1 42.8 0.3 2.8 3.0 0.6 2.6 2.5 100.0 100.0 100.0 Letter Size Envelope Other Utilities PCT_ROW Percent of Row Frequency 46.23324 52.46599 Catalog (not in envelope) Total Merchants PCT_ROW Percent of Row Frequency 39.84777 39.11453  
Mail order company 7.0 3.9 4.3 0.2 2.0 1.8 0.8 3.5 3.2 100.0 100.0 100.0 Letter Size Envelope MEDICAL PCT_ROW Percent of Row Frequency 27.73005 32.14848 Catalog (not in envelope) Total Services PCT_ROW Percent of Row Frequency 4.65191 4.945792  
Specialty store 49.8 34.7 49.2 0.3 2.4 1.7 0.7 1.3 1.4 100.0 100.0 100.0 Letter Size Envelope Other professional PCT_ROW Percent of Row Frequency 33.22533 43.73465 Catalog (not in envelope) Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 2.922352 2.785938  
Publisher 20.4 8.3 8.5 12.1 23.4 17.9 1.2 2.6 2.7 100.0 100.0 100.0 Letter Size Envelope Leisure service PCT_ROW Percent of Row Frequency 28.68143 39.21217 Postcard   PCT_ROW Percent of Row Frequency    
Land promotion company 12.7 27.0 42.2 0.0 6.0 4.4 0.0 2.1 11.1 100.0 100.0 100.0 Letter Size Envelope CABLE TV PCT_ROW Percent of Row Frequency 28.88069 45.12475 Postcard Total Financial PCT_ROW Percent of Row Frequency 4.585231 1.452698  
Online Auction N/A 26.4 34.2 N/A 2.5 3.3 N/A 2.9 0.0 N/A 100.0 100.0 Letter Size Envelope COMPUTER PCT_ROW Percent of Row Frequency 12.72159 14.22691 Postcard Total Merchants PCT_ROW Percent of Row Frequency 8.122453 3.393426  
Restaurant 70.0 61.8 86.0 0.0 0.7 0.9 0.0 1.2 0.4 100.0 100.0 100.0 Letter Size Envelope OTHER SERVICES PCT_ROW Percent of Row Frequency 29.6868 34.45916 Postcard Total Services PCT_ROW Percent of Row Frequency 18.50769 5.48607  
Consumer packaged goods 38.0 26.3 36.5 1.8 4.8 5.7 1.2 2.6 2.5 100.0 100.0 100.0 Letter Size Envelope Consumer packaged goods PCT_ROW Percent of Row Frequency 25.70954 34.36953 Postcard Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 19.03857 5.501689  
Auto dealers 42.7 65.1 67.7 1.8 5.2 1.6 0.2 0.7 0.5 100.0 100.0 100.0 Letter Size Envelope Federal Government PCT_ROW Percent of Row Frequency 8.20172 29.9059 Flyers/Circulars   PCT_ROW Percent of Row Frequency    
Service stations 79.9 43.2 74.7 0.0 0.8 1.4 0.0 1.0 0.9 100.0 100.0 100.0 Letter Size Envelope Nonfederal Government PCT_ROW Percent of Row Frequency 19.89545 23.73119 Flyers/Circulars Total Financial PCT_ROW Percent of Row Frequency 8.707874 11.04195  
Mall 75.9 51.3 75.1 1.0 0.0 0.0 0.0 0.0 0.0 100.0 100.0 100.0 Letter Size Envelope Union or Professional Organization PCT_ROW Percent of Row Frequency 41.34529 45.63234 Flyers/Circulars Total Merchants PCT_ROW Percent of Row Frequency 23.22669 30.15101  
Total Merchants 31.3 23.2 30.2 2.9 5.6 4.2 0.9 2.4 2.3 100.0 100.0 100.0 Letter Size Envelope CHURCH PCT_ROW Percent of Row Frequency 29.29828 32.59626 Flyers/Circulars Total Services PCT_ROW Percent of Row Frequency 33.09692 41.89941  
Services:                         Letter Size Envelope VETERANS PCT_ROW Percent of Row Frequency 32.78595 57.23476 Flyers/Circulars Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 32.74768 41.63744  
Telephone 14.3 28.8 32.3 1.3 1.5 0.9 1.3 0.7 1.0 100.0 100.0 100.0 Letter Size Envelope EDUCATIONAL PCT_ROW Percent of Row Frequency 40.78663 39.70847 Magazines/Newsletters   PCT_ROW Percent of Row Frequency    
Other Utilities 29.3 24.6 28.0 5.0 4.5 6.0 14.7 2.7 1.3 100.0 100.0 100.0 Letter Size Envelope CHARITIES PCT_ROW Percent of Row Frequency 43.57759 54.40289 Magazines/Newsletters Total Financial PCT_ROW Percent of Row Frequency 2.300649 2.259728  
Medical 50.5 30.2 43.6 4.4 4.7 7.3 0.5 2.9 1.2 100.0 100.0 100.0 Letter Size Envelope Political Campaign PCT_ROW Percent of Row Frequency 10.78954 18.56812 Magazines/Newsletters Total Merchants PCT_ROW Percent of Row Frequency 5.558641 4.239998  
Other professional 31.5 30.2 32.1 2.2 4.3 8.9 0.0 2.5 1.1 100.0 100.0 100.0 Letter Size Envelope OTHER SOCIAL PCT_ROW Percent of Row Frequency 21.37632 43.01006 Magazines/Newsletters Total Services PCT_ROW Percent of Row Frequency 2.667127 2.949282  
Leisure service 33.1 31.7 36.2 0.8 3.8 3.9 0.4 2.5 1.6 100.0 100.0 100.0 Letter Size Envelope RESTAURANT PCT_ROW Percent of Row Frequency 3.61974 3.219933 Magazines/Newsletters Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 5.10307 6.449314  
Cable TV 36.0 44.1 43.6 3.9 0.6 1.3 1.9 0.6 0.7 100.0 100.0 100.0 Letter Size Envelope AARP PCT_ROW Percent of Row Frequency 53.18263 74.56453    
Computer 24.9 31.1 37.6 0.7 4.0 2.9 0.0 2.3 1.8 100.0 100.0 100.0 Letter Size Envelope AUTO DEALERS PCT_ROW Percent of Row Frequency 15.20823 21.28814    
Craftsman 70.4 34.4 63.8 0.6 1.9 0.6 0.0 0.2 0.6 100.0 100.0 100.0 Letter Size Envelope Service stations PCT_ROW Percent of Row Frequency 9.419256 16.04709    
Total Services 34.3 33.1 41.9 2.0 2.7 2.9 1.3 1.5 1.1 100.0 100.0 100.0 Letter Size Envelope Craftsman PCT_ROW Percent of Row Frequency 22.60767 22.40975    
Government:                         Letter Size Envelope MALL PCT_ROW Percent of Row Frequency 0 8.524308    
Federal Government N/A 23.1 28.9 N/A 2.6 4.5 N/A 1.9 2.2 N/A 100.0 100.0 Larger Envelope   PCT_ROW Percent of Row Frequency      
Nonfederal Government 55.8 36.6 41.5 2.2 17.2 22.6 1.3 3.4 2.5 100.0 100.0 100.0 Larger Envelope CREDIT CARD PCT_ROW Percent of Row Frequency 15.73554 6.646469    
Social/Charitable/Political/Nonprofit:                         Larger Envelope BANK PCT_ROW Percent of Row Frequency 11.36574 4.421774    
Union or Professional Organization 35.6 14.7 21.4 2.8 13.7 19.3 0.0 1.5 1.1 100.0 100.0 100.0 Larger Envelope Securities broker PCT_ROW Percent of Row Frequency 39.39437 26.81062    
Church 38.5 21.5 37.1 1.0 13.2 14.7 0.3 1.0 0.3 100.0 100.0 100.0 Larger Envelope MONEY MARKET PCT_ROW Percent of Row Frequency 36.26187 25.8567    
Veterans N/A 13.8 20.9 N/A 10.2 10.9 N/A 0.0 0.0 N/A 100.0 100.0 Larger Envelope Insurance Company PCT_ROW Percent of Row Frequency 20.00344 10.81542    
Educational 33.7 24.0 33.7 1.4 5.4 9.1 0.6 1.0 1.2 100.0 100.0 100.0 Larger Envelope Real Estate/Mortgage PCT_ROW Percent of Row Frequency 8.696717 6.442766    
Charities N/A 7.7 12.2 N/A 4.7 6.7 N/A 3.1 2.1 N/A 100.0 100.0 Larger Envelope OTHER FINANCIAL PCT_ROW Percent of Row Frequency 15.27024 13.94382    
Political Campaign 54.0 55.4 69.9 1.3 0.7 1.1 0.2 0.4 0.2 100.0 100.0 100.0 Larger Envelope SUPERMARKETS PCT_ROW Percent of Row Frequency 5.793725 3.297653    
AARP 6.7 10.5 11.8 7.0 2.9 2.7 0.0 0.0 0.7 100.0 100.0 100.0 Larger Envelope Department store PCT_ROW Percent of Row Frequency 8.580685 3.306411    
Total Social/Charitable/Political/Nonprofit 39.8 32.7 41.6 2.4 5.1 6.4 0.4 0.9 0.8 100.0 100.0 100.0 Larger Envelope Mail order company PCT_ROW Percent of Row Frequency 9.623478 4.183304    
   Total 27.2 22.0 30.2 2.3 5.4 5.4 1.3 4.9 2.5 100.0 100.0 100.0 Larger Envelope Specialty store PCT_ROW Percent of Row Frequency 2.83579 1.328727    
Note: Percentages are row percentages within each Industry.  Larger Envelope PUBLISHER PCT_ROW Percent of Row Frequency 15.69768 7.413667    
1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached  Address Labels in the Carrier Cost System (CCS).  Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS.  These CCS volumes are used as a control for survey results. Larger Envelope Land promotion company PCT_ROW Percent of Row Frequency 7.238673 4.482338    
Larger Envelope ONLINE AUCTION PCT_ROW Percent of Row Frequency 0 4.813149    
Larger Envelope Other merchants PCT_ROW Percent of Row Frequency 10.50274 7.979678    
Larger Envelope TELEPHONE PCT_ROW Percent of Row Frequency 11.13121 6.628737    
Larger Envelope Other Utilities PCT_ROW Percent of Row Frequency 10.08069 6.575581    
Larger Envelope MEDICAL PCT_ROW Percent of Row Frequency 11.00498 5.103432    
Larger Envelope Other professional PCT_ROW Percent of Row Frequency 9.937435 6.368264    
Larger Envelope Leisure service PCT_ROW Percent of Row Frequency 11.46144 5.484817    
Larger Envelope CABLE TV PCT_ROW Percent of Row Frequency 4.76327 2.888124    
Larger Envelope COMPUTER PCT_ROW Percent of Row Frequency 7.551271 2.824527    
Larger Envelope OTHER SERVICES PCT_ROW Percent of Row Frequency 12.95324 5.593127    
Larger Envelope Consumer packaged goods PCT_ROW Percent of Row Frequency 19.94597 7.93822    
Larger Envelope Federal Government PCT_ROW Percent of Row Frequency 5.493415 6.455733    
Larger Envelope Nonfederal Government PCT_ROW Percent of Row Frequency 5.719116 3.418916    
Larger Envelope Union or Professional Organization PCT_ROW Percent of Row Frequency 17.18058 5.674843    
Larger Envelope CHURCH PCT_ROW Percent of Row Frequency 9.400193 6.258593    
Larger Envelope VETERANS PCT_ROW Percent of Row Frequency 32.83769 7.488366    
Larger Envelope EDUCATIONAL PCT_ROW Percent of Row Frequency 9.13038 4.225405    
Larger Envelope CHARITIES PCT_ROW Percent of Row Frequency 21.28976 11.36212    
Larger Envelope Political Campaign PCT_ROW Percent of Row Frequency 1.981888 0.963619    
Larger Envelope OTHER SOCIAL PCT_ROW Percent of Row Frequency 23.30888 6.845285    
Larger Envelope RESTAURANT PCT_ROW Percent of Row Frequency 1.022428 0.338378    
Larger Envelope AARP PCT_ROW Percent of Row Frequency 28.8252 9.551507    
Larger Envelope AUTO DEALERS PCT_ROW Percent of Row Frequency 4.548701 4.295026    
Larger Envelope Service stations PCT_ROW Percent of Row Frequency 2.11597 0.691681    
Larger Envelope Craftsman PCT_ROW Percent of Row Frequency 1.771735 1.805491    
Larger Envelope MALL PCT_ROW Percent of Row Frequency 0 3.863155    
Other/Don't Know/No answer   PCT_ROW Percent of Row Frequency      
Other/Don't Know/No answer CREDIT CARD PCT_ROW Percent of Row Frequency 0.458927 0.33224    
Other/Don't Know/No answer BANK PCT_ROW Percent of Row Frequency 0.944307 0.76953    
Other/Don't Know/No answer Securities broker PCT_ROW Percent of Row Frequency 5.50876 4.746324    
Other/Don't Know/No answer MONEY MARKET PCT_ROW Percent of Row Frequency 2.83868 2.200861    
Other/Don't Know/No answer Insurance Company PCT_ROW Percent of Row Frequency 0.736366 1.105693    
Other/Don't Know/No answer Real Estate/Mortgage PCT_ROW Percent of Row Frequency 0.612532 0.855005    
Other/Don't Know/No answer OTHER FINANCIAL PCT_ROW Percent of Row Frequency 3.194564 0.959028    
Other/Don't Know/No answer SUPERMARKETS PCT_ROW Percent of Row Frequency 1.613798 0.867461    
Other/Don't Know/No answer Department store PCT_ROW Percent of Row Frequency 2.607527 2.491822    
Other/Don't Know/No answer Mail order company PCT_ROW Percent of Row Frequency 3.463818 3.206739    
Other/Don't Know/No answer Specialty store PCT_ROW Percent of Row Frequency 1.33183 1.361263    
Other/Don't Know/No answer PUBLISHER PCT_ROW Percent of Row Frequency 2.634485 2.737045    
Other/Don't Know/No answer Land promotion company PCT_ROW Percent of Row Frequency 2.113776 11.06029    
Other/Don't Know/No answer ONLINE AUCTION PCT_ROW Percent of Row Frequency 2.890875 0    
Other/Don't Know/No answer Other merchants PCT_ROW Percent of Row Frequency 2.405647 1.426654    
Other/Don't Know/No answer TELEPHONE PCT_ROW Percent of Row Frequency 0.720629 0.951529    
Other/Don't Know/No answer Other Utilities PCT_ROW Percent of Row Frequency 2.696837 1.314706    
Other/Don't Know/No answer MEDICAL PCT_ROW Percent of Row Frequency 2.895879 1.218696    
Other/Don't Know/No answer Other professional PCT_ROW Percent of Row Frequency 2.474886 1.111449    
Other/Don't Know/No answer Leisure service PCT_ROW Percent of Row Frequency 2.498953 1.557418    
Other/Don't Know/No answer CABLE TV PCT_ROW Percent of Row Frequency 0.57903 0.654063    
Other/Don't Know/No answer COMPUTER PCT_ROW Percent of Row Frequency 2.308744 1.773756    
Other/Don't Know/No answer OTHER SERVICES PCT_ROW Percent of Row Frequency 0.899093 0.989476    
Other/Don't Know/No answer Consumer packaged goods PCT_ROW Percent of Row Frequency 2.633944 2.472741    
Other/Don't Know/No answer Federal Government PCT_ROW Percent of Row Frequency 1.916441 2.16456    
Other/Don't Know/No answer Nonfederal Government PCT_ROW Percent of Row Frequency 3.403136 2.46104    
Other/Don't Know/No answer Union or Professional Organization PCT_ROW Percent of Row Frequency 1.462689 1.108994    
Other/Don't Know/No answer CHURCH PCT_ROW Percent of Row Frequency 1.026079 0.279943    
Other/Don't Know/No answer VETERANS PCT_ROW Percent of Row Frequency 0 0    
Other/Don't Know/No answer EDUCATIONAL PCT_ROW Percent of Row Frequency 1.038957 1.218802    
Other/Don't Know/No answer CHARITIES PCT_ROW Percent of Row Frequency 3.122099 2.059529    
Other/Don't Know/No answer Political Campaign PCT_ROW Percent of Row Frequency 0.412248 0.192879    
Other/Don't Know/No answer OTHER SOCIAL PCT_ROW Percent of Row Frequency 1.836743 2.647249    
Other/Don't Know/No answer RESTAURANT PCT_ROW Percent of Row Frequency 1.197298 0.417262    
Other/Don't Know/No answer AARP PCT_ROW Percent of Row Frequency 0 0.703769    
Other/Don't Know/No answer AUTO DEALERS PCT_ROW Percent of Row Frequency 0.703337 0.514486    
Other/Don't Know/No answer Service stations PCT_ROW Percent of Row Frequency 1.047393 0.895372    
Other/Don't Know/No answer Craftsman PCT_ROW Percent of Row Frequency 0.185003 0.564661    
Other/Don't Know/No answer MALL PCT_ROW Percent of Row Frequency 0 0    
Catalog (not in envelope)   PCT_ROW Percent of Row Frequency      
Catalog (not in envelope) CREDIT CARD PCT_ROW Percent of Row Frequency 0.493812 0.515206    
Catalog (not in envelope) BANK PCT_ROW Percent of Row Frequency 0.599368 0.366077    
Catalog (not in envelope) Securities broker PCT_ROW Percent of Row Frequency 6.275408 4.435596    
Catalog (not in envelope) MONEY MARKET PCT_ROW Percent of Row Frequency 9.05044 4.559845    
Catalog (not in envelope) Insurance Company PCT_ROW Percent of Row Frequency 0.795259 0.521396    
Catalog (not in envelope) Real Estate/Mortgage PCT_ROW Percent of Row Frequency 0.944187 0.910807    
Catalog (not in envelope) OTHER FINANCIAL PCT_ROW Percent of Row Frequency 1.611902 2.471483    
Catalog (not in envelope) SUPERMARKETS PCT_ROW Percent of Row Frequency 6.077194 5.984255    
Catalog (not in envelope) Department store PCT_ROW Percent of Row Frequency 29.3213 29.42312    
Catalog (not in envelope) Mail order company PCT_ROW Percent of Row Frequency 72.79778 73.20457    
Catalog (not in envelope) Specialty store PCT_ROW Percent of Row Frequency 37.55368 33.91967    
Catalog (not in envelope) PUBLISHER PCT_ROW Percent of Row Frequency 5.342927 5.615238    
Catalog (not in envelope) Land promotion company PCT_ROW Percent of Row Frequency 2.841777 6.799809    
Catalog (not in envelope) ONLINE AUCTION PCT_ROW Percent of Row Frequency 38.53148 29.90072    
Catalog (not in envelope) Other merchants PCT_ROW Percent of Row Frequency 5.916611 10.03734    
Catalog (not in envelope) TELEPHONE PCT_ROW Percent of Row Frequency 2.237286 4.367097    
Catalog (not in envelope) Other Utilities PCT_ROW Percent of Row Frequency 0.919619 0.377012    
Catalog (not in envelope) MEDICAL PCT_ROW Percent of Row Frequency 2.824601 2.090559    
Catalog (not in envelope) Other professional PCT_ROW Percent of Row Frequency 6.278586 2.854438    
Catalog (not in envelope) Leisure service PCT_ROW Percent of Row Frequency 7.632447 9.009054    
Catalog (not in envelope) CABLE TV PCT_ROW Percent of Row Frequency 1.236787 1.629168    
Catalog (not in envelope) COMPUTER PCT_ROW Percent of Row Frequency 33.03972 37.87054    
Catalog (not in envelope) OTHER SERVICES PCT_ROW Percent of Row Frequency 1.272655 1.637956    
Catalog (not in envelope) Consumer packaged goods PCT_ROW Percent of Row Frequency 12.07052 9.020597    
Catalog (not in envelope) Federal Government PCT_ROW Percent of Row Frequency 2.307961 3.801015    
Catalog (not in envelope) Nonfederal Government PCT_ROW Percent of Row Frequency 4.155214 2.672956    
Catalog (not in envelope) Union or Professional Organization PCT_ROW Percent of Row Frequency 2.818673 4.653953    
Catalog (not in envelope) CHURCH PCT_ROW Percent of Row Frequency 6.97252 6.102752    
Catalog (not in envelope) VETERANS PCT_ROW Percent of Row Frequency 0 2.788402    
Catalog (not in envelope) EDUCATIONAL PCT_ROW Percent of Row Frequency 4.939544 6.398752    
Catalog (not in envelope) CHARITIES PCT_ROW Percent of Row Frequency 4.817292 5.930995    
Catalog (not in envelope) Political Campaign PCT_ROW Percent of Row Frequency 0.905805 0.176106    
Catalog (not in envelope) OTHER SOCIAL PCT_ROW Percent of Row Frequency 7.906941 3.349136    
Catalog (not in envelope) RESTAURANT PCT_ROW Percent of Row Frequency 0.705924 0.535888    
Catalog (not in envelope) AARP PCT_ROW Percent of Row Frequency 0.22217 0.671768    
Catalog (not in envelope) AUTO DEALERS PCT_ROW Percent of Row Frequency 1.362573 0.598634    
Catalog (not in envelope) Service stations PCT_ROW Percent of Row Frequency 0 0.332491    
Catalog (not in envelope) Craftsman PCT_ROW Percent of Row Frequency 1.344419 1.374293    
Catalog (not in envelope) MALL PCT_ROW Percent of Row Frequency 8.789974 3.863155    
Postcard   PCT_ROW Percent of Row Frequency      
Postcard CREDIT CARD PCT_ROW Percent of Row Frequency 0.666274 0.395821    
Postcard BANK PCT_ROW Percent of Row Frequency 5.387463 2.234165    
Postcard Securities broker PCT_ROW Percent of Row Frequency 2.543639 0.543759    
Postcard MONEY MARKET PCT_ROW Percent of Row Frequency 2.720937 0    
Postcard Insurance Company PCT_ROW Percent of Row Frequency 4.653407 1.657564    
Postcard Real Estate/Mortgage PCT_ROW Percent of Row Frequency 24.62561 6.946225    
Postcard OTHER FINANCIAL PCT_ROW Percent of Row Frequency 6.675191 3.565698    
Postcard SUPERMARKETS PCT_ROW Percent of Row Frequency 13.5642 4.870187    
Postcard Department store PCT_ROW Percent of Row Frequency 12.42856 6.592217    
Postcard Mail order company PCT_ROW Percent of Row Frequency 0.906396 0.458073    
Postcard Specialty store PCT_ROW Percent of Row Frequency 14.63867 4.591844    
Postcard PUBLISHER PCT_ROW Percent of Row Frequency 1.836937 0.946281    
Postcard Land promotion company PCT_ROW Percent of Row Frequency 35.04787 11.98135    
Postcard ONLINE AUCTION PCT_ROW Percent of Row Frequency 18.74861 5.756806    
Postcard Other merchants PCT_ROW Percent of Row Frequency 15.98462 11.10813    
Postcard TELEPHONE PCT_ROW Percent of Row Frequency 12.453 2.782352    
Postcard Other Utilities PCT_ROW Percent of Row Frequency 10.8935 5.204657    
Postcard MEDICAL PCT_ROW Percent of Row Frequency 20.69503 8.519239    
Postcard Other professional PCT_ROW Percent of Row Frequency 13.53856 4.958688    
Postcard Leisure service PCT_ROW Percent of Row Frequency 14.22834 4.620209    
Postcard CABLE TV PCT_ROW Percent of Row Frequency 19.8637 4.835925    
Postcard COMPUTER PCT_ROW Percent of Row Frequency 9.249755 2.777851    
Postcard OTHER SERVICES PCT_ROW Percent of Row Frequency 22.3369 7.059493    
Postcard Consumer packaged goods PCT_ROW Percent of Row Frequency 8.491229 3.932315    
Postcard Federal Government PCT_ROW Percent of Row Frequency 56.4086 24.29204    
Postcard Nonfederal Government PCT_ROW Percent of Row Frequency 13.0911 3.631837    
Postcard Union or Professional Organization PCT_ROW Percent of Row Frequency 8.70664 2.200382    
Postcard CHURCH PCT_ROW Percent of Row Frequency 18.61394 2.936651    
Postcard VETERANS PCT_ROW Percent of Row Frequency 10.43747 0.684744    
Postcard EDUCATIONAL PCT_ROW Percent of Row Frequency 14.64337 5.673354    
Postcard CHARITIES PCT_ROW Percent of Row Frequency 14.75097 7.33599    
Postcard Political Campaign PCT_ROW Percent of Row Frequency 29.83208 9.014581    
Postcard OTHER SOCIAL PCT_ROW Percent of Row Frequency 12.95408 4.308835    
Postcard RESTAURANT PCT_ROW Percent of Row Frequency 30.92869 8.529312    
Postcard AARP PCT_ROW Percent of Row Frequency 4.35233 0    
Postcard AUTO DEALERS PCT_ROW Percent of Row Frequency 7.899425 4.040983    
Postcard Service stations PCT_ROW Percent of Row Frequency 43.39736 5.91074    
Postcard Craftsman PCT_ROW Percent of Row Frequency 37.77009 9.487867    
Postcard MALL PCT_ROW Percent of Row Frequency 39.93088 8.609079    
Flyers/Circulars   PCT_ROW Percent of Row Frequency      
Flyers/Circulars CREDIT CARD PCT_ROW Percent of Row Frequency 3.63656 2.783863    
Flyers/Circulars BANK PCT_ROW Percent of Row Frequency 10.62544 16.40514    
Flyers/Circulars Securities broker PCT_ROW Percent of Row Frequency 10.89 12.93161    
Flyers/Circulars MONEY MARKET PCT_ROW Percent of Row Frequency 13.6114 10.60067    
Flyers/Circulars Insurance Company PCT_ROW Percent of Row Frequency 11.58612 12.85514    
Flyers/Circulars Real Estate/Mortgage PCT_ROW Percent of Row Frequency 18.11021 39.6802    
Flyers/Circulars OTHER FINANCIAL PCT_ROW Percent of Row Frequency 20.1976 19.4198    
Flyers/Circulars SUPERMARKETS PCT_ROW Percent of Row Frequency 59.82638 66.58446    
Flyers/Circulars Department store PCT_ROW Percent of Row Frequency 36.08939 42.79583    
Flyers/Circulars Mail order company PCT_ROW Percent of Row Frequency 3.928247 4.256284    
Flyers/Circulars Specialty store PCT_ROW Percent of Row Frequency 34.66648 49.24605    
Flyers/Circulars PUBLISHER PCT_ROW Percent of Row Frequency 8.253996 8.545521    
Flyers/Circulars Land promotion company PCT_ROW Percent of Row Frequency 27.03847 42.21896    
Flyers/Circulars ONLINE AUCTION PCT_ROW Percent of Row Frequency 26.37127 34.23377    
Flyers/Circulars Other merchants PCT_ROW Percent of Row Frequency 34.86801 36.20373    
Flyers/Circulars TELEPHONE PCT_ROW Percent of Row Frequency 28.83821 32.31881    
Flyers/Circulars Other Utilities PCT_ROW Percent of Row Frequency 24.6326 28.01747    
Flyers/Circulars MEDICAL PCT_ROW Percent of Row Frequency 30.16052 43.58721    
Flyers/Circulars Other professional PCT_ROW Percent of Row Frequency 30.19886 32.11105    
Flyers/Circulars Leisure service PCT_ROW Percent of Row Frequency 31.7085 36.16786    
Flyers/Circulars CABLE TV PCT_ROW Percent of Row Frequency 44.10817 43.55045    
Flyers/Circulars COMPUTER PCT_ROW Percent of Row Frequency 31.11232 37.64711    
Flyers/Circulars OTHER SERVICES PCT_ROW Percent of Row Frequency 30.51375 48.69833    
Flyers/Circulars Consumer packaged goods PCT_ROW Percent of Row Frequency 26.34725 36.53883    
Flyers/Circulars Federal Government PCT_ROW Percent of Row Frequency 23.06307 28.89896    
Flyers/Circulars Nonfederal Government PCT_ROW Percent of Row Frequency 36.55334 41.5308    
Flyers/Circulars Union or Professional Organization PCT_ROW Percent of Row Frequency 14.74675 21.38398    
Flyers/Circulars CHURCH PCT_ROW Percent of Row Frequency 21.53076 37.09054    
Flyers/Circulars VETERANS PCT_ROW Percent of Row Frequency 13.77243 20.92726    
Flyers/Circulars EDUCATIONAL PCT_ROW Percent of Row Frequency 24.0417 33.66989    
Flyers/Circulars CHARITIES PCT_ROW Percent of Row Frequency 7.711812 12.20154    
Flyers/Circulars Political Campaign PCT_ROW Percent of Row Frequency 55.36903 69.93581    
Flyers/Circulars OTHER SOCIAL PCT_ROW Percent of Row Frequency 20.78163 30.0522    
Flyers/Circulars RESTAURANT PCT_ROW Percent of Row Frequency 61.80455 86.01565    
Flyers/Circulars AARP PCT_ROW Percent of Row Frequency 10.47265 11.84069    
Flyers/Circulars AUTO DEALERS PCT_ROW Percent of Row Frequency 65.11434 67.70436    
Flyers/Circulars Service stations PCT_ROW Percent of Row Frequency 43.24249 74.69457    
Flyers/Circulars Craftsman PCT_ROW Percent of Row Frequency 34.43405 63.78273    
Flyers/Circulars MALL PCT_ROW Percent of Row Frequency 51.27915 75.1403    
Magazines/Newsletters   PCT_ROW Percent of Row Frequency      
Magazines/Newsletters CREDIT CARD PCT_ROW Percent of Row Frequency 0.083312 0.060813    
Magazines/Newsletters BANK PCT_ROW Percent of Row Frequency 0.970488 1.031319    
Magazines/Newsletters Securities broker PCT_ROW Percent of Row Frequency 13.08479 11.76907    
Magazines/Newsletters MONEY MARKET PCT_ROW Percent of Row Frequency 10.44429 10.54133    
Magazines/Newsletters Insurance Company PCT_ROW Percent of Row Frequency 3.452789 2.831588    
Magazines/Newsletters Real Estate/Mortgage PCT_ROW Percent of Row Frequency 2.390234 2.321631    
Magazines/Newsletters OTHER FINANCIAL PCT_ROW Percent of Row Frequency 5.048771 5.8328    
Magazines/Newsletters SUPERMARKETS PCT_ROW Percent of Row Frequency 7.466844 8.689418    
Magazines/Newsletters Department store PCT_ROW Percent of Row Frequency 2.814884 2.986496    
Magazines/Newsletters Mail order company PCT_ROW Percent of Row Frequency 1.994928 1.844116    
Magazines/Newsletters Specialty store PCT_ROW Percent of Row Frequency 2.389698 1.664824    
Magazines/Newsletters PUBLISHER PCT_ROW Percent of Row Frequency 23.35958 17.93898    
Magazines/Newsletters Land promotion company PCT_ROW Percent of Row Frequency 6.04877 4.350355    
Magazines/Newsletters ONLINE AUCTION PCT_ROW Percent of Row Frequency 2.534351 3.303735    
Magazines/Newsletters Other merchants PCT_ROW Percent of Row Frequency 2.891029 3.980942    
Magazines/Newsletters TELEPHONE PCT_ROW Percent of Row Frequency 1.450502 0.88474    
Magazines/Newsletters Other Utilities PCT_ROW Percent of Row Frequency 4.543506 6.044583    
Magazines/Newsletters MEDICAL PCT_ROW Percent of Row Frequency 4.688938 7.332391    
Magazines/Newsletters Other professional PCT_ROW Percent of Row Frequency 4.346341 8.861465    
Magazines/Newsletters Leisure service PCT_ROW Percent of Row Frequency 3.7889 3.948473    
Magazines/Newsletters CABLE TV PCT_ROW Percent of Row Frequency 0.568359 1.31752    
Magazines/Newsletters COMPUTER PCT_ROW Percent of Row Frequency 4.016604 2.879313    
Magazines/Newsletters OTHER SERVICES PCT_ROW Percent of Row Frequency 2.337565 1.562458    
Magazines/Newsletters Consumer packaged goods PCT_ROW Percent of Row Frequency 4.801551 5.727766    
Magazines/Newsletters Federal Government PCT_ROW Percent of Row Frequency 2.608797 4.481792    
Magazines/Newsletters Nonfederal Government PCT_ROW Percent of Row Frequency 17.18265 22.55326    
Magazines/Newsletters Union or Professional Organization PCT_ROW Percent of Row Frequency 13.73938 19.34551    
Magazines/Newsletters CHURCH PCT_ROW Percent of Row Frequency 13.15823 14.73526    
Magazines/Newsletters VETERANS PCT_ROW Percent of Row Frequency 10.16646 10.87647    
Magazines/Newsletters EDUCATIONAL PCT_ROW Percent of Row Frequency 5.419416 9.105331    
Magazines/Newsletters CHARITIES PCT_ROW Percent of Row Frequency 4.730477 6.70694    
Magazines/Newsletters Political Campaign PCT_ROW Percent of Row Frequency 0.709414 1.148885    
Magazines/Newsletters OTHER SOCIAL PCT_ROW Percent of Row Frequency 11.83541 9.787239    
Magazines/Newsletters RESTAURANT PCT_ROW Percent of Row Frequency 0.721376 0.943581    
Magazines/Newsletters AARP PCT_ROW Percent of Row Frequency 2.945033 2.66773    
Magazines/Newsletters AUTO DEALERS PCT_ROW Percent of Row Frequency 5.163394 1.558368    
Magazines/Newsletters Service stations PCT_ROW Percent of Row Frequency 0.777536 1.428063    
Magazines/Newsletters Craftsman PCT_ROW Percent of Row Frequency 1.887038 0.575204    
Magazines/Newsletters MALL PCT_ROW Percent of Row Frequency 0 0