Table A3-6a Standard Mail Industry by Shape (Percentage of Pieces Received by Households) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data)
Industry	Letter Size Envelope			Larger Than Letter Size Envelope			Postcard			Catalog (not in envelope)
	1987	2006	2007	1987	2006	2007	1987	2006	2007	1987	2006	2007
Financial:
Credit card	59.5	77.1	78.9	28.1	18.2	15.7	0.4	1.1	0.7	3.1	0.4	0.5
Bank	65.0	66.1	70.1	14.6	12.6	11.4	3.4	7.1	5.4	1.8	0.8	0.6
Securities broker	56.3	21.7	22.3	18.7	37.6	39.4	0.5	3.1	2.5	5.2	5.2	6.3
Money Market �	66.1	30.7	25.1	8.3	24.2	36.3	0.7	5.7	2.7	8.5	7.2	9.1
Insurance Company	66.8	55.2	58.8	19.9	24.5	20.0	0.7	5.1	4.7	1.4	0.6	0.8
Real Estate/Mortgage	32.1	49.3	44.6	7.3	6.4	8.7	10.7	25.8	24.6	3.2	0.8	0.9
Total Financial	60.1	63.8	65.0	19.4	18.8	17.1	2.0	5.5	4.6	2.6	1.0	1.2
Merchants:
Supermarkets	4.0	4.4	5.7	2.7	5.2	5.8	0.7	15.5	13.6	5.2	8.0	6.1
Department store	8.8	7.6	8.2	3.6	7.2	8.6	3.3	12.8	12.4	40.8	30.8	29.3
Mail order company	20.8	6.1	7.3	22.0	8.8	9.6	0.8	1.3	0.9	48.5	74.2	72.8
Specialty store	10.5	8.2	6.6	6.5	3.4	2.8	5.1	15.1	14.6	26.8	32.9	37.6
Publisher	26.5	44.3	42.9	34.1	19.0	15.7	1.2	2.6	1.8	4.4	5.8	5.3
Land promotion �	78.1	22.6	19.7	4.4	10.9	7.2	1.3	26.6	35.0	3.4	2.7	2.8
Online Auction	N/A	N/A	10.9	N/A	N/A	0.0	N/A	N/A	18.7	N/A	N/A	38.5
Restaurant	4.5	3.1	3.6	1.6	0.0	1.0	21.8	38.1	30.9	2.1	1.2	0.7
Consumer packaged goods	35.1	17.8	25.7	16.1	19.7	19.9	2.2	8.4	8.5	5.6	11.2	12.1
Auto dealers	28.1	17.3	15.2	13.6	6.5	4.5	6.5	11.3	7.9	7.1	2.6	1.4
Service stations �	14.2	15.5	9.4	0.0	0.0	2.1	5.9	25.9	43.4	0.0	0.0	0.0
Mall �	0.7	0.0	0.0	0.0	0.0	0.0	0.9	33.7	39.9	21.6	0.0	8.8
Total Merchants	18.0	12.9	12.8	16.3	8.7	8.2	2.5	8.3	8.1	28.1	40.6	39.7
Services:
Telephone	28.9	35.1	43.2	42.9	19.0	11.1	5.2	13.4	12.5	6.2	2.9	2.2
Other Utilities �	33.1	43.1	46.2	9.5	8.8	10.1	2.2	12.3	10.9	6.0	1.9	0.9
Medical	27.1	24.9	27.7	8.1	9.4	11.0	6.9	19.4	20.7	2.6	5.2	2.8
Other professional �	48.6	34.0	33.2	14.0	10.2	9.9	1.8	17.3	13.5	1.9	4.8	6.3
Leisure service	41.5	24.7	28.7	15.9	11.9	11.5	4.2	18.4	14.2	4.1	7.2	7.6
Cable TV	15.4	24.3	28.9	14.4	4.5	4.8	7.8	24.7	19.9	20.6	1.0	1.2
Computer	30.7	18.4	12.7	27.6	9.9	7.6	0.0	10.1	9.2	16.2	24.5	33.0
Craftsman �	13.2	29.5	22.6	9.9	2.1	1.8	5.9	35.7	37.8	0.0	2.1	1.3
Total Services	32.8	27.3	29.8	17.5	10.4	9.4	6.0	19.3	18.6	6.1	5.2	4.7
Government:
Federal Government	N/A	9.7	8.2	N/A	8.7	5.5	N/A	57.1	56.4	N/A	2.6	2.3
Nonfederal Government	17.5	21.6	19.9	9.1	3.7	5.7	4.0	17.9	13.1	10.0	3.1	4.2
Social/Charitable/Political/Nonprofit:
Union/professional �	38.3	36.0	41.3	17.7	11.9	11.5	2.2	9.7	8.7	3.4	2.7	2.8
Church �	36.3	23.6	29.3	10.1	4.5	4.8	3.5	16.6	18.6	4.3	9.3	7.0
Veterans	N/A	30.0	32.8	N/A	9.9	7.6	N/A	10.8	10.4	N/A	4.4	0.0
Educational	40.0	34.7	40.8	14.2	2.1	1.8	3.0	10.8	14.6	7.1	4.9	4.9
Chartities	N/A	34.5	43.6	N/A	9.9	12.1	N/A	23.6	14.8	N/A	4.2	4.8
Political Campaign	33.1	12.9	10.8	2.7	8.7	5.5	8.4	23.1	29.8	0.4	0.8	0.9
AARP �	20.9	32.8	53.2	57.2	3.7	5.7	0.0	6.3	4.4	8.1	1.0	0.2
Total Social/Charitable/Political/	37.0	24.9	28.3	12.4	10.8	11.0	4.5	16.3	19.0	3.3	2.6	2.9
Nonprofit
Total	23.5	28.7	29.3	16.2	11.8	11.0	2.5	9.0	9.0	19.2	18.2	18.4
� Fluctuations may be due to small sample size.
Note: Percentages are row percentages within each Industry.