| Table A3-6a Standard Mail1 Industry by Shape (Percentage of Pieces Received by Households) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data) |
BL_B | A34ROW | _NAME_ | _LABEL_ | COL1 | COL2 | BL_B | A348ROWB | _NAME_ | _LABEL_ | COL1 | COL2 | BL_B | _NAME_ | _LABEL_ | COL1 | COL2 | ||||||||||||||||||
| Letter Size Envelope | PCT_ROW | Percent of Row Frequency | Letter Size Envelope | PCT_ROW | Percent of Row Frequency | Letter Size Envelope | PCT_COL | Percent of Column Frequency | 29.28291 | 35.81895 | |||||||||||||||||||||||||
| Letter Size Envelope | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 78.92558 | 89.26559 | Letter Size Envelope | Total Financial | PCT_ROW | Percent of Row Frequency | 65.03814 | 74.02875 | Larger Envelope | PCT_COL | Percent of Column Frequency | 10.97921 | 5.313212 | |||||||||||||||||||
| Letter Size Envelope | BANK | PCT_ROW | Percent of Row Frequency | 70.10719 | 74.77199 | Letter Size Envelope | Total Merchants | PCT_ROW | Percent of Row Frequency | 12.72406 | 17.17325 | Other/Don't Know/No answer | PCT_COL | Percent of Column Frequency | 4.945236 | 2.504725 | |||||||||||||||||||
| Letter Size Envelope | Securities broker | PCT_ROW | Percent of Row Frequency | 22.30304 | 38.76303 | Letter Size Envelope | Total Services | PCT_ROW | Percent of Row Frequency | 29.88457 | 38.78773 | Catalog (not in envelope) | PCT_COL | Percent of Column Frequency | 18.41055 | 17.54059 | |||||||||||||||||||
| Industry | Letter Size Envelope | Larger Envelope | Postcard | Catalog (not in envelope) |
Catalog (not in envelope) | Letter Size Envelope | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 25.07238 | 46.2406 | Letter Size Envelope | Total Social/Charitable/Political/Nonprofit | PCT_ROW | Percent of Row Frequency | 28.33475 | 38.26425 | Postcard | PCT_COL | Percent of Column Frequency | 9.021397 | 3.21631 | |||||||||||||
| Letter Size Envelope | Insurance Company | PCT_ROW | Percent of Row Frequency | 58.77262 | 70.2132 | Larger Envelope | PCT_ROW | Percent of Row Frequency | Flyers/Circulars | PCT_COL | Percent of Column Frequency | 21.96293 | 30.2011 | ||||||||||||||||||||||
| 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | Letter Size Envelope | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 44.62051 | 42.84337 | Larger Envelope | Total Financial | PCT_ROW | Percent of Row Frequency | 17.13145 | 9.243344 | Magazines/Newsletters | PCT_COL | Percent of Column Frequency | 5.397772 | 5.40512 | |||||||
| Financial: | Letter Size Envelope | OTHER FINANCIAL | PCT_ROW | Percent of Row Frequency | 48.00174 | 53.80737 | Larger Envelope | Total Merchants | PCT_ROW | Percent of Row Frequency | 8.081355 | 3.616924 | |||||||||||||||||||||||
| Credit card | 59.5 | 78.9 | 89.3 | 28.1 | 15.7 | 6.6 | 0.4 | 0.7 | 0.4 | 3.1 | 0.5 | 0.5 | Letter Size Envelope | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 5.657853 | 9.706566 | Larger Envelope | Total Services | PCT_ROW | Percent of Row Frequency | 9.647916 | 4.838116 | |||||||||||
| Bank | 65.0 | 70.1 | 74.8 | 14.6 | 11.4 | 4.4 | 3.4 | 5.4 | 2.2 | 1.8 | 0.6 | 0.4 | Letter Size Envelope | Department store | PCT_ROW | Percent of Row Frequency | 8.157651 | 12.4041 | Larger Envelope | Total Social/Charitable/Political/Nonprofit | PCT_ROW | Percent of Row Frequency | 10.98355 | 4.546277 | |||||||||||
| Securities broker | 56.3 | 22.3 | 38.8 | 18.7 | 39.4 | 26.8 | 0.5 | 2.5 | 0.5 | 5.2 | 6.3 | 4.4 | Letter Size Envelope | Mail order company | PCT_ROW | Percent of Row Frequency | 7.285355 | 12.84692 | Other/Don't Know/No answer | PCT_ROW | Percent of Row Frequency | ||||||||||||||
| Money Market | 66.1 | 25.1 | 46.2 | 8.3 | 36.3 | 25.9 | 0.7 | 2.7 | 0.0 | 8.5 | 9.1 | 4.6 | Letter Size Envelope | Specialty store | PCT_ROW | Percent of Row Frequency | 6.58385 | 7.887622 | Other/Don't Know/No answer | Total Financial | PCT_ROW | Percent of Row Frequency | 1.079485 | 1.053979 | |||||||||||
| Insurance Company | 66.8 | 58.8 | 70.2 | 19.9 | 20.0 | 10.8 | 0.7 | 4.7 | 1.7 | 1.4 | 0.8 | 0.5 | Letter Size Envelope | PUBLISHER | PCT_ROW | Percent of Row Frequency | 42.87439 | 56.80326 | Other/Don't Know/No answer | Total Merchants | PCT_ROW | Percent of Row Frequency | 2.439038 | 2.31086 | |||||||||||
| Real Estate/Mortgage | 32.1 | 44.6 | 42.8 | 7.3 | 8.7 | 6.4 | 10.7 | 24.6 | 6.9 | 3.2 | 0.9 | 0.9 | Letter Size Envelope | Land promotion company | PCT_ROW | Percent of Row Frequency | 19.67066 | 19.10689 | Other/Don't Know/No answer | Total Services | PCT_ROW | Percent of Row Frequency | 1.543862 | 1.0936 | |||||||||||
| Total Financial | 60.1 | 65.0 | 74.0 | 19.4 | 17.1 | 9.2 | 2.0 | 4.6 | 1.5 | 2.6 | 1.2 | 0.9 | Letter Size Envelope | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 10.92342 | 21.99182 | Other/Don't Know/No answer | Total Social/Charitable/Political/Nonprofit | PCT_ROW | Percent of Row Frequency | 0.870021 | 0.815085 | |||||||||||
| Merchants: | Letter Size Envelope | Other merchants | PCT_ROW | Percent of Row Frequency | 27.43134 | 29.26353 | Catalog (not in envelope) | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||||
| Supermarkets | 4.0 | 5.7 | 9.7 | 2.7 | 5.8 | 3.3 | 0.7 | 13.6 | 4.9 | 5.2 | 6.1 | 6.0 | Letter Size Envelope | TELEPHONE | PCT_ROW | Percent of Row Frequency | 43.16916 | 52.06674 | Catalog (not in envelope) | Total Financial | PCT_ROW | Percent of Row Frequency | 1.157166 | 0.919553 | |||||||||||
| Department store | 8.8 | 8.2 | 12.4 | 3.6 | 8.6 | 3.3 | 3.3 | 12.4 | 6.6 | 40.8 | 29.3 | 29.4 | Letter Size Envelope | Other Utilities | PCT_ROW | Percent of Row Frequency | 46.23324 | 52.46599 | Catalog (not in envelope) | Total Merchants | PCT_ROW | Percent of Row Frequency | 39.84777 | 39.11453 | |||||||||||
| Mail order company | 20.8 | 7.3 | 12.8 | 22.0 | 9.6 | 4.2 | 0.8 | 0.9 | 0.5 | 48.5 | 72.8 | 73.2 | Letter Size Envelope | MEDICAL | PCT_ROW | Percent of Row Frequency | 27.73005 | 32.14848 | Catalog (not in envelope) | Total Services | PCT_ROW | Percent of Row Frequency | 4.65191 | 4.945792 | |||||||||||
| Specialty store | 10.5 | 6.6 | 7.9 | 6.5 | 2.8 | 1.3 | 5.1 | 14.6 | 4.6 | 26.8 | 37.6 | 33.9 | Letter Size Envelope | Other professional | PCT_ROW | Percent of Row Frequency | 33.22533 | 43.73465 | Catalog (not in envelope) | Total Social/Charitable/Political/Nonprofit | PCT_ROW | Percent of Row Frequency | 2.922352 | 2.785938 | |||||||||||
| Publisher | 26.5 | 42.9 | 56.8 | 34.1 | 15.7 | 7.4 | 1.2 | 1.8 | 0.9 | 4.4 | 5.3 | 5.6 | Letter Size Envelope | Leisure service | PCT_ROW | Percent of Row Frequency | 28.68143 | 39.21217 | Postcard | PCT_ROW | Percent of Row Frequency | ||||||||||||||
| Land promotion company | 78.1 | 19.7 | 19.1 | 4.4 | 7.2 | 4.5 | 1.3 | 35.0 | 12.0 | 3.4 | 2.8 | 6.8 | Letter Size Envelope | CABLE TV | PCT_ROW | Percent of Row Frequency | 28.88069 | 45.12475 | Postcard | Total Financial | PCT_ROW | Percent of Row Frequency | 4.585231 | 1.452698 | |||||||||||
| Online Auction | N/A | 10.9 | 22.0 | N/A | 0.0 | 4.8 | N/A | 18.7 | 5.8 | N/A | 38.5 | 29.9 | Letter Size Envelope | COMPUTER | PCT_ROW | Percent of Row Frequency | 12.72159 | 14.22691 | Postcard | Total Merchants | PCT_ROW | Percent of Row Frequency | 8.122453 | 3.393426 | |||||||||||
| Restaurant | 4.5 | 3.6 | 3.2 | 1.6 | 1.0 | 0.3 | 21.8 | 30.9 | 8.5 | 2.1 | 0.7 | 0.5 | Letter Size Envelope | OTHER SERVICES | PCT_ROW | Percent of Row Frequency | 29.6868 | 34.45916 | Postcard | Total Services | PCT_ROW | Percent of Row Frequency | 18.50769 | 5.48607 | |||||||||||
| Consumer packaged goods | 35.1 | 25.7 | 34.4 | 16.1 | 19.9 | 7.9 | 2.2 | 8.5 | 3.9 | 5.6 | 12.1 | 9.0 | Letter Size Envelope | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 25.70954 | 34.36953 | Postcard | Total Social/Charitable/Political/Nonprofit | PCT_ROW | Percent of Row Frequency | 19.03857 | 5.501689 | |||||||||||
| Auto dealers | 28.1 | 15.2 | 21.3 | 13.6 | 4.5 | 4.3 | 6.5 | 7.9 | 4.0 | 7.1 | 1.4 | 0.6 | Letter Size Envelope | Federal Government | PCT_ROW | Percent of Row Frequency | 8.20172 | 29.9059 | Flyers/Circulars | PCT_ROW | Percent of Row Frequency | ||||||||||||||
| Service stations | 14.2 | 9.4 | 16.0 | 0.0 | 2.1 | 0.7 | 5.9 | 43.4 | 5.9 | 0.0 | 0.0 | 0.3 | Letter Size Envelope | Nonfederal Government | PCT_ROW | Percent of Row Frequency | 19.89545 | 23.73119 | Flyers/Circulars | Total Financial | PCT_ROW | Percent of Row Frequency | 8.707874 | 11.04195 | |||||||||||
| Mall | 0.7 | 0.0 | 8.5 | 0.0 | 0.0 | 3.9 | 0.9 | 39.9 | 8.6 | 21.6 | 8.8 | 3.9 | Letter Size Envelope | Union or Professional Organization | PCT_ROW | Percent of Row Frequency | 41.34529 | 45.63234 | Flyers/Circulars | Total Merchants | PCT_ROW | Percent of Row Frequency | 23.22669 | 30.15101 | |||||||||||
| Total Merchants | 18.0 | 12.7 | 17.2 | 16.3 | 8.1 | 3.6 | 2.5 | 8.1 | 3.4 | 28.1 | 39.8 | 39.1 | Letter Size Envelope | CHURCH | PCT_ROW | Percent of Row Frequency | 29.29828 | 32.59626 | Flyers/Circulars | Total Services | PCT_ROW | Percent of Row Frequency | 33.09692 | 41.89941 | |||||||||||
| Services: | Letter Size Envelope | VETERANS | PCT_ROW | Percent of Row Frequency | 32.78595 | 57.23476 | Flyers/Circulars | Total Social/Charitable/Political/Nonprofit | PCT_ROW | Percent of Row Frequency | 32.74768 | 41.63744 | |||||||||||||||||||||||
| Telephone | 28.9 | 43.2 | 52.1 | 42.9 | 11.1 | 6.6 | 5.2 | 12.5 | 2.8 | 6.2 | 2.2 | 4.4 | Letter Size Envelope | EDUCATIONAL | PCT_ROW | Percent of Row Frequency | 40.78663 | 39.70847 | Magazines/Newsletters | PCT_ROW | Percent of Row Frequency | ||||||||||||||
| Other Utilities | 33.1 | 46.2 | 52.5 | 9.5 | 10.1 | 6.6 | 2.2 | 10.9 | 5.2 | 6.0 | 0.9 | 0.4 | Letter Size Envelope | CHARITIES | PCT_ROW | Percent of Row Frequency | 43.57759 | 54.40289 | Magazines/Newsletters | Total Financial | PCT_ROW | Percent of Row Frequency | 2.300649 | 2.259728 | |||||||||||
| Medical | 27.1 | 27.7 | 32.1 | 8.1 | 11.0 | 5.1 | 6.9 | 20.7 | 8.5 | 2.6 | 2.8 | 2.1 | Letter Size Envelope | Political Campaign | PCT_ROW | Percent of Row Frequency | 10.78954 | 18.56812 | Magazines/Newsletters | Total Merchants | PCT_ROW | Percent of Row Frequency | 5.558641 | 4.239998 | |||||||||||
| Other professional | 48.6 | 33.2 | 43.7 | 14.0 | 9.9 | 6.4 | 1.8 | 13.5 | 5.0 | 1.9 | 6.3 | 2.9 | Letter Size Envelope | OTHER SOCIAL | PCT_ROW | Percent of Row Frequency | 21.37632 | 43.01006 | Magazines/Newsletters | Total Services | PCT_ROW | Percent of Row Frequency | 2.667127 | 2.949282 | |||||||||||
| Leisure service | 41.5 | 28.7 | 39.2 | 15.9 | 11.5 | 5.5 | 4.2 | 14.2 | 4.6 | 4.1 | 7.6 | 9.0 | Letter Size Envelope | RESTAURANT | PCT_ROW | Percent of Row Frequency | 3.61974 | 3.219933 | Magazines/Newsletters | Total Social/Charitable/Political/Nonprofit | PCT_ROW | Percent of Row Frequency | 5.10307 | 6.449314 | |||||||||||
| Cable TV | 15.4 | 28.9 | 45.1 | 14.4 | 4.8 | 2.9 | 7.8 | 19.9 | 4.8 | 20.6 | 1.2 | 1.6 | Letter Size Envelope | AARP | PCT_ROW | Percent of Row Frequency | 53.18263 | 74.56453 | |||||||||||||||||
| Computer | 30.7 | 12.7 | 14.2 | 27.6 | 7.6 | 2.8 | 0.0 | 9.2 | 2.8 | 16.2 | 33.0 | 37.9 | Letter Size Envelope | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 15.20823 | 21.28814 | |||||||||||||||||
| Craftsman | 13.2 | 22.6 | 22.4 | 9.9 | 1.8 | 1.8 | 5.9 | 37.8 | 9.5 | 0.0 | 1.3 | 1.4 | Letter Size Envelope | Service stations | PCT_ROW | Percent of Row Frequency | 9.419256 | 16.04709 | |||||||||||||||||
| Total Services | 32.8 | 29.9 | 38.8 | 17.5 | 9.6 | 4.8 | 6.0 | 18.5 | 5.5 | 6.1 | 4.7 | 4.9 | Letter Size Envelope | Craftsman | PCT_ROW | Percent of Row Frequency | 22.60767 | 22.40975 | |||||||||||||||||
| Government: | Letter Size Envelope | MALL | PCT_ROW | Percent of Row Frequency | 0 | 8.524308 | |||||||||||||||||||||||||||||
| Federal Government | N/A | 8.2 | 29.9 | N/A | 5.5 | 6.5 | N/A | 56.4 | 24.3 | N/A | 2.3 | 3.8 | Larger Envelope | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||
| Nonfederal Government | 17.5 | 19.9 | 23.7 | 9.1 | 5.7 | 3.4 | 4.0 | 13.1 | 3.6 | 10.0 | 4.2 | 2.7 | Larger Envelope | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 15.73554 | 6.646469 | |||||||||||||||||
| Social/Charitable/Political/Nonprofit: | Larger Envelope | BANK | PCT_ROW | Percent of Row Frequency | 11.36574 | 4.421774 | |||||||||||||||||||||||||||||
| Union or Professional Organization | 38.3 | 41.3 | 45.6 | 17.7 | 17.2 | 5.7 | 2.2 | 8.7 | 2.2 | 3.4 | 2.8 | 4.7 | Larger Envelope | Securities broker | PCT_ROW | Percent of Row Frequency | 39.39437 | 26.81062 | |||||||||||||||||
| Church | 36.3 | 29.3 | 32.6 | 10.1 | 9.4 | 6.3 | 3.5 | 18.6 | 2.9 | 4.3 | 7.0 | 6.1 | Larger Envelope | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 36.26187 | 25.8567 | |||||||||||||||||
| Veterans | N/A | 32.8 | 57.2 | N/A | 32.8 | 7.5 | N/A | 10.4 | 0.7 | N/A | 0.0 | 2.8 | Larger Envelope | Insurance Company | PCT_ROW | Percent of Row Frequency | 20.00344 | 10.81542 | |||||||||||||||||
| Educational | 40.0 | 40.8 | 39.7 | 14.2 | 9.1 | 4.2 | 3.0 | 14.6 | 5.7 | 7.1 | 4.9 | 6.4 | Larger Envelope | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 8.696717 | 6.442766 | |||||||||||||||||
| Charities | N/A | 43.6 | 54.4 | N/A | 21.3 | 11.4 | N/A | 14.8 | 7.3 | N/A | 4.8 | 5.9 | Larger Envelope | OTHER FINANCIAL | PCT_ROW | Percent of Row Frequency | 15.27024 | 13.94382 | |||||||||||||||||
| Political Campaign | 33.1 | 10.8 | 18.6 | 2.7 | 2.0 | 1.0 | 8.4 | 29.8 | 9.0 | 0.4 | 0.9 | 0.2 | Larger Envelope | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 5.793725 | 3.297653 | |||||||||||||||||
| AARP | 20.9 | 53.2 | 74.6 | 57.2 | 28.8 | 9.6 | 0.0 | 4.4 | 0.0 | 8.1 | 0.2 | 0.7 | Larger Envelope | Department store | PCT_ROW | Percent of Row Frequency | 8.580685 | 3.306411 | |||||||||||||||||
| Total Social/Charitable/Political/Nonprofit | 37.0 | 28.3 | 38.3 | 12.4 | 11.0 | 4.5 | 4.5 | 19.0 | 5.5 | 3.3 | 2.9 | 2.8 | Larger Envelope | Mail order company | PCT_ROW | Percent of Row Frequency | 9.623478 | 4.183304 | |||||||||||||||||
| Total | 23.5 | 29.3 | 35.8 | 16.2 | 11.0 | 5.3 | 2.5 | 9.0 | 3.2 | 19.2 | 18.4 | 17.5 | Larger Envelope | Specialty store | PCT_ROW | Percent of Row Frequency | 2.83579 | 1.328727 | |||||||||||||||||
| Note: Percentages are row percentages within each Industry. | Larger Envelope | PUBLISHER | PCT_ROW | Percent of Row Frequency | 15.69768 | 7.413667 | |||||||||||||||||||||||||||||
| 1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached Address Labels in the Carrier Cost System (CCS). Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS. These CCS volumes are used as a control for survey results. | Larger Envelope | Land promotion company | PCT_ROW | Percent of Row Frequency | 7.238673 | 4.482338 | |||||||||||||||||||||||||||||
| Larger Envelope | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 0 | 4.813149 | ||||||||||||||||||||||||||||||
| Larger Envelope | Other merchants | PCT_ROW | Percent of Row Frequency | 10.50274 | 7.979678 | ||||||||||||||||||||||||||||||
| Larger Envelope | TELEPHONE | PCT_ROW | Percent of Row Frequency | 11.13121 | 6.628737 | ||||||||||||||||||||||||||||||
| Larger Envelope | Other Utilities | PCT_ROW | Percent of Row Frequency | 10.08069 | 6.575581 | ||||||||||||||||||||||||||||||
| Larger Envelope | MEDICAL | PCT_ROW | Percent of Row Frequency | 11.00498 | 5.103432 | ||||||||||||||||||||||||||||||
| Larger Envelope | Other professional | PCT_ROW | Percent of Row Frequency | 9.937435 | 6.368264 | ||||||||||||||||||||||||||||||
| Larger Envelope | Leisure service | PCT_ROW | Percent of Row Frequency | 11.46144 | 5.484817 | ||||||||||||||||||||||||||||||
| Larger Envelope | CABLE TV | PCT_ROW | Percent of Row Frequency | 4.76327 | 2.888124 | ||||||||||||||||||||||||||||||
| Larger Envelope | COMPUTER | PCT_ROW | Percent of Row Frequency | 7.551271 | 2.824527 | ||||||||||||||||||||||||||||||
| Larger Envelope | OTHER SERVICES | PCT_ROW | Percent of Row Frequency | 12.95324 | 5.593127 | ||||||||||||||||||||||||||||||
| Larger Envelope | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 19.94597 | 7.93822 | ||||||||||||||||||||||||||||||
| Larger Envelope | Federal Government | PCT_ROW | Percent of Row Frequency | 5.493415 | 6.455733 | ||||||||||||||||||||||||||||||
| Larger Envelope | Nonfederal Government | PCT_ROW | Percent of Row Frequency | 5.719116 | 3.418916 | ||||||||||||||||||||||||||||||
| Larger Envelope | Union or Professional Organization | PCT_ROW | Percent of Row Frequency | 17.18058 | 5.674843 | ||||||||||||||||||||||||||||||
| Larger Envelope | CHURCH | PCT_ROW | Percent of Row Frequency | 9.400193 | 6.258593 | ||||||||||||||||||||||||||||||
| Larger Envelope | VETERANS | PCT_ROW | Percent of Row Frequency | 32.83769 | 7.488366 | ||||||||||||||||||||||||||||||
| Larger Envelope | EDUCATIONAL | PCT_ROW | Percent of Row Frequency | 9.13038 | 4.225405 | ||||||||||||||||||||||||||||||
| Larger Envelope | CHARITIES | PCT_ROW | Percent of Row Frequency | 21.28976 | 11.36212 | ||||||||||||||||||||||||||||||
| Larger Envelope | Political Campaign | PCT_ROW | Percent of Row Frequency | 1.981888 | 0.963619 | ||||||||||||||||||||||||||||||
| Larger Envelope | OTHER SOCIAL | PCT_ROW | Percent of Row Frequency | 23.30888 | 6.845285 | ||||||||||||||||||||||||||||||
| Larger Envelope | RESTAURANT | PCT_ROW | Percent of Row Frequency | 1.022428 | 0.338378 | ||||||||||||||||||||||||||||||
| Larger Envelope | AARP | PCT_ROW | Percent of Row Frequency | 28.8252 | 9.551507 | ||||||||||||||||||||||||||||||
| Larger Envelope | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 4.548701 | 4.295026 | ||||||||||||||||||||||||||||||
| Larger Envelope | Service stations | PCT_ROW | Percent of Row Frequency | 2.11597 | 0.691681 | ||||||||||||||||||||||||||||||
| Larger Envelope | Craftsman | PCT_ROW | Percent of Row Frequency | 1.771735 | 1.805491 | ||||||||||||||||||||||||||||||
| Larger Envelope | MALL | PCT_ROW | Percent of Row Frequency | 0 | 3.863155 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 0.458927 | 0.33224 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | BANK | PCT_ROW | Percent of Row Frequency | 0.944307 | 0.76953 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Securities broker | PCT_ROW | Percent of Row Frequency | 5.50876 | 4.746324 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 2.83868 | 2.200861 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Insurance Company | PCT_ROW | Percent of Row Frequency | 0.736366 | 1.105693 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 0.612532 | 0.855005 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | OTHER FINANCIAL | PCT_ROW | Percent of Row Frequency | 3.194564 | 0.959028 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 1.613798 | 0.867461 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Department store | PCT_ROW | Percent of Row Frequency | 2.607527 | 2.491822 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Mail order company | PCT_ROW | Percent of Row Frequency | 3.463818 | 3.206739 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Specialty store | PCT_ROW | Percent of Row Frequency | 1.33183 | 1.361263 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | PUBLISHER | PCT_ROW | Percent of Row Frequency | 2.634485 | 2.737045 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Land promotion company | PCT_ROW | Percent of Row Frequency | 2.113776 | 11.06029 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 2.890875 | 0 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Other merchants | PCT_ROW | Percent of Row Frequency | 2.405647 | 1.426654 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | TELEPHONE | PCT_ROW | Percent of Row Frequency | 0.720629 | 0.951529 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Other Utilities | PCT_ROW | Percent of Row Frequency | 2.696837 | 1.314706 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | MEDICAL | PCT_ROW | Percent of Row Frequency | 2.895879 | 1.218696 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Other professional | PCT_ROW | Percent of Row Frequency | 2.474886 | 1.111449 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Leisure service | PCT_ROW | Percent of Row Frequency | 2.498953 | 1.557418 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | CABLE TV | PCT_ROW | Percent of Row Frequency | 0.57903 | 0.654063 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | COMPUTER | PCT_ROW | Percent of Row Frequency | 2.308744 | 1.773756 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | OTHER SERVICES | PCT_ROW | Percent of Row Frequency | 0.899093 | 0.989476 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 2.633944 | 2.472741 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Federal Government | PCT_ROW | Percent of Row Frequency | 1.916441 | 2.16456 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Nonfederal Government | PCT_ROW | Percent of Row Frequency | 3.403136 | 2.46104 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Union or Professional Organization | PCT_ROW | Percent of Row Frequency | 1.462689 | 1.108994 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | CHURCH | PCT_ROW | Percent of Row Frequency | 1.026079 | 0.279943 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | VETERANS | PCT_ROW | Percent of Row Frequency | 0 | 0 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | EDUCATIONAL | PCT_ROW | Percent of Row Frequency | 1.038957 | 1.218802 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | CHARITIES | PCT_ROW | Percent of Row Frequency | 3.122099 | 2.059529 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Political Campaign | PCT_ROW | Percent of Row Frequency | 0.412248 | 0.192879 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | OTHER SOCIAL | PCT_ROW | Percent of Row Frequency | 1.836743 | 2.647249 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | RESTAURANT | PCT_ROW | Percent of Row Frequency | 1.197298 | 0.417262 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | AARP | PCT_ROW | Percent of Row Frequency | 0 | 0.703769 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 0.703337 | 0.514486 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Service stations | PCT_ROW | Percent of Row Frequency | 1.047393 | 0.895372 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Craftsman | PCT_ROW | Percent of Row Frequency | 0.185003 | 0.564661 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | MALL | PCT_ROW | Percent of Row Frequency | 0 | 0 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||||||
| Catalog (not in envelope) | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 0.493812 | 0.515206 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | BANK | PCT_ROW | Percent of Row Frequency | 0.599368 | 0.366077 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Securities broker | PCT_ROW | Percent of Row Frequency | 6.275408 | 4.435596 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 9.05044 | 4.559845 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Insurance Company | PCT_ROW | Percent of Row Frequency | 0.795259 | 0.521396 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 0.944187 | 0.910807 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | OTHER FINANCIAL | PCT_ROW | Percent of Row Frequency | 1.611902 | 2.471483 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 6.077194 | 5.984255 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Department store | PCT_ROW | Percent of Row Frequency | 29.3213 | 29.42312 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Mail order company | PCT_ROW | Percent of Row Frequency | 72.79778 | 73.20457 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Specialty store | PCT_ROW | Percent of Row Frequency | 37.55368 | 33.91967 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | PUBLISHER | PCT_ROW | Percent of Row Frequency | 5.342927 | 5.615238 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Land promotion company | PCT_ROW | Percent of Row Frequency | 2.841777 | 6.799809 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 38.53148 | 29.90072 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Other merchants | PCT_ROW | Percent of Row Frequency | 5.916611 | 10.03734 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | TELEPHONE | PCT_ROW | Percent of Row Frequency | 2.237286 | 4.367097 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Other Utilities | PCT_ROW | Percent of Row Frequency | 0.919619 | 0.377012 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | MEDICAL | PCT_ROW | Percent of Row Frequency | 2.824601 | 2.090559 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Other professional | PCT_ROW | Percent of Row Frequency | 6.278586 | 2.854438 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Leisure service | PCT_ROW | Percent of Row Frequency | 7.632447 | 9.009054 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | CABLE TV | PCT_ROW | Percent of Row Frequency | 1.236787 | 1.629168 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | COMPUTER | PCT_ROW | Percent of Row Frequency | 33.03972 | 37.87054 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | OTHER SERVICES | PCT_ROW | Percent of Row Frequency | 1.272655 | 1.637956 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 12.07052 | 9.020597 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Federal Government | PCT_ROW | Percent of Row Frequency | 2.307961 | 3.801015 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Nonfederal Government | PCT_ROW | Percent of Row Frequency | 4.155214 | 2.672956 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Union or Professional Organization | PCT_ROW | Percent of Row Frequency | 2.818673 | 4.653953 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | CHURCH | PCT_ROW | Percent of Row Frequency | 6.97252 | 6.102752 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | VETERANS | PCT_ROW | Percent of Row Frequency | 0 | 2.788402 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | EDUCATIONAL | PCT_ROW | Percent of Row Frequency | 4.939544 | 6.398752 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | CHARITIES | PCT_ROW | Percent of Row Frequency | 4.817292 | 5.930995 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Political Campaign | PCT_ROW | Percent of Row Frequency | 0.905805 | 0.176106 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | OTHER SOCIAL | PCT_ROW | Percent of Row Frequency | 7.906941 | 3.349136 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | RESTAURANT | PCT_ROW | Percent of Row Frequency | 0.705924 | 0.535888 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | AARP | PCT_ROW | Percent of Row Frequency | 0.22217 | 0.671768 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 1.362573 | 0.598634 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Service stations | PCT_ROW | Percent of Row Frequency | 0 | 0.332491 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Craftsman | PCT_ROW | Percent of Row Frequency | 1.344419 | 1.374293 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | MALL | PCT_ROW | Percent of Row Frequency | 8.789974 | 3.863155 | ||||||||||||||||||||||||||||||
| Postcard | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||||||
| Postcard | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 0.666274 | 0.395821 | ||||||||||||||||||||||||||||||
| Postcard | BANK | PCT_ROW | Percent of Row Frequency | 5.387463 | 2.234165 | ||||||||||||||||||||||||||||||
| Postcard | Securities broker | PCT_ROW | Percent of Row Frequency | 2.543639 | 0.543759 | ||||||||||||||||||||||||||||||
| Postcard | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 2.720937 | 0 | ||||||||||||||||||||||||||||||
| Postcard | Insurance Company | PCT_ROW | Percent of Row Frequency | 4.653407 | 1.657564 | ||||||||||||||||||||||||||||||
| Postcard | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 24.62561 | 6.946225 | ||||||||||||||||||||||||||||||
| Postcard | OTHER FINANCIAL | PCT_ROW | Percent of Row Frequency | 6.675191 | 3.565698 | ||||||||||||||||||||||||||||||
| Postcard | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 13.5642 | 4.870187 | ||||||||||||||||||||||||||||||
| Postcard | Department store | PCT_ROW | Percent of Row Frequency | 12.42856 | 6.592217 | ||||||||||||||||||||||||||||||
| Postcard | Mail order company | PCT_ROW | Percent of Row Frequency | 0.906396 | 0.458073 | ||||||||||||||||||||||||||||||
| Postcard | Specialty store | PCT_ROW | Percent of Row Frequency | 14.63867 | 4.591844 | ||||||||||||||||||||||||||||||
| Postcard | PUBLISHER | PCT_ROW | Percent of Row Frequency | 1.836937 | 0.946281 | ||||||||||||||||||||||||||||||
| Postcard | Land promotion company | PCT_ROW | Percent of Row Frequency | 35.04787 | 11.98135 | ||||||||||||||||||||||||||||||
| Postcard | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 18.74861 | 5.756806 | ||||||||||||||||||||||||||||||
| Postcard | Other merchants | PCT_ROW | Percent of Row Frequency | 15.98462 | 11.10813 | ||||||||||||||||||||||||||||||
| Postcard | TELEPHONE | PCT_ROW | Percent of Row Frequency | 12.453 | 2.782352 | ||||||||||||||||||||||||||||||
| Postcard | Other Utilities | PCT_ROW | Percent of Row Frequency | 10.8935 | 5.204657 | ||||||||||||||||||||||||||||||
| Postcard | MEDICAL | PCT_ROW | Percent of Row Frequency | 20.69503 | 8.519239 | ||||||||||||||||||||||||||||||
| Postcard | Other professional | PCT_ROW | Percent of Row Frequency | 13.53856 | 4.958688 | ||||||||||||||||||||||||||||||
| Postcard | Leisure service | PCT_ROW | Percent of Row Frequency | 14.22834 | 4.620209 | ||||||||||||||||||||||||||||||
| Postcard | CABLE TV | PCT_ROW | Percent of Row Frequency | 19.8637 | 4.835925 | ||||||||||||||||||||||||||||||
| Postcard | COMPUTER | PCT_ROW | Percent of Row Frequency | 9.249755 | 2.777851 | ||||||||||||||||||||||||||||||
| Postcard | OTHER SERVICES | PCT_ROW | Percent of Row Frequency | 22.3369 | 7.059493 | ||||||||||||||||||||||||||||||
| Postcard | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 8.491229 | 3.932315 | ||||||||||||||||||||||||||||||
| Postcard | Federal Government | PCT_ROW | Percent of Row Frequency | 56.4086 | 24.29204 | ||||||||||||||||||||||||||||||
| Postcard | Nonfederal Government | PCT_ROW | Percent of Row Frequency | 13.0911 | 3.631837 | ||||||||||||||||||||||||||||||
| Postcard | Union or Professional Organization | PCT_ROW | Percent of Row Frequency | 8.70664 | 2.200382 | ||||||||||||||||||||||||||||||
| Postcard | CHURCH | PCT_ROW | Percent of Row Frequency | 18.61394 | 2.936651 | ||||||||||||||||||||||||||||||
| Postcard | VETERANS | PCT_ROW | Percent of Row Frequency | 10.43747 | 0.684744 | ||||||||||||||||||||||||||||||
| Postcard | EDUCATIONAL | PCT_ROW | Percent of Row Frequency | 14.64337 | 5.673354 | ||||||||||||||||||||||||||||||
| Postcard | CHARITIES | PCT_ROW | Percent of Row Frequency | 14.75097 | 7.33599 | ||||||||||||||||||||||||||||||
| Postcard | Political Campaign | PCT_ROW | Percent of Row Frequency | 29.83208 | 9.014581 | ||||||||||||||||||||||||||||||
| Postcard | OTHER SOCIAL | PCT_ROW | Percent of Row Frequency | 12.95408 | 4.308835 | ||||||||||||||||||||||||||||||
| Postcard | RESTAURANT | PCT_ROW | Percent of Row Frequency | 30.92869 | 8.529312 | ||||||||||||||||||||||||||||||
| Postcard | AARP | PCT_ROW | Percent of Row Frequency | 4.35233 | 0 | ||||||||||||||||||||||||||||||
| Postcard | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 7.899425 | 4.040983 | ||||||||||||||||||||||||||||||
| Postcard | Service stations | PCT_ROW | Percent of Row Frequency | 43.39736 | 5.91074 | ||||||||||||||||||||||||||||||
| Postcard | Craftsman | PCT_ROW | Percent of Row Frequency | 37.77009 | 9.487867 | ||||||||||||||||||||||||||||||
| Postcard | MALL | PCT_ROW | Percent of Row Frequency | 39.93088 | 8.609079 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||||||
| Flyers/Circulars | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 3.63656 | 2.783863 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | BANK | PCT_ROW | Percent of Row Frequency | 10.62544 | 16.40514 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Securities broker | PCT_ROW | Percent of Row Frequency | 10.89 | 12.93161 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 13.6114 | 10.60067 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Insurance Company | PCT_ROW | Percent of Row Frequency | 11.58612 | 12.85514 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 18.11021 | 39.6802 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | OTHER FINANCIAL | PCT_ROW | Percent of Row Frequency | 20.1976 | 19.4198 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 59.82638 | 66.58446 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Department store | PCT_ROW | Percent of Row Frequency | 36.08939 | 42.79583 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Mail order company | PCT_ROW | Percent of Row Frequency | 3.928247 | 4.256284 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Specialty store | PCT_ROW | Percent of Row Frequency | 34.66648 | 49.24605 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | PUBLISHER | PCT_ROW | Percent of Row Frequency | 8.253996 | 8.545521 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Land promotion company | PCT_ROW | Percent of Row Frequency | 27.03847 | 42.21896 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 26.37127 | 34.23377 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Other merchants | PCT_ROW | Percent of Row Frequency | 34.86801 | 36.20373 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | TELEPHONE | PCT_ROW | Percent of Row Frequency | 28.83821 | 32.31881 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Other Utilities | PCT_ROW | Percent of Row Frequency | 24.6326 | 28.01747 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | MEDICAL | PCT_ROW | Percent of Row Frequency | 30.16052 | 43.58721 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Other professional | PCT_ROW | Percent of Row Frequency | 30.19886 | 32.11105 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Leisure service | PCT_ROW | Percent of Row Frequency | 31.7085 | 36.16786 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | CABLE TV | PCT_ROW | Percent of Row Frequency | 44.10817 | 43.55045 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | COMPUTER | PCT_ROW | Percent of Row Frequency | 31.11232 | 37.64711 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | OTHER SERVICES | PCT_ROW | Percent of Row Frequency | 30.51375 | 48.69833 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 26.34725 | 36.53883 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Federal Government | PCT_ROW | Percent of Row Frequency | 23.06307 | 28.89896 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Nonfederal Government | PCT_ROW | Percent of Row Frequency | 36.55334 | 41.5308 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Union or Professional Organization | PCT_ROW | Percent of Row Frequency | 14.74675 | 21.38398 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | CHURCH | PCT_ROW | Percent of Row Frequency | 21.53076 | 37.09054 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | VETERANS | PCT_ROW | Percent of Row Frequency | 13.77243 | 20.92726 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | EDUCATIONAL | PCT_ROW | Percent of Row Frequency | 24.0417 | 33.66989 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | CHARITIES | PCT_ROW | Percent of Row Frequency | 7.711812 | 12.20154 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Political Campaign | PCT_ROW | Percent of Row Frequency | 55.36903 | 69.93581 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | OTHER SOCIAL | PCT_ROW | Percent of Row Frequency | 20.78163 | 30.0522 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | RESTAURANT | PCT_ROW | Percent of Row Frequency | 61.80455 | 86.01565 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | AARP | PCT_ROW | Percent of Row Frequency | 10.47265 | 11.84069 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 65.11434 | 67.70436 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Service stations | PCT_ROW | Percent of Row Frequency | 43.24249 | 74.69457 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Craftsman | PCT_ROW | Percent of Row Frequency | 34.43405 | 63.78273 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | MALL | PCT_ROW | Percent of Row Frequency | 51.27915 | 75.1403 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||||||
| Magazines/Newsletters | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 0.083312 | 0.060813 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | BANK | PCT_ROW | Percent of Row Frequency | 0.970488 | 1.031319 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Securities broker | PCT_ROW | Percent of Row Frequency | 13.08479 | 11.76907 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 10.44429 | 10.54133 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Insurance Company | PCT_ROW | Percent of Row Frequency | 3.452789 | 2.831588 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 2.390234 | 2.321631 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | OTHER FINANCIAL | PCT_ROW | Percent of Row Frequency | 5.048771 | 5.8328 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 7.466844 | 8.689418 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Department store | PCT_ROW | Percent of Row Frequency | 2.814884 | 2.986496 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Mail order company | PCT_ROW | Percent of Row Frequency | 1.994928 | 1.844116 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Specialty store | PCT_ROW | Percent of Row Frequency | 2.389698 | 1.664824 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | PUBLISHER | PCT_ROW | Percent of Row Frequency | 23.35958 | 17.93898 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Land promotion company | PCT_ROW | Percent of Row Frequency | 6.04877 | 4.350355 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 2.534351 | 3.303735 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Other merchants | PCT_ROW | Percent of Row Frequency | 2.891029 | 3.980942 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | TELEPHONE | PCT_ROW | Percent of Row Frequency | 1.450502 | 0.88474 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Other Utilities | PCT_ROW | Percent of Row Frequency | 4.543506 | 6.044583 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | MEDICAL | PCT_ROW | Percent of Row Frequency | 4.688938 | 7.332391 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Other professional | PCT_ROW | Percent of Row Frequency | 4.346341 | 8.861465 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Leisure service | PCT_ROW | Percent of Row Frequency | 3.7889 | 3.948473 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | CABLE TV | PCT_ROW | Percent of Row Frequency | 0.568359 | 1.31752 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | COMPUTER | PCT_ROW | Percent of Row Frequency | 4.016604 | 2.879313 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | OTHER SERVICES | PCT_ROW | Percent of Row Frequency | 2.337565 | 1.562458 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 4.801551 | 5.727766 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Federal Government | PCT_ROW | Percent of Row Frequency | 2.608797 | 4.481792 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Nonfederal Government | PCT_ROW | Percent of Row Frequency | 17.18265 | 22.55326 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Union or Professional Organization | PCT_ROW | Percent of Row Frequency | 13.73938 | 19.34551 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | CHURCH | PCT_ROW | Percent of Row Frequency | 13.15823 | 14.73526 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | VETERANS | PCT_ROW | Percent of Row Frequency | 10.16646 | 10.87647 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | EDUCATIONAL | PCT_ROW | Percent of Row Frequency | 5.419416 | 9.105331 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | CHARITIES | PCT_ROW | Percent of Row Frequency | 4.730477 | 6.70694 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Political Campaign | PCT_ROW | Percent of Row Frequency | 0.709414 | 1.148885 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | OTHER SOCIAL | PCT_ROW | Percent of Row Frequency | 11.83541 | 9.787239 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | RESTAURANT | PCT_ROW | Percent of Row Frequency | 0.721376 | 0.943581 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | AARP | PCT_ROW | Percent of Row Frequency | 2.945033 | 2.66773 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 5.163394 | 1.558368 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Service stations | PCT_ROW | Percent of Row Frequency | 0.777536 | 1.428063 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Craftsman | PCT_ROW | Percent of Row Frequency | 1.887038 | 0.575204 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | MALL | PCT_ROW | Percent of Row Frequency | 0 | 0 | ||||||||||||||||||||||||||||||