Table A3-6a
Standard Mail Industry by Shape
(Percentage of Pieces Received by Households)
Postal Fiscal Years 1987, 2006 and 2007
(Diary Data)
Industry Letter Size Envelope Larger Than Letter Size Envelope  Postcard Catalog
(not in envelope)
1987 2006 2007 1987 2006 2007 1987 2006 2007 1987 2006 2007
Financial:                        
Credit card 59.5 77.1 78.9 28.1 18.2 15.7 0.4 1.1 0.7 3.1 0.4 0.5
Bank 65.0 66.1 70.1 14.6 12.6 11.4 3.4 7.1 5.4 1.8 0.8 0.6
Securities broker 56.3 21.7 22.3 18.7 37.6 39.4 0.5 3.1 2.5 5.2 5.2 6.3
Money Market 66.1 30.7 25.1 8.3 24.2 36.3 0.7 5.7 2.7 8.5 7.2 9.1
Insurance Company 66.8 55.2 58.8 19.9 24.5 20.0 0.7 5.1 4.7 1.4 0.6 0.8
Real Estate/Mortgage 32.1 49.3 44.6 7.3 6.4 8.7 10.7 25.8 24.6 3.2 0.8 0.9
   Total Financial 60.1 63.8 65.0 19.4 18.8 17.1 2.0 5.5 4.6 2.6 1.0 1.2
Merchants:                        
Supermarkets 4.0 4.4 5.7 2.7 5.2 5.8 0.7 15.5 13.6 5.2 8.0 6.1
Department store 8.8 7.6 8.2 3.6 7.2 8.6 3.3 12.8 12.4 40.8 30.8 29.3
Mail order company 20.8 6.1 7.3 22.0 8.8 9.6 0.8 1.3 0.9 48.5 74.2 72.8
Specialty store 10.5 8.2 6.6 6.5 3.4 2.8 5.1 15.1 14.6 26.8 32.9 37.6
Publisher 26.5 44.3 42.9 34.1 19.0 15.7 1.2 2.6 1.8 4.4 5.8 5.3
Land promotion 78.1 22.6 19.7 4.4 10.9 7.2 1.3 26.6 35.0 3.4 2.7 2.8
Online Auction N/A N/A 10.9 N/A N/A 0.0 N/A N/A 18.7 N/A N/A 38.5
Restaurant 4.5 3.1 3.6 1.6 0.0 1.0 21.8 38.1 30.9 2.1 1.2 0.7
Consumer packaged goods 35.1 17.8 25.7 16.1 19.7 19.9 2.2 8.4 8.5 5.6 11.2 12.1
Auto dealers 28.1 17.3 15.2 13.6 6.5 4.5 6.5 11.3 7.9 7.1 2.6 1.4
Service stations 14.2 15.5 9.4 0.0 0.0 2.1 5.9 25.9 43.4 0.0 0.0 0.0
Mall 0.7 0.0 0.0 0.0 0.0 0.0 0.9 33.7 39.9 21.6 0.0 8.8
   Total Merchants 18.0 12.9 12.8 16.3 8.7 8.2 2.5 8.3 8.1 28.1 40.6 39.7
Services:                        
Telephone 28.9 35.1 43.2 42.9 19.0 11.1 5.2 13.4 12.5 6.2 2.9 2.2
Other Utilities 33.1 43.1 46.2 9.5 8.8 10.1 2.2 12.3 10.9 6.0 1.9 0.9
Medical 27.1 24.9 27.7 8.1 9.4 11.0 6.9 19.4 20.7 2.6 5.2 2.8
Other professional 48.6 34.0 33.2 14.0 10.2 9.9 1.8 17.3 13.5 1.9 4.8 6.3
Leisure service 41.5 24.7 28.7 15.9 11.9 11.5 4.2 18.4 14.2 4.1 7.2 7.6
Cable TV 15.4 24.3 28.9 14.4 4.5 4.8 7.8 24.7 19.9 20.6 1.0 1.2
Computer 30.7 18.4 12.7 27.6 9.9 7.6 0.0 10.1 9.2 16.2 24.5 33.0
Craftsman 13.2 29.5 22.6 9.9 2.1 1.8 5.9 35.7 37.8 0.0 2.1 1.3
   Total Services 32.8 27.3 29.8 17.5 10.4 9.4 6.0 19.3 18.6 6.1 5.2 4.7
Government:                        
Federal Government N/A 9.7 8.2 N/A 8.7 5.5 N/A 57.1 56.4 N/A 2.6 2.3
Nonfederal Government 17.5 21.6 19.9 9.1 3.7 5.7 4.0 17.9 13.1 10.0 3.1 4.2
Social/Charitable/Political/Nonprofit:                        
Union/professional 38.3 36.0 41.3 17.7 11.9 11.5 2.2 9.7 8.7 3.4 2.7 2.8
Church 36.3 23.6 29.3 10.1 4.5 4.8 3.5 16.6 18.6 4.3 9.3 7.0
Veterans N/A 30.0 32.8 N/A 9.9 7.6 N/A 10.8 10.4 N/A 4.4 0.0
Educational 40.0 34.7 40.8 14.2 2.1 1.8 3.0 10.8 14.6 7.1 4.9 4.9
Chartities N/A 34.5 43.6 N/A 9.9 12.1 N/A 23.6 14.8 N/A 4.2 4.8
Political Campaign 33.1 12.9 10.8 2.7 8.7 5.5 8.4 23.1 29.8 0.4 0.8 0.9
AARP 20.9 32.8 53.2 57.2 3.7 5.7 0.0 6.3 4.4 8.1 1.0 0.2
   Total Social/Charitable/Political/ 37.0 24.9 28.3 12.4 10.8 11.0 4.5 16.3 19.0 3.3 2.6 2.9
   Nonprofit
   Total 23.5 28.7 29.3 16.2 11.8 11.0 2.5 9.0 9.0 19.2 18.2 18.4
  Fluctuations may be due to small sample size.
Note: Percentages are row percentages within each Industry.