| Table A3-4 Standard Mail1 Addressee by Industry (Percentage of Pieces) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data) |
BL_A | A34ROW | _NAME_ | _LABEL_ | COL1 | COL2 | BL_A | A348ROWB | _NAME_ | _LABEL_ | COL1 | COL2 | |||||||||||||
| Specific member(s) of HH | PCT_ROW | Percent of Row Frequency | Specific member(s) of HH | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||
| Specific member(s) of HH | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 96.6251 | 97.87659 | Specific member(s) of HH | Total Financial | PCT_ROW | Percent of Row Frequency | 92.39915 | 92.32992 | ||||||||||||||
| Specific member(s) of HH | BANK | PCT_ROW | Percent of Row Frequency | 90.32315 | 86.90894 | Specific member(s) of HH | Total Merchants | PCT_ROW | Percent of Row Frequency | 85.80823 | 86.87655 | ||||||||||||||
| Specific member(s) of HH | Securities broker | PCT_ROW | Percent of Row Frequency | 94.57099 | 95.04671 | Specific member(s) of HH | Total Services | PCT_ROW | Percent of Row Frequency | 80.90502 | 81.68051 | ||||||||||||||
| Specific member(s) of HH | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 91.19296 | 92.81837 | Specific member(s) of HH | Total Social/Charitable/Political/Nonprofit | PCT_ROW | Percent of Row Frequency | 89.89556 | 88.02651 | ||||||||||||||
| Industry | Addressed to Specific Household Members | Addressed To Occupant/ Resident | Total | Specific member(s) of HH | Insurance Company | PCT_ROW | Percent of Row Frequency | 88.50526 | 88.04929 | Occupant, resident, postal patron | PCT_ROW | Percent of Row Frequency | |||||||||||||
| Specific member(s) of HH | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 84.35598 | 86.5574 | Occupant, resident, postal patron | Total Financial | PCT_ROW | Percent of Row Frequency | 5.61339 | 5.051996 | ||||||||||||||
| Specific member(s) of HH | OTHER FINANCIAL | PCT_ROW | Percent of Row Frequency | 92.46935 | 94.84751 | Occupant, resident, postal patron | Total Merchants | PCT_ROW | Percent of Row Frequency | 13.28158 | 11.75304 | ||||||||||||||
| Specific member(s) of HH | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 52.07459 | 53.12623 | Occupant, resident, postal patron | Total Services | PCT_ROW | Percent of Row Frequency | 18.0238 | 16.92951 | ||||||||||||||
| 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | Specific member(s) of HH | Department store | PCT_ROW | Percent of Row Frequency | 88.53529 | 90.46991 | Occupant, resident, postal patron | Total Social/Charitable/Political/Nonprofit | PCT_ROW | Percent of Row Frequency | 9.047206 | 9.529752 | |||||
| Financial: | Specific member(s) of HH | Mail order company | PCT_ROW | Percent of Row Frequency | 97.06282 | 96.60976 | DK/RF | PCT_ROW | Percent of Row Frequency | ||||||||||||||||
| Credit card | 97.1 | 96.6 | 97.9 | 2.0 | 1.4 | 1.0 | 100.0 | 100.0 | 100.0 | Specific member(s) of HH | Specialty store | PCT_ROW | Percent of Row Frequency | 82.73307 | 83.21356 | DK/RF | Total Financial | PCT_ROW | Percent of Row Frequency | 1.987465 | 2.618087 | ||||
| Bank | 89.8 | 90.3 | 86.9 | 8.7 | 7.3 | 7.5 | 100.0 | 100.0 | 100.0 | Specific member(s) of HH | PUBLISHER | PCT_ROW | Percent of Row Frequency | 81.20262 | 83.6511 | DK/RF | Total Merchants | PCT_ROW | Percent of Row Frequency | 0.910194 | 1.370402 | ||||
| Securities broker | 96.8 | 94.6 | 95.0 | 2.9 | 4.1 | 3.4 | 100.0 | 100.0 | 100.0 | Specific member(s) of HH | Land promotion company | PCT_ROW | Percent of Row Frequency | 77.22172 | 84.41469 | DK/RF | Total Services | PCT_ROW | Percent of Row Frequency | 1.071182 | 1.389984 | ||||
| Money Market | 93.7 | 91.2 | 92.8 | 0.0 | 7.7 | 5.5 | 100.0 | 100.0 | 100.0 | Specific member(s) of HH | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 97.99956 | 92.2373 | DK/RF | Total Social/Charitable/Political/Nonprofit | PCT_ROW | Percent of Row Frequency | 1.057236 | 2.443734 | ||||
| Insurance Company | 93.2 | 88.5 | 88.0 | 5.5 | 9.3 | 8.8 | 100.0 | 100.0 | 100.0 | Specific member(s) of HH | Other merchants | PCT_ROW | Percent of Row Frequency | 78.14039 | 82.93947 | ||||||||||
| Real Estate/Mortgage | 72.8 | 84.4 | 86.6 | 26.7 | 14.4 | 11.7 | 100.0 | 100.0 | 100.0 | Specific member(s) of HH | TELEPHONE | PCT_ROW | Percent of Row Frequency | 90.8657 | 87.48433 | ||||||||||
| Total Financial | 92.1 | 92.4 | 92.3 | 6.8 | 5.6 | 5.1 | 100.0 | 100.0 | 100.0 | Specific member(s) of HH | Other Utilities | PCT_ROW | Percent of Row Frequency | 83.89921 | 83.46598 | ||||||||||
| Merchants: | Specific member(s) of HH | MEDICAL | PCT_ROW | Percent of Row Frequency | 84.03321 | 81.21765 | |||||||||||||||||||
| Supermarkets | 11.1 | 52.1 | 53.1 | 87.7 | 46.9 | 46.3 | 100.0 | 100.0 | 100.0 | Specific member(s) of HH | Other professional | PCT_ROW | Percent of Row Frequency | 87.17708 | 86.3609 | ||||||||||
| Department store | 68.3 | 88.5 | 90.5 | 30.9 | 10.9 | 9.1 | 100.0 | 100.0 | 100.0 | Specific member(s) of HH | Leisure service | PCT_ROW | Percent of Row Frequency | 92.76929 | 94.41209 | ||||||||||
| Mail order company | 95.8 | 97.1 | 96.6 | 3.3 | 2.0 | 1.6 | 100.0 | 100.0 | 100.0 | Specific member(s) of HH | CABLE TV | PCT_ROW | Percent of Row Frequency | 63.10615 | 69.59275 | ||||||||||
| Specialty store | 56.4 | 82.7 | 83.2 | 43.0 | 16.7 | 16.2 | 100.0 | 100.0 | 100.0 | Specific member(s) of HH | COMPUTER | PCT_ROW | Percent of Row Frequency | 93.49537 | 89.2678 | ||||||||||
| Publisher | 72.0 | 81.2 | 83.7 | 25.8 | 16.7 | 12.3 | 100.0 | 100.0 | 100.0 | Specific member(s) of HH | OTHER SERVICES | PCT_ROW | Percent of Row Frequency | 75.82422 | 74.54815 | ||||||||||
| Land promotion company | 92.0 | 77.2 | 84.4 | 8.0 | 22.0 | 15.1 | 100.0 | 100.0 | 100.0 | Specific member(s) of HH | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 92.92883 | 90.2075 | ||||||||||
| Online Auction | N/A | 98.0 | 92.2 | N/A | 2.0 | 7.8 | N/A | 100.0 | 100.0 | Specific member(s) of HH | Federal Government | PCT_ROW | Percent of Row Frequency | 34.76759 | 44.48399 | ||||||||||
| Restaurant | 21.3 | 22.0 | 21.5 | 77.6 | 77.4 | 78.3 | 100.0 | 100.0 | 100.0 | Specific member(s) of HH | Nonfederal Government | PCT_ROW | Percent of Row Frequency | 57.6337 | 59.3053 | ||||||||||
| Consumer packaged goods | 86.1 | 92.9 | 90.2 | 13.5 | 5.0 | 7.8 | 100.0 | 100.0 | 100.0 | Specific member(s) of HH | Union or Professional Organization | PCT_ROW | Percent of Row Frequency | 92.38671 | 92.66696 | ||||||||||
| Auto dealers | 88.7 | 76.8 | 81.6 | 8.6 | 22.8 | 18.2 | 100.0 | 100.0 | 100.0 | Specific member(s) of HH | CHURCH | PCT_ROW | Percent of Row Frequency | 86.95447 | 84.63826 | ||||||||||
| Service stations | 56.4 | 77.8 | 82.1 | 43.6 | 19.3 | 17.9 | 100.0 | 100.0 | 100.0 | Specific member(s) of HH | VETERANS | PCT_ROW | Percent of Row Frequency | 66.23744 | 91.58731 | ||||||||||
| Mall | 19.3 | 35.4 | 40.6 | 80.7 | 64.6 | 59.4 | 100.0 | 100.0 | 100.0 | Specific member(s) of HH | EDUCATIONAL | PCT_ROW | Percent of Row Frequency | 90.52712 | 87.65233 | ||||||||||
| Other merchants | 19.4 | 78.1 | 82.9 | 83.3 | 20.4 | 16.2 | 100.0 | 100.0 | 100.0 | Specific member(s) of HH | CHARITIES | PCT_ROW | Percent of Row Frequency | 74.33083 | 84.44016 | ||||||||||
| Total Merchants | 72.1 | 85.8 | 86.9 | 26.7 | 13.3 | 11.8 | 100.0 | 100.0 | 100.0 | Specific member(s) of HH | Political Campaign | PCT_ROW | Percent of Row Frequency | 91.67689 | 85.07823 | ||||||||||
| Services: | Specific member(s) of HH | OTHER SOCIAL | PCT_ROW | Percent of Row Frequency | 89.90598 | 90.80588 | |||||||||||||||||||
| Telephone | 94.6 | 90.9 | 87.5 | 4.7 | 7.3 | 10.0 | 100.0 | 100.0 | 100.0 | Specific member(s) of HH | RESTAURANT | PCT_ROW | Percent of Row Frequency | 22.01887 | 21.54275 | ||||||||||
| Other Utilities | 90.4 | 83.9 | 83.5 | 2.4 | 15.6 | 14.0 | 100.0 | 100.0 | 100.0 | Specific member(s) of HH | AARP | PCT_ROW | Percent of Row Frequency | 93.20889 | 93.45691 | ||||||||||
| Medical | 77.2 | 84.0 | 81.2 | 22.7 | 15.4 | 18.0 | 100.0 | 100.0 | 100.0 | Specific member(s) of HH | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 76.78979 | 81.64716 | ||||||||||
| Other professional | 91.0 | 87.2 | 86.4 | 6.5 | 11.9 | 10.7 | 100.0 | 100.0 | 100.0 | Specific member(s) of HH | Service stations | PCT_ROW | Percent of Row Frequency | 77.76505 | 82.14108 | ||||||||||
| Leisure service | 85.2 | 92.8 | 94.4 | 14.5 | 6.1 | 4.7 | 100.0 | 100.0 | 100.0 | Specific member(s) of HH | Craftsman | PCT_ROW | Percent of Row Frequency | 64.82787 | 71.54621 | ||||||||||
| Cable TV | 80.1 | 63.1 | 69.6 | 19.9 | 36.4 | 29.1 | 100.0 | 100.0 | 100.0 | Specific member(s) of HH | MALL | PCT_ROW | Percent of Row Frequency | 35.44317 | 40.55739 | ||||||||||
| Computer | 98.3 | 93.5 | 89.3 | 1.1 | 6.1 | 9.7 | 100.0 | 100.0 | 100.0 | Occupant, resident, postal patron | PCT_ROW | Percent of Row Frequency | |||||||||||||
| Craftsman | 41.9 | 64.8 | 71.5 | 57.2 | 35.2 | 27.8 | 100.0 | 100.0 | 100.0 | Occupant, resident, postal patron | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 1.402854 | 0.987919 | ||||||||||
| Total Services | 81.5 | 80.9 | 81.7 | 17.5 | 18.0 | 16.9 | 100.0 | 100.0 | 100.0 | Occupant, resident, postal patron | BANK | PCT_ROW | Percent of Row Frequency | 7.298048 | 7.54101 | ||||||||||
| Federal Government | N/A | 34.8 | 44.5 | N/A | 65.1 | 54.8 | N/A | 100.0 | 100.0 | Occupant, resident, postal patron | Securities broker | PCT_ROW | Percent of Row Frequency | 4.140026 | 3.418858 | ||||||||||
| Nonfederal Government | 73.3 | 57.6 | 59.3 | 26.3 | 42.0 | 40.3 | 100.0 | 100.0 | 100.0 | Occupant, resident, postal patron | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 7.682433 | 5.47508 | ||||||||||
| Social/Charitable/Political/Nonprofit: | Occupant, resident, postal patron | Insurance Company | PCT_ROW | Percent of Row Frequency | 9.323326 | 8.817873 | |||||||||||||||||||
| Union or Professional Organization | 89.6 | 92.4 | 92.7 | 10.4 | 5.3 | 4.4 | 100.0 | 100.0 | 100.0 | Occupant, resident, postal patron | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 14.36088 | 11.71828 | ||||||||||
| Church | 79.4 | 87.0 | 84.6 | 15.9 | 11.9 | 15.4 | 100.0 | 100.0 | 100.0 | Occupant, resident, postal patron | OTHER FINANCIAL | PCT_ROW | Percent of Row Frequency | 5.586467 | 3.779072 | ||||||||||
| Veterans | N/A | 66.2 | 91.6 | N/A | 33.8 | 8.4 | N/A | 100.0 | 100.0 | Occupant, resident, postal patron | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 46.93706 | 46.27826 | ||||||||||
| Educational | 87.9 | 90.5 | 87.7 | 11.4 | 9.2 | 12.2 | 100.0 | 100.0 | 100.0 | Occupant, resident, postal patron | Department store | PCT_ROW | Percent of Row Frequency | 10.94643 | 9.077427 | ||||||||||
| Charities | 98.1 | 74.3 | 84.4 | 1.9 | 25.0 | 15.2 | 100.0 | 100.0 | 100.0 | Occupant, resident, postal patron | Mail order company | PCT_ROW | Percent of Row Frequency | 2.008069 | 1.588002 | ||||||||||
| Political Campaign | 87.3 | 91.7 | 85.1 | 12.1 | 8.1 | 11.7 | 100.0 | 100.0 | 100.0 | Occupant, resident, postal patron | Specialty store | PCT_ROW | Percent of Row Frequency | 16.69684 | 16.16718 | ||||||||||
| AARP | 100.0 | 93.2 | 93.5 | 0.0 | 2.1 | 1.0 | 100.0 | 100.0 | 100.0 | Occupant, resident, postal patron | PUBLISHER | PCT_ROW | Percent of Row Frequency | 16.72014 | 12.2922 | ||||||||||
| Total Social/Charitable/Political/Nonprofit | 88.3 | 89.9 | 88.0 | 10.7 | 9.0 | 9.5 | 100.0 | 100.0 | 100.0 | Occupant, resident, postal patron | Land promotion company | PCT_ROW | Percent of Row Frequency | 22.03566 | 15.10375 | ||||||||||
| Note: Percents are row percentages within each Industry classification. | Occupant, resident, postal patron | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 2.000442 | 7.7627 | |||||||||||||||||||
| Totals may not equal exactly 100% due to unreported categories. | Occupant, resident, postal patron | Other merchants | PCT_ROW | Percent of Row Frequency | 20.41363 | 16.17005 | |||||||||||||||||||
| 1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached Address Labels in the Carrier Cost System (CCS). Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS. These CCS volumes are used as a control for survey results. | Occupant, resident, postal patron | TELEPHONE | PCT_ROW | Percent of Row Frequency | 7.302356 | 10.04482 | |||||||||||||||||||
| Occupant, resident, postal patron | Other Utilities | PCT_ROW | Percent of Row Frequency | 15.56323 | 14.00805 | ||||||||||||||||||||
| Occupant, resident, postal patron | MEDICAL | PCT_ROW | Percent of Row Frequency | 15.4469 | 18.0072 | ||||||||||||||||||||
| Occupant, resident, postal patron | Other professional | PCT_ROW | Percent of Row Frequency | 11.9479 | 10.69276 | ||||||||||||||||||||
| Occupant, resident, postal patron | Leisure service | PCT_ROW | Percent of Row Frequency | 6.067827 | 4.724416 | ||||||||||||||||||||
| Occupant, resident, postal patron | CABLE TV | PCT_ROW | Percent of Row Frequency | 36.36381 | 29.0941 | ||||||||||||||||||||
| Occupant, resident, postal patron | COMPUTER | PCT_ROW | Percent of Row Frequency | 6.142425 | 9.672663 | ||||||||||||||||||||
| Occupant, resident, postal patron | OTHER SERVICES | PCT_ROW | Percent of Row Frequency | 22.57611 | 23.8712 | ||||||||||||||||||||
| Occupant, resident, postal patron | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 4.984327 | 7.779995 | ||||||||||||||||||||
| Occupant, resident, postal patron | Federal Government | PCT_ROW | Percent of Row Frequency | 65.1281 | 54.75437 | ||||||||||||||||||||
| Occupant, resident, postal patron | Nonfederal Government | PCT_ROW | Percent of Row Frequency | 41.97503 | 40.30156 | ||||||||||||||||||||
| Occupant, resident, postal patron | Union or Professional Organization | PCT_ROW | Percent of Row Frequency | 5.327697 | 4.44109 | ||||||||||||||||||||
| Occupant, resident, postal patron | CHURCH | PCT_ROW | Percent of Row Frequency | 11.91437 | 15.36174 | ||||||||||||||||||||
| Occupant, resident, postal patron | VETERANS | PCT_ROW | Percent of Row Frequency | 33.76256 | 8.41269 | ||||||||||||||||||||
| Occupant, resident, postal patron | EDUCATIONAL | PCT_ROW | Percent of Row Frequency | 9.208361 | 12.15341 | ||||||||||||||||||||
| Occupant, resident, postal patron | CHARITIES | PCT_ROW | Percent of Row Frequency | 25.00697 | 15.19733 | ||||||||||||||||||||
| Occupant, resident, postal patron | Political Campaign | PCT_ROW | Percent of Row Frequency | 8.055168 | 11.74163 | ||||||||||||||||||||
| Occupant, resident, postal patron | OTHER SOCIAL | PCT_ROW | Percent of Row Frequency | 7.872863 | 7.365999 | ||||||||||||||||||||
| Occupant, resident, postal patron | RESTAURANT | PCT_ROW | Percent of Row Frequency | 77.38804 | 78.29534 | ||||||||||||||||||||
| Occupant, resident, postal patron | AARP | PCT_ROW | Percent of Row Frequency | 2.117883 | 1.032371 | ||||||||||||||||||||
| Occupant, resident, postal patron | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 22.83944 | 18.2269 | ||||||||||||||||||||
| Occupant, resident, postal patron | Service stations | PCT_ROW | Percent of Row Frequency | 19.3012 | 17.85892 | ||||||||||||||||||||
| Occupant, resident, postal patron | Craftsman | PCT_ROW | Percent of Row Frequency | 35.17213 | 27.82363 | ||||||||||||||||||||
| Occupant, resident, postal patron | MALL | PCT_ROW | Percent of Row Frequency | 64.55683 | 59.44261 | ||||||||||||||||||||
| DK/RF | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||
| DK/RF | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 1.972044 | 1.135492 | ||||||||||||||||||||
| DK/RF | BANK | PCT_ROW | Percent of Row Frequency | 2.378804 | 5.550046 | ||||||||||||||||||||
| DK/RF | Securities broker | PCT_ROW | Percent of Row Frequency | 1.288988 | 1.534429 | ||||||||||||||||||||
| DK/RF | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 1.124607 | 1.706554 | ||||||||||||||||||||
| DK/RF | Insurance Company | PCT_ROW | Percent of Row Frequency | 2.171416 | 3.132836 | ||||||||||||||||||||
| DK/RF | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 1.283147 | 1.724318 | ||||||||||||||||||||
| DK/RF | OTHER FINANCIAL | PCT_ROW | Percent of Row Frequency | 1.944181 | 1.37342 | ||||||||||||||||||||
| DK/RF | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 0.988343 | 0.595512 | ||||||||||||||||||||
| DK/RF | Department store | PCT_ROW | Percent of Row Frequency | 0.518278 | 0.452665 | ||||||||||||||||||||
| DK/RF | Mail order company | PCT_ROW | Percent of Row Frequency | 0.929111 | 1.802237 | ||||||||||||||||||||
| DK/RF | Specialty store | PCT_ROW | Percent of Row Frequency | 0.570098 | 0.619255 | ||||||||||||||||||||
| DK/RF | PUBLISHER | PCT_ROW | Percent of Row Frequency | 2.077234 | 4.056703 | ||||||||||||||||||||
| DK/RF | Land promotion company | PCT_ROW | Percent of Row Frequency | 0.742614 | 0.48156 | ||||||||||||||||||||
| DK/RF | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 0 | 0 | ||||||||||||||||||||
| DK/RF | Other merchants | PCT_ROW | Percent of Row Frequency | 1.445988 | 0.890487 | ||||||||||||||||||||
| DK/RF | TELEPHONE | PCT_ROW | Percent of Row Frequency | 1.831948 | 2.470848 | ||||||||||||||||||||
| DK/RF | Other Utilities | PCT_ROW | Percent of Row Frequency | 0.537562 | 2.52597 | ||||||||||||||||||||
| DK/RF | MEDICAL | PCT_ROW | Percent of Row Frequency | 0.519881 | 0.775143 | ||||||||||||||||||||
| DK/RF | Other professional | PCT_ROW | Percent of Row Frequency | 0.875026 | 2.946347 | ||||||||||||||||||||
| DK/RF | Leisure service | PCT_ROW | Percent of Row Frequency | 1.162884 | 0.863497 | ||||||||||||||||||||
| DK/RF | CABLE TV | PCT_ROW | Percent of Row Frequency | 0.530037 | 1.313151 | ||||||||||||||||||||
| DK/RF | COMPUTER | PCT_ROW | Percent of Row Frequency | 0.362202 | 1.05954 | ||||||||||||||||||||
| DK/RF | OTHER SERVICES | PCT_ROW | Percent of Row Frequency | 1.599678 | 1.580653 | ||||||||||||||||||||
| DK/RF | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 2.086847 | 2.012507 | ||||||||||||||||||||
| DK/RF | Federal Government | PCT_ROW | Percent of Row Frequency | 0.104315 | 0.761642 | ||||||||||||||||||||
| DK/RF | Nonfederal Government | PCT_ROW | Percent of Row Frequency | 0.391266 | 0.393142 | ||||||||||||||||||||
| DK/RF | Union or Professional Organization | PCT_ROW | Percent of Row Frequency | 2.285596 | 2.891951 | ||||||||||||||||||||
| DK/RF | CHURCH | PCT_ROW | Percent of Row Frequency | 1.131162 | 0 | ||||||||||||||||||||
| DK/RF | VETERANS | PCT_ROW | Percent of Row Frequency | 0 | 0 | ||||||||||||||||||||
| DK/RF | EDUCATIONAL | PCT_ROW | Percent of Row Frequency | 0.26452 | 0.19426 | ||||||||||||||||||||
| DK/RF | CHARITIES | PCT_ROW | Percent of Row Frequency | 0.662195 | 0.362511 | ||||||||||||||||||||
| DK/RF | Political Campaign | PCT_ROW | Percent of Row Frequency | 0.267946 | 3.180132 | ||||||||||||||||||||
| DK/RF | OTHER SOCIAL | PCT_ROW | Percent of Row Frequency | 2.221156 | 1.828123 | ||||||||||||||||||||
| DK/RF | RESTAURANT | PCT_ROW | Percent of Row Frequency | 0.593095 | 0.161909 | ||||||||||||||||||||
| DK/RF | AARP | PCT_ROW | Percent of Row Frequency | 4.673227 | 5.510716 | ||||||||||||||||||||
| DK/RF | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 0.370767 | 0.12594 | ||||||||||||||||||||
| DK/RF | Service stations | PCT_ROW | Percent of Row Frequency | 2.933755 | 0 | ||||||||||||||||||||
| DK/RF | Craftsman | PCT_ROW | Percent of Row Frequency | 0 | 0.630162 | ||||||||||||||||||||
| DK/RF | MALL | PCT_ROW | Percent of Row Frequency | 0 | 0 | ||||||||||||||||||||