Table A3-4
Standard Mail1 Addressee by Industry
(Percentage of Pieces)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)		 BL_A A34ROW _NAME_ _LABEL_ COL1 COL2 BL_A A348ROWB _NAME_ _LABEL_ COL1 COL2
Specific member(s) of HH   PCT_ROW Percent of Row Frequency   Specific member(s) of HH   PCT_ROW Percent of Row Frequency  
Specific member(s) of HH CREDIT CARD PCT_ROW Percent of Row Frequency 96.6251 97.87659 Specific member(s) of HH Total Financial PCT_ROW Percent of Row Frequency 92.39915 92.32992
Specific member(s) of HH BANK PCT_ROW Percent of Row Frequency 90.32315 86.90894 Specific member(s) of HH Total Merchants PCT_ROW Percent of Row Frequency 85.80823 86.87655
Specific member(s) of HH Securities broker PCT_ROW Percent of Row Frequency 94.57099 95.04671 Specific member(s) of HH Total Services PCT_ROW Percent of Row Frequency 80.90502 81.68051
Specific member(s) of HH MONEY MARKET PCT_ROW Percent of Row Frequency 91.19296 92.81837 Specific member(s) of HH Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 89.89556 88.02651
Industry Addressed to Specific Household Members Addressed To Occupant/ Resident  Total Specific member(s) of HH Insurance Company PCT_ROW Percent of Row Frequency 88.50526 88.04929 Occupant, resident, postal patron   PCT_ROW Percent of Row Frequency  
Specific member(s) of HH Real Estate/Mortgage PCT_ROW Percent of Row Frequency 84.35598 86.5574 Occupant, resident, postal patron Total Financial PCT_ROW Percent of Row Frequency 5.61339 5.051996
Specific member(s) of HH OTHER FINANCIAL PCT_ROW Percent of Row Frequency 92.46935 94.84751 Occupant, resident, postal patron Total Merchants PCT_ROW Percent of Row Frequency 13.28158 11.75304
Specific member(s) of HH SUPERMARKETS PCT_ROW Percent of Row Frequency 52.07459 53.12623 Occupant, resident, postal patron Total Services PCT_ROW Percent of Row Frequency 18.0238 16.92951
1987 2007 2008 1987 2007 2008 1987 2007 2008 Specific member(s) of HH Department store PCT_ROW Percent of Row Frequency 88.53529 90.46991 Occupant, resident, postal patron Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 9.047206 9.529752
Financial:                   Specific member(s) of HH Mail order company PCT_ROW Percent of Row Frequency 97.06282 96.60976 DK/RF   PCT_ROW Percent of Row Frequency  
Credit card 97.1 96.6 97.9 2.0 1.4 1.0 100.0 100.0 100.0 Specific member(s) of HH Specialty store PCT_ROW Percent of Row Frequency 82.73307 83.21356 DK/RF Total Financial PCT_ROW Percent of Row Frequency 1.987465 2.618087
Bank 89.8 90.3 86.9 8.7 7.3 7.5 100.0 100.0 100.0 Specific member(s) of HH PUBLISHER PCT_ROW Percent of Row Frequency 81.20262 83.6511 DK/RF Total Merchants PCT_ROW Percent of Row Frequency 0.910194 1.370402
Securities broker 96.8 94.6 95.0 2.9 4.1 3.4 100.0 100.0 100.0 Specific member(s) of HH Land promotion company PCT_ROW Percent of Row Frequency 77.22172 84.41469 DK/RF Total Services PCT_ROW Percent of Row Frequency 1.071182 1.389984
Money Market 93.7 91.2 92.8 0.0 7.7 5.5 100.0 100.0 100.0 Specific member(s) of HH ONLINE AUCTION PCT_ROW Percent of Row Frequency 97.99956 92.2373 DK/RF Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 1.057236 2.443734
Insurance Company 93.2 88.5 88.0 5.5 9.3 8.8 100.0 100.0 100.0 Specific member(s) of HH Other merchants PCT_ROW Percent of Row Frequency 78.14039 82.93947  
Real Estate/Mortgage 72.8 84.4 86.6 26.7 14.4 11.7 100.0 100.0 100.0 Specific member(s) of HH TELEPHONE PCT_ROW Percent of Row Frequency 90.8657 87.48433  
Total Financial 92.1 92.4 92.3 6.8 5.6 5.1 100.0 100.0 100.0 Specific member(s) of HH Other Utilities PCT_ROW Percent of Row Frequency 83.89921 83.46598  
Merchants:                   Specific member(s) of HH MEDICAL PCT_ROW Percent of Row Frequency 84.03321 81.21765  
Supermarkets 11.1 52.1 53.1 87.7 46.9 46.3 100.0 100.0 100.0 Specific member(s) of HH Other professional PCT_ROW Percent of Row Frequency 87.17708 86.3609  
Department store 68.3 88.5 90.5 30.9 10.9 9.1 100.0 100.0 100.0 Specific member(s) of HH Leisure service PCT_ROW Percent of Row Frequency 92.76929 94.41209  
Mail order company 95.8 97.1 96.6 3.3 2.0 1.6 100.0 100.0 100.0 Specific member(s) of HH CABLE TV PCT_ROW Percent of Row Frequency 63.10615 69.59275  
Specialty store 56.4 82.7 83.2 43.0 16.7 16.2 100.0 100.0 100.0 Specific member(s) of HH COMPUTER PCT_ROW Percent of Row Frequency 93.49537 89.2678  
Publisher 72.0 81.2 83.7 25.8 16.7 12.3 100.0 100.0 100.0 Specific member(s) of HH OTHER SERVICES PCT_ROW Percent of Row Frequency 75.82422 74.54815  
Land promotion company 92.0 77.2 84.4 8.0 22.0 15.1 100.0 100.0 100.0 Specific member(s) of HH Consumer packaged goods PCT_ROW Percent of Row Frequency 92.92883 90.2075  
Online Auction N/A 98.0 92.2 N/A 2.0 7.8 N/A 100.0 100.0 Specific member(s) of HH Federal Government PCT_ROW Percent of Row Frequency 34.76759 44.48399  
Restaurant 21.3 22.0 21.5 77.6 77.4 78.3 100.0 100.0 100.0 Specific member(s) of HH Nonfederal Government PCT_ROW Percent of Row Frequency 57.6337 59.3053  
Consumer packaged goods 86.1 92.9 90.2 13.5 5.0 7.8 100.0 100.0 100.0 Specific member(s) of HH Union or Professional Organization PCT_ROW Percent of Row Frequency 92.38671 92.66696  
Auto dealers 88.7 76.8 81.6 8.6 22.8 18.2 100.0 100.0 100.0 Specific member(s) of HH CHURCH PCT_ROW Percent of Row Frequency 86.95447 84.63826  
Service stations 56.4 77.8 82.1 43.6 19.3 17.9 100.0 100.0 100.0 Specific member(s) of HH VETERANS PCT_ROW Percent of Row Frequency 66.23744 91.58731  
Mall 19.3 35.4 40.6 80.7 64.6 59.4 100.0 100.0 100.0 Specific member(s) of HH EDUCATIONAL PCT_ROW Percent of Row Frequency 90.52712 87.65233  
Other merchants 19.4 78.1 82.9 83.3 20.4 16.2 100.0 100.0 100.0 Specific member(s) of HH CHARITIES PCT_ROW Percent of Row Frequency 74.33083 84.44016  
Total Merchants 72.1 85.8 86.9 26.7 13.3 11.8 100.0 100.0 100.0 Specific member(s) of HH Political Campaign PCT_ROW Percent of Row Frequency 91.67689 85.07823  
Services:                   Specific member(s) of HH OTHER SOCIAL PCT_ROW Percent of Row Frequency 89.90598 90.80588  
Telephone 94.6 90.9 87.5 4.7 7.3 10.0 100.0 100.0 100.0 Specific member(s) of HH RESTAURANT PCT_ROW Percent of Row Frequency 22.01887 21.54275  
Other Utilities 90.4 83.9 83.5 2.4 15.6 14.0 100.0 100.0 100.0 Specific member(s) of HH AARP PCT_ROW Percent of Row Frequency 93.20889 93.45691  
Medical 77.2 84.0 81.2 22.7 15.4 18.0 100.0 100.0 100.0 Specific member(s) of HH AUTO DEALERS PCT_ROW Percent of Row Frequency 76.78979 81.64716  
Other professional 91.0 87.2 86.4 6.5 11.9 10.7 100.0 100.0 100.0 Specific member(s) of HH Service stations PCT_ROW Percent of Row Frequency 77.76505 82.14108  
Leisure service 85.2 92.8 94.4 14.5 6.1 4.7 100.0 100.0 100.0 Specific member(s) of HH Craftsman PCT_ROW Percent of Row Frequency 64.82787 71.54621  
Cable TV 80.1 63.1 69.6 19.9 36.4 29.1 100.0 100.0 100.0 Specific member(s) of HH MALL PCT_ROW Percent of Row Frequency 35.44317 40.55739  
Computer 98.3 93.5 89.3 1.1 6.1 9.7 100.0 100.0 100.0 Occupant, resident, postal patron   PCT_ROW Percent of Row Frequency    
Craftsman 41.9 64.8 71.5 57.2 35.2 27.8 100.0 100.0 100.0 Occupant, resident, postal patron CREDIT CARD PCT_ROW Percent of Row Frequency 1.402854 0.987919  
Total Services 81.5 80.9 81.7 17.5 18.0 16.9 100.0 100.0 100.0 Occupant, resident, postal patron BANK PCT_ROW Percent of Row Frequency 7.298048 7.54101  
Federal Government N/A 34.8 44.5 N/A 65.1 54.8 N/A 100.0 100.0 Occupant, resident, postal patron Securities broker PCT_ROW Percent of Row Frequency 4.140026 3.418858  
Nonfederal Government 73.3 57.6 59.3 26.3 42.0 40.3 100.0 100.0 100.0 Occupant, resident, postal patron MONEY MARKET PCT_ROW Percent of Row Frequency 7.682433 5.47508  
Social/Charitable/Political/Nonprofit:                   Occupant, resident, postal patron Insurance Company PCT_ROW Percent of Row Frequency 9.323326 8.817873  
Union or Professional Organization 89.6 92.4 92.7 10.4 5.3 4.4 100.0 100.0 100.0 Occupant, resident, postal patron Real Estate/Mortgage PCT_ROW Percent of Row Frequency 14.36088 11.71828  
Church 79.4 87.0 84.6 15.9 11.9 15.4 100.0 100.0 100.0 Occupant, resident, postal patron OTHER FINANCIAL PCT_ROW Percent of Row Frequency 5.586467 3.779072  
Veterans N/A 66.2 91.6 N/A 33.8 8.4 N/A 100.0 100.0 Occupant, resident, postal patron SUPERMARKETS PCT_ROW Percent of Row Frequency 46.93706 46.27826  
Educational 87.9 90.5 87.7 11.4 9.2 12.2 100.0 100.0 100.0 Occupant, resident, postal patron Department store PCT_ROW Percent of Row Frequency 10.94643 9.077427  
Charities 98.1 74.3 84.4 1.9 25.0 15.2 100.0 100.0 100.0 Occupant, resident, postal patron Mail order company PCT_ROW Percent of Row Frequency 2.008069 1.588002  
Political Campaign 87.3 91.7 85.1 12.1 8.1 11.7 100.0 100.0 100.0 Occupant, resident, postal patron Specialty store PCT_ROW Percent of Row Frequency 16.69684 16.16718  
AARP 100.0 93.2 93.5 0.0 2.1 1.0 100.0 100.0 100.0 Occupant, resident, postal patron PUBLISHER PCT_ROW Percent of Row Frequency 16.72014 12.2922  
Total Social/Charitable/Political/Nonprofit 88.3 89.9 88.0 10.7 9.0 9.5 100.0 100.0 100.0 Occupant, resident, postal patron Land promotion company PCT_ROW Percent of Row Frequency 22.03566 15.10375  
Note: Percents are row percentages within each Industry classification.  Occupant, resident, postal patron ONLINE AUCTION PCT_ROW Percent of Row Frequency 2.000442 7.7627  
Totals may not equal exactly 100% due to unreported categories. Occupant, resident, postal patron Other merchants PCT_ROW Percent of Row Frequency 20.41363 16.17005  
1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached  Address Labels in the Carrier Cost System (CCS).  Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS.  These CCS volumes are used as a control for survey results. Occupant, resident, postal patron TELEPHONE PCT_ROW Percent of Row Frequency 7.302356 10.04482  
Occupant, resident, postal patron Other Utilities PCT_ROW Percent of Row Frequency 15.56323 14.00805  
Occupant, resident, postal patron MEDICAL PCT_ROW Percent of Row Frequency 15.4469 18.0072  
Occupant, resident, postal patron Other professional PCT_ROW Percent of Row Frequency 11.9479 10.69276  
Occupant, resident, postal patron Leisure service PCT_ROW Percent of Row Frequency 6.067827 4.724416  
Occupant, resident, postal patron CABLE TV PCT_ROW Percent of Row Frequency 36.36381 29.0941  
Occupant, resident, postal patron COMPUTER PCT_ROW Percent of Row Frequency 6.142425 9.672663  
Occupant, resident, postal patron OTHER SERVICES PCT_ROW Percent of Row Frequency 22.57611 23.8712  
Occupant, resident, postal patron Consumer packaged goods PCT_ROW Percent of Row Frequency 4.984327 7.779995  
Occupant, resident, postal patron Federal Government PCT_ROW Percent of Row Frequency 65.1281 54.75437  
Occupant, resident, postal patron Nonfederal Government PCT_ROW Percent of Row Frequency 41.97503 40.30156  
Occupant, resident, postal patron Union or Professional Organization PCT_ROW Percent of Row Frequency 5.327697 4.44109  
Occupant, resident, postal patron CHURCH PCT_ROW Percent of Row Frequency 11.91437 15.36174  
Occupant, resident, postal patron VETERANS PCT_ROW Percent of Row Frequency 33.76256 8.41269  
Occupant, resident, postal patron EDUCATIONAL PCT_ROW Percent of Row Frequency 9.208361 12.15341  
Occupant, resident, postal patron CHARITIES PCT_ROW Percent of Row Frequency 25.00697 15.19733  
Occupant, resident, postal patron Political Campaign PCT_ROW Percent of Row Frequency 8.055168 11.74163  
Occupant, resident, postal patron OTHER SOCIAL PCT_ROW Percent of Row Frequency 7.872863 7.365999  
Occupant, resident, postal patron RESTAURANT PCT_ROW Percent of Row Frequency 77.38804 78.29534  
Occupant, resident, postal patron AARP PCT_ROW Percent of Row Frequency 2.117883 1.032371  
Occupant, resident, postal patron AUTO DEALERS PCT_ROW Percent of Row Frequency 22.83944 18.2269  
Occupant, resident, postal patron Service stations PCT_ROW Percent of Row Frequency 19.3012 17.85892  
Occupant, resident, postal patron Craftsman PCT_ROW Percent of Row Frequency 35.17213 27.82363  
Occupant, resident, postal patron MALL PCT_ROW Percent of Row Frequency 64.55683 59.44261  
DK/RF   PCT_ROW Percent of Row Frequency    
DK/RF CREDIT CARD PCT_ROW Percent of Row Frequency 1.972044 1.135492  
DK/RF BANK PCT_ROW Percent of Row Frequency 2.378804 5.550046  
DK/RF Securities broker PCT_ROW Percent of Row Frequency 1.288988 1.534429  
DK/RF MONEY MARKET PCT_ROW Percent of Row Frequency 1.124607 1.706554  
DK/RF Insurance Company PCT_ROW Percent of Row Frequency 2.171416 3.132836  
DK/RF Real Estate/Mortgage PCT_ROW Percent of Row Frequency 1.283147 1.724318  
DK/RF OTHER FINANCIAL PCT_ROW Percent of Row Frequency 1.944181 1.37342  
DK/RF SUPERMARKETS PCT_ROW Percent of Row Frequency 0.988343 0.595512  
DK/RF Department store PCT_ROW Percent of Row Frequency 0.518278 0.452665  
DK/RF Mail order company PCT_ROW Percent of Row Frequency 0.929111 1.802237  
DK/RF Specialty store PCT_ROW Percent of Row Frequency 0.570098 0.619255  
DK/RF PUBLISHER PCT_ROW Percent of Row Frequency 2.077234 4.056703  
DK/RF Land promotion company PCT_ROW Percent of Row Frequency 0.742614 0.48156  
DK/RF ONLINE AUCTION PCT_ROW Percent of Row Frequency 0 0  
DK/RF Other merchants PCT_ROW Percent of Row Frequency 1.445988 0.890487  
DK/RF TELEPHONE PCT_ROW Percent of Row Frequency 1.831948 2.470848  
DK/RF Other Utilities PCT_ROW Percent of Row Frequency 0.537562 2.52597  
DK/RF MEDICAL PCT_ROW Percent of Row Frequency 0.519881 0.775143  
DK/RF Other professional PCT_ROW Percent of Row Frequency 0.875026 2.946347  
DK/RF Leisure service PCT_ROW Percent of Row Frequency 1.162884 0.863497  
DK/RF CABLE TV PCT_ROW Percent of Row Frequency 0.530037 1.313151  
DK/RF COMPUTER PCT_ROW Percent of Row Frequency 0.362202 1.05954  
DK/RF OTHER SERVICES PCT_ROW Percent of Row Frequency 1.599678 1.580653  
DK/RF Consumer packaged goods PCT_ROW Percent of Row Frequency 2.086847 2.012507  
DK/RF Federal Government PCT_ROW Percent of Row Frequency 0.104315 0.761642  
DK/RF Nonfederal Government PCT_ROW Percent of Row Frequency 0.391266 0.393142  
DK/RF Union or Professional Organization PCT_ROW Percent of Row Frequency 2.285596 2.891951  
DK/RF CHURCH PCT_ROW Percent of Row Frequency 1.131162 0  
DK/RF VETERANS PCT_ROW Percent of Row Frequency 0 0  
DK/RF EDUCATIONAL PCT_ROW Percent of Row Frequency 0.26452 0.19426  
DK/RF CHARITIES PCT_ROW Percent of Row Frequency 0.662195 0.362511  
DK/RF Political Campaign PCT_ROW Percent of Row Frequency 0.267946 3.180132  
DK/RF OTHER SOCIAL PCT_ROW Percent of Row Frequency 2.221156 1.828123  
DK/RF RESTAURANT PCT_ROW Percent of Row Frequency 0.593095 0.161909  
DK/RF AARP PCT_ROW Percent of Row Frequency 4.673227 5.510716  
DK/RF AUTO DEALERS PCT_ROW Percent of Row Frequency 0.370767 0.12594  
DK/RF Service stations PCT_ROW Percent of Row Frequency 2.933755 0  
DK/RF Craftsman PCT_ROW Percent of Row Frequency 0 0.630162  
DK/RF MALL PCT_ROW Percent of Row Frequency 0 0