| Table A3-4 Standard Mail Addressee by Industry (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
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| Industry | Addressed to Specific Household Members | Addressed To Occupant/ Resident | Total | |||||||||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | ||||||||
| Financial: | ||||||||||||||||
| Credit card | 97.1 | 95.7 | 96.6 | 2.0 | 1.4 | 1.4 | 100.0 | 100.0 | 100.0 | |||||||
| Bank | 89.8 | 89.2 | 90.3 | 8.7 | 8.2 | 7.3 | 100.0 | 100.0 | 100.0 | |||||||
| Securities broker | 96.8 | 94.8 | 94.6 | 2.9 | 4.1 | 4.1 | 100.0 | 100.0 | 100.0 | |||||||
| Money Market | 93.7 | 97.0 | 91.2 | 0.0 | 2.5 | 7.7 | 100.0 | 100.0 | 100.0 | |||||||
| Insurance Company | 93.2 | 85.0 | 88.5 | 5.5 | 11.3 | 9.3 | 100.0 | 100.0 | 100.0 | |||||||
| Real Estate/Mortgage | 72.8 | 85.4 | 84.4 | 26.7 | 13.6 | 14.4 | 100.0 | 100.0 | 100.0 | |||||||
| Total Financial | 92.1 | 91.3 | 92.4 | 6.8 | 5.9 | 5.6 | 100.0 | 100.0 | 100.0 | |||||||
| Merchants: | ||||||||||||||||
| Supermarkets | 11.1 | 41.5 | 52.1 | 87.7 | 58.4 | 46.9 | 100.0 | 100.0 | 100.0 | |||||||
| Department store | 68.3 | 86.3 | 88.5 | 30.9 | 13.1 | 10.9 | 100.0 | 100.0 | 100.0 | |||||||
| Mail order company | 95.8 | 96.9 | 97.1 | 3.3 | 2.2 | 2.0 | 100.0 | 100.0 | 100.0 | |||||||
| Specialty store | 56.4 | 78.5 | 82.7 | 43.0 | 20.8 | 16.7 | 100.0 | 100.0 | 100.0 | |||||||
| Publisher | 72.0 | 83.8 | 81.2 | 25.8 | 13.3 | 16.7 | 100.0 | 100.0 | 100.0 | |||||||
| Land promotion company | 92.0 | 83.8 | 77.2 | 8.0 | 16.2 | 22.0 | 100.0 | 100.0 | 100.0 | |||||||
| Online Auction | N/A | N/A | 98.0 | N/A | N/A | 2.0 | N/A | N/A | 100.0 | |||||||
| Restaurant | 21.3 | 24.6 | 22.0 | 77.6 | 75.4 | 77.4 | 100.0 | 100.0 | 100.0 | |||||||
| Consumer packaged goods | 86.1 | 91.3 | 92.9 | 13.5 | 7.0 | 5.0 | 100.0 | 100.0 | 100.0 | |||||||
| Auto dealers | 88.7 | 82.1 | 76.8 | 8.6 | 16.7 | 22.8 | 100.0 | 100.0 | 100.0 | |||||||
| Service stations | 56.4 | 80.4 | 77.8 | 43.6 | 19.6 | 19.3 | 100.0 | 100.0 | 100.0 | |||||||
| Mall | 19.3 | 100.0 | 35.4 | 80.7 | 0.0 | 64.6 | 100.0 | 100.0 | 100.0 | |||||||
| Other merchants | 19.4 | 78.4 | 81.0 | 83.3 | 21.1 | 17.6 | 100.0 | 100.0 | 100.0 | |||||||
| Total Merchants | 72.1 | 85.6 | 85.8 | 26.7 | 13.3 | 13.3 | 100.0 | 100.0 | 100.0 | |||||||
| Services: | ||||||||||||||||
| Telephone | 94.6 | 92.0 | 90.9 | 4.7 | 6.7 | 7.3 | 100.0 | 100.0 | 100.0 | |||||||
| Other Utilities | 90.4 | 83.4 | 83.9 | 2.4 | 13.5 | 15.6 | 100.0 | 100.0 | 100.0 | |||||||
| Medical | 77.2 | 80.5 | 84.0 | 22.7 | 18.0 | 15.4 | 100.0 | 100.0 | 100.0 | |||||||
| Other professional | 91.0 | 86.5 | 87.2 | 6.5 | 12.6 | 11.9 | 100.0 | 100.0 | 100.0 | |||||||
| Leisure service | 85.2 | 91.9 | 92.8 | 14.5 | 7.2 | 6.1 | 100.0 | 100.0 | 100.0 | |||||||
| Cable TV | 80.1 | 51.1 | 63.1 | 19.9 | 48.5 | 36.4 | 100.0 | 100.0 | 100.0 | |||||||
| Computer | 98.3 | 90.4 | 93.5 | 1.1 | 9.1 | 6.1 | 100.0 | 100.0 | 100.0 | |||||||
| Craftsman | 41.9 | 73.6 | 64.8 | 57.2 | 26.4 | 35.2 | 100.0 | 100.0 | 100.0 | |||||||
| Total Services | 81.5 | 80.2 | 80.8 | 17.5 | 18.8 | 18.1 | 100.0 | 100.0 | 100.0 | |||||||
| Federal Government | N/A | 41.9 | 34.8 | N/A | 57.7 | 65.1 | N/A | 100.0 | 100.0 | |||||||
| Nonfederal Government | 73.3 | 64.7 | 57.6 | 26.3 | 35.0 | 42.0 | 100.0 | 100.0 | 100.0 | |||||||
| Social/Charitable/Political/Nonprofit: | ||||||||||||||||
| Union or Professional Organization | 89.6 | 86.7 | 92.4 | 10.4 | 11.6 | 5.3 | 100.0 | 100.0 | 100.0 | |||||||
| Church | 79.4 | 82.6 | 87.0 | 15.9 | 17.4 | 11.9 | 100.0 | 100.0 | 100.0 | |||||||
| Veterans | N/A | 80.6 | 66.2 | N/A | 18.3 | 33.8 | N/A | 100.0 | 100.0 | |||||||
| Educational | 87.9 | 90.7 | 90.5 | 11.4 | 7.5 | 9.2 | 100.0 | 100.0 | 100.0 | |||||||
| Charities | 98.1 | 69.9 | 74.3 | 1.9 | 29.5 | 25.0 | 100.0 | 100.0 | 100.0 | |||||||
| Political Campaign | 87.3 | 89.5 | 91.7 | 12.1 | 10.2 | 8.1 | 100.0 | 100.0 | 100.0 | |||||||
| AARP | 100.0 | 93.8 | 93.2 | 0.0 | 0.5 | 2.1 | 100.0 | 100.0 | 100.0 | |||||||
| Total Social/Charitable/Political/Nonprofit | 88.3 | 87.6 | 89.9 | 10.7 | 11.0 | 9.0 | 100.0 | 100.0 | 100.0 | |||||||
| Fluctuations may be due to small sample size. | ||||||||||||||||
| Note: Percents are row percentages within each Industry classification. | ||||||||||||||||
| Totals may not equal exactly 100% due to unreported categories. | ||||||||||||||||