Table A3-2
Standard Mail by Major Industry by Quarter
(Pieces Per Household Per Week)
Postal Fiscal Years 1987, 2006 and 2007
(Diary Data)
Industry Quarter 1 Quarter 2 Quarter 3 Quarter 4
1987 2006 2007 1987 2006 2007 1987 2006 2007 1987 2006 2007
Credit Card 0.2 1.5 1.1 0.2 1.4 1.2 0.3 1.4 1.1 0.2 1.5 0.9
Bank 0.2 0.6 0.5 0.1 0.6 0.5 0.3 0.6 0.6 0.2 0.6 0.7
   Total Financial 0.9 3.3 2.5 0.8 3.3 2.7 1.2 3.4 2.8 0.8 3.3 2.6
Supermarkets 0.3 0.1 0.1 0.3 0.2 0.1 0.2 0.1 0.2 0.2 0.2 0.1
Department store 1.4 1.3 0.9 0.8 0.8 0.6 1.3 1.1 0.8 1.1 1.0 0.8
Mail order company 1.1 2.2 1.7 1.4 1.7 1.5 1.3 1.5 1.4 1.3 1.5 1.5
Specialty store 0.8 1.2 1.2 0.7 0.8 1.0 0.8 1.0 1.3 0.7 1.0 1.2
Publisher 0.9 0.7 0.6 1.4 0.8 0.6 0.9 0.6 0.7 1.2 0.8 0.7
   Total Merchants 4.9 5.8 4.8 4.8 4.6 4.1 5.0 4.6 4.6 4.8 4.7 4.6
   Total Services 0.5 1.4 1.2 0.4 1.4 1.4 0.7 1.5 1.7 0.5 1.5 1.6
   Total Social/Charitable/Political/Nonprofit 0.5 0.5 0.7 0.2 0.4 0.3 0.2 0.6 0.4 0.2 0.5 0.3
Detached label 0.6 0.6 0.5 0.5 0.6 0.5 0.7 0.7 0.2 0.6 0.7 0.1
Not from one organization 0.6 1.3 1.1 0.4 1.4 1.0 0.4 1.3 1.1 0.4 1.4 1.0
   Total Pieces Per Household Per Week 8.2 13.1 10.9 7.3 11.8 10.1 8.4 12.1 11.2 7.4 12.1 10.6
Note: Totals are independent from summation of row stubs since row stubs are not exhaustive of all mail pieces.