Table A3-2
Standard Mail1 by Major Industry by Quarter
(Pieces Per Household Per Week)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)
QTR A32ROW _NAME_ COL1 COL2 QTR A348ROWB _NAME_ COL1 COL2 QTR BL_B _NAME_ COL1 COL2 QTR BL_D _NAME_ COL1 COL2
1st Quarter   MEAN 5.238956 5.671259 1st Quarter   MEAN 1.856764 1.800528 1st Quarter In letter sized envelope MEAN 3.038559 4.279316 1st Quarter Material from one organization MEAN 10.53875 11.9271
1st Quarter CREDIT CARD MEAN 1.257767 1.306222 1st Quarter Total Financial MEAN 2.789713 3.226713 1st Quarter In envelope larger than letter size (not catalog) MEAN 1.357798 0.748369 1st Quarter Material from several organizations MEAN 1.196429 1.141101
1st Quarter BANK MEAN 0.530919 0.707212 1st Quarter Total Merchants MEAN 5.129338 5.83347 1st Quarter Catalog in envelope MEAN 0.124448 0.158789 1st Quarter DK/RF MEAN 0.106345 0.072884
1st Quarter SUPERMARKETS MEAN 0.140748 0.144568 1st Quarter Total Services MEAN 1.308558 1.732149 1st Quarter Catalog not in envelope MEAN 2.352226 2.797172 2nd Quarter Material from one organization MEAN 9.78781 10.04772
1st Quarter Department store MEAN 0.966432 1.172557 1st Quarter Total Social/Charitable/Political/Nonprofit MEAN 0.757154 0.548226 1st Quarter Detached label card MEAN 0.589171 0.110373 2nd Quarter Material from several organizations MEAN 1.125611 1.14891
Industry Quarter 1 Quarter 2 Quarter 3 Quarter 4 1st Quarter Mail order company MEAN 1.787826 1.908429 2nd Quarter   MEAN 1.754339 1.736212 1st Quarter Postcard MEAN 1.176805 0.559804 2nd Quarter DK/RF MEAN 0.105852 0.07316
1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008 1st Quarter SPECIALTY STORE MEAN 1.315211 1.659527 2nd Quarter Total Financial MEAN 2.998359 3.00914 1st Quarter Addressed flyer/circulars/folded piece MEAN 2.599184 3.756938 3rd Quarter Material from one organization MEAN 10.77643 9.8646
Credit Card 0.2 1.3 1.3 0.2 1.3 1.2 0.3 1.2 1.0 0.2 1.0 0.9 1st Quarter PUBLISHER MEAN 0.60367 0.571312 2nd Quarter Total Merchants MEAN 4.371329 4.317492 1st Quarter Newspapers/Magazine/Newsletters MEAN 0.546614 0.643711 3rd Quarter Material from several organizations MEAN 1.203761 1.307012
Bank 0.2 0.5 0.7 0.1 0.6 0.6 0.3 0.7 0.6 0.2 0.8 0.5 2nd Quarter   MEAN 5.094402 5.411767 2nd Quarter Total Services MEAN 1.556067 1.759965 1st Quarter Unclassified MEAN 0.027925 0.027976 3rd Quarter DK/RF MEAN 0.079559 0.074399
Total Financial 0.9 2.8 3.2 0.8 3.0 3.0 1.2 3.1 2.8 0.8 2.9 2.4 2nd Quarter CREDIT CARD MEAN 1.275343 1.243369 2nd Quarter Total Social/Charitable/Political/Nonprofit MEAN 0.33918 0.446981 1st Quarter DK/RF MEAN 0.028798 0.058639 4th Quarter Material from one organization MEAN 10.31281 8.849362
Supermarkets 0.3 0.1 0.1 0.3 0.1 0.1 0.2 0.2 0.1 0.2 0.1 0.1 2nd Quarter BANK MEAN 0.585924 0.589747 3rd Quarter   MEAN 1.803579 1.865443 2nd Quarter In letter sized envelope MEAN 3.250217 4.355095 4th Quarter Material from several organizations MEAN 1.092757 1.188113
Department store 1.4 1.0 1.2 0.8 0.7 0.8 1.3 0.8 0.9 1.1 0.8 0.7 2nd Quarter SUPERMARKETS MEAN 0.141571 0.135716 3rd Quarter Total Financial MEAN 3.057994 2.784107 2nd Quarter In envelope larger than letter size (not catalog) MEAN 1.450688 0.754699 4th Quarter DK/RF MEAN 0.045072 0.066681
Mail order company 1.1 1.8 1.9 1.4 1.5 1.5 1.3 1.4 1.3 1.3 1.6 1.2 2nd Quarter Department store MEAN 0.660125 0.76651 3rd Quarter Total Merchants MEAN 4.922074 4.344812 2nd Quarter Catalog in envelope MEAN 0.125269 0.139239  
Specialty store 0.8 1.3 1.7 0.7 1.0 1.0 0.8 1.3 1.2 0.7 1.3 1.1 2nd Quarter Mail order company MEAN 1.533661 1.45559 3rd Quarter Total Services MEAN 1.840777 1.73011 2nd Quarter Catalog not in envelope MEAN 2.021777 1.800767  
Publisher 0.9 0.6 0.6 1.4 0.7 0.6 0.9 0.7 0.5 1.2 0.7 0.5 2nd Quarter SPECIALTY STORE MEAN 1.031871 1.020142 3rd Quarter Total Social/Charitable/Political/Nonprofit MEAN 0.435326 0.521539 2nd Quarter Detached label card MEAN 0.568655 0.085938  
Total Merchants 4.9 5.1 5.8 4.8 4.4 4.3 5.0 4.9 4.3 4.8 4.9 4.0 2nd Quarter PUBLISHER MEAN 0.696375 0.64695 4th Quarter   MEAN 1.557329 1.621793 2nd Quarter Postcard MEAN 0.987616 0.324346  
Total Services 0.5 1.3 1.7 0.4 1.6 1.8 0.7 1.8 1.7 0.5 1.7 1.6 3rd Quarter   MEAN 5.587949 5.603037 4th Quarter Total Financial MEAN 2.928022 2.432558 2nd Quarter Addressed flyer/circulars/folded piece MEAN 2.012577 3.089394  
Total Social/Charitable/Political/Nonprofit 0.5 0.8 0.5 0.2 0.3 0.4 0.2 0.4 0.5 0.2 0.4 0.4 3rd Quarter CREDIT CARD MEAN 1.224285 1.003795 4th Quarter Total Merchants MEAN 4.89631 3.991862 2nd Quarter Newspapers/Magazine/Newsletters MEAN 0.525181 0.628439  
Detached label card 0.6 0.6 0.1 0.5 0.6 0.1 0.7 0.3 0.1 0.6 0.1 0.1 3rd Quarter BANK MEAN 0.705351 0.613616 4th Quarter Total Services MEAN 1.706348 1.615747 2nd Quarter Unclassified MEAN 0.0385 0.022833  
Not from one organization 0.6 1.2 1.1 0.4 1.1 1.1 0.4 1.2 1.3 0.4 1.1 1.2 3rd Quarter SUPERMARKETS MEAN 0.172175 0.141489 4th Quarter Total Social/Charitable/Political/Nonprofit MEAN 0.362633 0.442197 2nd Quarter DK/RF MEAN 0.038793 0.06904  
Total Pieces Per Household Per Week 8.2 11.8 13.1 7.3 11.0 11.3 8.4 12.1 11.2 7.4 11.5 10.1 3rd Quarter Department store MEAN 0.831384 0.856622   3rd Quarter In letter sized envelope MEAN 3.416152 4.024826  
Note: Totals are independent from summation of row stubs since row stubs are not exhaustive of all mail pieces.  3rd Quarter Mail order company MEAN 1.449437 1.268579   3rd Quarter In envelope larger than letter size (not catalog) MEAN 1.398697 0.541771  
1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached  Address Labels in the Carrier Cost System (CCS).  Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS.  These CCS volumes are used as a control for survey results. 3rd Quarter SPECIALTY STORE MEAN 1.343806 1.209888   3rd Quarter Catalog in envelope MEAN 0.135925 0.09635  
3rd Quarter PUBLISHER MEAN 0.745364 0.548985   3rd Quarter Catalog not in envelope MEAN 1.965938 1.808813  
4th Quarter   MEAN 5.07597 4.954977   3rd Quarter Detached label card MEAN 0.261809 0.076264  
4th Quarter CREDIT CARD MEAN 0.977027 0.90465   3rd Quarter Postcard MEAN 1.400704 0.345279  
4th Quarter BANK MEAN 0.810705 0.515392   3rd Quarter Addressed flyer/circulars/folded piece MEAN 2.619289 3.633645  
4th Quarter SUPERMARKETS MEAN 0.122359 0.123207   3rd Quarter Newspapers/Magazine/Newsletters MEAN 0.781079 0.659974  
4th Quarter Department store MEAN 0.82793 0.742331   3rd Quarter Unclassified MEAN 0.047407 0.011922  
4th Quarter Mail order company MEAN 1.578968 1.235645   3rd Quarter DK/RF MEAN 0.03275 0.047166  
4th Quarter SPECIALTY STORE MEAN 1.340464 1.10379   4th Quarter In letter sized envelope MEAN 3.879727 3.69335  
4th Quarter PUBLISHER MEAN 0.717218 0.524165   4th Quarter In envelope larger than letter size (not catalog) MEAN 0.865042 0.377328  
    4th Quarter Catalog in envelope MEAN 0.123193 0.095691  
    4th Quarter Catalog not in envelope MEAN 2.19148 1.654868  
    4th Quarter Detached label card MEAN 0.064709 0.081893  
    4th Quarter Postcard MEAN 0.619832 0.250161  
    4th Quarter Addressed flyer/circulars/folded piece MEAN 2.984572 3.351148  
    4th Quarter Newspapers/Magazine/Newsletters MEAN 0.658823 0.53589  
    4th Quarter Unclassified MEAN 0.027799 0.004252  
    4th Quarter DK/RF MEAN 0.035465 0.059577