| Table A3-2 Standard Mail1 by Major Industry by Quarter (Pieces Per Household Per Week) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data) |
QTR | A32ROW | _NAME_ | COL1 | COL2 | QTR | A348ROWB | _NAME_ | COL1 | COL2 | QTR | BL_B | _NAME_ | COL1 | COL2 | QTR | BL_D | _NAME_ | COL1 | COL2 | ||||||||||||||||||||
| 1st Quarter | MEAN | 5.238956 | 5.671259 | 1st Quarter | MEAN | 1.856764 | 1.800528 | 1st Quarter | In letter sized envelope | MEAN | 3.038559 | 4.279316 | 1st Quarter | Material from one organization | MEAN | 10.53875 | 11.9271 | |||||||||||||||||||||||
| 1st Quarter | CREDIT CARD | MEAN | 1.257767 | 1.306222 | 1st Quarter | Total Financial | MEAN | 2.789713 | 3.226713 | 1st Quarter | In envelope larger than letter size (not catalog) | MEAN | 1.357798 | 0.748369 | 1st Quarter | Material from several organizations | MEAN | 1.196429 | 1.141101 | |||||||||||||||||||||
| 1st Quarter | BANK | MEAN | 0.530919 | 0.707212 | 1st Quarter | Total Merchants | MEAN | 5.129338 | 5.83347 | 1st Quarter | Catalog in envelope | MEAN | 0.124448 | 0.158789 | 1st Quarter | DK/RF | MEAN | 0.106345 | 0.072884 | |||||||||||||||||||||
| 1st Quarter | SUPERMARKETS | MEAN | 0.140748 | 0.144568 | 1st Quarter | Total Services | MEAN | 1.308558 | 1.732149 | 1st Quarter | Catalog not in envelope | MEAN | 2.352226 | 2.797172 | 2nd Quarter | Material from one organization | MEAN | 9.78781 | 10.04772 | |||||||||||||||||||||
| 1st Quarter | Department store | MEAN | 0.966432 | 1.172557 | 1st Quarter | Total Social/Charitable/Political/Nonprofit | MEAN | 0.757154 | 0.548226 | 1st Quarter | Detached label card | MEAN | 0.589171 | 0.110373 | 2nd Quarter | Material from several organizations | MEAN | 1.125611 | 1.14891 | |||||||||||||||||||||
| Industry | Quarter 1 | Quarter 2 | Quarter 3 | Quarter 4 | 1st Quarter | Mail order company | MEAN | 1.787826 | 1.908429 | 2nd Quarter | MEAN | 1.754339 | 1.736212 | 1st Quarter | Postcard | MEAN | 1.176805 | 0.559804 | 2nd Quarter | DK/RF | MEAN | 0.105852 | 0.07316 | |||||||||||||||||
| 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1st Quarter | SPECIALTY STORE | MEAN | 1.315211 | 1.659527 | 2nd Quarter | Total Financial | MEAN | 2.998359 | 3.00914 | 1st Quarter | Addressed flyer/circulars/folded piece | MEAN | 2.599184 | 3.756938 | 3rd Quarter | Material from one organization | MEAN | 10.77643 | 9.8646 | |||||||||
| Credit Card | 0.2 | 1.3 | 1.3 | 0.2 | 1.3 | 1.2 | 0.3 | 1.2 | 1.0 | 0.2 | 1.0 | 0.9 | 1st Quarter | PUBLISHER | MEAN | 0.60367 | 0.571312 | 2nd Quarter | Total Merchants | MEAN | 4.371329 | 4.317492 | 1st Quarter | Newspapers/Magazine/Newsletters | MEAN | 0.546614 | 0.643711 | 3rd Quarter | Material from several organizations | MEAN | 1.203761 | 1.307012 | ||||||||
| Bank | 0.2 | 0.5 | 0.7 | 0.1 | 0.6 | 0.6 | 0.3 | 0.7 | 0.6 | 0.2 | 0.8 | 0.5 | 2nd Quarter | MEAN | 5.094402 | 5.411767 | 2nd Quarter | Total Services | MEAN | 1.556067 | 1.759965 | 1st Quarter | Unclassified | MEAN | 0.027925 | 0.027976 | 3rd Quarter | DK/RF | MEAN | 0.079559 | 0.074399 | |||||||||
| Total Financial | 0.9 | 2.8 | 3.2 | 0.8 | 3.0 | 3.0 | 1.2 | 3.1 | 2.8 | 0.8 | 2.9 | 2.4 | 2nd Quarter | CREDIT CARD | MEAN | 1.275343 | 1.243369 | 2nd Quarter | Total Social/Charitable/Political/Nonprofit | MEAN | 0.33918 | 0.446981 | 1st Quarter | DK/RF | MEAN | 0.028798 | 0.058639 | 4th Quarter | Material from one organization | MEAN | 10.31281 | 8.849362 | ||||||||
| Supermarkets | 0.3 | 0.1 | 0.1 | 0.3 | 0.1 | 0.1 | 0.2 | 0.2 | 0.1 | 0.2 | 0.1 | 0.1 | 2nd Quarter | BANK | MEAN | 0.585924 | 0.589747 | 3rd Quarter | MEAN | 1.803579 | 1.865443 | 2nd Quarter | In letter sized envelope | MEAN | 3.250217 | 4.355095 | 4th Quarter | Material from several organizations | MEAN | 1.092757 | 1.188113 | |||||||||
| Department store | 1.4 | 1.0 | 1.2 | 0.8 | 0.7 | 0.8 | 1.3 | 0.8 | 0.9 | 1.1 | 0.8 | 0.7 | 2nd Quarter | SUPERMARKETS | MEAN | 0.141571 | 0.135716 | 3rd Quarter | Total Financial | MEAN | 3.057994 | 2.784107 | 2nd Quarter | In envelope larger than letter size (not catalog) | MEAN | 1.450688 | 0.754699 | 4th Quarter | DK/RF | MEAN | 0.045072 | 0.066681 | ||||||||
| Mail order company | 1.1 | 1.8 | 1.9 | 1.4 | 1.5 | 1.5 | 1.3 | 1.4 | 1.3 | 1.3 | 1.6 | 1.2 | 2nd Quarter | Department store | MEAN | 0.660125 | 0.76651 | 3rd Quarter | Total Merchants | MEAN | 4.922074 | 4.344812 | 2nd Quarter | Catalog in envelope | MEAN | 0.125269 | 0.139239 | |||||||||||||
| Specialty store | 0.8 | 1.3 | 1.7 | 0.7 | 1.0 | 1.0 | 0.8 | 1.3 | 1.2 | 0.7 | 1.3 | 1.1 | 2nd Quarter | Mail order company | MEAN | 1.533661 | 1.45559 | 3rd Quarter | Total Services | MEAN | 1.840777 | 1.73011 | 2nd Quarter | Catalog not in envelope | MEAN | 2.021777 | 1.800767 | |||||||||||||
| Publisher | 0.9 | 0.6 | 0.6 | 1.4 | 0.7 | 0.6 | 0.9 | 0.7 | 0.5 | 1.2 | 0.7 | 0.5 | 2nd Quarter | SPECIALTY STORE | MEAN | 1.031871 | 1.020142 | 3rd Quarter | Total Social/Charitable/Political/Nonprofit | MEAN | 0.435326 | 0.521539 | 2nd Quarter | Detached label card | MEAN | 0.568655 | 0.085938 | |||||||||||||
| Total Merchants | 4.9 | 5.1 | 5.8 | 4.8 | 4.4 | 4.3 | 5.0 | 4.9 | 4.3 | 4.8 | 4.9 | 4.0 | 2nd Quarter | PUBLISHER | MEAN | 0.696375 | 0.64695 | 4th Quarter | MEAN | 1.557329 | 1.621793 | 2nd Quarter | Postcard | MEAN | 0.987616 | 0.324346 | ||||||||||||||
| Total Services | 0.5 | 1.3 | 1.7 | 0.4 | 1.6 | 1.8 | 0.7 | 1.8 | 1.7 | 0.5 | 1.7 | 1.6 | 3rd Quarter | MEAN | 5.587949 | 5.603037 | 4th Quarter | Total Financial | MEAN | 2.928022 | 2.432558 | 2nd Quarter | Addressed flyer/circulars/folded piece | MEAN | 2.012577 | 3.089394 | ||||||||||||||
| Total Social/Charitable/Political/Nonprofit | 0.5 | 0.8 | 0.5 | 0.2 | 0.3 | 0.4 | 0.2 | 0.4 | 0.5 | 0.2 | 0.4 | 0.4 | 3rd Quarter | CREDIT CARD | MEAN | 1.224285 | 1.003795 | 4th Quarter | Total Merchants | MEAN | 4.89631 | 3.991862 | 2nd Quarter | Newspapers/Magazine/Newsletters | MEAN | 0.525181 | 0.628439 | |||||||||||||
| Detached label card | 0.6 | 0.6 | 0.1 | 0.5 | 0.6 | 0.1 | 0.7 | 0.3 | 0.1 | 0.6 | 0.1 | 0.1 | 3rd Quarter | BANK | MEAN | 0.705351 | 0.613616 | 4th Quarter | Total Services | MEAN | 1.706348 | 1.615747 | 2nd Quarter | Unclassified | MEAN | 0.0385 | 0.022833 | |||||||||||||
| Not from one organization | 0.6 | 1.2 | 1.1 | 0.4 | 1.1 | 1.1 | 0.4 | 1.2 | 1.3 | 0.4 | 1.1 | 1.2 | 3rd Quarter | SUPERMARKETS | MEAN | 0.172175 | 0.141489 | 4th Quarter | Total Social/Charitable/Political/Nonprofit | MEAN | 0.362633 | 0.442197 | 2nd Quarter | DK/RF | MEAN | 0.038793 | 0.06904 | |||||||||||||
| Total Pieces Per Household Per Week | 8.2 | 11.8 | 13.1 | 7.3 | 11.0 | 11.3 | 8.4 | 12.1 | 11.2 | 7.4 | 11.5 | 10.1 | 3rd Quarter | Department store | MEAN | 0.831384 | 0.856622 | 3rd Quarter | In letter sized envelope | MEAN | 3.416152 | 4.024826 | ||||||||||||||||||
| Note: Totals are independent from summation of row stubs since row stubs are not exhaustive of all mail pieces. | 3rd Quarter | Mail order company | MEAN | 1.449437 | 1.268579 | 3rd Quarter | In envelope larger than letter size (not catalog) | MEAN | 1.398697 | 0.541771 | ||||||||||||||||||||||||||||||
| 1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached Address Labels in the Carrier Cost System (CCS). Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS. These CCS volumes are used as a control for survey results. | 3rd Quarter | SPECIALTY STORE | MEAN | 1.343806 | 1.209888 | 3rd Quarter | Catalog in envelope | MEAN | 0.135925 | 0.09635 | ||||||||||||||||||||||||||||||
| 3rd Quarter | PUBLISHER | MEAN | 0.745364 | 0.548985 | 3rd Quarter | Catalog not in envelope | MEAN | 1.965938 | 1.808813 | |||||||||||||||||||||||||||||||
| 4th Quarter | MEAN | 5.07597 | 4.954977 | 3rd Quarter | Detached label card | MEAN | 0.261809 | 0.076264 | ||||||||||||||||||||||||||||||||
| 4th Quarter | CREDIT CARD | MEAN | 0.977027 | 0.90465 | 3rd Quarter | Postcard | MEAN | 1.400704 | 0.345279 | |||||||||||||||||||||||||||||||
| 4th Quarter | BANK | MEAN | 0.810705 | 0.515392 | 3rd Quarter | Addressed flyer/circulars/folded piece | MEAN | 2.619289 | 3.633645 | |||||||||||||||||||||||||||||||
| 4th Quarter | SUPERMARKETS | MEAN | 0.122359 | 0.123207 | 3rd Quarter | Newspapers/Magazine/Newsletters | MEAN | 0.781079 | 0.659974 | |||||||||||||||||||||||||||||||
| 4th Quarter | Department store | MEAN | 0.82793 | 0.742331 | 3rd Quarter | Unclassified | MEAN | 0.047407 | 0.011922 | |||||||||||||||||||||||||||||||
| 4th Quarter | Mail order company | MEAN | 1.578968 | 1.235645 | 3rd Quarter | DK/RF | MEAN | 0.03275 | 0.047166 | |||||||||||||||||||||||||||||||
| 4th Quarter | SPECIALTY STORE | MEAN | 1.340464 | 1.10379 | 4th Quarter | In letter sized envelope | MEAN | 3.879727 | 3.69335 | |||||||||||||||||||||||||||||||
| 4th Quarter | PUBLISHER | MEAN | 0.717218 | 0.524165 | 4th Quarter | In envelope larger than letter size (not catalog) | MEAN | 0.865042 | 0.377328 | |||||||||||||||||||||||||||||||
| 4th Quarter | Catalog in envelope | MEAN | 0.123193 | 0.095691 | ||||||||||||||||||||||||||||||||||||
| 4th Quarter | Catalog not in envelope | MEAN | 2.19148 | 1.654868 | ||||||||||||||||||||||||||||||||||||
| 4th Quarter | Detached label card | MEAN | 0.064709 | 0.081893 | ||||||||||||||||||||||||||||||||||||
| 4th Quarter | Postcard | MEAN | 0.619832 | 0.250161 | ||||||||||||||||||||||||||||||||||||
| 4th Quarter | Addressed flyer/circulars/folded piece | MEAN | 2.984572 | 3.351148 | ||||||||||||||||||||||||||||||||||||
| 4th Quarter | Newspapers/Magazine/Newsletters | MEAN | 0.658823 | 0.53589 | ||||||||||||||||||||||||||||||||||||
| 4th Quarter | Unclassified | MEAN | 0.027799 | 0.004252 | ||||||||||||||||||||||||||||||||||||
| 4th Quarter | DK/RF | MEAN | 0.035465 | 0.059577 | ||||||||||||||||||||||||||||||||||||