Table A3-1
Standard Mail1 Content of Mailpiece
(Percentage of Standard Mail Received by Households)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)
A31ROW _NAME_ _LABEL_ COL1 COL2
ADVERTISEMENT PCT_COL Percent of Column Frequency 87.43885 88.76741
FUND REQUEST PCT_COL Percent of Column Frequency 0.974217 1.249441
NEWSLETTER/INFORMATION/OTHER PCT_COL Percent of Column Frequency 9.912102 7.942556
DK/RF PCT_COL Percent of Column Frequency 1.674829 2.040593
 
 
Content 1987 2007 2008  
 
Advertisement 80.9 87.4 88.8  
Fund request 1.2 1.0 1.2  
Newsletter/information/other 10.9 9.9 7.9  
Don't know/No answer 7.0 1.7 2.0  
   Total 100.0 100.0 100.0  
1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached  Address Labels in the Carrier Cost System (CCS).    
 
 
Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS.  These CCS volumes are used as a control for survey results.