| Table A3-1 Standard Mail1 Content of Mailpiece (Percentage of Standard Mail Received by Households) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data) |
A31ROW | _NAME_ | _LABEL_ | COL1 | COL2 | |||||
| ADVERTISEMENT | PCT_COL | Percent of Column Frequency | 87.43885 | 88.76741 | ||||||
| FUND REQUEST | PCT_COL | Percent of Column Frequency | 0.974217 | 1.249441 | ||||||
| NEWSLETTER/INFORMATION/OTHER | PCT_COL | Percent of Column Frequency | 9.912102 | 7.942556 | ||||||
| DK/RF | PCT_COL | Percent of Column Frequency | 1.674829 | 2.040593 | ||||||
| Content | 1987 | 2007 | 2008 | |||||||
| Advertisement | 80.9 | 87.4 | 88.8 | |||||||
| Fund request | 1.2 | 1.0 | 1.2 | |||||||
| Newsletter/information/other | 10.9 | 9.9 | 7.9 | |||||||
| Don't know/No answer | 7.0 | 1.7 | 2.0 | |||||||
| Total | 100.0 | 100.0 | 100.0 | |||||||
| 1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached Address Labels in the Carrier Cost System (CCS). | ||||||||||
| Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS. These CCS volumes are used as a control for survey results. | ||||||||||