Table A2-27
First-Class Mail -- Cards Received bv Households -- Household's Percentage of
 Total Mail Received at Each Card Rate Category -- by Industry
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)		 A24ROW _NAME_ _LABEL_ COL1 COL2 A24ROW _NAME_ _LABEL_ COL1 COL2 A24ROW _NAME_ _LABEL_ COL1 COL2 A24ROW _NAME_ _LABEL_ COL1 COL2
  COUNT Frequency Count 1.894314 2.89642   COUNT Frequency Count 1.330831 0.833874   COUNT Frequency Count 0.018206 0.025765   COUNT Frequency Count 0.012791 0.007418
CREDIT CARD COUNT Frequency Count 0.074583 0.014703 CREDIT CARD COUNT Frequency Count 0.524717 0.340763 CREDIT CARD COUNT Frequency Count 0.000717 0.000131 CREDIT CARD COUNT Frequency Count 0.005043 0.003031
BANK COUNT Frequency Count 0.544536 0.34203 BANK COUNT Frequency Count 1.878222 1.308026 BANK COUNT Frequency Count 0.005234 0.003042 BANK COUNT Frequency Count 0.018052 0.011635
SECURITIES COUNT Frequency Count 0.088825 0.093661 SECURITIES COUNT Frequency Count 0.489377 0.391819 SECURITIES COUNT Frequency Count 0.000854 0.000833 SECURITIES COUNT Frequency Count 0.004703 0.003485
MONEY MARKET COUNT Frequency Count 0.009599 0.005271 MONEY MARKET COUNT Frequency Count 0.116259 0.090906 MONEY MARKET COUNT Frequency Count 9.23E-05 4.69E-05 MONEY MARKET COUNT Frequency Count 0.001117 0.000809
INSURANCE COUNT Frequency Count 0.284386 0.312471 INSURANCE COUNT Frequency Count 3.835672 3.063774 INSURANCE COUNT Frequency Count 0.002733 0.00278 INSURANCE COUNT Frequency Count 0.036865 0.027253
Industry Percent of Total Nonpresort Percent of Total Presort MORTGAGE COUNT Frequency Count 1.556597 1.229802 MORTGAGE COUNT Frequency Count 2.331199 1.247559 MORTGAGE COUNT Frequency Count 0.014961 0.01094 MORTGAGE COUNT Frequency Count 0.022405 0.011097
Other Financial COUNT Frequency Count 0.024966 0 Other Financial COUNT Frequency Count 0.357152 1.154632 Other Financial COUNT Frequency Count 0.00024 0 Other Financial COUNT Frequency Count 0.003433 0.010271
1987 2007 2008 1987 2007 2008 SUPERMARKETS COUNT Frequency Count 0.038588 0.053908 SUPERMARKETS COUNT Frequency Count 0.157926 0.097837 SUPERMARKETS COUNT Frequency Count 0.000371 0.00048 SUPERMARKETS COUNT Frequency Count 0.001518 0.00087
Financial:             Department Store COUNT Frequency Count 0.202486 0.177821 Department Store COUNT Frequency Count 1.876351 1.994768 Department Store COUNT Frequency Count 0.001946 0.001582 Department Store COUNT Frequency Count 0.018034 0.017744
Credit card 0.0 0.1 0.0 0.4 0.5 0.3 MAIL ORDER COUNT Frequency Count 0.247389 0.3096 MAIL ORDER COUNT Frequency Count 1.071106 0.720501 MAIL ORDER COUNT Frequency Count 0.002378 0.002754 MAIL ORDER COUNT Frequency Count 0.010294 0.006409
Bank 0.2 0.5 0.3 0.2 1.9 1.3 Other Store COUNT Frequency Count 1.380296 1.124831 Other Store COUNT Frequency Count 5.205887 5.333876 Other Store COUNT Frequency Count 0.013266 0.010006 Other Store COUNT Frequency Count 0.050034 0.047447
Securities 0.2 0.1 0.1 0.3 0.5 0.4 PUBLISHER COUNT Frequency Count 0.222269 0.159088 PUBLISHER COUNT Frequency Count 1.196149 0.784555 PUBLISHER COUNT Frequency Count 0.002136 0.001415 PUBLISHER COUNT Frequency Count 0.011496 0.006979
Money Market 0.0 0.0 0.0 0.0 0.1 0.1 Land Promotion COUNT Frequency Count 0.061427 0.080764 Land Promotion COUNT Frequency Count 0.353808 0.147323 Land Promotion COUNT Frequency Count 0.00059 0.000718 Land Promotion COUNT Frequency Count 0.0034 0.00131
Insurance 12.0 0.3 0.3 0.8 3.8 3.1 ONLINE AUCTION COUNT Frequency Count 0 0.014211 ONLINE AUCTION COUNT Frequency Count 0.042858 0.013383 ONLINE AUCTION COUNT Frequency Count 0 0.000126 ONLINE AUCTION COUNT Frequency Count 0.000412 0.000119
Mortgage 1.4 1.6 1.2 0.6 2.3 1.2 Other Merchants COUNT Frequency Count 0.462163 0.63667 Other Merchants COUNT Frequency Count 0.612958 0.803992 Other Merchants COUNT Frequency Count 0.004442 0.005663 Other Merchants COUNT Frequency Count 0.005891 0.007152
Other financial 0.3 0.0 0.0 0.2 0.4 1.2 TELEPHONE COUNT Frequency Count 0.051357 0.00513 TELEPHONE COUNT Frequency Count 0.842796 0.448388 TELEPHONE COUNT Frequency Count 0.000494 4.56E-05 TELEPHONE COUNT Frequency Count 0.0081 0.003989
   Total Financial 3.3 2.6 2.0 2.4 9.5 7.6 OTHER UTILITY COUNT Frequency Count 0.672068 0.530143 OTHER UTILITY COUNT Frequency Count 1.736307 1.889917 OTHER UTILITY COUNT Frequency Count 0.006459 0.004716 OTHER UTILITY COUNT Frequency Count 0.016688 0.016811
Merchants:             MEDICAL COUNT Frequency Count 3.138172 3.755312 MEDICAL COUNT Frequency Count 1.85273 2.003656 MEDICAL COUNT Frequency Count 0.030161 0.033405 MEDICAL COUNT Frequency Count 0.017807 0.017823
Supermarkets N/A 0.0 0.1 6.1 0.2 0.1 OTHER PROFESSIONAL COUNT Frequency Count 0.228634 0.287214 OTHER PROFESSIONAL COUNT Frequency Count 0.328825 0.497071 OTHER PROFESSIONAL COUNT Frequency Count 0.002197 0.002555 OTHER PROFESSIONAL COUNT Frequency Count 0.00316 0.004422
Department store 3.5 0.2 0.2 6.1 1.9 2.0 Leisure service COUNT Frequency Count 0.544767 0.411859 Leisure service COUNT Frequency Count 3.529098 2.057007 Leisure service COUNT Frequency Count 0.005236 0.003664 Leisure service COUNT Frequency Count 0.033918 0.018298
Mail order 3.7 0.2 0.3 8.6 1.1 0.7 CABLE TV COUNT Frequency Count 0.00586 0.007027 CABLE TV COUNT Frequency Count 0.702872 0.219135 CABLE TV COUNT Frequency Count 5.63E-05 6.25E-05 CABLE TV COUNT Frequency Count 0.006755 0.001949
Other store 6.1 1.4 1.1 6.9 5.2 5.3 COMPUTER COUNT Frequency Count 0.097444 0.021908 COMPUTER COUNT Frequency Count 0.366755 0.102045 COMPUTER COUNT Frequency Count 0.000937 0.000195 COMPUTER COUNT Frequency Count 0.003525 0.000908
Publisher 3.1 0.2 0.2 6.6 1.2 0.8 Other services COUNT Frequency Count 1.584205 1.052501 Other services COUNT Frequency Count 2.775192 1.905574 Other services COUNT Frequency Count 0.015226 0.009362 Other services COUNT Frequency Count 0.026673 0.016951
Land Promotion 0.9 0.1 0.1 1.6 0.4 0.1 Consumer packaged goods/manufacturers COUNT Frequency Count 0.161089 0.268666 Consumer packaged goods/manufacturers COUNT Frequency Count 2.028158 2.074925 Consumer packaged goods/manufacturers COUNT Frequency Count 0.001548 0.00239 Consumer packaged goods/manufacturers COUNT Frequency Count 0.019493 0.018457
Restaurant 0.1 0.1 0.1 0.3 0.2 0.1 Federal government COUNT Frequency Count 0.256737 0.265858 Federal government COUNT Frequency Count 1.083496 0.849051 Federal government COUNT Frequency Count 0.002468 0.002365 Federal government COUNT Frequency Count 0.010414 0.007553
Consumer packaged goods/manufacturers 0.1 0.2 0.3 0.6 2.0 2.1 Nonfederal government COUNT Frequency Count 0.515981 0.484502 Nonfederal government COUNT Frequency Count 1.208825 1.190187 Nonfederal government COUNT Frequency Count 0.004959 0.00431 Nonfederal government COUNT Frequency Count 0.011618 0.010587
Auto dealers 0.5 0.2 0.1 1.1 1.1 0.6 Social/Charitable/Political/Nonprofit COUNT Frequency Count 3.267205 2.598052 Social/Charitable/Political/Nonprofit COUNT Frequency Count 2.770286 2.596097 Social/Charitable/Political/Nonprofit COUNT Frequency Count 0.031401 0.023111 Social/Charitable/Political/Nonprofit COUNT Frequency Count 0.026625 0.023093
Service stations 0.4 0.1 0.1 0.1 1.1 1.0 RESTAURANT COUNT Frequency Count 0.096882 0.096484 RESTAURANT COUNT Frequency Count 0.169626 0.124962 RESTAURANT COUNT Frequency Count 0.000931 0.000858 RESTAURANT COUNT Frequency Count 0.00163 0.001112
Other merchants 1.9 0.5 0.6 2.7 0.6 0.8 AUTO DEALERS COUNT Frequency Count 0.245759 0.125864 AUTO DEALERS COUNT Frequency Count 1.134442 0.554773 AUTO DEALERS COUNT Frequency Count 0.002362 0.00112 AUTO DEALERS COUNT Frequency Count 0.010903 0.004935
   Total Merchants 20.3 3.2 3.0 34.6 14.8 13.5 Service stations COUNT Frequency Count 0.111533 0.05575 Service stations COUNT Frequency Count 1.110007 0.990332 Service stations COUNT Frequency Count 0.001072 0.000496 Service stations COUNT Frequency Count 0.010668 0.008809
Services:             CRAFTSMAN COUNT Frequency Count 0.174558 0.188394 CRAFTSMAN COUNT Frequency Count 0.126369 0.310086 CRAFTSMAN COUNT Frequency Count 0.001678 0.001676 CRAFTSMAN COUNT Frequency Count 0.001215 0.002758
Telephone 0.1 0.1 0.0 0.7 0.8 0.4 Don't know/No answer COUNT Frequency Count 0.061015 0.263146 Netflix and Blockbuster COUNT Frequency Count 0.013808 0.024433 Don't know/No answer COUNT Frequency Count 0.000586 0.002341 Netflix and Blockbuster COUNT Frequency Count 0.000133 0.000217
Other Utility 3.1 0.7 0.5 21.5 1.7 1.9   Don't know/No answer COUNT Frequency Count 0.218327 0.538995   Don't know/No answer COUNT Frequency Count 0.002098 0.004795
Medical 5.9 3.1 3.8 0.5 1.9 2.0        
Other professional 1.0 0.2 0.3 0.8 0.3 0.5        
Leisure service 3.0 0.5 0.4 6.9 3.5 2.1        
Cable TV 0.5 0.0 0.0 1.9 0.7 0.2        
Computer 0.1 0.1 0.0 0.2 0.4 0.1        
Craftsman 0.1 0.2 0.2 0.0 0.1 0.3        
Netflix and Blockbuster N/A 0.0 0.0 N/A 0.0 0.0        
Other Services 2.9 1.6 1.1 2.2 2.8 1.9        
   Total Services 16.6 6.5 6.3 34.8 12.3 9.5        
Federal government N/A 0.3 0.3 N/A 1.1 0.8        
Nonfederal government 1.0 0.5 0.5 3.0 1.2 1.2        
Social/charitable/political/nonprofit 7.1 3.3 2.6 2.1 2.8 2.6        
Don't know/No answer 1.0 0.1 0.3 1.5 0.2 0.5        
   Total Mail From Nonhouseholds  49.4 16.1 14.6 78.4 40.8 34.9        
   Received by Households        
   Pieces Per Household Per Week 0.3 0.2 0.2 0.1 0.4 0.3        
Base: RPW Total, First-Class Cards.