| Table A2-28 First-Class Mail -- Cards Received by Households -- Household's Percentage of Total Mail Sent at Each Category Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
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| Content | Total Nonpresort Cards | Total Presort Cards | ||||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | |||||
| Personal: | ||||||||||
| Holiday card | 1.3 | 0.2 | 0.3 | 0.0 | 0.0 | 0.0 | ||||
| Other greeting card | 1.5 | 0.2 | 0.5 | 0.0 | 0.0 | 0.0 | ||||
| Invitation | 2.3 | 0.6 | 0.5 | 0.0 | 0.0 | 0.0 | ||||
| Letter | 5.3 | 0.3 | 0.4 | 0.0 | 0.0 | 0.0 | ||||
| Announcement | 0.3 | 0.1 | 0.1 | 0.0 | 0.0 | 0.0 | ||||
| Other personal | 1.7 | 0.1 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
| Total Personal | 12.4 | 1.4 | 1.8 | 0.0 | 0.0 | 0.0 | ||||
| Business or Nonfederal Government: | ||||||||||
| Advertising only | 16.8 | 7.0 | 6.8 | 38.0 | 24.3 | 27.1 | ||||
| Notice of order | 6.1 | 1.6 | 2.4 | 2.2 | 2.6 | 3.3 | ||||
| Bill/invoice/premium* | 5.7 | 0.7 | 0.7 | 25.0 | 2.5 | 2.6 | ||||
| Financial statement | 0.2 | 0.0 | 0.1 | 0.2 | 0.4 | 0.7 | ||||
| Payment | 0.1 | 0.1 | 0.0 | 0.1 | 0.1 | 0.2 | ||||
| Rebate | 0.1 | 0.0 | 0.0 | 0.4 | 0.4 | 0.4 | ||||
| Greeting card | 1.0 | 0.5 | 0.4 | 0.1 | 0.4 | 0.3 | ||||
| Invitation/announcement | 8.2 | 2.6 | 2.3 | 4.2 | 3.7 | 4.1 | ||||
| Other business or nonfederal government | 4.2 | 0.4 | 0.4 | 5.2 | 1.0 | 0.8 | ||||
| Total Business or Nonfederal | 42.4 | 13.0 | 13.2 | 75.4 | 35.3 | 39.4 | ||||
| Government | ||||||||||
| Social/Charitable/Political/Nonprofit: | ||||||||||
| Announcement/meeting | 4.9 | 2.0 | 2.8 | 1.1 | 1.4 | 2.2 | ||||
| Request for donation | 0.3 | 0.2 | 0.1 | 0.1 | 0.2 | 0.2 | ||||
| Confirmation of donation | 0.4 | 0.1 | 0.1 | 0.0 | 0.1 | 0.0 | ||||
| Bill | 0.1 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
| Other social/charitable/political/nonprofit | 1.4 | 0.1 | 0.2 | 0.0 | 0.3 | 0.2 | ||||
| Total Social/Charitable/Political/Nonprofit | 7.1 | 2.5 | 3.2 | 1.3 | 2.1 | 2.7 | ||||
| Don't Know/No answer | 0.7 | 0.4 | 0.1 | 1.7 | 0.7 | 0.7 | ||||
| Total Mail Recieved by Household | 62.6 | 17.3 | 18.3 | 78.4 | 38.0 | 42.8 | ||||
| Pieces Per Household Per Week | 0.3 | 0.2 | 0.2 | 0.1 | 0.4 | 0.4 | ||||
| Base: RPW Total, First-Class Cards. | ||||||||||
| * Includes credit card statement/bill. | ||||||||||