Table A2-25
First-Class Mail -- Total Cards by Content
(Percentage of Total Cards)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)
A21ROW _NAME_ _LABEL_ COL1 COL2 A21ROW _NAME_ _LABEL_ COL1 COL2
HOLIDAY CARD COUNT Frequency Count 0.342952 0.285535 HOLIDAY CARD COUNT Frequency Count 0.003296 0.00254
Other greeting cards COUNT Frequency Count 0.605578 0.52393 Other greeting cards COUNT Frequency Count 0.00582 0.004661
Invitations COUNT Frequency Count 0.608832 0.835548 Invitations COUNT Frequency Count 0.005852 0.007432
LETTER COUNT Frequency Count 0.736573 0.822626 LETTER COUNT Frequency Count 0.007079 0.007318
   
   
Content Percentage of Total Envelopes ANNOUNCEMENTS COUNT Frequency Count 0.221225 0.030741 ANNOUNCEMENTS COUNT Frequency Count 0.002126 0.000273
OTHER PERSONAL COUNT Frequency Count 0.114168 0.282027 OTHER PERSONAL COUNT Frequency Count 0.001097 0.002509
1987 2007 2008 Announcement/meeting COUNT Frequency Count 5.10486 4.144753 Announcement/meeting COUNT Frequency Count 0.049063 0.036869
Personal:       Request for donation COUNT Frequency Count 0.335823 0.26285 Request for donation COUNT Frequency Count 0.003228 0.002338
Holiday card 0.9 0.3 0.3 Confirmation of donation COUNT Frequency Count 0.085237 0.218355 Confirmation of donation COUNT Frequency Count 0.000819 0.001942
Other greeting cards 1.1 0.6 0.5 Bill/invoice/premium COUNT Frequency Count 0.023346 0.017369 Bill/invoice/premium COUNT Frequency Count 0.000224 0.000155
Invitations 1.7 0.6 0.8 Other social/charitable/political/nonprofit COUNT Frequency Count 0.435856 0.628099 Other social/charitable/political/nonprofit COUNT Frequency Count 0.004189 0.005587
Letter 3.9 0.7 0.8 Advertising Only COUNT Frequency Count 34.12748 29.29128 Advertising Only COUNT Frequency Count 0.328001 0.260556
Announcements 0.2 0.2 0.0 NOTICE OF ORDER COUNT Frequency Count 5.86562 5.963987 NOTICE OF ORDER COUNT Frequency Count 0.056375 0.053052
Other personal 1.4 0.1 0.3 Bill/invoice/premium 1 COUNT Frequency Count 3.392505 3.611087 Bill/invoice/premium 1 COUNT Frequency Count 0.032606 0.032122
   Total Personal 9.2 2.6 2.8 FINANCIAL STATEMENT COUNT Frequency Count 0.781898 0.412859 FINANCIAL STATEMENT COUNT Frequency Count 0.007515 0.003673
Business or Nonfederal Government:       PAYMENT COUNT Frequency Count 0.204763 0.075299 PAYMENT COUNT Frequency Count 0.001968 0.00067
Advertising only 22.2 34.1 29.3 REBATE COUNT Frequency Count 0.413981 0.340569 REBATE COUNT Frequency Count 0.003979 0.003029
Notice of order 5.1 5.9 6.0 GREETING CARD COUNT Frequency Count 0.748009 1.146228 GREETING CARD COUNT Frequency Count 0.007189 0.010196
Bill/invoice/premium 1 10.6 3.4 3.6 Invitation or announcement COUNT Frequency Count 6.424368 4.606495 Invitation or announcement COUNT Frequency Count 0.061745 0.040976
Financial statement 0.1 0.8 0.4 CD/DVD/VIDEO GAME COUNT Frequency Count 0.02581 0.012134 CD/DVD/VIDEO GAME COUNT Frequency Count 0.000248 0.000108
Payment 0.1 0.2 0.1 Other business or government COUNT Frequency Count 0.444554 0.515042 Other business or government COUNT Frequency Count 0.004273 0.004581
Rebate 0.1 0.4 0.3 Receipts for direct deposit COUNT Frequency Count 0.140362 0.008891 Receipts for direct deposit COUNT Frequency Count 0.001349 7.91E-05
Greeting card 0.8 0.7 1.1 SWEEPSTAKES COUNT Frequency Count 0.161121 0.076496 SWEEPSTAKES COUNT Frequency Count 0.001549 0.00068
Invitation or announcement 7.3 6.4 4.6 Insurance policy 2 COUNT Frequency Count 0.323164 0.190393 Insurance policy 2 COUNT Frequency Count 0.003106 0.001694
Sweepstakes 0.4 0.2 0.1 TAX FORMS COUNT Frequency Count 0.174934 0.168639 TAX FORMS COUNT Frequency Count 0.001681 0.0015
Receipts for direct deposit 0.2 0.1 0.0 Don't know/No answer COUNT Frequency Count 0.960845 1.456353 Don't know/No answer COUNT Frequency Count 0.009235 0.012955
Insurance policy 2 0.1 0.3 0.2    
Tax Forms 0.0 0.2 0.2    
CD/DVD/Video game N/A 0.0 0.0    
Other business or government 3.9 0.4 0.5    
   Total Business or Nonfederal Government 50.9 53.2 46.4    
Social/Charitable/Political/Nonprofit:          
Announcement/meeting 4.0 5.1 4.1    
Request for donation 0.3 0.3 0.3    
Confirmation of donation 0.3 0.1 0.2    
Bill/invoice/premium 0.1 0.0 0.0    
Educational acceptances 0.0 0.0 0.0    
Other social/charitable/political/nonprofit 1.2 0.4 0.6    
   Total Social/Charitable/Political/Nonprofit 5.9 6.0 5.3    
Don't Know/No answer 0.6 1.0 1.5    
   Total  66.6 62.8 55.9    
   Pieces Per Household Per Week 0.5 0.60 0.50    
Base: RPW Total, First-Class Cards.       
1 Includes credit card statement/bill.