Appendix A2 Tables

Table A2-25 First-Class Mail -- Total Cards by Content (Percentage of Total Cards) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data)				A21ROW	_NAME_	_LABEL_	COL1	COL2	A21ROW	_NAME_	_LABEL_	COL1	COL2
				HOLIDAY CARD	COUNT	Frequency Count	0.342952	0.285535	HOLIDAY CARD	COUNT	Frequency Count	0.003296	0.00254
				Other greeting cards	COUNT	Frequency Count	0.605578	0.52393	Other greeting cards	COUNT	Frequency Count	0.00582	0.004661
				Invitations	COUNT	Frequency Count	0.608832	0.835548	Invitations	COUNT	Frequency Count	0.005852	0.007432
				LETTER	COUNT	Frequency Count	0.736573	0.822626	LETTER	COUNT	Frequency Count	0.007079	0.007318


Content	Percentage of Total Envelopes			ANNOUNCEMENTS	COUNT	Frequency Count	0.221225	0.030741	ANNOUNCEMENTS	COUNT	Frequency Count	0.002126	0.000273
	Percentage of Total Envelopes			OTHER PERSONAL	COUNT	Frequency Count	0.114168	0.282027	OTHER PERSONAL	COUNT	Frequency Count	0.001097	0.002509
	1987	2007	2008	Announcement/meeting	COUNT	Frequency Count	5.10486	4.144753	Announcement/meeting	COUNT	Frequency Count	0.049063	0.036869
Personal:				Request for donation	COUNT	Frequency Count	0.335823	0.26285	Request for donation	COUNT	Frequency Count	0.003228	0.002338
Holiday card	0.9	0.3	0.3	Confirmation of donation	COUNT	Frequency Count	0.085237	0.218355	Confirmation of donation	COUNT	Frequency Count	0.000819	0.001942
Other greeting cards	1.1	0.6	0.5	Bill/invoice/premium	COUNT	Frequency Count	0.023346	0.017369	Bill/invoice/premium	COUNT	Frequency Count	0.000224	0.000155
Invitations	1.7	0.6	0.8	Other social/charitable/political/nonprofit	COUNT	Frequency Count	0.435856	0.628099	Other social/charitable/political/nonprofit	COUNT	Frequency Count	0.004189	0.005587
Letter	3.9	0.7	0.8	Advertising Only	COUNT	Frequency Count	34.12748	29.29128	Advertising Only	COUNT	Frequency Count	0.328001	0.260556
Announcements	0.2	0.2	0.0	NOTICE OF ORDER	COUNT	Frequency Count	5.86562	5.963987	NOTICE OF ORDER	COUNT	Frequency Count	0.056375	0.053052
Other personal	1.4	0.1	0.3	Bill/invoice/premium 1	COUNT	Frequency Count	3.392505	3.611087	Bill/invoice/premium 1	COUNT	Frequency Count	0.032606	0.032122
Total Personal	9.2	2.6	2.8	FINANCIAL STATEMENT	COUNT	Frequency Count	0.781898	0.412859	FINANCIAL STATEMENT	COUNT	Frequency Count	0.007515	0.003673
Business or Nonfederal Government:				PAYMENT	COUNT	Frequency Count	0.204763	0.075299	PAYMENT	COUNT	Frequency Count	0.001968	0.00067
Advertising only	22.2	34.1	29.3	REBATE	COUNT	Frequency Count	0.413981	0.340569	REBATE	COUNT	Frequency Count	0.003979	0.003029
Notice of order	5.1	5.9	6.0	GREETING CARD	COUNT	Frequency Count	0.748009	1.146228	GREETING CARD	COUNT	Frequency Count	0.007189	0.010196
Bill/invoice/premium¹	10.6	3.4	3.6	Invitation or announcement	COUNT	Frequency Count	6.424368	4.606495	Invitation or announcement	COUNT	Frequency Count	0.061745	0.040976
Financial statement	0.1	0.8	0.4	CD/DVD/VIDEO GAME	COUNT	Frequency Count	0.02581	0.012134	CD/DVD/VIDEO GAME	COUNT	Frequency Count	0.000248	0.000108
Payment	0.1	0.2	0.1	Other business or government	COUNT	Frequency Count	0.444554	0.515042	Other business or government	COUNT	Frequency Count	0.004273	0.004581
Rebate	0.1	0.4	0.3	Receipts for direct deposit	COUNT	Frequency Count	0.140362	0.008891	Receipts for direct deposit	COUNT	Frequency Count	0.001349	7.91E-05
Greeting card	0.8	0.7	1.1	SWEEPSTAKES	COUNT	Frequency Count	0.161121	0.076496	SWEEPSTAKES	COUNT	Frequency Count	0.001549	0.00068
Invitation or announcement	7.3	6.4	4.6	Insurance policy 2	COUNT	Frequency Count	0.323164	0.190393	Insurance policy 2	COUNT	Frequency Count	0.003106	0.001694
Sweepstakes	0.4	0.2	0.1	TAX FORMS	COUNT	Frequency Count	0.174934	0.168639	TAX FORMS	COUNT	Frequency Count	0.001681	0.0015
Receipts for direct deposit	0.2	0.1	0.0	Don't know/No answer	COUNT	Frequency Count	0.960845	1.456353	Don't know/No answer	COUNT	Frequency Count	0.009235	0.012955
Insurance policy 2	0.1	0.3	0.2
Tax Forms	0.0	0.2	0.2
CD/DVD/Video game	N/A	0.0	0.0
Other business or government	3.9	0.4	0.5
Total Business or Nonfederal Government	50.9	53.2	46.4
Social/Charitable/Political/Nonprofit:
Announcement/meeting	4.0	5.1	4.1
Request for donation	0.3	0.3	0.3
Confirmation of donation	0.3	0.1	0.2
Bill/invoice/premium	0.1	0.0	0.0
Educational acceptances	0.0	0.0	0.0
Other social/charitable/political/nonprofit	1.2	0.4	0.6
Total Social/Charitable/Political/Nonprofit	5.9	6.0	5.3
Don't Know/No answer	0.6	1.0	1.5
Total	66.6	62.8	55.9
Pieces Per Household Per Week	0.5	0.60	0.50
Base: RPW Total, First-Class Cards.
¹Includes credit card statement/bill.