| Table A2-27 First-Class Mail -- Total Cards by Content (Percentage of Total Cards) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
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| Content | 1987 | 2006 | 2007 |
| Personal: | |||
| Holiday/seasons' greeting cards | 0.9 | 0.3 | 0.3 |
| Other greeting cards | 1.1 | 0.3 | 0.6 |
| Invitation | 1.7 | 0.8 | 0.6 |
| Letter from a friend or relative | 3.9 | 0.5 | 0.7 |
| Announcement | 0.2 | 0.1 | 0.2 |
| Other personal | 1.4 | 0.1 | 0.1 |
| Total Personal | 9.2 | 2.1 | 2.6 |
| Business or Nonfederal Government: | |||
| Advertising only | 22.2 | 31.6 | 34.1 |
| Notice or confirmation of order | 5.1 | 4.3 | 5.9 |
| Bill* | 10.6 | 3.3 | 3.4 |
| Financial statement | 0.1 | 0.4 | 0.8 |
| Payment | 0.1 | 0.2 | 0.2 |
| Rebate | 0.1 | 0.5 | 0.4 |
| Holiday/greeting card | 0.8 | 0.9 | 0.7 |
| Invitation/announcement | 7.3 | 6.6 | 6.4 |
| Sweepstakes | 0.4 | 0.1 | 0.2 |
| Receipts for direct deposit | 0.2 | 0.0 | 0.0 |
| Other insurance related | 0.1 | 0.2 | 0.3 |
| Tax | 0.0 | 0.2 | 0.2 |
| CD/DVD/Video game | N/A | 0.0 | 0.0 |
| Other business or nonfederal government | 3.9 | 0.9 | 0.6 |
| Total Business or Nonfederal Government | 50.9 | 49.3 | 53.2 |
| Social/Charitable/Political/Nonprofit: | |||
| Announcement | 4.0 | 3.6 | 5.1 |
| Request for donation | 0.3 | 0.4 | 0.3 |
| Thank you for donation | 0.3 | 0.2 | 0.1 |
| Bill | 0.1 | 0.1 | 0.0 |
| Education acceptances | 0.0 | 0.4 | 0.4 |
| Other social/charitable/political/nonprofit | 1.2 | 1.1 | 1.0 |
| Total Social/Charitable/Political/Nonprofit | 5.9 | 5.8 | 6.9 |
| Don't Know/No answer | 0.6 | 1.1 | 1.0 |
| Total | 66.6 | 58.4 | 63.8 |
| Pieces Per Household Per Week | 0.5 | 0.5 | 0.6 |
| Base: RPW Total, First-Class Cards. | |||
| * Includes credit card statement/bill. | |||