Table A2-27
First-Class Mail -- Total Cards by Content
(Percentage of Total Cards)
Postal Fiscal Years 1987, 2006 and 2007
(Diary Data)
Content 1987 2006 2007
Personal:      
Holiday/seasons' greeting cards 0.9 0.3 0.3
Other greeting cards 1.1 0.3 0.6
Invitation 1.7 0.8 0.6
Letter from a friend or relative 3.9 0.5 0.7
Announcement 0.2 0.1 0.2
Other personal 1.4 0.1 0.1
   Total Personal 9.2 2.1 2.6
Business or Nonfederal Government:      
Advertising only 22.2 31.6 34.1
Notice or confirmation of order 5.1 4.3 5.9
Bill* 10.6 3.3 3.4
Financial statement 0.1 0.4 0.8
Payment 0.1 0.2 0.2
Rebate 0.1 0.5 0.4
Holiday/greeting card 0.8 0.9 0.7
Invitation/announcement 7.3 6.6 6.4
Sweepstakes 0.4 0.1 0.2
Receipts for direct deposit 0.2 0.0 0.0
Other insurance related 0.1 0.2 0.3
Tax 0.0 0.2 0.2
CD/DVD/Video game N/A 0.0 0.0
Other business or nonfederal government 3.9 0.9 0.6
   Total Business or Nonfederal Government 50.9 49.3 53.2
Social/Charitable/Political/Nonprofit:      
Announcement 4.0 3.6 5.1
Request for donation 0.3 0.4 0.3
Thank you for donation 0.3 0.2 0.1
Bill 0.1 0.1 0.0
Education acceptances 0.0 0.4 0.4
Other social/charitable/political/nonprofit 1.2 1.1 1.0
   Total Social/Charitable/Political/Nonprofit 5.9 5.8 6.9
Don't Know/No answer 0.6 1.1 1.0
   Total  66.6 58.4 63.8
   Pieces Per Household Per Week 0.5 0.5 0.6
Base: RPW Total, First-Class Cards.   
* Includes credit card statement/bill.