| Table A2-24 First-Class Mail -- Total Cards by Industry (Percentage of Total Cards) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data) |
A24ROW | _NAME_ | _LABEL_ | COL1 | COL2 | A24ROW | _NAME_ | _LABEL_ | COL1 | COL2 | |||||||
| COUNT | Frequency Count | 3.590172 | 4.236761 | COUNT | Frequency Count | 0.034505 | 0.037687 | ||||||||||
| CREDIT CARD | COUNT | Frequency Count | 0.635542 | 0.388381 | CREDIT CARD | COUNT | Frequency Count | 0.006108 | 0.003455 | ||||||||
| BANK | COUNT | Frequency Count | 2.461731 | 1.678895 | BANK | COUNT | Frequency Count | 0.02366 | 0.014934 | ||||||||
| SECURITIES | COUNT | Frequency Count | 0.578202 | 0.48548 | SECURITIES | COUNT | Frequency Count | 0.005557 | 0.004319 | ||||||||
| MONEY MARKET | COUNT | Frequency Count | 0.125858 | 0.096177 | MONEY MARKET | COUNT | Frequency Count | 0.00121 | 0.000856 | ||||||||
| Industry | 1987 | 2007 | 2008 | INSURANCE | COUNT | Frequency Count | 4.128469 | 3.397587 | INSURANCE | COUNT | Frequency Count | 0.039679 | 0.030223 | ||||
| MORTGAGE | COUNT | Frequency Count | 3.94182 | 2.507263 | MORTGAGE | COUNT | Frequency Count | 0.037885 | 0.022303 | ||||||||
| Financial: | Other Financial | COUNT | Frequency Count | 0.382118 | 1.154632 | Other Financial | COUNT | Frequency Count | 0.003673 | 0.010271 | |||||||
| Credit card | 0.2 | 0.6 | 0.4 | SUPERMARKETS | COUNT | Frequency Count | 0.20973 | 0.199611 | SUPERMARKETS | COUNT | Frequency Count | 0.002016 | 0.001776 | ||||
| Bank | 0.2 | 2.5 | 1.7 | Department Store | COUNT | Frequency Count | 2.132859 | 2.261408 | Department Store | COUNT | Frequency Count | 0.020499 | 0.020116 | ||||
| Securities | 0.2 | 0.6 | 0.5 | MAIL ORDER | COUNT | Frequency Count | 1.33437 | 1.040517 | MAIL ORDER | COUNT | Frequency Count | 0.012825 | 0.009256 | ||||
| Money Market | 0.0 | 0.1 | 0.1 | Other Store | COUNT | Frequency Count | 6.59036 | 6.554988 | Other Store | COUNT | Frequency Count | 0.06334 | 0.058309 | ||||
| Insurance | 1.1 | 4.1 | 3.4 | PUBLISHER | COUNT | Frequency Count | 1.418418 | 0.943642 | PUBLISHER | COUNT | Frequency Count | 0.013632 | 0.008394 | ||||
| Mortgage | 1.3 | 3.9 | 2.5 | Land Promotion | COUNT | Frequency Count | 0.415235 | 0.228088 | Land Promotion | COUNT | Frequency Count | 0.003991 | 0.002029 | ||||
| Other financial | 0.3 | 0.4 | 1.2 | ONLINE AUCTION | COUNT | Frequency Count | 0.042858 | 0.027594 | ONLINE AUCTION | COUNT | Frequency Count | 0.000412 | 0.000245 | ||||
| Total Financial | 3.2 | 12.3 | 9.7 | Other Merchants | COUNT | Frequency Count | 1.075121 | 1.440662 | Other Merchants | COUNT | Frequency Count | 0.010333 | 0.012815 | ||||
| Merchants: | TELEPHONE | COUNT | Frequency Count | 0.894153 | 0.462555 | TELEPHONE | COUNT | Frequency Count | 0.008594 | 0.004115 | |||||||
| Supermarkets | 0.0 | 0.2 | 0.2 | OTHER UTILITY | COUNT | Frequency Count | 2.458294 | 2.482351 | OTHER UTILITY | COUNT | Frequency Count | 0.023627 | 0.022081 | ||||
| Department store | 4.2 | 2.1 | 2.3 | MEDICAL | COUNT | Frequency Count | 5.111618 | 5.777379 | MEDICAL | COUNT | Frequency Count | 0.049128 | 0.051392 | ||||
| Mail order | 5.0 | 1.3 | 1.0 | OTHER PROFESSIONAL | COUNT | Frequency Count | 0.588069 | 0.784285 | OTHER PROFESSIONAL | COUNT | Frequency Count | 0.005652 | 0.006976 | ||||
| Other store | 6.4 | 6.6 | 6.6 | Leisure service | COUNT | Frequency Count | 4.079457 | 2.504673 | Leisure service | COUNT | Frequency Count | 0.039208 | 0.02228 | ||||
| Publisher | 4.0 | 1.4 | 0.9 | CABLE TV | COUNT | Frequency Count | 0.708732 | 0.226162 | CABLE TV | COUNT | Frequency Count | 0.006812 | 0.002012 | ||||
| Land Promotion | 1.1 | 0.4 | 0.2 | COMPUTER | COUNT | Frequency Count | 0.464199 | 0.135682 | COMPUTER | COUNT | Frequency Count | 0.004461 | 0.001207 | ||||
| Online auction | N/A | 0.0 | 0.0 | Other services | COUNT | Frequency Count | 4.385843 | 2.973916 | Other services | COUNT | Frequency Count | 0.042153 | 0.026454 | ||||
| Restaurant | 0.2 | 0.3 | 0.2 | Consumer packaged goods/manufacturers | COUNT | Frequency Count | 2.192973 | 2.343591 | Consumer packaged goods/manufacturers | COUNT | Frequency Count | 0.021077 | 0.020847 | ||||
| Consumer packaged goods/manufacturers | 0.3 | 2.2 | 2.3 | Federal government | COUNT | Frequency Count | 1.403561 | 1.214283 | Federal government | COUNT | Frequency Count | 0.01349 | 0.010801 | ||||
| Auto dealers | 0.6 | 1.4 | 0.7 | Nonfederal government | COUNT | Frequency Count | 1.811817 | 1.756137 | Nonfederal government | COUNT | Frequency Count | 0.017413 | 0.015621 | ||||
| Service stations | 0.3 | 1.2 | 1.0 | Social/Charitable/Political/Nonprofit | COUNT | Frequency Count | 6.154844 | 5.312526 | Social/Charitable/Political/Nonprofit | COUNT | Frequency Count | 0.059155 | 0.047257 | ||||
| Other merchants | 2.2 | 1.1 | 1.4 | RESTAURANT | COUNT | Frequency Count | 0.266508 | 0.221447 | RESTAURANT | COUNT | Frequency Count | 0.002561 | 0.00197 | ||||
| Total Merchants | 24.4 | 18.1 | 17.0 | AUTO DEALERS | COUNT | Frequency Count | 1.380201 | 0.688902 | AUTO DEALERS | COUNT | Frequency Count | 0.013265 | 0.006128 | ||||
| Services: | Service stations | COUNT | Frequency Count | 1.221541 | 1.046082 | Service stations | COUNT | Frequency Count | 0.01174 | 0.009305 | |||||||
| Telephone | 0.3 | 0.9 | 0.5 | CRAFTSMAN | COUNT | Frequency Count | 0.300927 | 0.49848 | CRAFTSMAN | COUNT | Frequency Count | 0.002892 | 0.004434 | ||||
| Other Utility | 7.9 | 2.5 | 2.5 | Netflix and Blockbuster | COUNT | Frequency Count | 0.013808 | 0.024433 | Netflix and Blockbuster | COUNT | Frequency Count | 0.000133 | 0.000217 | ||||
| Medical | 4.7 | 5.1 | 5.8 | Don't know/No answer | COUNT | Frequency Count | 0.30446 | 0.833014 | Don't know/No answer | COUNT | Frequency Count | 0.002926 | 0.00741 | ||||
| Other professional | 1.0 | 0.6 | 0.8 | ||||||||||||||
| Leisure service | 4.0 | 4.1 | 2.5 | ||||||||||||||
| Cable TV | 1.0 | 0.7 | 0.2 | ||||||||||||||
| Computer | 0.2 | 0.5 | 0.1 | ||||||||||||||
| Craftsman | 0.0 | 0.3 | 0.5 | ||||||||||||||
| Netflix and Blockbuster | N/A | 0.0 | 0.0 | ||||||||||||||
| Other Services | 2.7 | 4.4 | 3.0 | ||||||||||||||
| Total Services | 21.7 | 19.0 | 15.9 | ||||||||||||||
| Federal government | N/A | 1.4 | 1.2 | ||||||||||||||
| Nonfederal government | 1.4 | 1.8 | 1.8 | ||||||||||||||
| Social/charitable/political/nonprofit | 5.9 | 6.2 | 5.3 | ||||||||||||||
| Don't know/No answer | N/A | 0.3 | 0.8 | ||||||||||||||
| Total Mail Recieved by Households | 56.7 | 59.2 | 51.7 | ||||||||||||||
| Pieces Per Household Per Week | 0.4 | 0.6 | 0.5 | ||||||||||||||
| Base: RPW Total, First-Class Cards. | |||||||||||||||||
| Note: Totals may not sum due to rounding. | |||||||||||||||||