Table A2-24
First-Class Mail -- Total Cards by Industry
(Percentage of Total Cards)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)		 A24ROW _NAME_ _LABEL_ COL1 COL2 A24ROW _NAME_ _LABEL_ COL1 COL2
  COUNT Frequency Count 3.590172 4.236761   COUNT Frequency Count 0.034505 0.037687
CREDIT CARD COUNT Frequency Count 0.635542 0.388381 CREDIT CARD COUNT Frequency Count 0.006108 0.003455
BANK COUNT Frequency Count 2.461731 1.678895 BANK COUNT Frequency Count 0.02366 0.014934
SECURITIES COUNT Frequency Count 0.578202 0.48548 SECURITIES COUNT Frequency Count 0.005557 0.004319
MONEY MARKET COUNT Frequency Count 0.125858 0.096177 MONEY MARKET COUNT Frequency Count 0.00121 0.000856
Industry 1987 2007 2008 INSURANCE COUNT Frequency Count 4.128469 3.397587 INSURANCE COUNT Frequency Count 0.039679 0.030223
MORTGAGE COUNT Frequency Count 3.94182 2.507263 MORTGAGE COUNT Frequency Count 0.037885 0.022303
Financial:       Other Financial COUNT Frequency Count 0.382118 1.154632 Other Financial COUNT Frequency Count 0.003673 0.010271
Credit card 0.2 0.6 0.4 SUPERMARKETS COUNT Frequency Count 0.20973 0.199611 SUPERMARKETS COUNT Frequency Count 0.002016 0.001776
Bank 0.2 2.5 1.7 Department Store COUNT Frequency Count 2.132859 2.261408 Department Store COUNT Frequency Count 0.020499 0.020116
Securities 0.2 0.6 0.5 MAIL ORDER COUNT Frequency Count 1.33437 1.040517 MAIL ORDER COUNT Frequency Count 0.012825 0.009256
Money Market 0.0 0.1 0.1 Other Store COUNT Frequency Count 6.59036 6.554988 Other Store COUNT Frequency Count 0.06334 0.058309
Insurance 1.1 4.1 3.4 PUBLISHER COUNT Frequency Count 1.418418 0.943642 PUBLISHER COUNT Frequency Count 0.013632 0.008394
Mortgage 1.3 3.9 2.5 Land Promotion COUNT Frequency Count 0.415235 0.228088 Land Promotion COUNT Frequency Count 0.003991 0.002029
Other financial 0.3 0.4 1.2 ONLINE AUCTION COUNT Frequency Count 0.042858 0.027594 ONLINE AUCTION COUNT Frequency Count 0.000412 0.000245
   Total Financial 3.2 12.3 9.7 Other Merchants COUNT Frequency Count 1.075121 1.440662 Other Merchants COUNT Frequency Count 0.010333 0.012815
Merchants:       TELEPHONE COUNT Frequency Count 0.894153 0.462555 TELEPHONE COUNT Frequency Count 0.008594 0.004115
Supermarkets 0.0 0.2 0.2 OTHER UTILITY COUNT Frequency Count 2.458294 2.482351 OTHER UTILITY COUNT Frequency Count 0.023627 0.022081
Department store 4.2 2.1 2.3 MEDICAL COUNT Frequency Count 5.111618 5.777379 MEDICAL COUNT Frequency Count 0.049128 0.051392
Mail order 5.0 1.3 1.0 OTHER PROFESSIONAL COUNT Frequency Count 0.588069 0.784285 OTHER PROFESSIONAL COUNT Frequency Count 0.005652 0.006976
Other store 6.4 6.6 6.6 Leisure service COUNT Frequency Count 4.079457 2.504673 Leisure service COUNT Frequency Count 0.039208 0.02228
Publisher 4.0 1.4 0.9 CABLE TV COUNT Frequency Count 0.708732 0.226162 CABLE TV COUNT Frequency Count 0.006812 0.002012
Land Promotion 1.1 0.4 0.2 COMPUTER COUNT Frequency Count 0.464199 0.135682 COMPUTER COUNT Frequency Count 0.004461 0.001207
Online auction N/A 0.0 0.0 Other services COUNT Frequency Count 4.385843 2.973916 Other services COUNT Frequency Count 0.042153 0.026454
Restaurant 0.2 0.3 0.2 Consumer packaged goods/manufacturers COUNT Frequency Count 2.192973 2.343591 Consumer packaged goods/manufacturers COUNT Frequency Count 0.021077 0.020847
Consumer packaged goods/manufacturers 0.3 2.2 2.3 Federal government COUNT Frequency Count 1.403561 1.214283 Federal government COUNT Frequency Count 0.01349 0.010801
Auto dealers 0.6 1.4 0.7 Nonfederal government COUNT Frequency Count 1.811817 1.756137 Nonfederal government COUNT Frequency Count 0.017413 0.015621
Service stations 0.3 1.2 1.0 Social/Charitable/Political/Nonprofit COUNT Frequency Count 6.154844 5.312526 Social/Charitable/Political/Nonprofit COUNT Frequency Count 0.059155 0.047257
Other merchants 2.2 1.1 1.4 RESTAURANT COUNT Frequency Count 0.266508 0.221447 RESTAURANT COUNT Frequency Count 0.002561 0.00197
   Total Merchants 24.4 18.1 17.0 AUTO DEALERS COUNT Frequency Count 1.380201 0.688902 AUTO DEALERS COUNT Frequency Count 0.013265 0.006128
Services:       Service stations COUNT Frequency Count 1.221541 1.046082 Service stations COUNT Frequency Count 0.01174 0.009305
Telephone 0.3 0.9 0.5 CRAFTSMAN COUNT Frequency Count 0.300927 0.49848 CRAFTSMAN COUNT Frequency Count 0.002892 0.004434
Other Utility 7.9 2.5 2.5 Netflix and Blockbuster COUNT Frequency Count 0.013808 0.024433 Netflix and Blockbuster COUNT Frequency Count 0.000133 0.000217
Medical 4.7 5.1 5.8 Don't know/No answer COUNT Frequency Count 0.30446 0.833014 Don't know/No answer COUNT Frequency Count 0.002926 0.00741
Other professional 1.0 0.6 0.8    
Leisure service 4.0 4.1 2.5    
Cable TV 1.0 0.7 0.2    
Computer 0.2 0.5 0.1    
Craftsman 0.0 0.3 0.5    
Netflix and Blockbuster N/A 0.0 0.0    
Other Services 2.7 4.4 3.0    
   Total Services 21.7 19.0 15.9    
Federal government N/A 1.4 1.2    
Nonfederal government 1.4 1.8 1.8    
Social/charitable/political/nonprofit 5.9 6.2 5.3    
Don't know/No answer N/A 0.3 0.8    
Total Mail Recieved by Households 56.7 59.2 51.7    
Pieces Per Household Per Week 0.4 0.6 0.5    
Base: RPW Total, First-Class Cards.       
Note: Totals may not sum due to rounding.