Table A2-21
First-Class Mail -- Total Envelopes by Industry
(Percentage of Total Envelopes )
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)		 A24ROW _NAME_ _LABEL_ COL1 COL2 A24ROW _NAME_ _LABEL_ COL1 COL2
  COUNT Frequency Count 8.37859 9.393454   COUNT Frequency Count 1.251389 1.328389
CREDIT CARD COUNT Frequency Count 5.812382 5.437784 CREDIT CARD COUNT Frequency Count 0.868112 0.768992
BANK COUNT Frequency Count 7.530681 7.310366 BANK COUNT Frequency Count 1.124749 1.033806
SECURITIES COUNT Frequency Count 2.457579 2.320818 SECURITIES COUNT Frequency Count 0.367053 0.328202
Industry 1987 2007 2008 MONEY MARKET COUNT Frequency Count 0.264504 0.247701 MONEY MARKET COUNT Frequency Count 0.039505 0.035029
INSURANCE COUNT Frequency Count 5.698282 5.991377 INSURANCE COUNT Frequency Count 0.85107 0.847279
Financial:       MORTGAGE COUNT Frequency Count 1.035052 0.810767 MORTGAGE COUNT Frequency Count 0.154591 0.114656
Credit card 2.7 5.8 5.4 Other Financial COUNT Frequency Count 0.308777 0.400214 Other Financial COUNT Frequency Count 0.046118 0.056597
Bank 5.7 7.5 7.3 SUPERMARKETS COUNT Frequency Count 0.087201 0.06603 SUPERMARKETS COUNT Frequency Count 0.013024 0.009338
Securities 1.5 2.5 2.3 Department Store COUNT Frequency Count 1.137343 1.372191 Department Store COUNT Frequency Count 0.169869 0.19405
Money Market 0.1 0.3 0.2 MAIL ORDER COUNT Frequency Count 0.537016 0.439934 MAIL ORDER COUNT Frequency Count 0.080206 0.062214
Insurance 3.6 5.7 6.0 Other Store COUNT Frequency Count 0.891906 0.886302 Other Store COUNT Frequency Count 0.133211 0.125338
Mortgage 0.5 1.0 0.8 PUBLISHER COUNT Frequency Count 0.85803 0.702139 PUBLISHER COUNT Frequency Count 0.128152 0.099294
Other financial 0.4 0.3 0.4 Land Promotion COUNT Frequency Count 0.061547 0.066776 Land Promotion COUNT Frequency Count 0.009192 0.009443
   Total Financial 14.5 23.1 22.5 ONLINE AUCTION COUNT Frequency Count 0.051306 0.037377 ONLINE AUCTION COUNT Frequency Count 0.007663 0.005286
Merchants:       Other Merchants COUNT Frequency Count 0.767707 0.739995 Other Merchants COUNT Frequency Count 0.114661 0.104648
Supermarkets N/A 0.1 0.1 TELEPHONE COUNT Frequency Count 2.664951 2.73625 TELEPHONE COUNT Frequency Count 0.398025 0.386951
Department store 1.8 1.1 1.4 OTHER UTILITY COUNT Frequency Count 2.890703 3.134909 OTHER UTILITY COUNT Frequency Count 0.431743 0.443328
Mail order 0.7 0.5 0.4 MEDICAL COUNT Frequency Count 3.326676 3.356829 MEDICAL COUNT Frequency Count 0.496858 0.474711
Other store 0.9 0.9 0.9 OTHER PROFESSIONAL COUNT Frequency Count 0.575193 0.730977 OTHER PROFESSIONAL COUNT Frequency Count 0.085908 0.103372
Publisher 1.6 0.9 0.7 Leisure service COUNT Frequency Count 0.635085 0.515096 Leisure service COUNT Frequency Count 0.094854 0.072843
Land Promotion 0.2 0.1 0.1 CABLE TV COUNT Frequency Count 1.084331 1.139078 CABLE TV COUNT Frequency Count 0.161951 0.161084
Online auction N/A 0.1 0.0 COMPUTER COUNT Frequency Count 0.174927 0.138216 COMPUTER COUNT Frequency Count 0.026126 0.019546
Restaurant 0.0 0.0 0.0 Other services COUNT Frequency Count 0.847966 0.845295 Other services COUNT Frequency Count 0.126649 0.119539
Consumer packaged goods/manufacturers 0.2 0.6 0.6 Consumer packaged goods/manufacturers COUNT Frequency Count 0.556641 0.589939 Consumer packaged goods/manufacturers COUNT Frequency Count 0.083137 0.083427
Auto dealers 0.2 0.4 0.3 Federal government COUNT Frequency Count 1.112549 1.407782 Federal government COUNT Frequency Count 0.166165 0.199084
Service stations 0.0 0.1 0.1 Nonfederal government COUNT Frequency Count 1.931898 1.981862 Nonfederal government COUNT Frequency Count 0.28854 0.280268
Other merchants 0.3 0.8 0.7 Social/Charitable/Political/Nonprofit COUNT Frequency Count 3.224375 3.360689 Social/Charitable/Political/Nonprofit COUNT Frequency Count 0.481579 0.475257
   Total Merchants 5.9 5.3 5.2 RESTAURANT COUNT Frequency Count 0.018335 0.016186 RESTAURANT COUNT Frequency Count 0.002738 0.002289
Services:       AUTO DEALERS COUNT Frequency Count 0.356092 0.267155 AUTO DEALERS COUNT Frequency Count 0.053184 0.03778
Telephone 2.0 2.7 2.7 Service stations COUNT Frequency Count 0.076895 0.062703 Service stations COUNT Frequency Count 0.011485 0.008867
Other Utility 2.4 2.9 3.1 CRAFTSMAN COUNT Frequency Count 0.054549 0.081524 CRAFTSMAN COUNT Frequency Count 0.008147 0.011529
Medical 2.4 3.3 3.4 Netflix and Blockbuster COUNT Frequency Count 0.517323 0.811837 Netflix and Blockbuster COUNT Frequency Count 0.077265 0.114807
Other professional 0.4 0.6 0.7 Don't know/No answer COUNT Frequency Count 0.324427 0.26196 Don't know/No answer COUNT Frequency Count 0.048455 0.037046
Leisure service 0.7 0.6 0.5    
Cable TV 0.6 1.1 1.1    
Computer 0.1 0.2 0.1    
Craftsman 0.1 0.1 0.1    
Netflix and Blockbuster N/A 0.5 0.8    
Other Services 0.6 0.8 0.8    
   Total Services 9.2 12.8 13.5    
Federal government N/A 1.1 1.4    
Nonfederal government 1.7 1.9 2.0    
Social/charitable/political/nonprofit 2.9 3.2 3.4    
Don't know/No answer 0.5 0.3 0.3    
   Total Envelopes Received by Households from Non-Households 34.6 47.9 48.3    
   Pieces Per Household Per Week 6.4 7.1 6.8    
Base: RPW Total, First-Class Envelopes.