Table A2-18
Total Percentage of Industry's First-Class Mail Received by
Households Which is Sent Presort
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)
A219COL A24ROW _NAME_ _LABEL_ COL1 COL2 A219COL A220ROW _NAME_ _LABEL_ COL1 COL2 A219COL _NAME_ _LABEL_ COL1 COL2 A219COL _NAME_ _LABEL_ COL1 COL2
  PCT_ROW Percent of Row Frequency     PCT_ROW Percent of Row Frequency     PCT_COL Percent of Column Frequency     COUNT Frequency Count 0.150198 0.148768
  CREDIT CARD PCT_ROW Percent of Row Frequency     FINANCIAL PCT_ROW Percent of Row Frequency   NONPRESORT PCT_COL Percent of Column Frequency 31.05405 32.68543 NONPRESORT COUNT Frequency Count 2.983107 3.032748
  BANK PCT_ROW Percent of Row Frequency     MERCHANTS PCT_ROW Percent of Row Frequency   PRESORT PCT_COL Percent of Column Frequency 68.94595 67.31457 PRESORT COUNT Frequency Count 6.623068 6.245846
  SECURITIES PCT_ROW Percent of Row Frequency     SERVICES PCT_ROW Percent of Row Frequency      
  MONEY MARKET PCT_ROW Percent of Row Frequency     SOCIAL PCT_ROW Percent of Row Frequency      
  INSURANCE PCT_ROW Percent of Row Frequency   NONPRESORT   PCT_ROW Percent of Row Frequency      
Industry Percent Sent Presort   MORTGAGE PCT_ROW Percent of Row Frequency   NONPRESORT FINANCIAL PCT_ROW Percent of Row Frequency 14.29326 15.11262    
  Other Financial PCT_ROW Percent of Row Frequency   NONPRESORT MERCHANTS PCT_ROW Percent of Row Frequency 22.7204 23.78427    
1987 2007 2008   SUPERMARKETS PCT_ROW Percent of Row Frequency   NONPRESORT SERVICES PCT_ROW Percent of Row Frequency 30.78518 32.12359    
Financial:         Department Store PCT_ROW Percent of Row Frequency   NONPRESORT SOCIAL PCT_ROW Percent of Row Frequency 60.94989 58.3023    
Credit Card 76.9 95.1 94.1   MAIL ORDER PCT_ROW Percent of Row Frequency   PRESORT   PCT_ROW Percent of Row Frequency      
Bank 59.1 85.9 84.6   Other Store PCT_ROW Percent of Row Frequency   PRESORT FINANCIAL PCT_ROW Percent of Row Frequency 85.70674 84.88738    
Securities 37.6 79.9 79.9   PUBLISHER PCT_ROW Percent of Row Frequency   PRESORT MERCHANTS PCT_ROW Percent of Row Frequency 77.2796 76.21573    
Money Market 52.4 85.3 77.3   Land Promotion PCT_ROW Percent of Row Frequency   PRESORT SERVICES PCT_ROW Percent of Row Frequency 69.21482 67.87641    
Insurance 62.2 85.0 84.5   ONLINE AUCTION PCT_ROW Percent of Row Frequency   PRESORT SOCIAL PCT_ROW Percent of Row Frequency 39.05011 41.6977    
Mortgage 19.0 62.9 60.3   Other Merchants PCT_ROW Percent of Row Frequency        
Total Financial 58.9 85.7 84.9 B   TELEPHONE PCT_ROW Percent of Row Frequency        
Merchants:         OTHER UTILITY PCT_ROW Percent of Row Frequency        
Supermarkets N/A 83.9 76.4   MEDICAL PCT_ROW Percent of Row Frequency        
Department Store 73.5 89.1 86.5   OTHER PROFESSIONAL PCT_ROW Percent of Row Frequency        
Mail Order 50.0 80.6 77.6   Leisure service PCT_ROW Percent of Row Frequency        
Other Store 33.1 77.1 80.8   CABLE TV PCT_ROW Percent of Row Frequency        
Publisher 58.9 84.6 82.7   COMPUTER PCT_ROW Percent of Row Frequency        
Land Promotion 61.9 74.7 63.3   Other services PCT_ROW Percent of Row Frequency        
Online auction N/A 47.6 57.6   Consumer packaged goods/manufacturers PCT_ROW Percent of Row Frequency        
Restaurant 50.0 52.0 49.1   Federal government PCT_ROW Percent of Row Frequency        
Consumer packaged goods/manufacturers 30.8 78.8 79.0   Nonfederal government PCT_ROW Percent of Row Frequency        
Auto dealers 45.5 76.4 74.2   Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency        
Service stations 14.3 80.3 83.9   RESTAURANT PCT_ROW Percent of Row Frequency        
Total Merchants 55.0 77.3 76.2 B   AUTO DEALERS PCT_ROW Percent of Row Frequency        
Services:         Service stations PCT_ROW Percent of Row Frequency        
Telephone 84.4 64.7 61.0   CRAFTSMAN PCT_ROW Percent of Row Frequency        
Other utility 81.2 80.4 82.7   Netflix and Blockbuster PCT_ROW Percent of Row Frequency        
Medical 35.9 64.1 59.7   Don't know/No answer PCT_ROW Percent of Row Frequency        
Other professional 7.8 44.7 42.5 NONPRESORT   PCT_ROW Percent of Row Frequency        
Leisure service 31.1 74.1 74.3 NONPRESORT CREDIT CARD PCT_ROW Percent of Row Frequency 4.94738 5.928439      
Cable TV 57.3 75.7 73.7 NONPRESORT BANK PCT_ROW Percent of Row Frequency 14.12667 15.3745      
Computer 15.4 79.1 75.4 NONPRESORT SECURITIES PCT_ROW Percent of Row Frequency 20.07365 20.14834      
Craftsman 22.2 28.1 35.4 NONPRESORT MONEY MARKET PCT_ROW Percent of Row Frequency 14.677 22.72779      
Netflix and Blockbuster N/A 95.5 96.1 NONPRESORT INSURANCE PCT_ROW Percent of Row Frequency 15.03471 15.46952      
Total Services 56.7 69.2 67.9 B NONPRESORT MORTGAGE PCT_ROW Percent of Row Frequency 37.14194 39.68738      
Federal government N/A 76.9 82.7 NONPRESORT Other Financial PCT_ROW Percent of Row Frequency 22.03613 21.34411      
Nonfederal government 54.0 67.1 69.5 NONPRESORT SUPERMARKETS PCT_ROW Percent of Row Frequency 16.08488 23.62933      
Social/Charitable/Political/Nonprofit 16.5 39.1 41.7 NONPRESORT Department Store PCT_ROW Percent of Row Frequency 10.94978 13.49299      
Total Nonhousehold Mail Received by households 53.9 68.9 67.3 C NONPRESORT MAIL ORDER PCT_ROW Percent of Row Frequency 19.42381 22.4103      
Pieces per household per week 3.7 6.6 6.2 D NONPRESORT Other Store PCT_ROW Percent of Row Frequency 22.90391 19.24378      
Note: Percents are row percentages within each Industry classification.  NONPRESORT PUBLISHER PCT_ROW Percent of Row Frequency 15.36873 17.25232      
NONPRESORT Land Promotion PCT_ROW Percent of Row Frequency 25.29954 36.66837      
NONPRESORT ONLINE AUCTION PCT_ROW Percent of Row Frequency 52.39467 42.44252      
NONPRESORT Other Merchants PCT_ROW Percent of Row Frequency 48.81113 52.70991      
NONPRESORT TELEPHONE PCT_ROW Percent of Row Frequency 35.25201 39.02669      
NONPRESORT OTHER UTILITY PCT_ROW Percent of Row Frequency 19.60715 17.34834      
NONPRESORT MEDICAL PCT_ROW Percent of Row Frequency 35.89985 40.30578      
NONPRESORT OTHER PROFESSIONAL PCT_ROW Percent of Row Frequency 55.25026 57.49788      
NONPRESORT Leisure service PCT_ROW Percent of Row Frequency 25.94007 25.68466      
NONPRESORT CABLE TV PCT_ROW Percent of Row Frequency 24.29879 26.25737      
NONPRESORT COMPUTER PCT_ROW Percent of Row Frequency 20.8768 24.63116      
NONPRESORT Other services PCT_ROW Percent of Row Frequency 42.08525 42.06172      
NONPRESORT Consumer packaged goods/manufacturers PCT_ROW Percent of Row Frequency 21.23161 20.98865      
NONPRESORT Federal government PCT_ROW Percent of Row Frequency 23.10964 17.27999      
NONPRESORT Nonfederal government PCT_ROW Percent of Row Frequency 32.90614 30.50118      
NONPRESORT Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 60.94989 58.3023      
NONPRESORT RESTAURANT PCT_ROW Percent of Row Frequency 48.01632 50.94508      
NONPRESORT AUTO DEALERS PCT_ROW Percent of Row Frequency 23.55699 25.78997      
NONPRESORT Service stations PCT_ROW Percent of Row Frequency 19.68171 16.14367      
NONPRESORT CRAFTSMAN PCT_ROW Percent of Row Frequency 71.8735 64.64962      
NONPRESORT Netflix and Blockbuster PCT_ROW Percent of Row Frequency 4.539835 3.921456      
NONPRESORT Don't know/No answer PCT_ROW Percent of Row Frequency 28.58842 27.52057      
PRESORT   PCT_ROW Percent of Row Frequency        
PRESORT CREDIT CARD PCT_ROW Percent of Row Frequency 95.05262 94.07156      
PRESORT BANK PCT_ROW Percent of Row Frequency 85.87333 84.6255      
PRESORT SECURITIES PCT_ROW Percent of Row Frequency 79.92635 79.85166      
PRESORT MONEY MARKET PCT_ROW Percent of Row Frequency 85.323 77.27221      
PRESORT INSURANCE PCT_ROW Percent of Row Frequency 84.96529 84.53048      
PRESORT MORTGAGE PCT_ROW Percent of Row Frequency 62.85806 60.31262      
PRESORT Other Financial PCT_ROW Percent of Row Frequency 77.96387 78.65589      
PRESORT SUPERMARKETS PCT_ROW Percent of Row Frequency 83.91512 76.37067      
PRESORT Department Store PCT_ROW Percent of Row Frequency 89.05022 86.50701      
PRESORT MAIL ORDER PCT_ROW Percent of Row Frequency 80.57619 77.5897      
PRESORT Other Store PCT_ROW Percent of Row Frequency 77.09609 80.75622      
PRESORT PUBLISHER PCT_ROW Percent of Row Frequency 84.63127 82.74768      
PRESORT Land Promotion PCT_ROW Percent of Row Frequency 74.70046 63.33163      
PRESORT ONLINE AUCTION PCT_ROW Percent of Row Frequency 47.60533 57.55748      
PRESORT Other Merchants PCT_ROW Percent of Row Frequency 51.18887 47.29009      
PRESORT TELEPHONE PCT_ROW Percent of Row Frequency 64.74799 60.97331      
PRESORT OTHER UTILITY PCT_ROW Percent of Row Frequency 80.39285 82.65166      
PRESORT MEDICAL PCT_ROW Percent of Row Frequency 64.10015 59.69422      
PRESORT OTHER PROFESSIONAL PCT_ROW Percent of Row Frequency 44.74974 42.50212      
PRESORT Leisure service PCT_ROW Percent of Row Frequency 74.05993 74.31534      
PRESORT CABLE TV PCT_ROW Percent of Row Frequency 75.70121 73.74263      
PRESORT COMPUTER PCT_ROW Percent of Row Frequency 79.1232 75.36884      
PRESORT Other services PCT_ROW Percent of Row Frequency 57.91475 57.93828      
PRESORT Consumer packaged goods/manufacturers PCT_ROW Percent of Row Frequency 78.76839 79.01135      
PRESORT Federal government PCT_ROW Percent of Row Frequency 76.89036 82.72001      
PRESORT Nonfederal government PCT_ROW Percent of Row Frequency 67.09386 69.49882      
PRESORT Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 39.05011 41.6977      
PRESORT RESTAURANT PCT_ROW Percent of Row Frequency 51.98368 49.05492      
PRESORT AUTO DEALERS PCT_ROW Percent of Row Frequency 76.44301 74.21003      
PRESORT Service stations PCT_ROW Percent of Row Frequency 80.31829 83.85633      
PRESORT CRAFTSMAN PCT_ROW Percent of Row Frequency 28.1265 35.35038      
PRESORT Netflix and Blockbuster PCT_ROW Percent of Row Frequency 95.46017 96.07854      
PRESORT Don't know/No answer PCT_ROW Percent of Row Frequency 71.41158 72.47943