Table A2-14
First-Class Mail Receipt -- Content by Age of Head of Household
(Pieces Per Household Per Week)
Postal Fiscal Years 1987, 2007 and 2008
(Recruitment and Diary Data)
agehead A2DROW _NAME_ COL1 COL2
18-21 PERSONAL MEAN 0.615325 0.245264
18-21 Social/Charitable/Political/Nonprofit MEAN 1.169772 0.831446
18-21 ADVERTISING MEAN 0.814807 0.415618
18-21 OTHER 1 MEAN 0.757534 0.948701
18-21 BILL 2 MEAN 1.148967 1.559618
18-21 FINANCIAL STATEMENT MEAN 0.604785 0.555418
Contents 18 - 21 22 - 24 25 - 34 35 - 44 18-21 INVITATION/ANNOUNCEMENT MEAN 0.108925 0.442573
1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008 22-24 PERSONAL MEAN 0.635538 0.392049
Personal 1.6 0.6 0.2 0.8 0.6 0.4 1.2 0.7 0.8 1.5 0.9 0.9 22-24 Social/Charitable/Political/Nonprofit MEAN 0.193619 0.268537
Business or Nonfederal Government:                         22-24 ADVERTISING MEAN 0.849551 0.785059
Advertising 0.4 0.8 0.4 0.3 0.8 0.8 0.7 1.3 1.1 1.0 1.6 1.5 22-24 OTHER 1 MEAN 1.518992 1.285961
Invitation/Announcement 0.1 0.1 0.4 0.1 0.3 0.3 0.2 0.4 0.4 0.3 0.5 0.5 22-24 BILL 2 MEAN 2.509506 2.315701
Bill 2 1.5 1.1 1.6 1.8 2.5 2.3 2.6 3.0 2.9 3.0 3.4 3.4 22-24 FINANCIAL STATEMENT MEAN 0.624155 0.616325
Financial Statement 0.6 0.6 0.6 0.4 0.6 0.6 0.6 1.0 0.8 1.0 1.2 1.1 22-24 INVITATION/ANNOUNCEMENT MEAN 0.271193 0.340959
Other 1 0.7 0.8 0.9 1.0 1.5 1.3 1.5 1.6 1.4 1.9 1.9 1.9 25-34 PERSONAL MEAN 0.676328 0.759661
     Total Business or Nonfederal Government 3.3 3.4 3.9 3.6 5.8 5.3 5.6 7.4 6.6 7.2 8.5 8.4 25-34 Social/Charitable/Political/Nonprofit MEAN 0.424946 0.344594
Social/Charitable/Political/Nonprofit 0.3 1.2 0.8 0.3 0.2 0.3 0.5 0.4 0.3 0.8 0.6 0.5 25-34 ADVERTISING MEAN 1.318358 1.091406
Total 5.3 5.2 5.0 4.7 6.6 6.0 7.3 8.5 7.7 9.6 10.1 9.9 25-34 OTHER 1 MEAN 1.599809 1.408005
25-34 BILL 2 MEAN 2.999937 2.919018
Contents 45 - 54 55 - 64 65 - 69 70+ 70 - 74 75+ 25-34 FINANCIAL STATEMENT MEAN 1.035113 0.765888
1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008 2007 2008 25-34 INVITATION/ANNOUNCEMENT MEAN 0.438938 0.396144
Personal 1.8 0.9 0.9 1.8 1.1 1.0 1.7 1.1 1.2 1.9 1.0 1.3 1.1 1.3 35-44 PERSONAL MEAN 0.948597 0.910424
Business or Nonfederal Government:                             35-44 Social/Charitable/Political/Nonprofit MEAN 0.622469 0.539845
Advertising 1.1 1.7 1.5 1.1 1.7 1.6 1.0 1.8 1.6 0.7 1.3 1.4 1.2 1.1 35-44 ADVERTISING MEAN 1.578523 1.513546
Invitation/Announcement 0.4 0.6 0.5 0.3 0.6 0.5 0.4 0.6 0.6 0.2 0.4 0.4 0.5 0.4 35-44 OTHER 1 MEAN 1.875134 1.902622
Bill 2 3.1 3.5 3.3 2.7 3.4 3.5 2.0 3.2 3.0 1.6 2.6 2.9 2.4 2.3 35-44 BILL 2 MEAN 3.358573 3.390927
Financial Statement 1.1 1.3 1.2 1.1 1.3 1.4 0.9 1.5 1.2 0.8 1.2 1.1 1.1 1.0 35-44 FINANCIAL STATEMENT MEAN 1.178841 1.087193
Other 1 2.1 2.0 2.0 2.0 1.9 2.1 1.8 2.3 2.1 1.9 2.1 2.4 2.4 2.3 35-44 INVITATION/ANNOUNCEMENT MEAN 0.540726 0.509901
     Total Business or Nonfederal Government 7.8 9.1 8.5 7.2 8.9 9.1 6.1 9.3 8.4 5.2 7.6 8.2 7.5 7.2 45-54 PERSONAL MEAN 0.939248 0.85287
Social/Charitable/Political/Nonprofit 0.7 0.7 0.8 0.7 0.6 0.6 0.5 0.7 0.6 0.5 0.7 0.7 0.7 0.6 45-54 Social/Charitable/Political/Nonprofit MEAN 0.746873 0.787212
Total 10.4 10.8 10.1 9.9 10.6 10.7 8.5 11.1 10.3 7.6 9.3 10.3 9.3 9.1 45-54 ADVERTISING MEAN 1.691434 1.506145
1 Includes pieces for which no response was given for Mail Type.  45-54 OTHER 1 MEAN 1.95141 2.002049
2 Includes credit card statement/bill. 45-54 BILL 2 MEAN 3.499126 3.271209
Note: Totals may not sum due to rounding. 45-54 FINANCIAL STATEMENT MEAN 1.324089 1.188892
45-54 INVITATION/ANNOUNCEMENT MEAN 0.626906 0.506299
55-64 PERSONAL MEAN 1.085597 0.961769
55-64 Social/Charitable/Political/Nonprofit MEAN 0.602714 0.630705
55-64 ADVERTISING MEAN 1.701647 1.554511
55-64 OTHER 1 MEAN 1.907739 2.115607
55-64 BILL 2 MEAN 3.407839 3.524042
55-64 FINANCIAL STATEMENT MEAN 1.321616 1.375482
55-64 INVITATION/ANNOUNCEMENT MEAN 0.5637 0.522635
65-69 PERSONAL MEAN 1.115175 1.241584
65-69 Social/Charitable/Political/Nonprofit MEAN 0.665806 0.575232
65-69 ADVERTISING MEAN 1.801956 1.565252
65-69 OTHER 1 MEAN 2.256327 2.088773
65-69 BILL 2 MEAN 3.23246 2.984511
65-69 FINANCIAL STATEMENT MEAN 1.458994 1.244435
65-69 INVITATION/ANNOUNCEMENT MEAN 0.572243 0.563181
70-74 PERSONAL MEAN 0.967428 1.327321
70-74 Social/Charitable/Political/Nonprofit MEAN 0.681658 0.740402
70-74 ADVERTISING MEAN 1.294665 1.439157
70-74 OTHER 1 MEAN 2.057303 2.41037
70-74 BILL 2 MEAN 2.642567 2.865827
70-74 FINANCIAL STATEMENT MEAN 1.207733 1.050574
70-74 INVITATION/ANNOUNCEMENT MEAN 0.43002 0.449922
75+ PERSONAL MEAN 1.076019 1.311026
75+ Social/Charitable/Political/Nonprofit MEAN 0.699814 0.644202
75+ ADVERTISING MEAN 1.212894 1.101223
75+ OTHER 1 MEAN 2.359402 2.348553
75+ BILL 2 MEAN 2.359972 2.269872
75+ FINANCIAL STATEMENT MEAN 1.080616 1.029679
75+ INVITATION/ANNOUNCEMENT MEAN 0.476727 0.411079
DK/RF PERSONAL MEAN 1.159163 0.67779
DK/RF Social/Charitable/Political/Nonprofit MEAN 0.621397 0.758386
DK/RF ADVERTISING MEAN 1.050011 1.237673
DK/RF OTHER 1 MEAN 1.778444 1.962955
DK/RF BILL 2 MEAN 2.313097 2.205416
DK/RF FINANCIAL STATEMENT MEAN 0.727963 1.406368
DK/RF INVITATION/ANNOUNCEMENT MEAN 0.597899 0.400418