Table A2-10 Use of First-Class Business Invitations/Announcements Mail -- by Industry Postal Fiscal Years 1987, 2007 and 2008 (Diary Data)												A24ROW	_NAME_	_LABEL_	COL1	COL2			A24ROW	_NAME_	_LABEL_	COL1	COL2			A24ROW	_NAME_	_LABEL_	COL1	COL2
												CREDIT CARD	PCT_COL	Percent of Column Frequency	6.749723	3.144395			CREDIT CARD	COUNT	Frequency Count	0.357959	0.158513			CREDIT CARD	COUNT	Frequency Count	0.034924	0.014944
												BANK	PCT_COL	Percent of Column Frequency	10.02557	7.832948			BANK	COUNT	Frequency Count	0.531688	0.39487			BANK	COUNT	Frequency Count	0.051873	0.037226
												SECURITIES	PCT_COL	Percent of Column Frequency	4.602342	5.047472			SECURITIES	COUNT	Frequency Count	0.244077	0.25445			SECURITIES	COUNT	Frequency Count	0.023813	0.023988
												MONEY MARKET	PCT_COL	Percent of Column Frequency	0.50801	0.609706			MONEY MARKET	COUNT	Frequency Count	0.026941	0.030736			MONEY MARKET	COUNT	Frequency Count	0.002629	0.002898
Industry	Percent of First-Class Business Invitations and Announcements			Percent of Total First Class Mail			Pieces Per Household Per Week					INSURANCE	PCT_COL	Percent of Column Frequency	6.448964	7.654457			INSURANCE	COUNT	Frequency Count	0.342009	0.385872			INSURANCE	COUNT	Frequency Count	0.033368	0.036378
												MORTGAGE	PCT_COL	Percent of Column Frequency	3.02838	2.232856			MORTGAGE	COUNT	Frequency Count	0.160605	0.112561			MORTGAGE	COUNT	Frequency Count	0.015669	0.010612
												Other Financial	PCT_COL	Percent of Column Frequency	0.926561	1.670313			Other Financial	COUNT	Frequency Count	0.049138	0.084203			Other Financial	COUNT	Frequency Count	0.004794	0.007938
												SUPERMARKETS	PCT_COL	Percent of Column Frequency	0.648077	0.199991			SUPERMARKETS	COUNT	Frequency Count	0.03437	0.010082			SUPERMARKETS	COUNT	Frequency Count	0.003353	0.00095
												Department Store	PCT_COL	Percent of Column Frequency	2.02456	0.782827			Department Store	COUNT	Frequency Count	0.107369	0.039463			Department Store	COUNT	Frequency Count	0.010475	0.00372
												MAIL ORDER	PCT_COL	Percent of Column Frequency	1.836642	1.180522			MAIL ORDER	COUNT	Frequency Count	0.097403	0.059512			MAIL ORDER	COUNT	Frequency Count	0.009503	0.00561
	1987	2007	2008	1987	2007	2008	1987	2007	2008			Other Store	PCT_COL	Percent of Column Frequency	2.843076	0.748835			Other Store	COUNT	Frequency Count	0.150777	0.03775			Other Store	COUNT	Frequency Count	0.01471	0.003559
Financial:												PUBLISHER	PCT_COL	Percent of Column Frequency	3.190592	0.987848			PUBLISHER	COUNT	Frequency Count	0.169207	0.049799			PUBLISHER	COUNT	Frequency Count	0.016508	0.004695
Credit Card	3.6	6.7	3.1	0.1	0.4	0.2	0.0	0.0	0.0			Land Promotion	PCT_COL	Percent of Column Frequency	0.299729	0.360106			Land Promotion	COUNT	Frequency Count	0.015896	0.018153			Land Promotion	COUNT	Frequency Count	0.001551	0.001711
Bank	8.9	10.0	7.8	0.1	0.5	0.4	0.0	0.1	0.0			ONLINE AUCTION	PCT_COL	Percent of Column Frequency	0.117137	0.098279			ONLINE AUCTION	COUNT	Frequency Count	0.006212	0.004954			ONLINE AUCTION	COUNT	Frequency Count	0.000606	0.000467
Securities	5.3	4.6	5.0	0.1	0.2	0.3	0.0	0.0	0.0			Other Merchants	PCT_COL	Percent of Column Frequency	3.167381	3.211023			Other Merchants	COUNT	Frequency Count	0.167976	0.161872			Other Merchants	COUNT	Frequency Count	0.016388	0.01526
Money Market	0.1	0.5	0.6	0.0	0.0	0.0	0.0	0.0	0.0			TELEPHONE	PCT_COL	Percent of Column Frequency	1.637854	2.153605			TELEPHONE	COUNT	Frequency Count	0.086861	0.108566			TELEPHONE	COUNT	Frequency Count	0.008474	0.010235
Insurance	7.4	6.4	7.7	0.1	0.3	0.4	0.0	0.0	0.0			OTHER UTILITY	PCT_COL	Percent of Column Frequency	1.286976	2.229111			OTHER UTILITY	COUNT	Frequency Count	0.068252	0.112373			OTHER UTILITY	COUNT	Frequency Count	0.006659	0.010594
Mortgage	2.5	3.0	2.2	0.0	0.2	0.1	0.0	0.0	0.0			MEDICAL	PCT_COL	Percent of Column Frequency	14.33947	15.14041			MEDICAL	COUNT	Frequency Count	0.760468	0.763249			MEDICAL	COUNT	Frequency Count	0.074194	0.071954
Other financial	1.7	0.9	1.7	0.0	0.0	0.1	0.0	0.0	0.0			OTHER PROFESSIONAL	PCT_COL	Percent of Column Frequency	4.121755	6.294935			OTHER PROFESSIONAL	COUNT	Frequency Count	0.21859	0.317336			OTHER PROFESSIONAL	COUNT	Frequency Count	0.021326	0.029916
Total Financial	29.5	32.3	28.2	0.5	1.7	1.4	0.1	0.2	0.1			Leisure service	PCT_COL	Percent of Column Frequency	3.175955	2.54086			Leisure service	COUNT	Frequency Count	0.168431	0.128088			Leisure service	COUNT	Frequency Count	0.016433	0.012075
Merchants:												CABLE TV	PCT_COL	Percent of Column Frequency	0.692828	0.492927			CABLE TV	COUNT	Frequency Count	0.036743	0.024849			CABLE TV	COUNT	Frequency Count	0.003585	0.002343
Supermarkets	0.0	0.6	0.2	0.0	0.0	0.0	0.0	0.0	0.0			COMPUTER	PCT_COL	Percent of Column Frequency	0.686544	0.092306			COMPUTER	COUNT	Frequency Count	0.03641	0.004653			COMPUTER	COUNT	Frequency Count	0.003552	0.000439
Department Store	2.8	2.0	0.8	0.0	0.1	0.0	0.0	0.0	0.0			Other services	PCT_COL	Percent of Column Frequency	5.161149	4.540975			Other services	COUNT	Frequency Count	0.273712	0.228917			Other services	COUNT	Frequency Count	0.026704	0.021581
Mail Order	1.0	1.8	1.2	0.0	0.1	0.1	0.0	0.0	0.0			Consumer packaged goods/manufacturers	PCT_COL	Percent of Column Frequency	2.218969	2.571325			Consumer packaged goods/manufacturers	COUNT	Frequency Count	0.117679	0.129624			Consumer packaged goods/manufacturers	COUNT	Frequency Count	0.011481	0.01222
Other Store	4.6	2.8	0.7	0.1	0.2	0.0	0.0	0.0	0.0			Federal government	PCT_COL	Percent of Column Frequency	5.88275	10.7084			Federal government	COUNT	Frequency Count	0.311981	0.539825			Federal government	COUNT	Frequency Count	0.030438	0.050891
Publisher	3.6	3.2	1.0	0.1	0.2	0.0	0.0	0.0	0.0			Nonfederal government	PCT_COL	Percent of Column Frequency	10.25448	14.74887			Nonfederal government	COUNT	Frequency Count	0.543828	0.743511			Nonfederal government	COUNT	Frequency Count	0.053058	0.070094
Land Promotion	0.9	0.3	0.4	0.0	0.0	0.0	0.0	0.0	0.0			Social/Charitable/Political/Nonprofit	PCT_COL	Percent of Column Frequency	0.535414	0.473295			Social/Charitable/Political/Nonprofit	COUNT	Frequency Count	0.028395	0.023859			Social/Charitable/Political/Nonprofit	COUNT	Frequency Count	0.00277	0.002249
Online auction	N/A	0.1	0.1	N/A	0.0	0.0	N/A	0.0	0.0			RESTAURANT	PCT_COL	Percent of Column Frequency	0	0.115594			RESTAURANT	COUNT	Frequency Count	0	0.005827			RESTAURANT	COUNT	Frequency Count	0	0.000549
Restaurant	0.2	0.0	0.1	0.0	0.0	0.0	0.0	0.0	0.0			AUTO DEALERS	PCT_COL	Percent of Column Frequency	1.322229	0.755882			AUTO DEALERS	COUNT	Frequency Count	0.070122	0.038105			AUTO DEALERS	COUNT	Frequency Count	0.006841	0.003592
Consumer packaged goods/manufacturers	2.3	2.2	2.6	0.0	0.1	0.1	0.0	0.0	0.0			Service stations	PCT_COL	Percent of Column Frequency	0.228964	0.152108			Service stations	COUNT	Frequency Count	0.012143	0.007668			Service stations	COUNT	Frequency Count	0.001185	0.000723
Auto dealers	0.6	1.3	0.8	0.0	0.1	0.0	0.0	0.0	0.0			CRAFTSMAN	PCT_COL	Percent of Column Frequency	0.200437	0.299691			CRAFTSMAN	COUNT	Frequency Count	0.01063	0.015108			CRAFTSMAN	COUNT	Frequency Count	0.001037	0.001424
Service stations	0.3	0.2	0.2	0.0	0.0	0.0	0.0	0.0	0.0			Netflix and Blockbuster	PCT_COL	Percent of Column Frequency	0.021907	0			Netflix and Blockbuster	COUNT	Frequency Count	0.001162	0			Netflix and Blockbuster	COUNT	Frequency Count	0.000113	0
Other Merchants	4.1	3.2	3.2	0.1	0.2	0.2	0.0	0.0	0.0			Don't know/No answer	PCT_COL	Percent of Column Frequency	1.815572	0.928122			Don't know/No answer	COUNT	Frequency Count	0.096286	0.046788			Don't know/No answer	COUNT	Frequency Count	0.009394	0.004411
Total Merchants	20.4	17.9	11.2	0.3	0.9	0.6	0.1	0.1	0.1
Services:
Telephone	2.6	1.6	2.2	0.0	0.1	0.1	0.0	0.0	0.0
Other utility	1.6	1.3	2.2	0.0	0.1	0.1	0.0	0.0	0.0
Medical	11.0	14.3	15.1	0.2	0.8	0.8	0.0	0.1	0.1
Other professional	5.2	4.1	6.3	0.1	0.2	0.3	0.0	0.0	0.0
Leisure service	9.9	3.2	2.5	0.2	0.2	0.1	0.0	0.0	0.0
Cable TV	0.3	0.7	0.5	0.0	0.0	0.0	0.0	0.0	0.0
Computer	0.9	0.7	0.1	0.0	0.0	0.0	0.0	0.0	0.0
Craftsman	0.5	0.2	0.3	0.0	0.0	0.0	0.0	0.0	0.0
Netflix and Blockbuster	N/A	0.0	0.0	N/A	0.0	0.0	N/A	0.0	0.0
Other Services	4.9	5.2	4.5	0.1	0.3	0.2	0.0	0.0	0.0
Total Services	36.9	31.3	33.8	0.6	1.7	1.7	0.1	0.2	0.2
Federal government	N/A	5.9	10.7	N/A	0.3	0.5	N/A	0.0	0.1
Nonfederal government	9.7	10.3	14.7	0.2	0.5	0.7	0.0	0.1	0.1
Social/Charitable/Political/Nonprofit	0.0	0.5	0.5	0.0	0.0	0.0	0.0	0.0	0.0
Don't Know/No Answer	3.5	1.8	0.9	0.1	0.1	0.0	0.0	0.0	0.0
Total Business Invitations/Announcements	100.0	100.0	100.0	1.5	5.0	4.5	0.3	0.5	0.4
Mail Received by Households
Note: Totals may not sum due to rounding.