| Table
A2-10 Use of First-Class Business Invitations/Announcements Mail -- by Industry Postal Fiscal Years 1987, 2007 and 2008 (Diary Data) |
A24ROW | _NAME_ | _LABEL_ | COL1 | COL2 | A24ROW | _NAME_ | _LABEL_ | COL1 | COL2 | A24ROW | _NAME_ | _LABEL_ | COL1 | COL2 | |||||||||||||||
| CREDIT CARD | PCT_COL | Percent of Column Frequency | 6.749723 | 3.144395 | CREDIT CARD | COUNT | Frequency Count | 0.357959 | 0.158513 | CREDIT CARD | COUNT | Frequency Count | 0.034924 | 0.014944 | ||||||||||||||||
| BANK | PCT_COL | Percent of Column Frequency | 10.02557 | 7.832948 | BANK | COUNT | Frequency Count | 0.531688 | 0.39487 | BANK | COUNT | Frequency Count | 0.051873 | 0.037226 | ||||||||||||||||
| SECURITIES | PCT_COL | Percent of Column Frequency | 4.602342 | 5.047472 | SECURITIES | COUNT | Frequency Count | 0.244077 | 0.25445 | SECURITIES | COUNT | Frequency Count | 0.023813 | 0.023988 | ||||||||||||||||
| MONEY MARKET | PCT_COL | Percent of Column Frequency | 0.50801 | 0.609706 | MONEY MARKET | COUNT | Frequency Count | 0.026941 | 0.030736 | MONEY MARKET | COUNT | Frequency Count | 0.002629 | 0.002898 | ||||||||||||||||
| Industry | Percent of First-Class Business Invitations and Announcements |
Percent of Total First Class Mail | Pieces Per Household Per Week | INSURANCE | PCT_COL | Percent of Column Frequency | 6.448964 | 7.654457 | INSURANCE | COUNT | Frequency Count | 0.342009 | 0.385872 | INSURANCE | COUNT | Frequency Count | 0.033368 | 0.036378 | ||||||||||||
| MORTGAGE | PCT_COL | Percent of Column Frequency | 3.02838 | 2.232856 | MORTGAGE | COUNT | Frequency Count | 0.160605 | 0.112561 | MORTGAGE | COUNT | Frequency Count | 0.015669 | 0.010612 | ||||||||||||||||
| Other Financial | PCT_COL | Percent of Column Frequency | 0.926561 | 1.670313 | Other Financial | COUNT | Frequency Count | 0.049138 | 0.084203 | Other Financial | COUNT | Frequency Count | 0.004794 | 0.007938 | ||||||||||||||||
| SUPERMARKETS | PCT_COL | Percent of Column Frequency | 0.648077 | 0.199991 | SUPERMARKETS | COUNT | Frequency Count | 0.03437 | 0.010082 | SUPERMARKETS | COUNT | Frequency Count | 0.003353 | 0.00095 | ||||||||||||||||
| Department Store | PCT_COL | Percent of Column Frequency | 2.02456 | 0.782827 | Department Store | COUNT | Frequency Count | 0.107369 | 0.039463 | Department Store | COUNT | Frequency Count | 0.010475 | 0.00372 | ||||||||||||||||
| MAIL ORDER | PCT_COL | Percent of Column Frequency | 1.836642 | 1.180522 | MAIL ORDER | COUNT | Frequency Count | 0.097403 | 0.059512 | MAIL ORDER | COUNT | Frequency Count | 0.009503 | 0.00561 | ||||||||||||||||
| 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | Other Store | PCT_COL | Percent of Column Frequency | 2.843076 | 0.748835 | Other Store | COUNT | Frequency Count | 0.150777 | 0.03775 | Other Store | COUNT | Frequency Count | 0.01471 | 0.003559 | |||||||
| Financial: | PUBLISHER | PCT_COL | Percent of Column Frequency | 3.190592 | 0.987848 | PUBLISHER | COUNT | Frequency Count | 0.169207 | 0.049799 | PUBLISHER | COUNT | Frequency Count | 0.016508 | 0.004695 | |||||||||||||||
| Credit Card | 3.6 | 6.7 | 3.1 | 0.1 | 0.4 | 0.2 | 0.0 | 0.0 | 0.0 | Land Promotion | PCT_COL | Percent of Column Frequency | 0.299729 | 0.360106 | Land Promotion | COUNT | Frequency Count | 0.015896 | 0.018153 | Land Promotion | COUNT | Frequency Count | 0.001551 | 0.001711 | ||||||
| Bank | 8.9 | 10.0 | 7.8 | 0.1 | 0.5 | 0.4 | 0.0 | 0.1 | 0.0 | ONLINE AUCTION | PCT_COL | Percent of Column Frequency | 0.117137 | 0.098279 | ONLINE AUCTION | COUNT | Frequency Count | 0.006212 | 0.004954 | ONLINE AUCTION | COUNT | Frequency Count | 0.000606 | 0.000467 | ||||||
| Securities | 5.3 | 4.6 | 5.0 | 0.1 | 0.2 | 0.3 | 0.0 | 0.0 | 0.0 | Other Merchants | PCT_COL | Percent of Column Frequency | 3.167381 | 3.211023 | Other Merchants | COUNT | Frequency Count | 0.167976 | 0.161872 | Other Merchants | COUNT | Frequency Count | 0.016388 | 0.01526 | ||||||
| Money Market | 0.1 | 0.5 | 0.6 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | TELEPHONE | PCT_COL | Percent of Column Frequency | 1.637854 | 2.153605 | TELEPHONE | COUNT | Frequency Count | 0.086861 | 0.108566 | TELEPHONE | COUNT | Frequency Count | 0.008474 | 0.010235 | ||||||
| Insurance | 7.4 | 6.4 | 7.7 | 0.1 | 0.3 | 0.4 | 0.0 | 0.0 | 0.0 | OTHER UTILITY | PCT_COL | Percent of Column Frequency | 1.286976 | 2.229111 | OTHER UTILITY | COUNT | Frequency Count | 0.068252 | 0.112373 | OTHER UTILITY | COUNT | Frequency Count | 0.006659 | 0.010594 | ||||||
| Mortgage | 2.5 | 3.0 | 2.2 | 0.0 | 0.2 | 0.1 | 0.0 | 0.0 | 0.0 | MEDICAL | PCT_COL | Percent of Column Frequency | 14.33947 | 15.14041 | MEDICAL | COUNT | Frequency Count | 0.760468 | 0.763249 | MEDICAL | COUNT | Frequency Count | 0.074194 | 0.071954 | ||||||
| Other financial | 1.7 | 0.9 | 1.7 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.0 | OTHER PROFESSIONAL | PCT_COL | Percent of Column Frequency | 4.121755 | 6.294935 | OTHER PROFESSIONAL | COUNT | Frequency Count | 0.21859 | 0.317336 | OTHER PROFESSIONAL | COUNT | Frequency Count | 0.021326 | 0.029916 | ||||||
| Total Financial | 29.5 | 32.3 | 28.2 | 0.5 | 1.7 | 1.4 | 0.1 | 0.2 | 0.1 | Leisure service | PCT_COL | Percent of Column Frequency | 3.175955 | 2.54086 | Leisure service | COUNT | Frequency Count | 0.168431 | 0.128088 | Leisure service | COUNT | Frequency Count | 0.016433 | 0.012075 | ||||||
| Merchants: | CABLE TV | PCT_COL | Percent of Column Frequency | 0.692828 | 0.492927 | CABLE TV | COUNT | Frequency Count | 0.036743 | 0.024849 | CABLE TV | COUNT | Frequency Count | 0.003585 | 0.002343 | |||||||||||||||
| Supermarkets | 0.0 | 0.6 | 0.2 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | COMPUTER | PCT_COL | Percent of Column Frequency | 0.686544 | 0.092306 | COMPUTER | COUNT | Frequency Count | 0.03641 | 0.004653 | COMPUTER | COUNT | Frequency Count | 0.003552 | 0.000439 | ||||||
| Department Store | 2.8 | 2.0 | 0.8 | 0.0 | 0.1 | 0.0 | 0.0 | 0.0 | 0.0 | Other services | PCT_COL | Percent of Column Frequency | 5.161149 | 4.540975 | Other services | COUNT | Frequency Count | 0.273712 | 0.228917 | Other services | COUNT | Frequency Count | 0.026704 | 0.021581 | ||||||
| Mail Order | 1.0 | 1.8 | 1.2 | 0.0 | 0.1 | 0.1 | 0.0 | 0.0 | 0.0 | Consumer packaged goods/manufacturers | PCT_COL | Percent of Column Frequency | 2.218969 | 2.571325 | Consumer packaged goods/manufacturers | COUNT | Frequency Count | 0.117679 | 0.129624 | Consumer packaged goods/manufacturers | COUNT | Frequency Count | 0.011481 | 0.01222 | ||||||
| Other Store | 4.6 | 2.8 | 0.7 | 0.1 | 0.2 | 0.0 | 0.0 | 0.0 | 0.0 | Federal government | PCT_COL | Percent of Column Frequency | 5.88275 | 10.7084 | Federal government | COUNT | Frequency Count | 0.311981 | 0.539825 | Federal government | COUNT | Frequency Count | 0.030438 | 0.050891 | ||||||
| Publisher | 3.6 | 3.2 | 1.0 | 0.1 | 0.2 | 0.0 | 0.0 | 0.0 | 0.0 | Nonfederal government | PCT_COL | Percent of Column Frequency | 10.25448 | 14.74887 | Nonfederal government | COUNT | Frequency Count | 0.543828 | 0.743511 | Nonfederal government | COUNT | Frequency Count | 0.053058 | 0.070094 | ||||||
| Land Promotion | 0.9 | 0.3 | 0.4 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | Social/Charitable/Political/Nonprofit | PCT_COL | Percent of Column Frequency | 0.535414 | 0.473295 | Social/Charitable/Political/Nonprofit | COUNT | Frequency Count | 0.028395 | 0.023859 | Social/Charitable/Political/Nonprofit | COUNT | Frequency Count | 0.00277 | 0.002249 | ||||||
| Online auction | N/A | 0.1 | 0.1 | N/A | 0.0 | 0.0 | N/A | 0.0 | 0.0 | RESTAURANT | PCT_COL | Percent of Column Frequency | 0 | 0.115594 | RESTAURANT | COUNT | Frequency Count | 0 | 0.005827 | RESTAURANT | COUNT | Frequency Count | 0 | 0.000549 | ||||||
| Restaurant | 0.2 | 0.0 | 0.1 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | AUTO DEALERS | PCT_COL | Percent of Column Frequency | 1.322229 | 0.755882 | AUTO DEALERS | COUNT | Frequency Count | 0.070122 | 0.038105 | AUTO DEALERS | COUNT | Frequency Count | 0.006841 | 0.003592 | ||||||
| Consumer packaged goods/manufacturers | 2.3 | 2.2 | 2.6 | 0.0 | 0.1 | 0.1 | 0.0 | 0.0 | 0.0 | Service stations | PCT_COL | Percent of Column Frequency | 0.228964 | 0.152108 | Service stations | COUNT | Frequency Count | 0.012143 | 0.007668 | Service stations | COUNT | Frequency Count | 0.001185 | 0.000723 | ||||||
| Auto dealers | 0.6 | 1.3 | 0.8 | 0.0 | 0.1 | 0.0 | 0.0 | 0.0 | 0.0 | CRAFTSMAN | PCT_COL | Percent of Column Frequency | 0.200437 | 0.299691 | CRAFTSMAN | COUNT | Frequency Count | 0.01063 | 0.015108 | CRAFTSMAN | COUNT | Frequency Count | 0.001037 | 0.001424 | ||||||
| Service stations | 0.3 | 0.2 | 0.2 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | Netflix and Blockbuster | PCT_COL | Percent of Column Frequency | 0.021907 | 0 | Netflix and Blockbuster | COUNT | Frequency Count | 0.001162 | 0 | Netflix and Blockbuster | COUNT | Frequency Count | 0.000113 | 0 | ||||||
| Other Merchants | 4.1 | 3.2 | 3.2 | 0.1 | 0.2 | 0.2 | 0.0 | 0.0 | 0.0 | Don't know/No answer | PCT_COL | Percent of Column Frequency | 1.815572 | 0.928122 | Don't know/No answer | COUNT | Frequency Count | 0.096286 | 0.046788 | Don't know/No answer | COUNT | Frequency Count | 0.009394 | 0.004411 | ||||||
| Total Merchants | 20.4 | 17.9 | 11.2 | 0.3 | 0.9 | 0.6 | 0.1 | 0.1 | 0.1 | |||||||||||||||||||||
| Services: | ||||||||||||||||||||||||||||||
| Telephone | 2.6 | 1.6 | 2.2 | 0.0 | 0.1 | 0.1 | 0.0 | 0.0 | 0.0 | |||||||||||||||||||||
| Other utility | 1.6 | 1.3 | 2.2 | 0.0 | 0.1 | 0.1 | 0.0 | 0.0 | 0.0 | |||||||||||||||||||||
| Medical | 11.0 | 14.3 | 15.1 | 0.2 | 0.8 | 0.8 | 0.0 | 0.1 | 0.1 | |||||||||||||||||||||
| Other professional | 5.2 | 4.1 | 6.3 | 0.1 | 0.2 | 0.3 | 0.0 | 0.0 | 0.0 | |||||||||||||||||||||
| Leisure service | 9.9 | 3.2 | 2.5 | 0.2 | 0.2 | 0.1 | 0.0 | 0.0 | 0.0 | |||||||||||||||||||||
| Cable TV | 0.3 | 0.7 | 0.5 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | |||||||||||||||||||||
| Computer | 0.9 | 0.7 | 0.1 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | |||||||||||||||||||||
| Craftsman | 0.5 | 0.2 | 0.3 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | |||||||||||||||||||||
| Netflix and Blockbuster | N/A | 0.0 | 0.0 | N/A | 0.0 | 0.0 | N/A | 0.0 | 0.0 | |||||||||||||||||||||
| Other Services | 4.9 | 5.2 | 4.5 | 0.1 | 0.3 | 0.2 | 0.0 | 0.0 | 0.0 | |||||||||||||||||||||
| Total Services | 36.9 | 31.3 | 33.8 | 0.6 | 1.7 | 1.7 | 0.1 | 0.2 | 0.2 | |||||||||||||||||||||
| Federal government | N/A | 5.9 | 10.7 | N/A | 0.3 | 0.5 | N/A | 0.0 | 0.1 | |||||||||||||||||||||
| Nonfederal government | 9.7 | 10.3 | 14.7 | 0.2 | 0.5 | 0.7 | 0.0 | 0.1 | 0.1 | |||||||||||||||||||||
| Social/Charitable/Political/Nonprofit | 0.0 | 0.5 | 0.5 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | |||||||||||||||||||||
| Don't Know/No Answer | 3.5 | 1.8 | 0.9 | 0.1 | 0.1 | 0.0 | 0.0 | 0.0 | 0.0 | |||||||||||||||||||||
| Total Business Invitations/Announcements | 100.0 | 100.0 | 100.0 | 1.5 | 5.0 | 4.5 | 0.3 | 0.5 | 0.4 | |||||||||||||||||||||
| Mail Received by Households | ||||||||||||||||||||||||||||||
| Note: Totals may not sum due to rounding. | ||||||||||||||||||||||||||||||