Table A2-7
First-Class Mail -- Industry Usage of Reply Envelopes
(Percentage of Pieces From Each Industry That Contain Reply Mail)
Postal Fiscal Years 1987, 2006 and 2007
(Diary Data)
Industry Business Reply Courtesy Reply No Reply Mail Don't Know/
No Answer
1987 2006 2007 1987 2006 2007 1987 2006 2007 1987 2006 2007
Financial:                        
Credit Card 13.0 21.3 17.1 59.2 48.6 54.2 20.9 26.7 25.8 7.0 3.4 2.9
Bank 5.3 5.2 5.0 11.1 16.2 18.1 75.3 76.0 74.4 8.3 2.6 2.5
Securities 18.2 10.5 7.0 10.4 7.4 8.0 64.8 78.1 82.4 6.7 4.0 2.6
Money Market 24.2 9.7 6.8 15.2 12.5 11.3 54.4 76.0 79.1 6.2 1.9 2.9
Insurance 10.2 6.1 5.9 29.6 25.0 21.0 50.6 65.0 68.2 9.5 3.9 4.9
Mortgage 8.9 4.7 4.2 9.0 22.4 23.8 72.6 71.9 70.8 9.6 1.0 1.2
Total Financial 9.7 10.5 8.3 24.4 26.8 26.7 57.6 59.5 61.8 8.2 3.2 3.2
Merchants:                        
Supermarkets N/A 1.0 6.7 N/A 12.2 10.4 N/A 85.0 79.1 N/A 1.9 3.8
Deprtment Store 5.4 3.9 5.1 54.4 44.8 48.7 33.4 47.7 40.7 6.9 3.7 5.4
Mail Order 15.1 11.0 11.5 30.4 28.5 35.5 46.8 57.8 48.7 7.7 2.8 4.2
Other Store 3.0 2.6 2.7 18.4 18.9 18.2 73.1 76.2 76.8 5.5 2.3 2.3
Publisher 15.1 19.6 22.0 44.4 45.1 48.4 32.2 30.0 27.8 8.2 5.3 1.7
Land Promotion 6.2 3.2 3.1 5.7 2.9 2.6 78.0 91.2 90.7 10.2 2.8 3.6
Online auction N/A N/A 8.3 N/A N/A 20.6 N/A N/A 69.5 N/A N/A 1.5
Restaurant 12.3 0.0 1.2 0.0 0.0 0.0 74.8 93.7 98.8 12.9 6.3 0.0
Consumer packaged goods/manufacturers 8.8 6.0 6.1 5.0 8.9 11.8 67.0 82.7 79.5 19.3 2.4 2.6
Auto dealers 3.5 4.4 3.2 2.6 2.2 3.3 86.9 90.9 91.0 7.0 2.6 2.5
Service stations 0.7 0.8 0.9 11.6 9.9 4.5 84.2 88.3 94.3 3.6 1.0 0.3
Total Merchants 8.8 7.2 13.5 35.2 27.2 25.9 47.8 62.2 57.4 8.1 3.4 3.2
Services:                        
Telephone 5.1 3.4 3.1 67.7 70.3 68.3 17.1 21.3 24.9 10.0 5.0 3.7
Other utility 3.3 3.7 4.2 60.0 68.6 67.1 28.7 24.5 25.6 8.0 3.2 3.1
Medical 4.3 4.7 4.5 38.2 36.1 38.4 49.6 56.3 54.6 8.0 2.9 2.5
Other professional 6.0 4.7 5.2 10.9 10.6 11.3 72.3 82.9 80.7 10.8 1.7 2.7
Leisure service 5.8 6.1 11.4 9.7 8.6 7.5 75.0 84.1 79.0 9.5 1.1 2.2
Cable TV 2.2 3.5 3.2 63.3 72.6 72.1 24.8 20.4 22.5 9.7 3.5 2.2
Computer 4.0 5.0 2.0 6.6 26.7 25.8 80.1 64.9 68.2 9.3 3.5 4.0
Craftsman 2.7 8.2 6.6 14.2 4.5 8.7 66.4 87.3 82.7 16.7 0.0 2.0
Total Services 4.4 4.2 4.8 45.9 47.9 46.2 40.5 44.6 46.0 9.2 3.3 2.9
Federal government N/A 6.6 7.6 N/A 7.3 8.2 N/A 82.6 82.1 N/A 3.4 2.0
Nonfederal government 4.2 4.2 3.6 13.3 18.3 20.1 74.9 74.9 73.7 7.6 2.5 2.6
Social/Charitable/Political/Nonprofit 9.1 10.2 9.1 13.0 18.5 17.2 64.3 66.2 67.9 13.7 5.1 5.8
Total Nonhousehold Mail Received 7.7 7.9 7.9 30.5 30.5 30.0 52.3 58.0 58.5 9.6 3.6 3.6
Pieces per household per week 0.5 0.7 0.7 2.1 2.6 2.5 3.6 4.9 4.9 0.7 0.3 0.3
Note: Percents are row percentages within each Industry classification.