Table A2-7
First-Class Mail -- Industry Usage of Reply Envelopes
(Percentage of Pieces From Each Industry That Contain Reply Mail)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)		 PUR_E A24ROW _NAME_ _LABEL_ COL1 COL2 PUR_E A28ROW _NAME_ _LABEL_ COL1 COL2 PUR_E _NAME_ _LABEL_ COL1 COL2 PUR_E _NAME_ _LABEL_ COL1 COL2
  PCT_ROW Percent of Row Frequency     PCT_ROW Percent of Row Frequency     PCT_COL Percent of Column Frequency     COUNT Frequency Count 1.335829 1.41907
  CREDIT CARD PCT_ROW Percent of Row Frequency     Total Financial PCT_ROW Percent of Row Frequency   Yes - pre-stamped or postage paid PCT_COL Percent of Column Frequency 7.906065 8.114196 Yes - pre-stamped or postage paid COUNT Frequency Count 0.665734 0.649809
  BANK PCT_ROW Percent of Row Frequency     Total Merchants PCT_ROW Percent of Row Frequency   Yes - needs a stamp PCT_COL Percent of Column Frequency 29.9999 30.48169 Yes - needs a stamp COUNT Frequency Count 2.526155 2.441063
  SECURITIES PCT_ROW Percent of Row Frequency     Total Services PCT_ROW Percent of Row Frequency   No return envelope or card included PCT_COL Percent of Column Frequency 58.50315 57.8697 No return envelope or card included COUNT Frequency Count 4.926283 4.634376
Industry Business Reply Courtesy Reply No Reply Mail Don't Know/
No Answer		   MONEY MARKET PCT_ROW Percent of Row Frequency     SOCIAL PCT_ROW Percent of Row Frequency   DK/RF PCT_COL Percent of Column Frequency 3.590887 3.534406 DK/RF COUNT Frequency Count 0.302372 0.283046
  INSURANCE PCT_ROW Percent of Row Frequency   Yes - pre-stamped or postage paid   PCT_ROW Percent of Row Frequency      
1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008   MORTGAGE PCT_ROW Percent of Row Frequency   Yes - pre-stamped or postage paid Total Financial PCT_ROW Percent of Row Frequency 8.311809 7.588496    
Financial:                           Other Financial PCT_ROW Percent of Row Frequency   Yes - pre-stamped or postage paid Total Merchants PCT_ROW Percent of Row Frequency 7.518189 6.556745    
Credit Card 13.0 17.1 13.6 59.2 54.2 60.1 20.9 25.8 24.2 7.0 2.9 2.1   SUPERMARKETS PCT_ROW Percent of Row Frequency   Yes - pre-stamped or postage paid Total Services PCT_ROW Percent of Row Frequency 7.892909 9.781892    
Bank 5.3 5.0 4.6 11.1 18.1 16.3 75.3 74.4 77.5 8.3 2.5 1.7   Department Store PCT_ROW Percent of Row Frequency   Yes - pre-stamped or postage paid SOCIAL PCT_ROW Percent of Row Frequency 9.118727 10.67051    
Securities 18.2 7.0 7.8 10.4 8.0 8.5 64.8 82.4 82.5 6.7 2.6 1.2   MAIL ORDER PCT_ROW Percent of Row Frequency   Yes - needs a stamp   PCT_ROW Percent of Row Frequency      
Money Market 24.2 6.8 9.3 15.2 11.3 11.8 54.4 79.1 77.9 6.2 2.9 1.0   Other Store PCT_ROW Percent of Row Frequency   Yes - needs a stamp Total Financial PCT_ROW Percent of Row Frequency 26.70153 27.79295    
Insurance 10.2 5.9 6.9 29.6 21.0 22.8 50.6 68.2 66.1 9.5 4.9 4.2   PUBLISHER PCT_ROW Percent of Row Frequency   Yes - needs a stamp Total Merchants PCT_ROW Percent of Row Frequency 27.70596 30.63986    
Mortgage 8.9 4.2 3.1 9.0 23.8 28.0 72.6 70.8 67.1 9.6 1.2 1.8   Land Promotion PCT_ROW Percent of Row Frequency   Yes - needs a stamp Total Services PCT_ROW Percent of Row Frequency 44.67949 42.74471    
Total Financial 9.7 8.3 7.6 24.4 26.7 27.8 57.6 61.8 62.2 8.2 3.2 2.4   ONLINE AUCTION PCT_ROW Percent of Row Frequency   Yes - needs a stamp SOCIAL PCT_ROW Percent of Row Frequency 17.16837 18.09205    
Merchants:                           Other Merchants PCT_ROW Percent of Row Frequency   No return envelope or card included   PCT_ROW Percent of Row Frequency      
Supermarkets N/A 6.7 4.2 N/A 10.4 16.3 N/A 79.1 78.3 N/A 3.8 1.2   TELEPHONE PCT_ROW Percent of Row Frequency   No return envelope or card included Total Financial PCT_ROW Percent of Row Frequency 61.81399 62.20567    
Department Store 5.4 5.1 3.7 54.4 48.7 55.8 33.4 40.7 36.1 6.9 5.4 4.4   OTHER UTILITY PCT_ROW Percent of Row Frequency   No return envelope or card included Total Merchants PCT_ROW Percent of Row Frequency 61.41229 59.49978    
Mail Order 15.1 11.5 13.1 30.4 35.5 31.9 46.8 48.7 52.0 7.7 4.2 3.0   MEDICAL PCT_ROW Percent of Row Frequency   No return envelope or card included Total Services PCT_ROW Percent of Row Frequency 44.55668 44.23546    
Other Store 3.0 2.7 3.1 18.4 18.2 21.3 73.1 76.8 73.0 5.5 2.3 2.6   OTHER PROFESSIONAL PCT_ROW Percent of Row Frequency   No return envelope or card included SOCIAL PCT_ROW Percent of Row Frequency 67.88815 65.04202    
Publisher 15.1 22.0 17.2 44.4 48.4 49.3 32.2 27.8 31.5 8.2 1.7 1.9   Leisure service PCT_ROW Percent of Row Frequency   DK/RF   PCT_ROW Percent of Row Frequency      
Land Promotion 6.2 3.1 11.5 5.7 2.6 5.3 78.0 90.7 80.6 10.2 3.6 2.6   CABLE TV PCT_ROW Percent of Row Frequency   DK/RF Total Financial PCT_ROW Percent of Row Frequency 3.172662 2.412884    
Online auction N/A 8.3 19.7 N/A 20.6 8.5 N/A 69.5 60.5 N/A 1.5 11.3   COMPUTER PCT_ROW Percent of Row Frequency   DK/RF Total Merchants PCT_ROW Percent of Row Frequency 3.363556 3.303618    
Restaurant 12.3 1.2 0.0 0.0 0.0 1.5 74.8 98.8 95.7 12.9 0.0 2.8   Other services PCT_ROW Percent of Row Frequency   DK/RF Total Services PCT_ROW Percent of Row Frequency 2.870917 3.237937    
Consumer packaged goods/manufacturers 8.8 6.1 7.1 5.0 11.8 15.7 67.0 79.5 74.8 19.3 2.6 2.4   Consumer packaged goods/manufacturers PCT_ROW Percent of Row Frequency   DK/RF SOCIAL PCT_ROW Percent of Row Frequency 5.824755 6.195424    
Auto dealers 3.5 3.2 4.0 2.6 3.3 2.4 86.9 91.0 91.6 7.0 2.5 1.9   Federal government PCT_ROW Percent of Row Frequency        
Service stations 0.7 0.9 3.5 11.6 4.5 9.5 84.2 94.3 86.3 3.6 0.3 0.7   Nonfederal government PCT_ROW Percent of Row Frequency        
Total Merchants 8.8 7.5 6.6 35.2 27.7 30.6 47.8 61.4 59.5 8.1 3.4 3.3   Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency        
Services:                           RESTAURANT PCT_ROW Percent of Row Frequency        
Telephone 5.1 3.1 4.0 67.7 68.3 67.2 17.1 24.9 23.9 10.0 3.7 4.9   AUTO DEALERS PCT_ROW Percent of Row Frequency        
Other utility 3.3 4.2 5.1 60.0 67.1 64.3 28.7 25.6 27.0 8.0 3.1 3.6   Service stations PCT_ROW Percent of Row Frequency        
Medical 4.3 4.5 5.0 38.2 38.4 36.0 49.6 54.6 56.5 8.0 2.5 2.5   CRAFTSMAN PCT_ROW Percent of Row Frequency        
Other professional 6.0 5.2 4.0 10.9 11.3 10.1 72.3 80.7 81.8 10.8 2.7 4.1   Netflix and Blockbuster PCT_ROW Percent of Row Frequency        
Leisure service 5.8 11.4 4.3 9.7 7.5 5.7 75.0 79.0 86.0 9.5 2.2 4.0   Don't know/No answer PCT_ROW Percent of Row Frequency        
Cable TV 2.2 3.2 4.4 63.3 72.1 69.0 24.8 22.5 22.8 9.7 2.2 3.8 Yes - pre-stamped or postage paid   PCT_ROW Percent of Row Frequency        
Computer 4.0 2.0 5.4 6.6 25.8 40.8 80.1 68.2 52.8 9.3 4.0 1.0 Yes - pre-stamped or postage paid CREDIT CARD PCT_ROW Percent of Row Frequency 17.12685 13.57645      
Craftsman 2.7 6.6 3.3 14.2 8.7 7.5 66.4 82.7 87.6 16.7 2.0 1.5 Yes - pre-stamped or postage paid BANK PCT_ROW Percent of Row Frequency 5.000008 4.555346      
Netflix and Blockbuster N/A 94.0 94.4 N/A 0.8 1.1 N/A 3.6 3.6 N/A 1.6 0.9 Yes - pre-stamped or postage paid SECURITIES PCT_ROW Percent of Row Frequency 6.978781 7.845674      
Total Services 4.4 7.9 9.8 45.9 44.7 42.7 40.5 44.6 44.2 9.2 2.9 3.2 Yes - pre-stamped or postage paid MONEY MARKET PCT_ROW Percent of Row Frequency 6.761636 9.344827      
Federal government N/A 7.6 6.4 N/A 8.2 7.4 N/A 82.1 84.7 N/A 2.0 1.5 Yes - pre-stamped or postage paid INSURANCE PCT_ROW Percent of Row Frequency 5.88339 6.898396      
Nonfederal government 4.2 3.6 4.5 13.3 20.1 22.6 74.9 73.7 71.3 7.6 2.6 1.7 Yes - pre-stamped or postage paid MORTGAGE PCT_ROW Percent of Row Frequency 4.236934 3.141606      
Social/Charitable/Political/Nonprofit 9.1 9.1 10.7 13.0 17.2 18.1 64.3 67.9 65.0 13.7 5.8 6.2 Yes - pre-stamped or postage paid Other Financial PCT_ROW Percent of Row Frequency 5.210982 5.135609      
Total Nonhousehold Mail Received 7.7 7.9 8.1 30.5 30.0 30.5 52.3 58.5 57.9 9.6 3.6 3.5 Yes - pre-stamped or postage paid SUPERMARKETS PCT_ROW Percent of Row Frequency 6.679931 4.165203      
Pieces per household per week 0.5 0.7 0.6 2.1 2.5 2.4 3.6 4.9 4.6 0.7 0.3 0.3 Yes - pre-stamped or postage paid Department Store PCT_ROW Percent of Row Frequency 5.142013 3.740821      
Note: Percents are row percentages within each Industry classification.  Yes - pre-stamped or postage paid MAIL ORDER PCT_ROW Percent of Row Frequency 11.47831 13.05035      
Yes - pre-stamped or postage paid Other Store PCT_ROW Percent of Row Frequency 2.713116 3.148081      
Yes - pre-stamped or postage paid PUBLISHER PCT_ROW Percent of Row Frequency 22.00254 17.22581      
Yes - pre-stamped or postage paid Land Promotion PCT_ROW Percent of Row Frequency 3.07893 11.50971      
Yes - pre-stamped or postage paid ONLINE AUCTION PCT_ROW Percent of Row Frequency 8.302992 19.66404      
Yes - pre-stamped or postage paid Other Merchants PCT_ROW Percent of Row Frequency 3.266066 3.456003      
Yes - pre-stamped or postage paid TELEPHONE PCT_ROW Percent of Row Frequency 3.086988 3.993104      
Yes - pre-stamped or postage paid OTHER UTILITY PCT_ROW Percent of Row Frequency 4.237501 5.122932      
Yes - pre-stamped or postage paid MEDICAL PCT_ROW Percent of Row Frequency 4.499984 4.952667      
Yes - pre-stamped or postage paid OTHER PROFESSIONAL PCT_ROW Percent of Row Frequency 5.232912 4.041707      
Yes - pre-stamped or postage paid Leisure service PCT_ROW Percent of Row Frequency 11.38962 4.319812      
Yes - pre-stamped or postage paid CABLE TV PCT_ROW Percent of Row Frequency 3.24495 4.391281      
Yes - pre-stamped or postage paid COMPUTER PCT_ROW Percent of Row Frequency 2.010725 5.38401      
Yes - pre-stamped or postage paid Other services PCT_ROW Percent of Row Frequency 6.991399 11.64876      
Yes - pre-stamped or postage paid Consumer packaged goods/manufacturers PCT_ROW Percent of Row Frequency 6.077117 7.067896      
Yes - pre-stamped or postage paid Federal government PCT_ROW Percent of Row Frequency 7.627257 6.365047      
Yes - pre-stamped or postage paid Nonfederal government PCT_ROW Percent of Row Frequency 3.644071 4.45034      
Yes - pre-stamped or postage paid Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 9.118727 10.67051      
Yes - pre-stamped or postage paid RESTAURANT PCT_ROW Percent of Row Frequency 1.224923 0      
Yes - pre-stamped or postage paid AUTO DEALERS PCT_ROW Percent of Row Frequency 3.177755 4.037153      
Yes - pre-stamped or postage paid Service stations PCT_ROW Percent of Row Frequency 0.896501 3.499045      
Yes - pre-stamped or postage paid CRAFTSMAN PCT_ROW Percent of Row Frequency 6.556269 3.327534      
Yes - pre-stamped or postage paid Netflix and Blockbuster PCT_ROW Percent of Row Frequency 93.98031 94.43695      
Yes - pre-stamped or postage paid Don't know/No answer PCT_ROW Percent of Row Frequency 5.467556 2.296146      
Yes - needs a stamp   PCT_ROW Percent of Row Frequency        
Yes - needs a stamp CREDIT CARD PCT_ROW Percent of Row Frequency 54.22907 60.10804      
Yes - needs a stamp BANK PCT_ROW Percent of Row Frequency 18.05945 16.26164      
Yes - needs a stamp SECURITIES PCT_ROW Percent of Row Frequency 7.99334 8.454667      
Yes - needs a stamp MONEY MARKET PCT_ROW Percent of Row Frequency 11.3278 11.75188      
Yes - needs a stamp INSURANCE PCT_ROW Percent of Row Frequency 20.97228 22.75635      
Yes - needs a stamp MORTGAGE PCT_ROW Percent of Row Frequency 23.75561 27.98216      
Yes - needs a stamp Other Financial PCT_ROW Percent of Row Frequency 19.51809 15.57333      
Yes - needs a stamp SUPERMARKETS PCT_ROW Percent of Row Frequency 10.41771 16.29412      
Yes - needs a stamp Department Store PCT_ROW Percent of Row Frequency 48.73087 55.78004      
Yes - needs a stamp MAIL ORDER PCT_ROW Percent of Row Frequency 35.53723 31.94671      
Yes - needs a stamp Other Store PCT_ROW Percent of Row Frequency 18.22071 21.26673      
Yes - needs a stamp PUBLISHER PCT_ROW Percent of Row Frequency 48.40896 49.30778      
Yes - needs a stamp Land Promotion PCT_ROW Percent of Row Frequency 2.57524 5.308328      
Yes - needs a stamp ONLINE AUCTION PCT_ROW Percent of Row Frequency 20.63818 8.548123      
Yes - needs a stamp Other Merchants PCT_ROW Percent of Row Frequency 5.665664 4.548771      
Yes - needs a stamp TELEPHONE PCT_ROW Percent of Row Frequency 68.301 67.18812      
Yes - needs a stamp OTHER UTILITY PCT_ROW Percent of Row Frequency 67.12379 64.25168      
Yes - needs a stamp MEDICAL PCT_ROW Percent of Row Frequency 38.41398 36.0251      
Yes - needs a stamp OTHER PROFESSIONAL PCT_ROW Percent of Row Frequency 11.32419 10.05082      
Yes - needs a stamp Leisure service PCT_ROW Percent of Row Frequency 7.460065 5.696265      
Yes - needs a stamp CABLE TV PCT_ROW Percent of Row Frequency 72.05311 69.02437      
Yes - needs a stamp COMPUTER PCT_ROW Percent of Row Frequency 25.80531 40.76277      
Yes - needs a stamp Other services PCT_ROW Percent of Row Frequency 18.88167 17.87772      
Yes - needs a stamp Consumer packaged goods/manufacturers PCT_ROW Percent of Row Frequency 11.77785 15.72615      
Yes - needs a stamp Federal government PCT_ROW Percent of Row Frequency 8.231748 7.419135      
Yes - needs a stamp Nonfederal government PCT_ROW Percent of Row Frequency 20.11887 22.59838      
Yes - needs a stamp Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 17.16837 18.09205      
Yes - needs a stamp RESTAURANT PCT_ROW Percent of Row Frequency 0 1.487238      
Yes - needs a stamp AUTO DEALERS PCT_ROW Percent of Row Frequency 3.323042 2.433965      
Yes - needs a stamp Service stations PCT_ROW Percent of Row Frequency 4.49608 9.457882      
Yes - needs a stamp CRAFTSMAN PCT_ROW Percent of Row Frequency 8.705815 7.530747      
Yes - needs a stamp Netflix and Blockbuster PCT_ROW Percent of Row Frequency 0.842761 1.111817      
Yes - needs a stamp Don't know/No answer PCT_ROW Percent of Row Frequency 10.34096 2.616483      
No return envelope or card included   PCT_ROW Percent of Row Frequency        
No return envelope or card included CREDIT CARD PCT_ROW Percent of Row Frequency 25.75452 24.24335      
No return envelope or card included BANK PCT_ROW Percent of Row Frequency 74.39989 77.51264      
No return envelope or card included SECURITIES PCT_ROW Percent of Row Frequency 82.38495 82.51465      
No return envelope or card included MONEY MARKET PCT_ROW Percent of Row Frequency 79.05044 77.93839      
No return envelope or card included INSURANCE PCT_ROW Percent of Row Frequency 68.24429 66.11661      
No return envelope or card included MORTGAGE PCT_ROW Percent of Row Frequency 70.82027 67.11277      
No return envelope or card included Other Financial PCT_ROW Percent of Row Frequency 70.87702 77.03566      
No return envelope or card included SUPERMARKETS PCT_ROW Percent of Row Frequency 79.141 78.34529      
No return envelope or card included Department Store PCT_ROW Percent of Row Frequency 40.68913 36.06574      
No return envelope or card included MAIL ORDER PCT_ROW Percent of Row Frequency 48.7378 52.00432      
No return envelope or card included Other Store PCT_ROW Percent of Row Frequency 76.76342 73.03419      
No return envelope or card included PUBLISHER PCT_ROW Percent of Row Frequency 27.84873 31.54586      
No return envelope or card included Land Promotion PCT_ROW Percent of Row Frequency 90.71878 80.61552      
No return envelope or card included ONLINE AUCTION PCT_ROW Percent of Row Frequency 69.53793 60.52176      
No return envelope or card included Other Merchants PCT_ROW Percent of Row Frequency 86.94616 87.16431      
No return envelope or card included TELEPHONE PCT_ROW Percent of Row Frequency 24.92901 23.90145      
No return envelope or card included OTHER UTILITY PCT_ROW Percent of Row Frequency 25.55049 27.00963      
No return envelope or card included MEDICAL PCT_ROW Percent of Row Frequency 54.62529 56.50176      
No return envelope or card included OTHER PROFESSIONAL PCT_ROW Percent of Row Frequency 80.70284 81.83996      
No return envelope or card included Leisure service PCT_ROW Percent of Row Frequency 78.99601 86.01356      
No return envelope or card included CABLE TV PCT_ROW Percent of Row Frequency 22.54036 22.77386      
No return envelope or card included COMPUTER PCT_ROW Percent of Row Frequency 68.15499 52.80333      
No return envelope or card included Other services PCT_ROW Percent of Row Frequency 70.14268 69.07588      
No return envelope or card included Consumer packaged goods/manufacturers PCT_ROW Percent of Row Frequency 79.5097 74.80009      
No return envelope or card included Federal government PCT_ROW Percent of Row Frequency 82.11732 84.70414      
No return envelope or card included Nonfederal government PCT_ROW Percent of Row Frequency 73.66312 71.27129      
No return envelope or card included Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 67.88815 65.04202      
No return envelope or card included RESTAURANT PCT_ROW Percent of Row Frequency 98.77508 95.7095      
No return envelope or card included AUTO DEALERS PCT_ROW Percent of Row Frequency 90.99116 91.62354      
No return envelope or card included Service stations PCT_ROW Percent of Row Frequency 94.33745 86.32162      
No return envelope or card included CRAFTSMAN PCT_ROW Percent of Row Frequency 82.71895 87.64696      
No return envelope or card included Netflix and Blockbuster PCT_ROW Percent of Row Frequency 3.605347 3.581707      
No return envelope or card included Don't know/No answer PCT_ROW Percent of Row Frequency 29.58207 15.0317      
DK/RF   PCT_ROW Percent of Row Frequency        
DK/RF CREDIT CARD PCT_ROW Percent of Row Frequency 2.889567 2.072163      
DK/RF BANK PCT_ROW Percent of Row Frequency 2.540655 1.670371      
DK/RF SECURITIES PCT_ROW Percent of Row Frequency 2.642932 1.185013      
DK/RF MONEY MARKET PCT_ROW Percent of Row Frequency 2.860124 0.964894      
DK/RF INSURANCE PCT_ROW Percent of Row Frequency 4.900041 4.228637      
DK/RF MORTGAGE PCT_ROW Percent of Row Frequency 1.187191 1.763456      
DK/RF Other Financial PCT_ROW Percent of Row Frequency 4.393906 2.255399      
DK/RF SUPERMARKETS PCT_ROW Percent of Row Frequency 3.761362 1.19539      
DK/RF Department Store PCT_ROW Percent of Row Frequency 5.437984 4.4134      
DK/RF MAIL ORDER PCT_ROW Percent of Row Frequency 4.246655 2.99862      
DK/RF Other Store PCT_ROW Percent of Row Frequency 2.302753 2.551001      
DK/RF PUBLISHER PCT_ROW Percent of Row Frequency 1.739769 1.920549      
DK/RF Land Promotion PCT_ROW Percent of Row Frequency 3.627054 2.566446      
DK/RF ONLINE AUCTION PCT_ROW Percent of Row Frequency 1.520891 11.26607      
DK/RF Other Merchants PCT_ROW Percent of Row Frequency 4.122111 4.830913      
DK/RF TELEPHONE PCT_ROW Percent of Row Frequency 3.683006 4.917326      
DK/RF OTHER UTILITY PCT_ROW Percent of Row Frequency 3.088216 3.615755      
DK/RF MEDICAL PCT_ROW Percent of Row Frequency 2.460748 2.520468      
DK/RF OTHER PROFESSIONAL PCT_ROW Percent of Row Frequency 2.740057 4.067516      
DK/RF Leisure service PCT_ROW Percent of Row Frequency 2.154312 3.970367      
DK/RF CABLE TV PCT_ROW Percent of Row Frequency 2.16158 3.810487      
DK/RF COMPUTER PCT_ROW Percent of Row Frequency 4.028979 1.049886      
DK/RF Other services PCT_ROW Percent of Row Frequency 3.984249 1.397637      
DK/RF Consumer packaged goods/manufacturers PCT_ROW Percent of Row Frequency 2.635331 2.405859      
DK/RF Federal government PCT_ROW Percent of Row Frequency 2.023676 1.51168      
DK/RF Nonfederal government PCT_ROW Percent of Row Frequency 2.57394 1.679988      
DK/RF Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 5.824755 6.195424      
DK/RF RESTAURANT PCT_ROW Percent of Row Frequency 0 2.803264      
DK/RF AUTO DEALERS PCT_ROW Percent of Row Frequency 2.508041 1.905341      
DK/RF Service stations PCT_ROW Percent of Row Frequency 0.269967 0.72145      
DK/RF CRAFTSMAN PCT_ROW Percent of Row Frequency 2.018969 1.49476      
DK/RF Netflix and Blockbuster PCT_ROW Percent of Row Frequency 1.571581 0.869522      
DK/RF Don't know/No answer PCT_ROW Percent of Row Frequency 54.60942 80.05567