Table A2-5
First-Class Mail Usage of Reply Envelopes -- by Industry
(Percentage of Pieces)
Postal Fiscal Years 1987, 2006 and 2007
(Diary Data)
Industry BRM CRM Total Reply Mail
1987 2006 2007 1987 2006 2007 1987 2006 2007
Financial:                  
Credit Card 12.2 34.1 22.8 14.0 20.2 19.0 13.7 23.1 19.8
Bank 10.5 9.0 8.9 5.5 7.4 8.4 6.8 7.7 8.5
Securities 9.5 5.7 4.0 1.4 1.0 1.2 3.1 2.0 1.8
Money Market 1.1 0.7 0.4 0.2 0.2 0.2 0.4 0.3 0.2
Insurance 13.0 7.6 8.2 9.5 8.2 7.7 10.3 8.1 7.8
Mortgage 1.6 1.5 1.4 0.4 1.9 2.1 0.6 1.9 2.0
Other Financial 1.4 0.7 0.4 0.4 0.4 0.4 0.6 0.5 0.4
Total Financial 49.3 59.4 46.2 31.4 39.3 39.1 35.0 43.5 40.6
Merchants:                  
Supermarkets 0.0 0.0 0.2 0.0 0.1 0.1 0.0 0.1 0.1
Deprtment Store 3.7 1.4 1.7 9.4 4.2 4.2 8.1 3.6 3.7
Mail Order 4.6 2.4 2.1 2.3 1.6 1.7 2.6 1.8 1.8
Other Store 1.2 1.0 1.1 1.8 1.8 1.9 1.6 1.6 1.8
Publisher 8.2 5.2 5.6 6.8 3.1 3.3 7.0 3.6 3.8
Land Promotion 0.5 0.1 0.1 0.1 0.0 0.0 0.2 0.0 0.0
Online auction N/A N/A 0.1 N/A N/A 0.1 N/A N/A 0.1
Restaurant 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Consumer packaged goods/manufacturers 0.7 1.1 1.2 0.1 0.4 0.6 0.2 0.6 0.7
Auto dealers 0.3 0.5 0.4 0.0 0.1 0.1 0.1 0.2 0.2
Service stations 0.0 0.0 0.0 0.0 0.1 0.1 0.0 0.1 0.1
Other Merchants 0.8 0.7 11.8 0.7 0.2 0.3 0.7 0.3 2.7
Total Merchants 21.1 12.5 24.4 21.2 11.8 12.4 21.2 11.9 14.9
Services:                  
Telephone 3.6 2.3 1.9 11.8 12.6 11.3 10.3 10.5 9.3
Other utility 3.1 2.6 3.0 14.4 12.4 12.6 12.1 10.3 10.6
Medical 3.8 4.1 4.0 8.6 8.1 8.9 7.6 7.3 7.9
Other professional 1.0 0.9 0.8 0.4 0.5 0.4 0.6 0.6 0.5
Leisure service 1.6 1.6 3.2 0.7 0.6 0.6 0.9 0.8 1.1
Cable TV 0.5 1.0 0.9 3.5 5.4 5.0 2.9 4.5 4.1
Computer 0.1 0.3 0.1 0.0 0.4 0.4 0.0 0.4 0.3
Craftsman 0.1 0.0 0.1 0.1 0.0 0.0 0.1 0.0 0.1
Other services 1.8 1.2 2.2 1.0 1.3 1.5 1.2 1.2 1.7
Total Services 15.6 14.0 16.2 40.5 41.2 40.7 35.5 35.6 35.6
Federal government N/A 2.6 2.3 N/A 0.7 0.7 N/A 1.1 1.0
Nonfederal government 10.0 2.2 1.8 2.1 2.5 2.6 2.2 2.4 2.4
Social/Charitable/Political/Nonprofit 2.6 9.2 8.6 3.6 4.3 4.3 5.0 5.4 5.2
Don't know/No answer 1.4 0.2 0.5 1.2 0.1 0.2 1.2 0.1 0.3
Total Nonhousehold Mail Received 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
by Households
Pieces per household per week 0.5 0.7 0.7 2.1 2.6 2.5 2.7 3.3 3.2
Note: Totals may not sum to 100 due to rounding.