Table A2-5
First-Class Mail Usage of Reply Envelopes -- by Industry
(Percentage of Pieces)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)		 PUR_E A24ROW _NAME_ _LABEL_ COL1 COL2 A26MN A24ROW _NAME_ _LABEL_ COL1 COL2 PUR_E A24ROW _NAME_ _LABEL_ COL1 COL2 A26MN A24ROW _NAME_ _LABEL_ COL1 COL2
  PCT_COL Percent of Column Frequency     PCT_COL Percent of Column Frequency     COUNT Frequency Count 1.335829 1.41907   COUNT Frequency Count 1.335829 1.41907
  CREDIT CARD PCT_COL Percent of Column Frequency     CREDIT CARD PCT_COL Percent of Column Frequency     CREDIT CARD COUNT Frequency Count 0 0   CREDIT CARD COUNT Frequency Count 0.25411 0.205775
  BANK PCT_COL Percent of Column Frequency     BANK PCT_COL Percent of Column Frequency     BANK COUNT Frequency Count 0 0   BANK COUNT Frequency Count 0.90771 0.855841
  SECURITIES PCT_COL Percent of Column Frequency     SECURITIES PCT_COL Percent of Column Frequency     SECURITIES COUNT Frequency Count 0 0   SECURITIES COUNT Frequency Count 0.327847 0.288417
  MONEY MARKET PCT_COL Percent of Column Frequency     MONEY MARKET PCT_COL Percent of Column Frequency     MONEY MARKET COUNT Frequency Count 0 0   MONEY MARKET COUNT Frequency Count 0.035391 0.029986
Industry BRM CRM Total Reply Mail   INSURANCE PCT_COL Percent of Column Frequency     INSURANCE PCT_COL Percent of Column Frequency     INSURANCE COUNT Frequency Count 0 0   INSURANCE COUNT Frequency Count 0.677006 0.645772
1987 2007 2008 1987 2007 2008 1987 2007 2008   MORTGAGE PCT_COL Percent of Column Frequency     MORTGAGE PCT_COL Percent of Column Frequency     MORTGAGE COUNT Frequency Count 0 0   MORTGAGE COUNT Frequency Count 0.162726 0.114173
Financial:                     Other Financial PCT_COL Percent of Column Frequency     Other Financial PCT_COL Percent of Column Frequency     Other Financial COUNT Frequency Count 0 0   Other Financial COUNT Frequency Count 0.039678 0.060984
Credit Card 12.2 22.8 16.3 14.0 19.0 19.3 13.7 19.8 18.6   SUPERMARKETS PCT_COL Percent of Column Frequency     SUPERMARKETS PCT_COL Percent of Column Frequency     SUPERMARKETS COUNT Frequency Count 0 0   SUPERMARKETS COUNT Frequency Count 0.019129 0.014912
Bank 10.5 8.9 7.6 5.5 8.4 7.2 6.8 8.5 7.3   Department Store PCT_COL Percent of Column Frequency     Department Store PCT_COL Percent of Column Frequency     Department Store COUNT Frequency Count 0 0   Department Store COUNT Frequency Count 0.100002 0.099295
Securities 9.5 4.0 4.2 1.4 1.2 1.2 3.1 1.8 1.8   MAIL ORDER PCT_COL Percent of Column Frequency     MAIL ORDER PCT_COL Percent of Column Frequency     MAIL ORDER COUNT Frequency Count 0 0   MAIL ORDER COUNT Frequency Count 0.063352 0.052051
Money Market 1.1 0.4 0.5 0.2 0.2 0.2 0.4 0.2 0.3   Other Store PCT_COL Percent of Column Frequency     Other Store PCT_COL Percent of Column Frequency     Other Store COUNT Frequency Count 0 0   Other Store COUNT Frequency Count 0.211235 0.188042
Insurance 13.0 8.2 9.7 9.5 7.7 8.6 10.3 7.8 8.8   PUBLISHER PCT_COL Percent of Column Frequency     PUBLISHER PCT_COL Percent of Column Frequency     PUBLISHER COUNT Frequency Count 0 0   PUBLISHER COUNT Frequency Count 0.050426 0.044908
Mortgage 1.6 1.4 0.8 0.4 2.1 1.9 0.6 2.0 1.7   Land Promotion PCT_COL Percent of Column Frequency     Land Promotion PCT_COL Percent of Column Frequency     Land Promotion COUNT Frequency Count 0 0   Land Promotion COUNT Frequency Count 0.020143 0.013246
Other Financial 1.4 0.4 0.6 0.4 0.4 0.5 0.6 0.4 0.5   ONLINE AUCTION PCT_COL Percent of Column Frequency     ONLINE AUCTION PCT_COL Percent of Column Frequency     ONLINE AUCTION COUNT Frequency Count 0 0   ONLINE AUCTION COUNT Frequency Count 0.006006 0.005359
Total Financial 49.3 46.2 39.8 31.4 39.1 38.8 35.0 40.6 39.0   Other Merchants PCT_COL Percent of Column Frequency     Other Merchants PCT_COL Percent of Column Frequency     Other Merchants COUNT Frequency Count 0 0   Other Merchants COUNT Frequency Count 0.129397 0.128235
Merchants:                     TELEPHONE PCT_COL Percent of Column Frequency     TELEPHONE PCT_COL Percent of Column Frequency     TELEPHONE COUNT Frequency Count 0 0   TELEPHONE COUNT Frequency Count 0.119496 0.116758
Supermarkets 0.0 0.2 0.1 0.0 0.1 0.1 0.0 0.1 0.1   OTHER UTILITY PCT_COL Percent of Column Frequency     OTHER UTILITY PCT_COL Percent of Column Frequency     OTHER UTILITY COUNT Frequency Count 0 0   OTHER UTILITY COUNT Frequency Count 0.13546 0.148455
Department Store 3.7 1.7 1.4 9.4 4.2 5.6 8.1 3.7 4.7   MEDICAL PCT_COL Percent of Column Frequency     MEDICAL PCT_COL Percent of Column Frequency     MEDICAL COUNT Frequency Count 0 0   MEDICAL COUNT Frequency Count 0.335353 0.338826
Mail Order 4.6 2.1 1.9 2.3 1.7 1.2 2.6 1.8 1.4   OTHER PROFESSIONAL PCT_COL Percent of Column Frequency     OTHER PROFESSIONAL PCT_COL Percent of Column Frequency     OTHER PROFESSIONAL COUNT Frequency Count 0 0   OTHER PROFESSIONAL COUNT Frequency Count 0.083267 0.106983
Other Store 1.2 1.1 1.2 1.8 1.9 2.2 1.6 1.8 2.0   Leisure service PCT_COL Percent of Column Frequency     Leisure service PCT_COL Percent of Column Frequency     Leisure service COUNT Frequency Count 0 0   Leisure service COUNT Frequency Count 0.152185 0.139922
Publisher 8.2 5.6 3.6 6.8 3.3 2.7 7.0 3.8 2.9   CABLE TV PCT_COL Percent of Column Frequency     CABLE TV PCT_COL Percent of Column Frequency     CABLE TV COUNT Frequency Count 0 0   CABLE TV COUNT Frequency Count 0.043214 0.044583
Land Promotion 0.5 0.1 0.3 0.1 0.0 0.0 0.2 0.0 0.1   COMPUTER PCT_COL Percent of Column Frequency     COMPUTER PCT_COL Percent of Column Frequency     COMPUTER COUNT Frequency Count 0 0   COMPUTER COUNT Frequency Count 0.025718 0.012352
Online auction N/A 0.1 0.2 N/A 0.1 0.0 N/A 0.1 0.1   Other services PCT_COL Percent of Column Frequency     Other services PCT_COL Percent of Column Frequency     Other services COUNT Frequency Count 0 0   Other services COUNT Frequency Count 0.153052 0.12647
Restaurant 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0   Consumer packaged goods/manufacturers PCT_COL Percent of Column Frequency     Consumer packaged goods/manufacturers PCT_COL Percent of Column Frequency     Consumer packaged goods/manufacturers COUNT Frequency Count 0 0   Consumer packaged goods/manufacturers COUNT Frequency Count 0.108599 0.103573
Consumer packaged goods/manufacturers 0.7 1.2 1.5 0.1 0.6 0.9 0.2 0.7 1.0   Federal government PCT_COL Percent of Column Frequency     Federal government PCT_COL Percent of Column Frequency     Federal government COUNT Frequency Count 0 0   Federal government COUNT Frequency Count 0.170869 0.201785
Auto dealers 0.3 0.4 0.4 0.0 0.1 0.1 0.1 0.2 0.1   Nonfederal government PCT_COL Percent of Column Frequency     Nonfederal government PCT_COL Percent of Column Frequency     Nonfederal government COUNT Frequency Count 0 0   Nonfederal government COUNT Frequency Count 0.248664 0.23155
Service stations 0.0 0.0 0.2 0.0 0.1 0.1 0.0 0.1 0.1   Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency     Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency     Social/Charitable/Political/Nonprofit COUNT Frequency Count 0 0   Social/Charitable/Political/Nonprofit COUNT Frequency Count 0.465212 0.431318
Other Merchants 0.8 0.7 0.7 0.7 0.3 0.3 0.7 0.4 0.4   RESTAURANT PCT_COL Percent of Column Frequency     RESTAURANT PCT_COL Percent of Column Frequency     RESTAURANT COUNT Frequency Count 0 0   RESTAURANT COUNT Frequency Count 0.007982 0.00732
Total Merchants 21.1 13.3 11.4 21.2 12.4 13.2 21.2 12.5 12.8   AUTO DEALERS PCT_COL Percent of Column Frequency     AUTO DEALERS PCT_COL Percent of Column Frequency     AUTO DEALERS COUNT Frequency Count 0 0   AUTO DEALERS COUNT Frequency Count 0.081981 0.05879
Services:                     Service stations PCT_COL Percent of Column Frequency     Service stations PCT_COL Percent of Column Frequency     Service stations COUNT Frequency Count 0 0   Service stations COUNT Frequency Count 0.031474 0.024825
Telephone 3.6 1.9 2.5 11.8 11.3 11.2 10.3 9.3 9.3   CRAFTSMAN PCT_COL Percent of Column Frequency     CRAFTSMAN PCT_COL Percent of Column Frequency     CRAFTSMAN COUNT Frequency Count 0 0   CRAFTSMAN COUNT Frequency Count 0.011385 0.017977
Other utility 3.1 3.0 3.8 14.4 12.6 12.8 12.1 10.6 10.9   Netflix and Blockbuster PCT_COL Percent of Column Frequency     Netflix and Blockbuster PCT_COL Percent of Column Frequency     Netflix and Blockbuster COUNT Frequency Count 0 0   Netflix and Blockbuster COUNT Frequency Count 0.004088 0.005216
Medical 3.8 4.0 4.4 8.6 8.9 8.5 7.6 7.9 7.6   Don't know/No answer PCT_COL Percent of Column Frequency     Don't know/No answer PCT_COL Percent of Column Frequency     Don't know/No answer COUNT Frequency Count 0 0   Don't know/No answer COUNT Frequency Count 0.046498 0.05372
Other professional 1.0 0.8 0.8 0.4 0.4 0.5 0.6 0.5 0.6 Yes - pre-stamped or postage paid   PCT_COL Percent of Column Frequency   TOTAL REPLY MAIL   PCT_COL Percent of Column Frequency   Yes - pre-stamped or postage paid   COUNT Frequency Count 0 0 TOTAL REPLY MAIL   COUNT Frequency Count 0 0
Leisure service 1.6 3.2 1.0 0.7 0.6 0.4 0.9 1.1 0.5 Yes - pre-stamped or postage paid CREDIT CARD PCT_COL Percent of Column Frequency 22.82253 16.33733 TOTAL REPLY MAIL CREDIT CARD PCT_COL Percent of Column Frequency 19.83212 18.64127 Yes - pre-stamped or postage paid CREDIT CARD COUNT Frequency Count 0.151937 0.106161 TOTAL REPLY MAIL CREDIT CARD COUNT Frequency Count 0.633019 0.576178
Cable TV 0.5 0.9 1.1 3.5 5.0 4.7 2.9 4.1 4.0 Yes - pre-stamped or postage paid BANK PCT_COL Percent of Column Frequency 8.860578 7.576994 TOTAL REPLY MAIL BANK PCT_COL Percent of Column Frequency 8.523013 7.27944 Yes - pre-stamped or postage paid BANK COUNT Frequency Count 0.058988 0.049236 TOTAL REPLY MAIL BANK COUNT Frequency Count 0.272045 0.224998
Computer 0.1 0.1 0.2 0.0 0.4 0.4 0.0 0.3 0.3 Yes - pre-stamped or postage paid SECURITIES PCT_COL Percent of Column Frequency 4.041926 4.160464 TOTAL REPLY MAIL SECURITIES PCT_COL Percent of Column Frequency 1.80861 1.817241 Yes - pre-stamped or postage paid SECURITIES COUNT Frequency Count 0.026908 0.027035 TOTAL REPLY MAIL SECURITIES COUNT Frequency Count 0.057729 0.056169
Craftsman 0.1 0.1 0.1 0.1 0.0 0.1 0.1 0.1 0.1 Yes - pre-stamped or postage paid MONEY MARKET PCT_COL Percent of Column Frequency 0.438836 0.54653 TOTAL REPLY MAIL MONEY MARKET PCT_COL Percent of Column Frequency 0.244866 0.259395 Yes - pre-stamped or postage paid MONEY MARKET COUNT Frequency Count 0.002921 0.003551 TOTAL REPLY MAIL MONEY MARKET COUNT Frequency Count 0.007816 0.008018
Netflix and Blockbuster N/A 11.1 17.0 N/A 0.0 0.1 N/A 2.3 3.6 Yes - pre-stamped or postage paid INSURANCE PCT_COL Percent of Column Frequency 8.179729 9.74556 TOTAL REPLY MAIL INSURANCE PCT_COL Percent of Column Frequency 7.787535 8.807595 Yes - pre-stamped or postage paid INSURANCE COUNT Frequency Count 0.054455 0.063327 TOTAL REPLY MAIL INSURANCE COUNT Frequency Count 0.248569 0.272232
Other services 1.8 2.2 3.2 1.0 1.5 1.3 1.2 1.7 1.7 Yes - pre-stamped or postage paid MORTGAGE PCT_COL Percent of Column Frequency 1.438239 0.801423 TOTAL REPLY MAIL MORTGAGE PCT_COL Percent of Column Frequency 1.981866 1.669194 Yes - pre-stamped or postage paid MORTGAGE COUNT Frequency Count 0.009575 0.005208 TOTAL REPLY MAIL MORTGAGE COUNT Frequency Count 0.063259 0.051593
Total Services 15.6 27.3 34.2 40.5 40.8 39.8 35.5 38.0 38.6 Yes - pre-stamped or postage paid Other Financial PCT_COL Percent of Column Frequency 0.412613 0.607856 TOTAL REPLY MAIL Other Financial PCT_COL Percent of Column Frequency 0.408398 0.515313 Yes - pre-stamped or postage paid Other Financial COUNT Frequency Count 0.002747 0.00395 TOTAL REPLY MAIL Other Financial COUNT Frequency Count 0.013036 0.015928
Federal government N/A 2.3 2.3 N/A 0.7 0.7 N/A 1.0 1.0 Yes - pre-stamped or postage paid SUPERMARKETS PCT_COL Percent of Column Frequency 0.231525 0.120168 TOTAL REPLY MAIL SUPERMARKETS PCT_COL Percent of Column Frequency 0.123599 0.124093 Yes - pre-stamped or postage paid SUPERMARKETS COUNT Frequency Count 0.001541 0.000781 TOTAL REPLY MAIL SUPERMARKETS COUNT Frequency Count 0.003945 0.003836
Nonfederal government 10.0 1.8 2.2 2.1 2.6 2.9 2.2 2.4 2.8 Yes - pre-stamped or postage paid Department Store PCT_COL Percent of Column Frequency 1.674505 1.412146 TOTAL REPLY MAIL Department Store PCT_COL Percent of Column Frequency 3.659118 4.723742 Yes - pre-stamped or postage paid Department Store COUNT Frequency Count 0.011148 0.009176 TOTAL REPLY MAIL Department Store COUNT Frequency Count 0.116795 0.146005
Social/Charitable/Political/Nonprofit 2.6 8.6 9.9 3.6 4.3 4.5 5.0 5.2 5.6 Yes - pre-stamped or postage paid MAIL ORDER PCT_COL Percent of Column Frequency 2.061521 1.900546 TOTAL REPLY MAIL MAIL ORDER PCT_COL Percent of Column Frequency 1.761181 1.377669 Yes - pre-stamped or postage paid MAIL ORDER COUNT Frequency Count 0.013724 0.01235 TOTAL REPLY MAIL MAIL ORDER COUNT Frequency Count 0.056215 0.042582
Don't know/No answer 1.4 0.5 0.2 1.2 0.2 0.1 1.2 0.3 0.1 Yes - pre-stamped or postage paid Other Store PCT_COL Percent of Column Frequency 1.088785 1.205256 TOTAL REPLY MAIL Other Store PCT_COL Percent of Column Frequency 1.752166 1.965129 Yes - pre-stamped or postage paid Other Store COUNT Frequency Count 0.007248 0.007832 TOTAL REPLY MAIL Other Store COUNT Frequency Count 0.055927 0.06074
Total Nonhousehold Mail Received 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Yes - pre-stamped or postage paid PUBLISHER PCT_COL Percent of Column Frequency 5.632523 3.557243 TOTAL REPLY MAIL PUBLISHER PCT_COL Percent of Column Frequency 3.759469 2.888546 Yes - pre-stamped or postage paid PUBLISHER COUNT Frequency Count 0.037498 0.023115 TOTAL REPLY MAIL PUBLISHER COUNT Frequency Count 0.119998 0.089281
by Households Yes - pre-stamped or postage paid Land Promotion PCT_COL Percent of Column Frequency 0.098744 0.282065 TOTAL REPLY MAIL Land Promotion PCT_COL Percent of Column Frequency 0.037821 0.086649 Yes - pre-stamped or postage paid Land Promotion COUNT Frequency Count 0.000657 0.001833 TOTAL REPLY MAIL Land Promotion COUNT Frequency Count 0.001207 0.002678
Pieces per household per week 0.5 0.7 0.6 2.1 2.5 2.4 2.7 3.2 3.1 Yes - pre-stamped or postage paid ONLINE AUCTION PCT_COL Percent of Column Frequency 0.105408 0.225912 TOTAL REPLY MAIL ONLINE AUCTION PCT_COL Percent of Column Frequency 0.076632 0.068141 Yes - pre-stamped or postage paid ONLINE AUCTION COUNT Frequency Count 0.000702 0.001468 TOTAL REPLY MAIL ONLINE AUCTION COUNT Frequency Count 0.002446 0.002106
Note: Totals may not sum to 100 due to rounding. Yes - pre-stamped or postage paid Other Merchants PCT_COL Percent of Column Frequency 0.697079 0.74136 TOTAL REPLY MAIL Other Merchants PCT_COL Percent of Column Frequency 0.397599 0.361001 Yes - pre-stamped or postage paid Other Merchants COUNT Frequency Count 0.004641 0.004817 TOTAL REPLY MAIL Other Merchants COUNT Frequency Count 0.012691 0.011158
Yes - pre-stamped or postage paid TELEPHONE PCT_COL Percent of Column Frequency 1.936598 2.489641 TOTAL REPLY MAIL TELEPHONE PCT_COL Percent of Column Frequency 9.340769 9.33031 Yes - pre-stamped or postage paid TELEPHONE COUNT Frequency Count 0.012893 0.016178 TOTAL REPLY MAIL TELEPHONE COUNT Frequency Count 0.298147 0.288388
Yes - pre-stamped or postage paid OTHER UTILITY PCT_COL Percent of Column Frequency 3.010704 3.8216 TOTAL REPLY MAIL OTHER UTILITY PCT_COL Percent of Column Frequency 10.57484 10.88007 Yes - pre-stamped or postage paid OTHER UTILITY COUNT Frequency Count 0.020043 0.024833 TOTAL REPLY MAIL OTHER UTILITY COUNT Frequency Count 0.337537 0.336289
Yes - pre-stamped or postage paid MEDICAL PCT_COL Percent of Column Frequency 3.970837 4.37537 TOTAL REPLY MAIL MEDICAL PCT_COL Percent of Column Frequency 7.898099 7.610765 Yes - pre-stamped or postage paid MEDICAL COUNT Frequency Count 0.026435 0.028432 TOTAL REPLY MAIL MEDICAL COUNT Frequency Count 0.252098 0.235239
Yes - pre-stamped or postage paid OTHER PROFESSIONAL PCT_COL Percent of Column Frequency 0.784377 0.774574 TOTAL REPLY MAIL OTHER PROFESSIONAL PCT_COL Percent of Column Frequency 0.517629 0.567794 Yes - pre-stamped or postage paid OTHER PROFESSIONAL COUNT Frequency Count 0.005222 0.005033 TOTAL REPLY MAIL OTHER PROFESSIONAL COUNT Frequency Count 0.016522 0.01755
Yes - pre-stamped or postage paid Leisure service PCT_COL Percent of Column Frequency 3.208417 1.033716 TOTAL REPLY MAIL Leisure service PCT_COL Percent of Column Frequency 1.107487 0.503893 Yes - pre-stamped or postage paid Leisure service COUNT Frequency Count 0.02136 0.006717 TOTAL REPLY MAIL Leisure service COUNT Frequency Count 0.03535 0.015575
Yes - pre-stamped or postage paid CABLE TV PCT_COL Percent of Column Frequency 0.852701 1.133314 TOTAL REPLY MAIL CABLE TV PCT_COL Percent of Column Frequency 4.126911 3.983384 Yes - pre-stamped or postage paid CABLE TV COUNT Frequency Count 0.005677 0.007364 TOTAL REPLY MAIL CABLE TV COUNT Frequency Count 0.131726 0.123121
Yes - pre-stamped or postage paid COMPUTER PCT_COL Percent of Column Frequency 0.10761 0.190047 TOTAL REPLY MAIL COMPUTER PCT_COL Percent of Column Frequency 0.310491 0.342453 Yes - pre-stamped or postage paid COMPUTER COUNT Frequency Count 0.000716 0.001235 TOTAL REPLY MAIL COMPUTER COUNT Frequency Count 0.009911 0.010585
Yes - pre-stamped or postage paid Other services PCT_COL Percent of Column Frequency 2.168343 3.217043 TOTAL REPLY MAIL Other services PCT_COL Percent of Column Frequency 1.67365 1.714325 Yes - pre-stamped or postage paid Other services COUNT Frequency Count 0.014435 0.020905 TOTAL REPLY MAIL Other services COUNT Frequency Count 0.053421 0.052988
Yes - pre-stamped or postage paid Consumer packaged goods/manufacturers PCT_COL Percent of Column Frequency 1.20682 1.459149 TOTAL REPLY MAIL Consumer packaged goods/manufacturers PCT_COL Percent of Column Frequency 0.739531 0.989317 Yes - pre-stamped or postage paid Consumer packaged goods/manufacturers COUNT Frequency Count 0.008034 0.009482 TOTAL REPLY MAIL Consumer packaged goods/manufacturers COUNT Frequency Count 0.023605 0.030579
Yes - pre-stamped or postage paid Federal government PCT_COL Percent of Column Frequency 2.326606 2.29255 TOTAL REPLY MAIL Federal government PCT_COL Percent of Column Frequency 1.008981 1.043765 Yes - pre-stamped or postage paid Federal government COUNT Frequency Count 0.015489 0.014897 TOTAL REPLY MAIL Federal government COUNT Frequency Count 0.032206 0.032261
Yes - pre-stamped or postage paid Nonfederal government PCT_COL Percent of Column Frequency 1.785389 2.173804 TOTAL REPLY MAIL Nonfederal government PCT_COL Percent of Column Frequency 2.428281 2.777655 Yes - pre-stamped or postage paid Nonfederal government COUNT Frequency Count 0.011886 0.014126 TOTAL REPLY MAIL Nonfederal government COUNT Frequency Count 0.077508 0.085854
Yes - pre-stamped or postage paid Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 8.644531 9.942335 TOTAL REPLY MAIL Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 5.197598 5.634239 Yes - pre-stamped or postage paid Social/Charitable/Political/Nonprofit COUNT Frequency Count 0.05755 0.064606 TOTAL REPLY MAIL Social/Charitable/Political/Nonprofit COUNT Frequency Count 0.165902 0.174147
Yes - pre-stamped or postage paid RESTAURANT PCT_COL Percent of Column Frequency 0.01487 0 TOTAL REPLY MAIL RESTAURANT PCT_COL Percent of Column Frequency 0.003101 0.003575 Yes - pre-stamped or postage paid RESTAURANT COUNT Frequency Count 0.000099 0 TOTAL REPLY MAIL RESTAURANT COUNT Frequency Count 0.000099 0.000111
Yes - pre-stamped or postage paid AUTO DEALERS PCT_COL Percent of Column Frequency 0.418529 0.390521 TOTAL REPLY MAIL AUTO DEALERS PCT_COL Percent of Column Frequency 0.178577 0.131599 Yes - pre-stamped or postage paid AUTO DEALERS COUNT Frequency Count 0.002786 0.002538 TOTAL REPLY MAIL AUTO DEALERS COUNT Frequency Count 0.0057 0.004068
Yes - pre-stamped or postage paid Service stations PCT_COL Percent of Column Frequency 0.0448 0.153574 TOTAL REPLY MAIL Service stations PCT_COL Percent of Column Frequency 0.056205 0.119557 Yes - pre-stamped or postage paid Service stations COUNT Frequency Count 0.000298 0.000998 TOTAL REPLY MAIL Service stations COUNT Frequency Count 0.001794 0.003695
Yes - pre-stamped or postage paid CRAFTSMAN PCT_COL Percent of Column Frequency 0.132315 0.103272 TOTAL REPLY MAIL CRAFTSMAN PCT_COL Percent of Column Frequency 0.064242 0.070848 Yes - pre-stamped or postage paid CRAFTSMAN COUNT Frequency Count 0.000881 0.000671 TOTAL REPLY MAIL CRAFTSMAN COUNT Frequency Count 0.002051 0.00219
Yes - pre-stamped or postage paid Netflix and Blockbuster PCT_COL Percent of Column Frequency 11.14843 17.029 TOTAL REPLY MAIL Netflix and Blockbuster PCT_COL Percent of Column Frequency 2.346084 3.622236 Yes - pre-stamped or postage paid Netflix and Blockbuster COUNT Frequency Count 0.074219 0.110656 TOTAL REPLY MAIL Netflix and Blockbuster COUNT Frequency Count 0.074884 0.111959
Yes - pre-stamped or postage paid Don't know/No answer PCT_COL Percent of Column Frequency 0.453585 0.199631 TOTAL REPLY MAIL Don't know/No answer PCT_COL Percent of Column Frequency 0.273532 0.089794 Yes - pre-stamped or postage paid Don't know/No answer COUNT Frequency Count 0.00302 0.001297 TOTAL REPLY MAIL Don't know/No answer COUNT Frequency Count 0.008731 0.002775
Yes - needs a stamp   PCT_COL Percent of Column Frequency     Yes - needs a stamp   COUNT Frequency Count 0 0  
Yes - needs a stamp CREDIT CARD PCT_COL Percent of Column Frequency 19.04404 19.25458   Yes - needs a stamp CREDIT CARD COUNT Frequency Count 0.481082 0.470017  
Yes - needs a stamp BANK PCT_COL Percent of Column Frequency 8.434052 7.200231   Yes - needs a stamp BANK COUNT Frequency Count 0.213057 0.175762  
Yes - needs a stamp SECURITIES PCT_COL Percent of Column Frequency 1.22005 1.193478   Yes - needs a stamp SECURITIES COUNT Frequency Count 0.03082 0.029134  
Yes - needs a stamp MONEY MARKET PCT_COL Percent of Column Frequency 0.193748 0.18296   Yes - needs a stamp MONEY MARKET COUNT Frequency Count 0.004894 0.004466  
Yes - needs a stamp INSURANCE PCT_COL Percent of Column Frequency 7.684177 8.55791   Yes - needs a stamp INSURANCE COUNT Frequency Count 0.194114 0.208904  
Yes - needs a stamp MORTGAGE PCT_COL Percent of Column Frequency 2.125132 1.900193   Yes - needs a stamp MORTGAGE COUNT Frequency Count 0.053684 0.046385  
Yes - needs a stamp Other Financial PCT_COL Percent of Column Frequency 0.407287 0.490678   Yes - needs a stamp Other Financial COUNT Frequency Count 0.010289 0.011978  
Yes - needs a stamp SUPERMARKETS PCT_COL Percent of Column Frequency 0.095157 0.125138   Yes - needs a stamp SUPERMARKETS COUNT Frequency Count 0.002404 0.003055  
Yes - needs a stamp Department Store PCT_COL Percent of Column Frequency 4.182135 5.605285   Yes - needs a stamp Department Store COUNT Frequency Count 0.105647 0.136829  
Yes - needs a stamp MAIL ORDER PCT_COL Percent of Column Frequency 1.68203 1.23848   Yes - needs a stamp MAIL ORDER COUNT Frequency Count 0.042491 0.030232  
Yes - needs a stamp Other Store PCT_COL Percent of Column Frequency 1.926991 2.167407   Yes - needs a stamp Other Store COUNT Frequency Count 0.048679 0.052908  
Yes - needs a stamp PUBLISHER PCT_COL Percent of Column Frequency 3.265851 2.710539   Yes - needs a stamp PUBLISHER COUNT Frequency Count 0.0825 0.066166  
Yes - needs a stamp Land Promotion PCT_COL Percent of Column Frequency 0.021765 0.03463   Yes - needs a stamp Land Promotion COUNT Frequency Count 0.00055 0.000845  
Yes - needs a stamp ONLINE AUCTION PCT_COL Percent of Column Frequency 0.069048 0.026142   Yes - needs a stamp ONLINE AUCTION COUNT Frequency Count 0.001744 0.000638  
Yes - needs a stamp Other Merchants PCT_COL Percent of Column Frequency 0.318675 0.25975   Yes - needs a stamp Other Merchants COUNT Frequency Count 0.00805 0.006341  
Yes - needs a stamp TELEPHONE PCT_COL Percent of Column Frequency 11.29204 11.15129   Yes - needs a stamp TELEPHONE COUNT Frequency Count 0.285254 0.27221  
Yes - needs a stamp OTHER UTILITY PCT_COL Percent of Column Frequency 12.56826 12.75903   Yes - needs a stamp OTHER UTILITY COUNT Frequency Count 0.317494 0.311456  
Yes - needs a stamp MEDICAL PCT_COL Percent of Column Frequency 8.933075 8.472024   Yes - needs a stamp MEDICAL COUNT Frequency Count 0.225663 0.206807  
Yes - needs a stamp OTHER PROFESSIONAL PCT_COL Percent of Column Frequency 0.447331 0.51275   Yes - needs a stamp OTHER PROFESSIONAL COUNT Frequency Count 0.0113 0.012517  
Yes - needs a stamp Leisure service PCT_COL Percent of Column Frequency 0.553815 0.362855   Yes - needs a stamp Leisure service COUNT Frequency Count 0.01399 0.008858  
Yes - needs a stamp CABLE TV PCT_COL Percent of Column Frequency 4.989785 4.74207   Yes - needs a stamp CABLE TV COUNT Frequency Count 0.12605 0.115757  
Yes - needs a stamp COMPUTER PCT_COL Percent of Column Frequency 0.363957 0.383023   Yes - needs a stamp COMPUTER COUNT Frequency Count 0.009194 0.00935  
Yes - needs a stamp Other services PCT_COL Percent of Column Frequency 1.54328 1.314303   Yes - needs a stamp Other services COUNT Frequency Count 0.038986 0.032083  
Yes - needs a stamp Consumer packaged goods/manufacturers PCT_COL Percent of Column Frequency 0.616384 0.864248   Yes - needs a stamp Consumer packaged goods/manufacturers COUNT Frequency Count 0.015571 0.021097  
Yes - needs a stamp Federal government PCT_COL Percent of Column Frequency 0.661739 0.711339   Yes - needs a stamp Federal government COUNT Frequency Count 0.016717 0.017364  
Yes - needs a stamp Nonfederal government PCT_COL Percent of Column Frequency 2.597706 2.9384   Yes - needs a stamp Nonfederal government COUNT Frequency Count 0.065622 0.071728  
Yes - needs a stamp Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 4.289206 4.487429   Yes - needs a stamp Social/Charitable/Political/Nonprofit COUNT Frequency Count 0.108352 0.109541  
Yes - needs a stamp RESTAURANT PCT_COL Percent of Column Frequency 0 0.004527   Yes - needs a stamp RESTAURANT COUNT Frequency Count 0 0.000111  
Yes - needs a stamp AUTO DEALERS PCT_COL Percent of Column Frequency 0.11534 0.062674   Yes - needs a stamp AUTO DEALERS COUNT Frequency Count 0.002914 0.00153  
Yes - needs a stamp Service stations PCT_COL Percent of Column Frequency 0.059211 0.110501   Yes - needs a stamp Service stations COUNT Frequency Count 0.001496 0.002697  
Yes - needs a stamp CRAFTSMAN PCT_COL Percent of Column Frequency 0.046302 0.062217   Yes - needs a stamp CRAFTSMAN COUNT Frequency Count 0.00117 0.001519  
Yes - needs a stamp Netflix and Blockbuster PCT_COL Percent of Column Frequency 0.026346 0.053369   Yes - needs a stamp Netflix and Blockbuster COUNT Frequency Count 0.000666 0.001303  
Yes - needs a stamp Don't know/No answer PCT_COL Percent of Column Frequency 0.226082 0.060555   Yes - needs a stamp Don't know/No answer COUNT Frequency Count 0.005711 0.001478  
No return envelope or card included   PCT_COL Percent of Column Frequency     No return envelope or card included   COUNT Frequency Count 0 0  
No return envelope or card included CREDIT CARD PCT_COL Percent of Column Frequency 4.637896 4.090552   No return envelope or card included CREDIT CARD COUNT Frequency Count 0.228476 0.189572  
No return envelope or card included BANK PCT_COL Percent of Column Frequency 17.81742 18.07767   No return envelope or card included BANK COUNT Frequency Count 0.877736 0.837787  
No return envelope or card included SECURITIES PCT_COL Percent of Column Frequency 6.448189 6.135313   No return envelope or card included SECURITIES COUNT Frequency Count 0.317656 0.284333  
No return envelope or card included MONEY MARKET PCT_COL Percent of Column Frequency 0.693323 0.639128   No return envelope or card included MONEY MARKET COUNT Frequency Count 0.034155 0.02962  
No return envelope or card included INSURANCE PCT_COL Percent of Column Frequency 12.82209 13.09675   No return envelope or card included INSURANCE COUNT Frequency Count 0.631652 0.606953  
No return envelope or card included MORTGAGE PCT_COL Percent of Column Frequency 3.248762 2.400543   No return envelope or card included MORTGAGE COUNT Frequency Count 0.160043 0.11125  
No return envelope or card included Other Financial PCT_COL Percent of Column Frequency 0.758419 1.278482   No return envelope or card included Other Financial COUNT Frequency Count 0.037362 0.05925  
No return envelope or card included SUPERMARKETS PCT_COL Percent of Column Frequency 0.370689 0.316928   No return envelope or card included SUPERMARKETS COUNT Frequency Count 0.018261 0.014688  
No return envelope or card included Department Store PCT_COL Percent of Column Frequency 1.790659 1.908981   No return envelope or card included Department Store COUNT Frequency Count 0.088213 0.088469  
No return envelope or card included MAIL ORDER PCT_COL Percent of Column Frequency 1.182924 1.061916   No return envelope or card included MAIL ORDER COUNT Frequency Count 0.058274 0.049213  
No return envelope or card included Other Store PCT_COL Percent of Column Frequency 4.163028 3.920611   No return envelope or card included Other Store COUNT Frequency Count 0.205083 0.181696  
No return envelope or card included PUBLISHER PCT_COL Percent of Column Frequency 0.963422 0.91342   No return envelope or card included PUBLISHER COUNT Frequency Count 0.047461 0.042331  
No return envelope or card included Land Promotion PCT_COL Percent of Column Frequency 0.393176 0.277012   No return envelope or card included Land Promotion COUNT Frequency Count 0.019369 0.012838  
No return envelope or card included ONLINE AUCTION PCT_COL Percent of Column Frequency 0.1193 0.097493   No return envelope or card included ONLINE AUCTION COUNT Frequency Count 0.005877 0.004518  
No return envelope or card included Other Merchants PCT_COL Percent of Column Frequency 2.507776 2.62173   No return envelope or card included Other Merchants COUNT Frequency Count 0.12354 0.121501  
No return envelope or card included TELEPHONE PCT_COL Percent of Column Frequency 2.113445 2.089511   No return envelope or card included TELEPHONE COUNT Frequency Count 0.104114 0.096836  
No return envelope or card included OTHER UTILITY PCT_COL Percent of Column Frequency 2.453232 2.825138   No return envelope or card included OTHER UTILITY COUNT Frequency Count 0.120853 0.130927  
No return envelope or card included MEDICAL PCT_COL Percent of Column Frequency 6.513975 6.998933   No return envelope or card included MEDICAL COUNT Frequency Count 0.320897 0.324357  
No return envelope or card included OTHER PROFESSIONAL PCT_COL Percent of Column Frequency 1.634751 2.199164   No return envelope or card included OTHER PROFESSIONAL COUNT Frequency Count 0.080532 0.101918  
No return envelope or card included Leisure service PCT_COL Percent of Column Frequency 3.007239 2.886008   No return envelope or card included Leisure service COUNT Frequency Count 0.148145 0.133748  
No return envelope or card included CABLE TV PCT_COL Percent of Column Frequency 0.800443 0.824119   No return envelope or card included CABLE TV COUNT Frequency Count 0.039432 0.038193  
No return envelope or card included COMPUTER PCT_COL Percent of Column Frequency 0.492923 0.261343   No return envelope or card included COMPUTER COUNT Frequency Count 0.024283 0.012112  
No return envelope or card included Other services PCT_COL Percent of Column Frequency 2.939865 2.67484   No return envelope or card included Other services COUNT Frequency Count 0.144826 0.123962  
No return envelope or card included Consumer packaged goods/manufacturers PCT_COL Percent of Column Frequency 2.133762 2.165239   No return envelope or card included Consumer packaged goods/manufacturers COUNT Frequency Count 0.105115 0.100345  
No return envelope or card included Federal government PCT_COL Percent of Column Frequency 3.385091 4.277756   No return envelope or card included Federal government COUNT Frequency Count 0.166759 0.198247  
No return envelope or card included Nonfederal government PCT_COL Percent of Column Frequency 4.877274 4.881306   No return envelope or card included Nonfederal government COUNT Frequency Count 0.240268 0.226218  
No return envelope or card included Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 8.697257 8.497508   No return envelope or card included Social/Charitable/Political/Nonprofit COUNT Frequency Count 0.428451 0.393806  
No return envelope or card included RESTAURANT PCT_COL Percent of Column Frequency 0.162038 0.15346   No return envelope or card included RESTAURANT COUNT Frequency Count 0.007982 0.007112  
No return envelope or card included AUTO DEALERS PCT_COL Percent of Column Frequency 1.619517 1.242711   No return envelope or card included AUTO DEALERS COUNT Frequency Count 0.079782 0.057592  
No return envelope or card included Service stations PCT_COL Percent of Column Frequency 0.637075 0.531228   No return envelope or card included Service stations COUNT Frequency Count 0.031384 0.024619  
No return envelope or card included CRAFTSMAN PCT_COL Percent of Column Frequency 0.2256 0.38141   No return envelope or card included CRAFTSMAN COUNT Frequency Count 0.011114 0.017676  
No return envelope or card included Netflix and Blockbuster PCT_COL Percent of Column Frequency 0.057797 0.090559   No return envelope or card included Netflix and Blockbuster COUNT Frequency Count 0.002847 0.004197  
No return envelope or card included Don't know/No answer PCT_COL Percent of Column Frequency 0.331646 0.183245   No return envelope or card included Don't know/No answer COUNT Frequency Count 0.016338 0.008492  
DK/RF   PCT_COL Percent of Column Frequency     DK/RF   COUNT Frequency Count 0 0  
DK/RF CREDIT CARD PCT_COL Percent of Column Frequency 8.477697 5.72464   DK/RF CREDIT CARD COUNT Frequency Count 0.025634 0.016203  
DK/RF BANK PCT_COL Percent of Column Frequency 9.912785 6.378488   DK/RF BANK COUNT Frequency Count 0.029974 0.018054  
DK/RF SECURITIES PCT_COL Percent of Column Frequency 3.370182 1.442659   DK/RF SECURITIES COUNT Frequency Count 0.01019 0.004083  
DK/RF MONEY MARKET PCT_COL Percent of Column Frequency 0.40869 0.129554   DK/RF MONEY MARKET COUNT Frequency Count 0.001236 0.000367  
DK/RF INSURANCE PCT_COL Percent of Column Frequency 14.99925 13.71476   DK/RF INSURANCE COUNT Frequency Count 0.045354 0.038819  
DK/RF MORTGAGE PCT_COL Percent of Column Frequency 0.887276 1.032771   DK/RF MORTGAGE COUNT Frequency Count 0.002683 0.002923  
DK/RF Other Financial PCT_COL Percent of Column Frequency 0.766006 0.61286   DK/RF Other Financial COUNT Frequency Count 0.002316 0.001735  
DK/RF SUPERMARKETS PCT_COL Percent of Column Frequency 0.287032 0.079176   DK/RF SUPERMARKETS COUNT Frequency Count 0.000868 0.000224  
DK/RF Department Store PCT_COL Percent of Column Frequency 3.89897 3.824854   DK/RF Department Store COUNT Frequency Count 0.011789 0.010826  
DK/RF MAIL ORDER PCT_COL Percent of Column Frequency 1.679249 1.002552   DK/RF MAIL ORDER COUNT Frequency Count 0.005078 0.002838  
DK/RF Other Store PCT_COL Percent of Column Frequency 2.034604 2.242194   DK/RF Other Store COUNT Frequency Count 0.006152 0.006346  
DK/RF PUBLISHER PCT_COL Percent of Column Frequency 0.980574 0.910518   DK/RF PUBLISHER COUNT Frequency Count 0.002965 0.002577  
DK/RF Land Promotion PCT_COL Percent of Column Frequency 0.256107 0.144393   DK/RF Land Promotion COUNT Frequency Count 0.000774 0.000409  
DK/RF ONLINE AUCTION PCT_COL Percent of Column Frequency 0.04251 0.297144   DK/RF ONLINE AUCTION COUNT Frequency Count 0.000129 0.000841  
DK/RF Other Merchants PCT_COL Percent of Column Frequency 1.937027 2.379104   DK/RF Other Merchants COUNT Frequency Count 0.005857 0.006734  
DK/RF TELEPHONE PCT_COL Percent of Column Frequency 5.087048 7.038568   DK/RF TELEPHONE COUNT Frequency Count 0.015382 0.019922  
DK/RF OTHER UTILITY PCT_COL Percent of Column Frequency 4.830861 6.19234   DK/RF OTHER UTILITY COUNT Frequency Count 0.014607 0.017527  
DK/RF MEDICAL PCT_COL Percent of Column Frequency 4.780759 5.111941   DK/RF MEDICAL COUNT Frequency Count 0.014456 0.014469  
DK/RF OTHER PROFESSIONAL PCT_COL Percent of Column Frequency 0.904274 1.789602   DK/RF OTHER PROFESSIONAL COUNT Frequency Count 0.002734 0.005065  
DK/RF Leisure service PCT_COL Percent of Column Frequency 1.336131 2.181204   DK/RF Leisure service COUNT Frequency Count 0.00404 0.006174  
DK/RF CABLE TV PCT_COL Percent of Column Frequency 1.2506 2.257713   DK/RF CABLE TV COUNT Frequency Count 0.003781 0.00639  
DK/RF COMPUTER PCT_COL Percent of Column Frequency 0.474738 0.08508   DK/RF COMPUTER COUNT Frequency Count 0.001435 0.000241  
DK/RF Other services PCT_COL Percent of Column Frequency 2.720627 0.886136   DK/RF Other services COUNT Frequency Count 0.008226 0.002508  
DK/RF Consumer packaged goods/manufacturers PCT_COL Percent of Column Frequency 1.152228 1.140273   DK/RF Consumer packaged goods/manufacturers COUNT Frequency Count 0.003484 0.003227  
DK/RF Federal government PCT_COL Percent of Column Frequency 1.359108 1.249989   DK/RF Federal government COUNT Frequency Count 0.00411 0.003538  
DK/RF Nonfederal government PCT_COL Percent of Column Frequency 2.776534 1.88392   DK/RF Nonfederal government COUNT Frequency Count 0.008395 0.005332  
DK/RF Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 12.15748 13.25267   DK/RF Social/Charitable/Political/Nonprofit COUNT Frequency Count 0.036761 0.037511  
DK/RF RESTAURANT PCT_COL Percent of Column Frequency 0 0.073594   DK/RF RESTAURANT COUNT Frequency Count 0 0.000208  
DK/RF AUTO DEALERS PCT_COL Percent of Column Frequency 0.727274 0.423127   DK/RF AUTO DEALERS COUNT Frequency Count 0.002199 0.001198  
DK/RF Service stations PCT_COL Percent of Column Frequency 0.029703 0.072695   DK/RF Service stations COUNT Frequency Count 8.98E-05 0.000206  
DK/RF CRAFTSMAN PCT_COL Percent of Column Frequency 0.08971 0.106503   DK/RF CRAFTSMAN COUNT Frequency Count 0.000271 0.000301  
DK/RF Netflix and Blockbuster PCT_COL Percent of Column Frequency 0.410461 0.359962   DK/RF Netflix and Blockbuster COUNT Frequency Count 0.001241 0.001019  
DK/RF Don't know/No answer PCT_COL Percent of Column Frequency 9.974502 15.97902   DK/RF Don't know/No answer COUNT Frequency Count 0.03016 0.045228