| Table A1-3 Total Mail1 Overview: Content of Mail Received by Households (Percentage of Pieces) Postal Fiscal Years 1987, 2007 and 2008(Diary Data) |
_NAME_ | _LABEL_ | COL1 | COL2 | YEAR | _TYPE_ | _FREQ_ | TOTSUM | TOTMN01 | TOTMN02 | ||||||||||
| A13ROW1 | PERSONAL | 0.036688 | 0.037719 | 2007 | 0 | 168781 | 150567.1 | 24.95893 | ||||||||||||
| A13ROW2 | BILLS | 0.124102 | 0.124909 | 2008 | 0 | 156448 | 148165 | 24.39837 | ||||||||||||
| A13ROW3 | FINANCIAL STATEMENTS | 0.045885 | 0.043026 | |||||||||||||||||
| A13ROW4 | FC AD ONLY | 0.058959 | 0.054627 | |||||||||||||||||
| Content | 1987 | 2007 | 2008 | A13ROW5 | FC AD ENCLOSED | 0.110677 | 0.109461 | |||||||||||||
| A13ROW6 | FC BUS INV/ANN | 0.019497 | 0.012542 | |||||||||||||||||
| NON-ADVERTISING | A13ROW7 | FC REQ FOR DONATIONS | 0.004842 | 0.005044 | ||||||||||||||||
| Personal | 7.5 | 3.7 | 3.8 | A13ROW8 | STD AD | 0.402396 | 0.413858 | |||||||||||||
| Bills 5 | 12.5 | 12.4 | 12.5 | A13ROW9 | STD REQ | 0.004462 | 0.00579 | |||||||||||||
| Financial Statements | 4.2 | 4.6 | 4.3 | A13ROW10 | STD NONP AD | 0.023499 | 0.02518 | |||||||||||||
| ADVERTISING | A13ROW11 | STD NONP REQ | 0.038291 | 0.043998 | ||||||||||||||||
| First-Class advertising only | 4.7 | 5.9 | 5.5 | A13ROW12 | NEWS | 0.012099 | 0.013899 | |||||||||||||
| First-Class advertising enclosed | 5.5 | 11.1 | 10.9 | A13ROW13 | MAG | 0.038376 | 0.036309 | |||||||||||||
| First-Class business invitations announcements | 1.2 | 1.9 | 1.3 | A13ROW14 | OTH STD MAIL | 0.052284 | 0.043861 | |||||||||||||
| First-Class requests for donations | 0.4 | 0.5 | 0.5 | A13ROW15 | OTH STD NONP | 0.027931 | 0.022466 | |||||||||||||
| Standard Mail (A) advertising | 30.7 | 40.2 | 41.4 | A13ROW16 | FED GOVT | 0.013037 | 0.014263 | |||||||||||||
| Standard Mail (A) requests | 0.5 | 0.4 | 0.6 | A13ROW17 | INTERNATIONAL | 0.000937 | 0.000971 | |||||||||||||
| Standard Mail (A) nonprofit advertising | 2.4 | 2.3 | 2.5 | A13ROW18 | OTHER | 0.087024 | 0.090968 | |||||||||||||
| Standard Mail (A) nonprofit requests | 3.2 | 3.8 | 4.4 | |||||||||||||||||
| Total Advertising With Request For Donations | 48.6 | 66.3 | 67.0 | |||||||||||||||||
| (not including Periodicals) | ||||||||||||||||||||
| Total Advertising Without Request For Donations | 44.5 | 61.5 | 61.6 | |||||||||||||||||
| (not including Periodicals) | ||||||||||||||||||||
| Newspapers | 2.9 | 1.2 | 1.4 | |||||||||||||||||
| Magazines | 4.7 | 3.8 | 3.6 | |||||||||||||||||
| Total Advertising (including Periodicals) | 56.2 | 71.3 | 72.1 | |||||||||||||||||
| OTHER: | ||||||||||||||||||||
| Other Standard Mail (A) 6 | 6.7 | 5.2 | 4.4 | |||||||||||||||||
| Other Standard Mail (A) nonprofit 6 | 3.7 | 2.8 | 2.2 | |||||||||||||||||
| Federal Government | 1.7 | 1.3 | 1.4 | |||||||||||||||||
| International | 0.5 | 0.1 | 0.1 | |||||||||||||||||
| Other 2 | 12.5 | 8.7 | 9.1 | |||||||||||||||||
| Total 3 | 105.5 | 110.1 | 109.9 | |||||||||||||||||
| Pieces per household per week 4 | 20.5 | 25.0 | 25.0 | |||||||||||||||||
| 1 Does not include packages or expedited mail. | ||||||||||||||||||||
| 2 Mostly other First-Class. | ||||||||||||||||||||
| 3 Equals more than 100% because First-Class advertising enclosed may be counted twice. | ||||||||||||||||||||
| 4 First-Class advertising enclosed is only counted once. | ||||||||||||||||||||
| 5 Includes credit card statement/bill. | ||||||||||||||||||||
| 6 Request for donations is now a separate category under advertising. | ||||||||||||||||||||