| Table A1-3 Total Mail Overview: Content of Mail Received by Households (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007(Diary Data) |
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| Content | 1987 | 2006 | 2007 | |||
| NON-ADVERTISING | ||||||
| Personal | 7.5 | 3.9 | 3.7 | |||
| Bills … | 12.5 | 12.2 | 12.4 | |||
| Financial Statements | 4.2 | 4.3 | 4.6 | |||
| ADVERTISING | ||||||
| First-Class advertising only | 4.7 | 6.5 | 5.9 | |||
| First-Class advertising enclosed | 5.5 | 11.4 | 11.1 | |||
| First-Class business invitations announcements | 1.2 | 1.9 | 1.9 | |||
| First-Class requests for donations | 0.4 | 0.5 | 0.5 | |||
| Standard Mail (A) advertising | 30.7 | 40.8 | 40.2 | |||
| Standard Mail (A) requests | 0.5 | 0.4 | 0.4 | |||
| Standard Mail (A) nonprofit advertising | 2.4 | 2.3 | 2.3 | |||
| Standard Mail (A) nonprofit requests | 3.2 | 4.0 | 3.8 | |||
| Total Advertising With Request For Donations | 48.6 | 67.9 | 66.3 | |||
| (not including Periodicals) | ||||||
| Total Advertising Without Request For Donations | 44.5 | 63.0 | 61.5 | |||
| (not including Periodicals) | ||||||
| Newspapers | 2.9 | 1.3 | 1.2 | |||
| Magazines | 4.7 | 3.8 | 3.8 | |||
| Total Advertising (including Periodicals) | 56.2 | 72.9 | 71.3 | |||
| OTHER: | ||||||
| Other Standard Mail (A) † | 6.7 | 5.5 | 5.2 | |||
| Other Standard Mail (A) nonprofit † | 3.7 | 2.5 | 2.8 | |||
| Federal Government | 1.7 | 1.5 | 1.3 | |||
| International | 0.5 | 0.1 | 0.1 | |||
| Other ‚ | 12.5 | 7.9 | 8.7 | |||
| Total ƒ | 105.5 | 110.8 | 110.1 | |||
| Pieces per household per week „ | 20.5 | 26.1 | 25.0 | |||
| Does not include packages or expedited mail. | ||||||
| ‚ Mostly other First-Class. | ||||||
| ƒ Equals more than 100% because First-Class advertising enclosed may be counted twice. | ||||||
| „ First-Class advertising enclosed is only counted once. | ||||||
| … Includes credit card statement/bill. | ||||||
| † Request for donations is now a separate category under advertising. | ||||||