Table A1-3
Total Mail1 Overview: Content of Mail Received by Households (Percentage of Pieces) Postal Fiscal Years 1987, 2007 and 2008(Diary Data)
_NAME_ _LABEL_ COL1 COL2 YEAR _TYPE_ _FREQ_ TOTSUM TOTMN01 TOTMN02
A13ROW1 PERSONAL 0.036688 0.037719 2007 0 168781 150567.1 24.95893  
A13ROW2 BILLS 0.124102 0.124909 2008 0 156448 148165   24.39837
A13ROW3 FINANCIAL STATEMENTS 0.045885 0.043026  
A13ROW4 FC AD ONLY 0.058959 0.054627  
Content 1987 2007 2008 A13ROW5 FC AD ENCLOSED 0.110677 0.109461  
A13ROW6 FC BUS INV/ANN 0.019497 0.012542  
NON-ADVERTISING       A13ROW7 FC REQ FOR DONATIONS 0.004842 0.005044  
Personal 7.5 3.7 3.8 A13ROW8 STD AD 0.402396 0.413858  
Bills 5 12.5 12.4 12.5 A13ROW9 STD REQ 0.004462 0.00579  
Financial Statements 4.2 4.6 4.3 A13ROW10 STD NONP AD 0.023499 0.02518  
ADVERTISING       A13ROW11 STD NONP REQ 0.038291 0.043998  
First-Class advertising only 4.7 5.9 5.5 A13ROW12 NEWS 0.012099 0.013899  
First-Class advertising enclosed 5.5 11.1 10.9 A13ROW13 MAG 0.038376 0.036309  
First-Class business invitations announcements 1.2 1.9 1.3 A13ROW14 OTH STD MAIL 0.052284 0.043861  
First-Class requests for donations 0.4 0.5 0.5 A13ROW15 OTH STD NONP 0.027931 0.022466  
Standard Mail (A) advertising 30.7 40.2 41.4 A13ROW16 FED GOVT 0.013037 0.014263  
Standard Mail (A) requests 0.5 0.4 0.6 A13ROW17 INTERNATIONAL 0.000937 0.000971  
Standard Mail (A) nonprofit advertising 2.4 2.3 2.5 A13ROW18 OTHER 0.087024 0.090968  
Standard Mail (A) nonprofit requests 3.2 3.8 4.4  
   Total Advertising With Request For Donations 48.6 66.3 67.0  
   (not including Periodicals)  
   Total Advertising Without Request For Donations 44.5 61.5 61.6  
   (not including Periodicals)  
Newspapers 2.9 1.2 1.4  
Magazines 4.7 3.8 3.6  
   Total Advertising (including Periodicals) 56.2 71.3 72.1  
OTHER:        
Other Standard Mail (A) 6 6.7 5.2 4.4  
Other Standard Mail (A) nonprofit 6 3.7 2.8 2.2  
Federal Government 1.7 1.3 1.4  
International 0.5 0.1 0.1  
Other 2 12.5 8.7 9.1  
   Total 3 105.5 110.1 109.9  
Pieces per household per week 4 20.5 25.0 25.0  
 
1 Does not include packages or expedited mail.   
2 Mostly other First-Class.  
3 Equals more than 100% because First-Class advertising enclosed may be counted twice.  
4 First-Class advertising enclosed is only counted once.  
5 Includes credit card statement/bill.  
6 Request for donations is now a separate category under advertising.