Table A1-3
Total Mail Overview: Content of Mail Received by Households (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007(Diary Data)
Content 1987 2006 2007
NON-ADVERTISING      
Personal 7.5 3.9 3.7
Bills 12.5 12.2 12.4
Financial Statements 4.2 4.3 4.6
ADVERTISING      
First-Class advertising only 4.7 6.5 5.9
First-Class advertising enclosed 5.5 11.4 11.1
First-Class business invitations announcements 1.2 1.9 1.9
First-Class requests for donations 0.4 0.5 0.5
Standard Mail (A) advertising 30.7 40.8 40.2
Standard Mail (A) requests 0.5 0.4 0.4
Standard Mail (A) nonprofit advertising 2.4 2.3 2.3
Standard Mail (A) nonprofit requests 3.2 4.0 3.8
   Total Advertising With Request For Donations 48.6 67.9 66.3
   (not including Periodicals)
   Total Advertising Without Request For Donations 44.5 63.0 61.5
   (not including Periodicals)
Newspapers 2.9 1.3 1.2
Magazines 4.7 3.8 3.8
   Total Advertising (including Periodicals) 56.2 72.9 71.3
OTHER:      
Other Standard Mail (A) 6.7 5.5 5.2
Other Standard Mail (A) nonprofit 3.7 2.5 2.8
Federal Government 1.7 1.5 1.3
International 0.5 0.1 0.1
Other 12.5 7.9 8.7
   Total ƒ 105.5 110.8 110.1
Pieces per household per week 20.5 26.1 25.0
Does not include packages or expedited mail. 
Mostly other First-Class.
ƒ Equals more than 100% because First-Class advertising enclosed may be counted twice.
First-Class advertising enclosed is only counted once.
Includes credit card statement/bill.
Request for donations is now a separate category under advertising.