How to Read
Our Annual Report
2000 Highlights
Letter from
the Postmaster General/CEO
2000 Year
in Review
Delivering
the Future
The Governors
of the Postal Service
Audit Committee
Financial
Section
How to Read
Our Financial Statements
Quick
Find index
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2000 Annual Report
- page 11 of 70
Multicultural Initiatives
Enriching our culture
First, we won a prestigious Hammer Award for Diversity.
The award highlighted our success in integrating diversity into
strategic planning, closing the gap between initial-level supervisor
programs and advanced leadership programs, and reaching out to customers
through supplier diversity and recruitment. Of course, we were proud.
Then, Fortune magazine ranked us among the top 10 best companies
for minorities. That, too, was quite a compliment, and an affirmation
that we were on the right track. So we’ve made it our business to
continue living up to the standards we’ve set for ourselves with
new multicultural initiatives that further address the needs of
our diverse customer base.
Those initiatives began taking shape with the launch of our newest
website, www.USPS.com/correo, designed specifically with our Spanish-speaking
customers in mind. Written entirely in Spanish, www.USPS.com/correo
is a valuable key to understanding the range of services and employment
opportunities offered by the Postal Service.
We’ve established performance-based contracts with three top advertising
agencies, each selected for its expertise in addressing specialty
markets. We had a goal in mind: Reach the growing African-American,
Asian-American and Hispanic-American markets in the United States,
because each represents a groundswell of purchasing power and a
market too big to be ignored. So we’ve given the agencies incentives
to reach results-based goals; to work together on ad campaigns that
channel information, advertising and publicity toward these communities;
and to help make our services more accessible and relevant to minority-owned
businesses. Ultimately, we’ll enrich our own business and bring
to even more Americans the quality service expected from the United
States Postal Service. It really is universal.
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