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Tools & Resources for Direct Mail  
These tips and resources can help you develop a successful Direct Mail campaign. Learn how to increase response rates, plan your budget, and more.
 
Set Your Goals
Determine your business objectives and how to achieve them.

Plan Your Budget
Plan a budget to help stay on track, and to make it easier to measure the success of your campaign.

Increase Response Rates
Get more customers to respond to your offer with tools such as targeted mailing lists.

Direct Mail Publications
Review guides, publications to help you prepare and implement your Direct Mail campaign.

Direct Mail Research
Review white papers to help you prepare and implement your Direct Mail campaign.

Target ZIP Code Areas
Focus your mailing using ZIP Code and Carrier Route Maps.

National PCC
Discover the benefits of the Postal Customer Council, have access to Mail Service Providers and find information relevant to the mailing industry.

Did You Know?
39% of households find advertising mail interesting, compared to 9% for e-mail advertising and 3% for telemarketing.