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You already have valuable information about your current customers. Use your sales records to gather names, addresses, and other information about your customers.
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How Do I Build a Mailing List?
You can collect customer contact information on forms, applications, or other documents using these tips:
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Have customers sign a guest book. |
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Hold drawings with prize giveaways. |
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Develop a frequent buyer program. |
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Install a customer feedback box. |
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Conduct customer satisfaction surveys. |
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Can I Buy a Mailing List?
Yes! You can either rent or purchase one. List brokers can be found in the yellow pages or in online directories. Follow these tips to purchase a list:
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Rent lists from community newspapers or trade publications. |
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Purchase a directory from your local Chamber of Commerce. |
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Contact a broker for lists that closely match your ideal customer. |
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Ask a list broker to customize a list based on your specifications. |
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