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Supra Telecom
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WHO:
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WHAT:
Supra Telecom is a continuing local exchange carrier (CLEC) that offers local and/or long-distance telephone service in 26 states. The Miami, Florida-based company decided to take a creative approach in its direct marketing efforts to announce a unique, community service effort with The Salvation Army. Supra Telecom designed an original Customized MarketMail™ (CMM) piece in the shape of a puppy in a holiday gift box as a way of introducing their donation of about 10,000, 500-minute calling cards to people in need identified by The Salvation Army. The CMM piece, which dropped right before the Thanksgiving holiday to about 300,000 addresses, was also designed to provide an incentive for recipients to increase their contributions to The Salvation Army during the holiday season.
“This direct mail piece was extremely effective as a marketing vehicle for us,” remarked Carlos Lopez, Marketing Director for Supra Telecom. “We used the CMM puppy piece to refresh our brand, and it definitely cut through the Christmas mailbox clutter and found its way into the hands of our intended target audience,” said Lopez.
“We’re always searching for innovative ways to integrate our message so that consumers receive it from all different angles,” continued Lopez. “This direct mail effort helped bolster our bottom line during the holiday season, and the experience has only strengthened our belief in the power of direct mail, when successfully integrated with other marketing mediums. We think that direct mail is the right channel for a new wave of marketing to consumers,” said Lopez.
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WHEN:
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