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PUBLICITY KIT

The Art of Disney: Friendship

Disneyland - the "Happiest Place on Earth" - became even more animated on June 23, 2004, when the U.S. Postal ServiceŽ issued The Art of Disney: Friendship postage stamps. The first day of issue dedication ceremony took place at the Disneyland Resort in Anaheim, California.

The stamps feature Mickey Mouse, Goofy, Donald Duck, and a host of Disney friends. In addition, a new set of stamped postal cards and stamped stationery will make it easy to write home.

The Art of Disney: Friendship stamps are expected to be very appealing to youngsters and to the millions of Mickey Mouse and other Disney character enthusiasts. Many community and youth outreach events are taking place surrounding the announcement of The Art of Disney: Friendship stamps.

This stamp issuance leverages our relationship with the Walt Disney Company to maximize publicity and revenue opportunities by conducting events inside more than 300 shopping malls that house Disney retail store outlets. And, with your help, our stamps will once again help spread a message of friendship on millions of letters mailed all across America.

Inside this field publicity kit, you will find suggestions and ideas to help you implement events in your community surrounding The Art of Disney: Friendship stamp. Be sure to use the expertise of your Public Affairs and Communications team as you develop and plan your local events.

As we make plans to promote The Art of Disney: Friendship stamps, I want to take this opportunity to thank you for your support. Promoting the Postal Service'sTM stamp program provides us with a unique way to gain community support for Postal Service public policy programs and helps strengthen our ties with the communities we serve.

Azeezaly S. Jaffer, Vice President, Public Affairs and Communications signature.

Azeezaly S. Jaffer

Vice President, Public Affairs and Communications

PUBLICITY KIT

The Art of Disney: Friendship

Postal ServiceTM employees can find an electronic version of The Art of Disney: Friendship stamps publicity kit on the Intranet at http://blue.usps.gov; in the left-hand column, click on Public Affairs and Communications; in the left-hand column, click on Postmaster's Toolkits. That electronic version makes it easy to complete the fill-in-the- blank materials included in the kit.

Publicity Ideas to Interest the Media

Stamp Dedication Ceremonies in Malls That House Disney Stores

The key to generating additional revenue and media attention is to publicize the event as a unique opportunity to have the Disney stamps postmarked on anything - including Disney collectibles - on the day of the special stamp dedication ceremony. Conducting the event in your mall's public access area near a Disney Store will assist in attracting collectors of Disney memorabilia.

Disney Stores are similar to those found in the Disney theme parks in Anaheim, California, and Orlando, Florida, in that they sell Disney-themed toys, dolls, movies, games, clothes, accessories, art, and other collectibles. More than 300 Disney Stores are located in shopping malls across America.

Due to space constraints and potential disruptions to Disney Store retail operations, events cannot be held in Disney Stores. Before moving forward, postmasters must first obtain permission from mall management to conduct the ceremony in the public access area. In some situations, mall management may require a fee.

We ask postmasters not to contact their local Disney Store. Contact Clint Johnson with the Disney Store's corporate offices at 818-265-4232 as soon as possible. Clint will contact the store to share the information so that the store employees can inform customers of the upcoming event and staff their store accordingly.

Stamp Dedication Ceremonies at Post Offices

If a Disney Store is outside of your service area, consider conducting either a ceremony at your Post OfficeTM or a local youth outreach event. Disney is also assisting us through its Disney Radio Station network. This relationship extends publicity assistance through the Disney Radio Station network that operates affiliates in the following 11 major metropolitan areas:

Atlanta, Georgia

Boston, Massachusetts

Chicago, Illinois

Dallas/Ft. Worth, Texas

Denver/Boulder, Colorado

Houston, Texas

Kansas City, Missouri

Minneapolis/St. Paul, Minnesota

New York, New York

Philadelphia, Pennsylvania

Portland, Oregon

Our Public Affairs and Communications (PA&C) team will work with Disney to promote your activities.

Disney Contacts

Following is a list of Disney Store locations. Please contact Clint Johnson at the Disney Store's corporate offices (818-265-4232) rather than call a store directly. Clint will contact your local Disney Store's management to let them know your event's date. As part of their day-to-day customer retail activities, Disney Store staff will raise awareness among Disney customers. Disney Store management will also staff accordingly on the day of your event. Disney Radio Station Network contacts can be made through your PA&C team office. See PA&C contact listing on page 26.

The Walt Disney Company maintains a retail outlet network of more than 300 Disney Stores.

Mailing Address City State ZIP Code
2000 Galleria Highway 31 South Birmingham AL 35244
5901 University Dr. Space 64A & 64B Huntsville AL 35806
3220 Bel Air Mall Space B-8-B Mobile AL 36606
4201 North Shilo Drive Space 301 Fayetteville AR 72703
770 W. A Town Center Space 1190 Glendale AZ 85308
1445 W. Southern Avenue Suite 1046 Mesa AZ 85202
4550-70 East Cactus Road Paradise Valley AZ 85032
9617 N. Metro Parkway E. Suite 2184 Phoenix AZ 85051
4500 N. Oracle Road Space 359 Tucson AZ 85705
7014-2216 E. Camelback Road Scottsdale AZ 85251
400 South Baldwin Avenue Suite 163 Arcadia CA 91007
3650 West Martin Luther King, Jr. Boulevard Space 166 Baldwin Hills CA 90008
1023 Brea Mall Brea CA 92821
6600 Topanga Canyon Boulevard Space 12 Canoga Park CA 91303
1855 41St Avenue Space G-7 Capitola CA 95010
2525 El Camino Real Suite 246 Carlsbad CA 92008
163 Los Cerritos Center Cerritos CA 90701
355 Sunvalley Mall Space 202 Concord CA 94520
3333 Bristol Street Space 1849 Costa Mesa CA 92626
25 Serramonte Center Daly City CA 94015
1350 Travis Boulevard Suite 1455A Fairfield CA 94533
687 Shaw Avenue Fresno CA 93710
2148 Glendale Galleria Space C-3 Glendale CA 91210
6834 Hollywood Boulevard Hollywood CA 90028
24155 Laguna Hills Mall Laguna Hills CA 92653
88 Lakewood Center Mall Lakewood CA 90712
3401 Dale Road Suite 172 Modesto CA 95356
5060 Montclair Plaza Lane Space 5010 Montclair CA 91763
2060 Montebello Town Ctr. Space AU-16 Montebello CA 90640
22500 Towngate Circle Space 1156 Moreno Valley CA 92553
3030 Plaza Bonita Road Suite 1306 National City CA 91950
1107 NewPark Mall Space 1107 Newark CA 94560
9301 Tampa Avenue Space 125 Northridge CA 91324
72-840 Highway 111 Suite D-151 Palm Desert CA 92260
1815 Hawthorne Boulevard Suite 348 Redondo Beach CA 90278
2236 Hilltop Mall Road Richmond CA 94806
1149 Galleria at Tyler Space D-13 Riverside CA 92503
1151 Harding Boulevard Space 229 Roseville CA 95678
1689 Arden Way Space 2060 Sacramento CA 95815
720 Northridge Mall Salinas CA 93906
428 Inland Center Mall blank San Bernardino CA 92408
400 Post Street San Francisco CA 94102
3251-20th Avenue Suite 262 San Francisco CA 94132
174 Hillsdale Mall San Mateo CA 94403
2800 N. Main Street Space 836 Santa Ana CA 92701
2855 Stevens Creek Boulevard Space 3583 Santa Clara CA 95050
1023 Santa Rosa Plaza Santa Rosa CA 95401
14006 Riverside Drive Space 66 Sherman Oaks CA 91423
4950 Pacific Avenue Space 313 Stockton CA 95207
40820 Winchester Road Space 1310 Temecula CA 92591
330 West Hillcrest Drive Thousand Oaks CA 91360
3525 Carson Street Space 10 Torrance CA 90503
24201 West Valencia Boulevard Suite 2105 Valencia CA 91355
3301 East Main Street Space 1254 Ventura CA 93003
10850 West Pico Boulevard Suite 411 W. Los Angeles CA 90064
1200 West Covina Avenue Space 334 West Covina CA 91790
2043 Westminster Mall Westminster CA 92683
14200 East Alameda Avenue Aurora CO 80012
750 Citadel Drive East Suite 2040 Colorado Springs CO 80909
8501 West Bowles Avenue Space 2-A-273 Littleton CO 80123
8405 Park Meadows Center Drive Suite 1081 Littleton CO 80124
5523 W. 88th Avenue Space 8 Westminster CO 80030
204 Westfarms Mall Space E 214 Farmington CT 06032
194 Buckland Hills Drive Suite 2148 Manchester CT 06040
470 Lewis Avenue Meriden CT 06451
1201 Boston Post Road Milford CT 06460
5065 Main Street Trumbull CT 06611
850 Hartford Turnpike Waterford CT 06385
715 Christiana Mall Road Space 609 Newark DE 19703
4737 Concord Pike Wilmington DE 19803
801 N. Congress Avenue Space 643 Boynton Beach FL 33426
550 Brandon Town Center Brandon FL 33511
27001 US 19 North Suite 2022/2023 Clearwater FL 33761
9515 W. Atlantic Boulevard Coral Springs FL 33071
4125 Cleveland Avenue Space 54 Fort Myers FL 33901
6281 Newberry Road Space F-3 Gainsville FL 32605
10300 Southside Boulevard Space 122 Jacksonville FL 32256
9501 Arlington Expressway Suite 155 Jacksonville FL 32225
3800 U.S. Highway, 98 North Space 232/240 Lakeland FL 33809
7533A Dadeland Mall Miami FL 33156
401 Biscayne Boulevard Space S-113 Miami FL 33132
8888 SW 136 Street Suite 560 Miami FL 33176
1714 N. Tamiami Trail Naples FL 34102
19501 Biscayne Boulevard Space 1695 North Miami Beach FL 33180
9401 W. Colonial Drive Suite 622 Ocoee FL 34761
8001 S. Orange Blossom Trail Room 466 Orlando FL 32809
3101 PGA Boulevard Space C-111 Palm Beach FL 33410
11401 Pines Boulevard Suite 164 Pembroke Pines FL 33026
8000 W. Broward Boulevard Suite 307 Plantation FL 33388
183 Seminole Towne Center Boulevard Space B-11 Sanford FL 32771
8201 S. Tamiami Trail Sarasota FL 34238
5701 Sunset Drive Suite 282 South Miami FL 33143
6901 22nd Avenue North Street Petersburg FL 33710
2209 University Square Mall Tampa FL 33612
7965 Citrus Park Town Center Mall Citrus Park Town Center Tampa FL 33625
6200 20th Street Suite 424 Vero Beach FL 32966
1142 North Point Circle Alpharetta GA 30022
2049 Northlake Mall Suite 2409 Atlanta GA 30345
3379 Buford Dr. Suite 1020 Buford GA 30519
6700 Douglas Boulevard Space 2014 Douglasville GA 30135
2100 Pleasant Hill Road Duluth GA 30096
Mailing Address City State ZIP
400 Barrett Parkway Suite 111 Kennesaw GA 30144
1450 Ala Moana Boulevard Space 2036 Honolulu HI 96814
320 West Kimberly Road Davenport IA 52806
350 N. Milwaukee Space 1101 Boise ID 83704
1480 Fox Valley Center Aurora IL 60504
212 Stratford Square Mall Bloomingdale IL 60108
2000 N. Neil Street Space 620 Champaign IL 61820
717 N. Michigan Avenue blank Chicago IL 60611
340 Chicago Ridge Mall Chicago Ridge IL 60415
3340 Mall Loop Drive Suite 1048 Joliet IL 60431
159 Yorktown Center Lombard IL 60148
267 Golf Mill Center Niles IL 60714
416 Oakbrook Center Oakbrook IL 60521
248 Orland Square Shopping Center Orland Park IL 60462
4501 War Memorial Drive Suite 111 Peoria IL 61613
Cherryvale Mall Unit E11 Rockford IL 61112
Woodfield Mall Space D-350 Schaumburg IL 60173
275 Old Orchard Shopping Center Suite B-3 Skokie IL 60077
1036 Spring Hill Mall West Dundee IL 60118
4201 Coldwater Road Fort Wayne IN 46805
1251 U.S. 31 North Greenwood IN 46142
49 W. Maryland Street Suite 136 Indianapolis IN 46204
6020 E. 82nd Street Space 124 Indianapolis IN 46250
2415 Sagamore Parkway South Space C5 Lafayette IN 47905
2144 Southlake Mall Space Au-524 Merrillville IN 46410
6501 Grape Road Space 130 Mishawaka IN 46545
11447 W. 95th Street Space 52 Overland Park KS 66214
7700 East Kellogg Suite 839 Wichita KS 67207
2018 Florence Mall Road Florence KY 41042
3563 Nicholasville Road Suite 828 Lexington KY 40503
7900 Shelbyville Road Louisville KY 40222
6401 Bluebonnet Boulevard Suite 1216 Baton Rouge LA 70806
1401 West Esplanade Avenue blank Kenner LA 70065
3301 Veteran Avenue Space 52 Metairie LA 70002
250 Granite Street Space 29 Braintree MA 02184
75 Middlesex Street Space 1005 Burlington MA 01803
50 Holyoke Street Holyoke MA 01040
601 Donald Lynch Boulevard Suite 1117 Marlborough MA 01752
999 S. Washington Street Space A-213 N. Attleboro MA 02760
1277 Broadway Saugus MA 01906
2 Galleria Mall Drive Taunton MA 02780
10300 Little Patuxent Prkwy. Space 2256 Columbia MD 21044
8200 Perry Hall Boulevard Space 1061 Baltimore MD 21236
5500 Buckeystone Pike Frederick MD 21701
701 Russell Avenue Gaithersburg MD 20877
17301 Valley Mall Road Space 592 Hagerstown MD 21740
10300 Mill Run Circle Owings Mills MD 21117
11110 Mall Circle Suite 1018 Waldorf MD 20603
306 Maine Mall Road South Portland ME 04106
18900 Michigan Avenue Dearborn MI 48126
3233 Linden Road Flint MI 48507
3700 RiverTown Parkway Space 1144 Grandville MI 49418
5368 W. Saginaw Highway Lansing MI 48917
37628 West Six Mile Road Livonia MI 48152
27212 Novi Road Novi MI 48377
Mailing Address City State ZIP
4816 Fashion Square Mall Saginaw MI 48604
14600 Lakeside Circle Sterling Heights MI 48313
23000 Eureka Road Space E-14 Taylor MI 48180
428 W. 14 Mile Road Troy MI 48083
2800 W. Big Beaver Rd Suite Y-315 Troy MI 48084
258 South Boulevard Bloomington MN 55425
12531 Wayzata Boulevard Minnetonka MN 55305
686 Apache Mall Rochester MN 55902
249 Chesterfield Mall Space BU628 Chesterfield MO 63017
2035 Independance Center Drive Space F-06 Independence MO 64057
1820 Market Street Space 159-160 Street Louis MO 63103
33 Crestwood Plaza Street Louis MO 63126
2300 Mid Rivers Mall Street Peters MO 63376
441 Cross Creek Mall Fayetteville NC 28303
216 Four Seasons Town Center Greensboro NC 27407
146 Valley Hills Mall 1960 Highway 70 SE Hickory NC 28602
921 E. Chester Dr. Suite 1050 High Point NC 27262
11025 Carolina Place Prkwy. Suite C-19 Pineville NC 28134
4325 Glenwood Avenue Raleigh NC 27612
3320 Silas Creek Parkway Suite #4424 Winston-Salem NC 27103
3001 South 144th Street #115 Space D6-D6A Omaha NE 68144
1500 S. Willow Street Manchester NH 03103
50 Fox Run Road Spaces L-13/14 Newington NH 03801
99 Rockingham Park Boulevard Space W-117 Salem NH 03079
310 Daniel Webster Highway Space S-207 South Nashua NH 03060
400 Commons Way Space 261 Bridgewater NJ 08807
546 Cherry Hill Mall Cherry Hill NJ 08002
300 N. Almonesson Road Deptford NJ 08096
Route 35 & 36 Eatontown NJ 07724
378 Menlo Park Edison NJ 08837
3710 Route 9 Box 2322 Freehold NJ 07728
30-234a Mall Drive West Jersey City NJ 07310
115 Quaker Bridge Mall Lawrenceville NJ 08648
257 West Black Horse Pike Mays Landing NJ 08330
1195 Paramus Park Paramus NJ 07652
Route 80 Space 1064 Rockaway NJ 07866
1201 Hooper Avenue Space 1028 Toms River NJ 08753
1175 The Echelon Mall Vorhees NJ 08043
1117 Willowbrook Mall Wayne NJ 07470
282 Woodbridge Center Space 2845 Woodbridge NJ 07095
760 Coronado Center Albuquerque NM 87110
10,000 Coors Bypass Albuquerque NM 87114
3500 Las Vegas Boulevard South Space D-5 Las Vegas NV 89109
4300 Meadows Lane Suite 10 Las Vegas NV 89107
5280 Meadowood Circle Reno NV 89502
1 Crossgate Mall Road Albany NY 12203
1223 Niagara Falls Boulevard Amherst NY 14226
1701 Sunrise Highway Bay Shore NY 11706
3701 McKinley Parkway Suite 714 Blasdell NY 14219
Space D-110 Buffalo NY 14225
Old Country Road Space 1030 Garden City NY 11530
460 Broadway Mall Hicksville NY 11801
Route 25 & 347 Space 29 Lake Grove NY 11755
479 Sunrise Highway Massapequa NY 11758
1 Galleria Drive Suite 29 Middletown NY 10940
Mailing Address City State ZIP
Sangertown Square Route 5/5A New Hartford NY 13413
2001 South Road Suite A123 Poughkeepsie NY 12601
256 Greece Ridge Center Dr. Space H18 Rochester NY 14626
2655 Richmond Avenue Staten Island NY 10314
9679 Carousel Center Dr. Syracuse NY 13290
3650 Palisades Center Dr. Space C-301 West Nyack NY 10994
125 Westchester Avenue Space 3500 White Plains NY 10601
25 Mall Walk Cross Country Shopping Center Yonkers NY 10704
650 Lee Boulevard Yorktown Heights NY 10598
3265 W. Market Street Akron OH 44333
26300 Cedar Road Suite 214 Beachwood OH 44122
2727 North Fairfield Road Space 161 Beaver Creek OH 45431
Belden Village Mall 4343 Belden Village Mall Canton OH 44718
11700 Princeton Pike Space D-217 Cincinnati OH 45246
9479 Colerain Avenue Space 132 Cincinnati OH 45251
111 S. Third Street Columbus OH 43215
7850 Mentor Avenue Mentor OH 44060
564 Great Northern Mall North Olmsted OH 44070
7985 West Ridgewood Dr. Parma OH 44129
428 South Park Center Strongsville OH 44136
330 Franklin Park Mall 5001 Monroe Street Toledo OH 43623
7401 Market Street Youngstown OH 44512
2501 West Memorial Road Suite 150 Oklahoma City OK 73134
7021 South Memorial Tulsa OK 74133
218 Valley River Center Eugene OR 97401
1046 Lloyd Center Portland OR 97232
12000 S.E. 82nd Avenue Suite 1049 Portland OR 97266
9636 SW Washington Sqr. Road Space G-10 Tigard OR 97223
RT 222 & Goods Lane Space 624 Altoona PA 16602
3571 Capital Mall Drive Camp Hill PA 17011
310 Exton Square Road Suite 2015 Exton PA 19341
Westmoreland Mall Route 30 East Greensburg PA 15601
Route 83 & Paxton Street Harrisburg PA 17111
329 Mall Boulevard Space G-22 King of Prussia PA 19406
743 Park City Center Lancaster PA 17601
2300 East Lincoln Hwy. Langhorne PA 19047
538 Beaver Valley Mall Monaca PA 15061
293 Montgomery Mall North Wales PA 19454
1000 Ross Park Mall Drive Suite L-13 Pittsburgh PA 15237
421 South Hills Village Pittsburgh PA 15241
206 The Mall @ Steamtown Scranton PA 18503
1250 Baltimore Pike Space 28/29 Springfield PA 19064
3075 Clairton Rd West Mifflin PA 15123
217 Lehigh Valley Mall Space S-5 Whitehall PA 18052
204 Wyoming Valley Mall Wilkes-Barre PA 18702
2500 Moreland Road Space 1029 Willow Grove PA 19090
1665 State Hill Road Suite G-8 Wyomissing PA 19610
400 Bald Hill Road Suite 116 Warwick Mall Warwick RI 02886
2100 Hamilton Place Boulevard Space 212 Chattanooga TN 37421
1800 Galleria Boulevard Suite 1520 Franklin TN 37064
Rivergate Parkway Suite 1520 Goodlettsville TN 37027
7600 Kingston Pike Knoxville TN 37919
2760 N. Germantown Parkway Suite 2230 Memphis TN 38133
7701 W. I-40 Suite 280 Amarillo TX 79121
3811 South Cooper Suite 1102 Arlington TX 76015
11200 Lakestop Boulevard Space F-9 Austin TX 78613
6001 Airport Boulevard Suite 1210 Austin TX 78752
909 Northpark Space 909 Dallas TX 75225
2040 Valley View Center Space 2268 Dallas TX 75240
8401 Gateway Boulevard, West Suite C-4A El Paso TX 79925
3601 Preston Road Suite 2234 Frisco TX 75034
4800 S. Hulen Street Second Floor Space 2155 Ft. Worth TX 76132
7925 FM 1960 West Suite 1262 Houston TX 77070
1000 West Oaks Mall Suite 144 Houston TX 77082
5085 Westheimer Suite 2585/2590 Houston TX 77056
5300 San Dario Suite 106B Laredo TX 78041
2401 South Stemmons Freeway Space 1312 Lewisville TX 75067
6002 Slide Road Lubbock TX 79414
2200 S. 10th Street McAllen TX 78503
1020 Town East Mall Mesquite TX 75150
811 N. Central Expressway Space 1049 Plano TX 75075
7400 San Pedro Avenue Suite 254 San Antonio TX 78216
849 East Commerce Street San Antonio TX 78205
6301 NW Loop 410 San Antonio TX 78238
1542 Rio Road Charlottsville VA 22901
4200 Portsmouth Boulevard Space 134 Chesapeake VA 23321
21100 Dulles Town Circle Suite 222 Dulles VA 20166
250 Spotsylvania Mall Fredricksburg VA 22407
10101 Brook Road Space 410 Glen Allen VA 23060
1961 Chain Bridge Road McLean VA 22102
4802 Valley View Boulevard Roanoke VA 24012
701 Lynnhaven Parkway Virginia Beach VA 23452
3000 184th Street S.W. Space 448 Lynnwood WA 98037
550 Northgate Mall Seattle WA 98125
13015 Silverdale Way NW Silverdale WA 98383
4502 S. Steele Street Space 426 Tacoma WA 98409
8700 NE Vancouver Mall Drive Space 116