Expo to Help Local Businesses Use Mail to Find New Customers

New Ideas, New Customers is Theme

Washington D.C. — “Set sail with new ideas and discover new customers” is the theme of this year’s Akron Canton Postal Customer Council Expo, to be held October 30th at the McKinley Grand Hotel, 320 Market Avenue South. The Expo will run from 8 a.m. to 3 p.m.

“Businesses, especially small ones, are always looking for an edge,” said Business Co-Chair Eric Buwala, director of sales and marketing for Rapid Mailing Services. “The Expo brings marketing and mailing experts and Postal officials together to show how any business or non profit can use direct mail to reach new customers,” he added.

Registration information is available by calling Luanne Daigneault at (330) 996-9942 or going online at http://northernohiopcc.com/akron-canton/.

Scheduled sessions include: How to integrate Direct Mail Campaigns; Non Profit Mailing—Current Eligibility and Standard Requirements; Intelligent Mail Barcode; and, Move Update—Mailing Profitably after 11/28/08.

“It’s about us helping local businesses achieve their goals,” said Annette Dressler, Postal Co-chair and acting Postmaster of Akron. “In today’s global economic environment,” Dressler continued, “it takes a partnership to compete locally, nationally or globally.” The Postal Customer Council, she said, “can be a resourceful partner with a local, national and global reach.”

Postal Customer Councils were established in 1961 to enhance interactions between the Postal Service and mailers. Today, there are more than 200 local Postal Customer Councils with approximately 120,000 members across the nation. Regular meetings, educational programs, mailer clinics, and seminars keep members abreast of the latest mailing developments.

# # #

Please Note: For broadcast quality video and audio, photo stills and other media resources, visit the USPS Newsroom at www.usps.com/communications/newsroom/welcome.htm.

An independent federal agency, the U.S. Postal Service is the only delivery service that visits every address in the nation — 146 million homes and businesses. It has 37,000 retail locations and relies on the sale of postage, products and services to pay for operating expenses, not tax dollars. The Postal Service has annual revenues of $75 billion and delivers nearly half the world’s mail.