U.S. Postal Service Recognizes Bed Bath & Beyond At 2008 National Postal Forum

ANAHEIM, CA — The U.S. Postal Service yesterday recognized Rita Little, vice president Marketing, Bed Bath & Beyond, Farmingdale, NY, with its Strategic Business Development Award for the company’s commitment to a successful business partnership with the Postal Service. At each National Postal Forum, a select group of Postal customers is acknowledged and recognized for their contributions to the continued success of the mailing industry.

The Strategic Business Development Award, one of three “best in class” awards presented annually at the forum, recognizes customers who have taken steps to implement new technologies and best practices to maximize efficiencies in the mail value chain. They have employed modern technologies and automation in their mail operations to improve productivity. These operational improvements have streamlined their production and provided their customers with a mail product that delivers increased value and business results.

Bed Bath & Beyond is a superstore in domestic retailing. Bed Bath & Beyond’s buying center is located in Farmingdale, with corporate offices in Union, NJ. Their 900 plus stores have floor-to-ceiling shelves stocked with quality domestic items such as sheets, linens and the like. They operate with a debt-free financial structure, which has helped them earn a top performing retailer in the country.

Bed Bath & Beyond is a leader in the direct marketing industry. With their use of the mail, whether in flyer form, letter, card or catalog, it is “the way we bring our business to our customer”. Bed Bath & Beyond has been focusing on new store openings and using loyalty mailings to drive customers to their retail stores, while time driving brand recognition. Although they use all types of advertising to some degree, Bed Bath & Beyond has been capitalizing on what works, Direct Mail. They are an excellent example to the industry showing that marketing strategy and hard work pay off. They understand how diversity and presence is the key to making a new store presence known.

“I congratulate Bed Bath & Beyond for having recognized the vital importance of innovation, teamwork, communications and customer satisfaction using the mail,” said Susan Plonkey, vice president, Customer Service.

The National Postal Forum is the mailing industry’s premier trade show and event. More than 7,000 industry professionals attend the four-day conference that features 140 workshops and special sessions, four symposiums and 13 professional certificate programs.

For more information on the 2008 National Postal Forum, visit www.npf.org.

Photos available from: Michael Woods, (703) 597-7025, michael.p.woods@usps.gov.