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United States Postal Service
   FOR IMMEDIATE RELEASE
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   Media Contact: 202-268-2155
   March 27, 2007

MEDIA ADVISORY
There's a Reason for those R2-D2 Mailboxes...

WHO:
Anita Bizzotto, Chief Marketing Officer and Executive Vice President; Yoda; Darth Vadar, Lord of the Sith; Chewbaca; Imperial Storm Troopers; R2-D2, astromech droid (at least in spirit)

WHEN:
March 28, 2 to 3 p.m.

WHERE:
National Postal Forum
Washington Convention Center
Washington, DC
Reporters should use the Mt. Vernon Street Entrance
Press Room is in Room 301

WHAT:
For 12 days, R2-D2 has been waiting patiently on street corners around America to illustrate how the U.S. Postal Service will celebrate the 30th anniversary of the Star Wars movie saga. The wait will end on March 28 with the preview of a commemorative stamp based on one of the most successful and popular epic adventure movies of all time.

WHY:
Because the Force is still with us.

NOTE:
This event is live from Los Angeles, BUT the same stamp image also will be displayed in Washington, DC, on the same day. Bizzotto is available to answer questions about the stamp and provide information about the partnership.

On May 25, 1977, Star Wars opened at 32 movie theaters around the country. Since then, it has thrilled moviegoers around the world with its epic story of good versus evil. Set across a fantastic galaxy of exotic planets and bizarre creatures, the saga tells the mythic tale of the disintegration of the Old Republic, the creation of the Empire, the rise of the evil Darth Vader, and the ultimate victory of the Rebel Alliance.

From the wisdom and power of Yoda to the brave deeds of Jedi Knights and improbable heroes, Star Wars has inspired generations of fans with its unbridled sense of adventure, advancing the art of filmmaking while leaving an indelible mark on our cultural landscape — and imaginations.

Reporters interested in covering the press event are asked to contact Joanne Veto for press passes (joanne.m.veto@usps.gov; 301.325.1960; 202.249.4145 ). Registration fees are waived, but reporters are asked to call or email for a press pass.


An independent federal agency, the U.S. Postal Service is the only delivery service that visits 146 million homes and businesses, six days a week. It has 37,000 retail locations and relies on the sale of postage, products, and services to cover its operating expenses. The Postal Service has annual revenues of $73 billion and delivers nearly half the world’s mail.

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