FOR IMMEDIATE RELEASE 
Contact: Media Relations
July 28, 2003 202-268-2155
Release No. 057
www.usps.com

USPS ADDS TOOLS TO
BUSINESSES' MARKETING KIT

WASHINGTON, D.C. - Companies and organizations looking for ways to
promote their products and services have a new tool for their marketing kit, an easy-tounderstand
guide that tells them how to best use the retail, discount and online services
of the Postal Service.

A Guide to Mailing for Businesses and Organizations — available in hard copy
and on the Internet — provides step-by-step information demonstrating ways to
effectively send postcards, letters and packages to customers, while saving on postage
with discount mail services.

"The Guide is one of the best resources we offer for small and medium volume
mailers," said Stephen Kearney, Vice President, Pricing and Classification. A Guide to
Mailing for Businesses and Organizations will make mailing easier and more efficient
because it is specifically designed around how customers perceive and use the mail. It
is packed with tips and suggestions." Kearney added, "Smaller companies and nonprofit
organizations using the mail every day will better understand how to utilize our costeffective
marketing and fulfillment tools to help grow their businesses."

The U.S. Postal Service began mailing copies of the guidebook to customers in
mid July. It's divided into three sections. The first shows the advantages, costs and
preparation for retail mailing services and includes information on adding extra services
for proof of deposit, protection in transit, and confirmation of delivery. The second
section outlines discounted business mail. To claim these rates, mailers must have a
minimum quantity and must do some additional work — typically mail preparation and
transportation — to make it easier for the Postal Service to handle their mail. In return
for performing this work, customers receive a rate discount reflecting the costs saved
by the Postal Service.

Lastly, the book discusses online mailing services — those services that postal
customers can access from their computers. These services combine the speed of the
Internet with the effectiveness of traditional mail. To tour the guide, go to the Grow Your
Business section of the Postal Service website, www.usps.com.

Since 1775, the U.S. Postal Service has connected friends, families, neighbors and businesses by mail.
It is an independent federal agency that makes deliveries to about 140 million addresses every day and
is the only service provider to deliver to every address in the nation. The Postal Service receives no
taxpayer dollars for routine operations, but derives its operating revenues solely from the sale of
postage, products and services. With annual revenues of more than $66 billion, it is the world's leading
provider of mail and delivery services, offering some of the most affordable postage rates in the world.
The U.S. Postal Service delivers more than 43 percent of the world's mail volume - some 203 billion
letters, advertisements, periodicals and packages a year - and serves seven million customers each day
at its 38,000 retail locations nationwide.

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